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Country Report

Hong Kong, China Flag 100% Home Delivery/Takeaway in Hong Kong, China

| Pages: 25

Price: US$990

About this Report

Executive Summary

TRENDS

  • Pizza continued to dominate the 100% home delivery/takeaway category in 2014. It remained the most popular delivery food for parties at home, in offices or clubhouses, among other venues. Consumers liked pizza due to its reasonable price, consistent food quality, the guarantee of a hot serving and large portions for parties. It was also available with side dishes such as pasta and snacks to complement the menu.

COMPETITIVE LANDSCAPE

  • The PhD brand by Pizza Hut Ltd led sales of 100% home delivery/takeaway in 2014. With the background of Pizza Hut, PhD was a different entity which began in 2008 and which focused on delivery and takeaway. PhD targeted a younger audience with lower prices and modern branding. It introduced new favours and promotions from time to time, while the prices of pizzas were only about 70% of those of dine-in restaurants. Its aggressive marketing, including TV commercials and coupons, was another contributory factor to its strong position.

PROSPECTS

  • Over the forecast period, 100% home delivery/takeaway is expected to record a value CAGR of 2% at constant 2014 prices. Home delivery services allow consumers to order food online and have it delivered right to the doorstep, which is an advantage for Hong Kong consumers who lead busy lives. It makes life easier and offers rapid availability of food throughout Hong Kong. In addition, 100% home delivery/takeaway is cheaper than eating in full-service restaurants and saves on service charges. Therefore, not only chained 100% home delivery/takeaway restaurants but independent stores are expected to record positive and constant growth over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the 100% Home Delivery/Takeaway industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The 100% Home Delivery/Takeaway in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of 100% Home Delivery/Takeaway in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • What is the most popular cuisine type in home delivery/takeaway in Hong Kong, China?
  • How have independent pizza 100% home delivery/takeaway brands competed against chained brands?
  • What new products have seen the most success for pizza or other types of 100% home delivery/takeaway operators?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

100% Home Delivery/Takeaway in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 100% Home Delivery/Takeaway by Category: Units/Outlets 2009-2014
  • Table 2 Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions 2009-2014
  • Table 3 Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value 2009-2014
  • Table 4 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2009-2014
  • Table 5 Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth 2009-2014
  • Table 6 Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2009-2014
  • Table 7 GBO Company Shares in Chained 100% Home Delivery/Takeaway: % Foodservice Value 2010-2014
  • Table 8 GBN Brand Shares in Chained 100% Home Delivery/Takeaway: % Foodservice Value 2011-2014
  • Table 9 Forecast 100% Home Delivery/Takeaway by Category: Units/Outlets 2014-2019
  • Table 10 Forecast Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions 2014-2019
  • Table 11 Forecast Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value 2014-2019
  • Table 12 Forecast 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2014-2019
  • Table 13 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth 2014-2019
  • Table 14 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2014-2019

100% Home Delivery/Takeaway in Hong Kong, China - Company Profiles

Pizza Hut HK Ltd in Consumer Foodservice (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Pizza Hut HK Ltd: Key Facts

SUPPLIERS

COMPETITIVE POSITIONING

  • Summary 2 Pizza Hut HK Ltd: Competitive Position 2014

Consumer Foodservice in Hong Kong, China - Industry Context

EXECUTIVE SUMMARY

Healthy rise in tourist numbers benefits consumer foodservice

Celebrity chefs open restaurants in Hong Kong

Local players remain strong

Smaller restaurants succeed

Consumer foodservice is forecast to register a steady performance

KEY TRENDS AND DEVELOPMENTS

Local players record a better combined performance than international players

Fast food outperforms during the economic recession

“Green” is key

Challenging operating environment continues

OPERATING ENVIRONMENT

Franchising

Eating culture

MARKET DATA

  • Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2009-2014
  • Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2009-2014
  • Table 17 Consumer Foodservice by Independent vs Chained: Units/Outlets 2014
  • Table 18 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2014
  • Table 19 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2014
  • Table 20 Sales in Consumer Foodservice by Location: % Foodservice Value 2009-2014
  • Table 21 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2010-2014
  • Table 22 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2014
  • Table 23 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2014
  • Table 24 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
  • Table 25 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • 100% Home Delivery/Takeaway
    • Chained 100% Home Delivery/Takeaway
    • Independent 100% Home Delivery/Takeaway
    • Pizza 100% Home Delivery/Takeaway
      • Chained Pizza 100% Home Delivery/Takeaway
      • Independent Pizza 100% Home Delivery/Takeaway
    • Other 100% Home Delivery/Takeaway
      • Chained Other 100% Home Delivery/Takeaway
      • Independent Other 100% Home Delivery/Takeaway

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Pricing
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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