Euromonitor International publishes thousands of country, market and lifestyle statistics on Kenya.

Country factfile

Area

582,645 km²

Population

40,332,000

Demographic and economic indicators

	2005	2006	2007	2008	2009
Population aged 65+: January 1st ('000)	980.40	997.10	1,013.43	1,030.83	1,051.14
Population density (people per sq km)	62.93	64.61	66.34	68.11	69.93
GDP measured at purchasing power parity (million international $)	48,031.13	52,739.32	57,961.18	61,171.23	63,803.32
Real GDP growth (% growth)	5.88	6.38	7.11	1.68	2.49
Inflation (% growth)	10.31	14.45	9.76	26.24	24.04
Consumer expenditure (US$ million)	13,393.03	16,054.20	19,537.82	23,051.02	22,754.40
Annual gross income (US$ million)	16,610.94	19,913.69	24,183.66	28,507.80	27,792.96
Annual disposable income (US$ million)	14,330.89	17,164.01	20,856.29	24,654.92	24,290.03

Source

• World Economic Factbook
• International Marketing Data and Statistics
• Future Demographic

Lifestyle indicators

	2005	2006	2007	2008	2009
Internet users ('000)	1,111.00	2,770.30	3,000.00	3,359.55	3,766.22
New registrations of passenger cars ('000)	6.14	5.97	5.81	5.64
Dog and cat food (US$ million)

Source

• World Income Distribution
• Who Buys What
• World Consumer Spending
• World Consumer Lifestyles Databook

Market sizes

	2005	2006	2007	2008	2009
Soft drinks (million litres)	339	356	375	398	422
Soft drinks (US$ million)	214	215	215	217	219
Tobacco (KES million)	14,633	14,905	15,177	15,450	15,722
Cosmetics and toiletries (US$ million)	172	185	199	212	225
Tourism receipts (US$ million)	579	688	910	622	802

Source

• Consumer International
• The New Arab Consumer

Business information sources