Countries & Consumers is a new online information database, helping international organisations understand the country environments they are operating in, and appreciate the lifestyles of consumers in national markets.
Whether an organisation is looking to build detailed household profiles to establish the
sales potential for a product, assess a country's suitability as a manufacturing base/source of supply, or monitor emerging trends that are shaping attitudes, opinions, activities and spending habits, Countries & Consumers will aid the research process.
Intelligence on Countries
- 1 million internationally comparable country statistics in a global database
- Articles and features provide topical analysis of demographic, economic, social and political trends
- Datafiles offer snapshot analysis of key country issues
- Country Profiles give an overview of the political structure, economic situation and future outlook in 205 countries
- Future Demographic statistics and analysis provide detailed population breakdowns for the next 15 years
Intelligence on Consumers
- Global database of internationally comparable lifestyle statistics
- Articles offer written analysis of global consumer trends
- Country Pulse highlights country specific issues affecting local consumers
- Lifestyle reports offer insight into how and why lifestyles differ from country to country
- Strategy Briefings analyse the major issues predicted to influence consumer markets