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Country Report

Vietnam Flag 100% Home Delivery/Takeaway in Vietnam

Price: US$990

About this Report

Executive Summary

TRENDS

  • 100% home delivery/takeaway recorded current value growth of 27% in 2015. While a major decline from the 75% recorded in 2014, growth was still impressive, highlighting the strong demand in the category. Outlet numbers increased by 19% in 2015, with the area starting to become saturated. Consumers are less interested in 100% home delivery/take away outlets as many full-service restaurants and street stalls/kiosks offer the same services. Therefore, the leading player, Domino’s Pizza, opened new outlets during 2014-2015 in order to make the brand more available to consumers within big cities such as Ho Chi Minh City and Ha Noi. In contrast, second ranked Pizza Hut did not open any new stores, instead preferring to open full-service restaurants due to the habit of eating-in among Vietnamese consumers.

COMPETITIVE LANDSCAPE

  • Imex Pan Pacific Group, with its Domino’s Pizza brand, led 100% home delivery/takeaway in 2015, accounting for 61% of value sales. In 2015, in order to make its brand more popular in Vietnam, Domino’s Pizza opened two new outlets in Hanoi and four others in Ho Chi Minh City. With its industry benchmark “You got 30 minutes” commitment for the past 50 years, Domino’s Pizza still guarantees delivery within 30 minutes and takeaway within 15 minutes. In addition, the company also launched frequent promotional programmes such as “Up to 40% off on Wednesday, Thursday and Friday for 9 and 12 inch pizzas” and “Having pizza, winning movie ticket”.

PROSPECTS

  • 100% home delivery/takeaway has a projected forecast period constant 2015 price value CAGR of 14%. In the modern business environment, not only product quality but also customer service is key to success. Therefore, all foodservice operators are constantly upgrading the quality of customer service. As a result, 100% home delivery/takeaway is a long-term strategy and promises to thrive in the future.

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Overview

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the 100% Home Delivery/Takeaway industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The 100% Home Delivery/Takeaway in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of 100% Home Delivery/Takeaway in Vietnam?
  • What are the major brands in Vietnam?
  • What is the most popular cuisine type in home delivery/takeaway in Vietnam?
  • How have independent pizza 100% home delivery/takeaway brands competed against chained brands?
  • What new products have seen the most success for pizza or other types of 100% home delivery/takeaway operators?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

100% Home Delivery/Takeaway in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 100% Home Delivery/Takeaway by Category: Units/Outlets 2010-2015
  • Table 2 Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions 2010-2015
  • Table 3 Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value 2010-2015
  • Table 4 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2010-2015
  • Table 5 Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth 2010-2015
  • Table 6 Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2010-2015
  • Table 7 GBO Company Shares in Chained 100% Home Delivery/Takeaway: % Foodservice Value 2011-2015
  • Table 8 GBN Brand Shares in Chained 100% Home Delivery/Takeaway: % Foodservice Value 2012-2015
  • Table 9 Forecast 100% Home Delivery/Takeaway by Category: Units/Outlets 2015-2020
  • Table 10 Forecast Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions 2015-2020
  • Table 11 Forecast Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value 2015-2020
  • Table 12 Forecast 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2015-2020
  • Table 13 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth 2015-2020
  • Table 14 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2015-2020

Consumer Foodservice in Vietnam - Industry Context

EXECUTIVE SUMMARY

Consumer foodservice registers slower value growth in 2015

Street food vendors adopting stricter hygiene standards

Competition increasing in intensity

Independent foodservice operators continue to dominate industry

Consumer foodservice remains stable over forecast period

KEY TRENDS AND DEVELOPMENTS

New international chained consumer foodservice players failt to perform as expected

Food safety and hygiene standards remain major concern

Foodservice players flocking to shopping centres and malls

Vietnamese chained street stalls/kiosks thriving

OPERATING ENVIRONMENT

Franchising

MARKET DATA

  • Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2010-2015
  • Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015
  • Table 17 Consumer Foodservice by Independent vs Chained: Units/Outlets 2015
  • Table 18 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2015
  • Table 19 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2015
  • Table 20 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2015
  • Table 21 Sales in Consumer Foodservice by Location: % Foodservice Value 2010-2015
  • Table 22 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2015
  • Table 23 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2012-2015
  • Table 24 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2015
  • Table 25 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2015-2020
  • Table 26 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • 100% Home Delivery/Takeaway
    • Chained 100% Home Delivery/Takeaway
    • Independent 100% Home Delivery/Takeaway
    • Pizza 100% Home Delivery/Takeaway
      • Chained Pizza 100% Home Delivery/Takeaway
      • Independent Pizza 100% Home Delivery/Takeaway
    • Other 100% Home Delivery/Takeaway
      • Chained Other 100% Home Delivery/Takeaway
      • Independent Other 100% Home Delivery/Takeaway

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Online vs Offline Ordering
  • Pricing
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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