Accor Group
Euromonitor International's company profile, Accor Group offers detailed strategic analysis of the company's business, examining its performance in the travel and tourism market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 5 | Tables: 11 | Publication date: Nov 2006
Table of contents
1. SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
2. CORPORATE OVERVIEW
Financing/ownership events
Strategic objectives and priorities
Summary 1 Accor Group: Key Facts
3. TRAVEL AND TOURISM STRATEGIC EVALUATION BY REGION AND BY SECTOR
3.1 MARKET
Upscale/Mid-scale growth dampened by Western Europe
Increasing revenue from Economy Hotels
3.2 TRAVEL ACCOMMODATION
Competitive landscape
Prospects
3.3 ACCOR GROUP: TRAVEL AND TOURISM BRAND ASSESSMENT
Brand strategy
Sofitel
Novotel
Ibis
Boosting regional presence
4. PROSPECTS FOR THE TRAVEL AND TOURISM BUSINESS
Focusing on emerging markets
Low capital-intensive solutions
5. APPENDIX
Table 1 Accor Group: The: World Sales Performance of Key Sectors of Involvement 2005
Table 2 Accor Group: The: World Sales Performance of Key Geographies of Involvement 2005
Table 3 Accor Group: Regional Shares in Travel and Tourism by Sector 2005
5.1 FINANCIAL SUMMARY
Table 4 Accor Group: Financial Summary 2004-2005
5.2 FINANCIAL SUMMARY BY DIVISION
Table 5 Accor Group: Sales by Division 2004-2005
5.3 OPERATIONAL STRATEGIES
Summary 2 Accor Group: Business Agreements 2005
5.4 BRAND PORTFOLIO
Summary 3 Accor Group: Travel and Tourism Brands 2005
5.5 SUBSIDIARIES AND AFFILIATES
Summary 4 Accor Group: Subsidiaries 2005
5.6 WEBSITES OF ACCOR GROUP
Summary 5 Accor Group: Websites
5.7 HISTORY AND CORPORATE DEVELOPMENT
Summary 6 Accor Group: Historical Development