AMR Corp

Euromonitor International's company profile, AMR Corp offers detailed strategic analysis of the company's business, examining its performance in the travel and tourism market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

12 MONTH HIGHLIGHTS

2007-2008

PROSPECTS FOR AMR CORP IN TRAVEL & TOURISM

CORE BUSINESSES

Regional Scope

Route Expansion

Products and Services

Marketing Appeal

GROWTH OPPORTUNITIES

Emerging Markets

Ancillary Revenues

LIMITED POTENTIAL

Table 1 AMR Corp: Air Regional Sales Performance 2007

COMPANY STRATEGY

STRATEGIC OBJECTIVES AND CHALLENGES

Competition and Higher Costs

OWNERSHIP EVENTS

Oneworld Alliance

Strategic Alliances

Table 2 AMR Corp: World Shares & Rankings in Travel & Tourism by Sector 2006-2007

Table 3 AMR Corp: World & Regional Shares in Travel & Tourism by Sector 2007

COMPANY STRUCTURE

AMR CORP

Summary 1 AMR Corp: Travel & Tourism Key Facts

PRODUCTION AND DISTRIBUTION

BRAND ASSESSMENT

BRAND STRATEGY

AMERICAN AIRLINES

The customer experience

Sponsorship

AMERICAN EAGLE

APPENDICES

FINANCIAL SUMMARY

Table 4 AMR Corp: Financial Summary 2003-2007

COMPANY BACKGROUND

Summary 2 AMR Corp: Historical Development

Summary 3 AMR Corp: Subsidiaries 2007

Summary 4 AMR Corp: Travel & Tourism Brands 2007

Summary 5 AMR Corp: Company Locations

Summary 6 AMR Corp: Websites