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Country Report

Vietnam Flag 100% Home Delivery/Takeaway in Vietnam

| Pages: 21

Price: US$990

About this Report

Executive Summary

TRENDS

  • In 2014, two leading players Pizza Hut and Domino’s Pizza, endeavoured to promote their online ordering services. In May 2014, Pizza Hut formed an exclusive partnership with Foodpanda, one of the largest online food ordering service providers in Vietnam. This partnership allowed consumers to place direct orders via pizzahut.foodpanda.vn or Foodpanda mobile applications. Meanwhile, Domino’s Pizza launched frequent promotional programmes, such as buy-one-get-one-free or 40-50% discounts for those who made online orders via the company’s website. In addition, all online orders were guaranteed to be delivered within 30 minutes.

COMPETITIVE LANDSCAPE

  • Imex Pan Pacific Group, with its brand Domino’s Pizza, led 100% home delivery/takeaway in 2014, accounting for 53% of value sales. After achieving considerable success in Ho Chi Minh city, Domino’s Pizza has continued to penetrate into Hanoi, the capital of Vietnam, opening two new outlets in 2014. The new outlets were designed in a “Pizza Theatre” style, where consumers can watch the whole process of making a pizza. With only two outlets in the new market, Domino’s Pizza still guaranteed 30 minutes for delivery and 15 minutes for takeaway. In addition, the company also launched frequent promotional programmes such as “Buy-one-get-one-free” and “Every hour is a happy hour”.

PROSPECTS

  • 100% home delivery/takeaway is forecast to register a constant value CAGR of 23% over the forecast period. 100% home delivery/takeaway is a relatively new category, and its growth potential is very high. Higher living standards and increasingly hectic lifestyles will contribute greatly to the rapid growth in the category. Due to expected rises in rents in the major cities, some foodservice operators will concentrate entirely on takeaway and home delivery to save costs and keep prices competitive. Consumers, especially office workers, will tend to use these services on a more regular basis in order to save time.

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Overview

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the 100% Home Delivery/Takeaway industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The 100% Home Delivery/Takeaway in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of 100% Home Delivery/Takeaway in Vietnam?
  • What are the major brands in Vietnam?
  • What is the most popular cuisine type in home delivery/takeaway in Vietnam?
  • How have independent pizza 100% home delivery/takeaway brands competed against chained brands?
  • What new products have seen the most success for pizza or other types of 100% home delivery/takeaway operators?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

Table of Contents

100% Home Delivery/Takeaway in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 100% Home Delivery/Takeaway by Category: Units/Outlets 2009-2014
  • Table 2 Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions 2009-2014
  • Table 3 Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value 2009-2014
  • Table 4 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2010-2014
  • Table 5 Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth 2010-2014
  • Table 6 Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2010-2014
  • Table 7 GBO Company Shares in Chained 100% Home Delivery/Takeaway: % Foodservice Value 2010-2014
  • Table 8 GBN Brand Shares in Chained 100% Home Delivery/Takeaway: % Foodservice Value 2011-2014
  • Table 9 Forecast 100% Home Delivery/Takeaway by Category: Units/Outlets 2014-2019
  • Table 10 Forecast Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions 2014-2019
  • Table 11 Forecast Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value 2014-2019
  • Table 12 Forecast 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2014-2019
  • Table 13 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth 2014-2019
  • Table 14 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2014-2019

Consumer Foodservice in Vietnam - Industry Context

EXECUTIVE SUMMARY

Consumer foodservice registers slower value growth in 2014

Consumers become increasingly health conscious

Entry of international players intensifies competition

Retail locations witness strong growth in 2014

Consumer foodservice expected to produce good performance

KEY TRENDS AND DEVELOPMENTS

International fast food chains establish greater presence in 2014

Consumers get more health conscious

Online platforms become increasingly important to foodservice operators

Consumers favour buying vouchers on group buying websites for eating out

OPERATING ENVIRONMENT

Franchising

EATING CULTURE

MARKET DATA

  • Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2009-2014
  • Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2009-2014
  • Table 17 Consumer Foodservice by Independent vs Chained: Units/Outlets 2014
  • Table 18 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2014
  • Table 19 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2014
  • Table 20 Sales in Consumer Foodservice by Location: % Foodservice Value 2009-2014
  • Table 21 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2010-2014
  • Table 22 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2014
  • Table 23 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2014
  • Table 24 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
  • Table 25 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • 100% Home Delivery/Takeaway
    • Chained 100% Home Delivery/Takeaway
    • Independent 100% Home Delivery/Takeaway
    • Pizza 100% Home Delivery/Takeaway
      • Chained Pizza 100% Home Delivery/Takeaway
      • Independent Pizza 100% Home Delivery/Takeaway
    • Other 100% Home Delivery/Takeaway
      • Chained Other 100% Home Delivery/Takeaway
      • Independent Other 100% Home Delivery/Takeaway

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Chained vs Independent
  • Eat-in vs Take-away Sales
  • Food vs Drink Sales
  • Pricing
  • Sales by Location

Market size details:

  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Units/outlets
  • Units/outlets % growth
  • Units/outlets per capita
  • Transactions
  • Transactions % growth
  • Transactions per capita

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