Adult Mouth Care in Bulgaria
Euromonitor International's Adult Mouth Care in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 25 | Publication date: May 2009
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Table of contents
OTC HEALTHCARE IN BULGARIA : MARKET INSIGHT
EXECUTIVE SUMMARY
OTC healthcare grows as expected in 2008
Educational advertising one of the most important factors contributing to growth
Intensified competition reduces shares held by local players
Chemists/pharmacies remains key distribution channel
Maturity increases
KEY TRENDS AND DEVELOPMENTS
Chemists/pharmacies still the main channel for OTC healthcare sales
Legislative changes necessary but government in no hurry to introduce them
Strong marketing and advertising push OTC sales, educate consumers
Rising disposable incomes boost sales, but some slowdown could be expected
Chemists/pharmacies try to offer better quality services, qualified consultants
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
Table 5 OTC Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
APPENDIX
OTC Registration and Classification
Vitamins & Dietary Supplements Registration and Classification
EU Legislation
Marketing authorisations
Distribution
Pricing
Switch Climate
Centralised procedure
Regulation of vitamins and dietary supplements
Regulation of herbal products
Self-medication and Preventative Medicine
Generics
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BULGARIA
EUROSTOK BULGARIA EOOD - OTC HEALTHCARE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Eurostok Bulgaria EOOD: Key Facts
Summary 3 Eurostok Bulgaria EOOD: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Eurostok Bulgaria EOOD: Competitive Position 2008
SOPHARMA AD - OTC HEALTHCARE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Sopharma AD: Key Facts
Summary 6 Sopharma AD: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Sopharma AD: Competitive Position 2008
TERRACHIM – NIKOLAY KOSTOV ET - OTC HEALTHCARE - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Terrachim – Nikolay Kostov ET: Key Facts
Summary 9 Terrachim – Nikolay Kostov ET: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
ADULT MOUTH CARE IN BULGARIA
HEADLINES
SECTOR DATA
Table 11 Sales of Adult Mouth Care: Value 2003-2008
Table 12 Sales of Adult Mouth Care: % Value Growth 2003-2008
Table 13 Adult Mouth Care Company Shares by Value 2004-2008
Table 14 Adult Mouth Care Brand Shares by Value 2005-2008
Table 15 Forecast Sales of Adult Mouth Care: Value 2008-2013
Table 16 Forecast Sales of Adult Mouth Care: % Value Growth 2008-2013