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Country Report

Hong Kong, China Flag 100% Home Delivery/Takeaway in Hong Kong, China

| Pages: 27

Price: US$990

About this Report

Executive Summary

TRENDS

  • 100% home delivery/takeaway recorded a 1% decline in current value terms in 2015, largely affected by the sluggish performance of pizza 100% home delivery/takeaway. This category faced rapidly increasing competition from pizza full-service restaurants and pizza fast food, a growing number of which expanded to delivery and takeaway services thanks to the emergence of third-party online ordering platforms. Changing preferences in terms of cuisine and dishes amongst consumers in Hong Kong also hindered the growth of pizza 100% home delivery/takeaway, as they were attracted to wide diversity of other international speciality cuisines.

COMPETITIVE LANDSCAPE

  • PhD and Pizza Hut, both from Pizza Hut Ltd, as well as Pizza Box, were the leading operators in pizza 100% home delivery/takeaway in Hong Kong in 2015, with value shares of 53%, 6% and 41% respectively. PhD is a relatively stronger home delivery/takeaway brand compared with the parent brand Pizza Hut, with its value sales increasing year-on-year. Despite the fact that the number of PhD outlets remained stable from 2013 to 2015, its dominant value share in the category was largely attributed to the large loyal customer base, frequent sales promotions and discounts offered on takeaway purchases. PhD is a well-known brand amongst college students and young adults, due to its more affordable prices and specialised services in home delivery/takeaway. By contrast, Pizza Hut has a relatively different target segment, the working middle-classes, who are more adapted to the Pizza Hut brand, and its home delivery/takeaway services have higher penetration in offices and for events.

PROSPECTS

  • Over the forecast period, other 100% home delivery/takeaway is expected to see a strong 6% value CAGR at constant 2015 prices. Sales will largely be driven by independent other 100% home delivery/takeaway operators, and will offset some of the decline in chained 100% pizza home delivery/takeaway. Factors contributing to the growth in other 100% home delivery/takeaway will include the high level of social media engagement by local residents, the on-the-go lifestyles adopted by many young tech-savvy consumers and their hectic work-life balance.

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Overview

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the 100% Home Delivery/Takeaway industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The 100% Home Delivery/Takeaway in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of 100% Home Delivery/Takeaway in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • What is the most popular cuisine type in home delivery/takeaway in Hong Kong, China?
  • How have independent pizza 100% home delivery/takeaway brands competed against chained brands?
  • What new products have seen the most success for pizza or other types of 100% home delivery/takeaway operators?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

100% Home Delivery/Takeaway in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 100% Home Delivery/Takeaway by Category: Units/Outlets 2010-2015
  • Table 2 Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions 2010-2015
  • Table 3 Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value 2010-2015
  • Table 4 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2010-2015
  • Table 5 Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth 2010-2015
  • Table 6 Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2010-2015
  • Table 7 GBO Company Shares in Chained 100% Home Delivery/Takeaway: % Foodservice Value 2011-2015
  • Table 8 GBN Brand Shares in Chained 100% Home Delivery/Takeaway: % Foodservice Value 2012-2015
  • Table 9 Forecast 100% Home Delivery/Takeaway by Category: Units/Outlets 2015-2020
  • Table 10 Forecast Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions 2015-2020
  • Table 11 Forecast Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value 2015-2020
  • Table 12 Forecast 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2015-2020
  • Table 13 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth 2015-2020
  • Table 14 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2015-2020

100% Home Delivery/Takeaway in Hong Kong, China - Company Profiles

Pizza Hut HK Ltd in Consumer Foodservice (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Pizza Hut HK Ltd: Key Facts

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 2 Pizza Hut HK Ltd: Competitive Position 2015

Consumer Foodservice in Hong Kong, China - Industry Context

EXECUTIVE SUMMARY

Resilient growth in consumer foodservice despite falling retail sales

Dessert houses/cafés see expansion

Fast casual dining concepts are rapidly catching on

Independent and chained foodservice record similar growth

Positive demand and supply expected to drive continued growth

KEY TRENDS AND DEVELOPMENTS

Sluggish retail sales give way to rapid expansion in foodservice outlets

Fast casual dining dominates consumers’ preferences

Vegetarian movement continues to sweep Hong Kong

Foodservice operators are increasingly flexible in their menu offerings

OPERATING ENVIRONMENT

Franchising

MARKET DATA

  • Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2010-2015
  • Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015
  • Table 17 Consumer Foodservice by Independent vs Chained: Units/Outlets 2015
  • Table 18 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2015
  • Table 19 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2015
  • Table 20 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2015
  • Table 21 Sales in Consumer Foodservice by Location: % Foodservice Value 2010-2015
  • Table 22 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2015
  • Table 23 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2012-2015
  • Table 24 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2015
  • Table 25 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2015-2020
  • Table 26 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • 100% Home Delivery/Takeaway
    • Chained 100% Home Delivery/Takeaway
    • Independent 100% Home Delivery/Takeaway
    • Pizza 100% Home Delivery/Takeaway
      • Chained Pizza 100% Home Delivery/Takeaway
      • Independent Pizza 100% Home Delivery/Takeaway
    • Other 100% Home Delivery/Takeaway
      • Chained Other 100% Home Delivery/Takeaway
      • Independent Other 100% Home Delivery/Takeaway

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Online vs Offline Ordering
  • Pricing
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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