Advertising in Germany: ISIC 743
Euromonitor International's Advertising in Germany: ISIC 743 market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Chapters: 11 | Tables: 16 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Table of contents
ADVERTISING
Chart 1 Hierarchical Position of Advertising Industry
DEFINITIONS
ATTRACTIVENESS INDEX
Summary 1 Attractiveness Index of Advertising Industry Among Other Germany Industries in the Category
Chart 2 Attractiveness Index of Advertising Industry Among Other Germany Industries in the Category
Chart 3 Binary Diagram of Attractiveness Index
Chart 4 Attractiveness Index of Advertising Industry Among All Germany Industries
ATTRACTIVENESS INDEX: EXPLANATION
INDUSTRY GROWTH/PERFORMANCE
Table 1 Key Industry Indicators 2000-2007
Table 2 Key Industry Indicators Annual Growth 2001-2007
Chart 5 Turnover of Local Producers and Nominal GDP 1997-2013
Chart 6 Total Market Dynamics and the Role of Local Producers
ROLE OF IMPORTS AND EXPORTS
Table 3 Imports and Exports 2000-2007
Chart 7 Import vs Export Growth
INDUSTRY SECTORS
Table 4 Turnover of Local Producers by Sector 2000-2007
Chart 8 Industry Sectors’ Growth Indices 1997-2013
COMPETITIVE ENVIRONMENT
Table 5 Number of Local Producers by Size of Enterprises 2000-2007
Table 6 Local Producers’ Turnover by Size of Enterprises 2000-2007
BUYERS
Table 7 Buyers’ Expenditure on Advertising Industry 2000-2007
Table 8 Annual Growth of Buyers’ Expenditure 2001-2007
Table 9 Buyers’ Share of Advertising Market 2000-2007
Table 10 Bargaining Power: Buyers 2007
Chart 9 Buyers: Motor Vehicles, Trailers and Semi-trailers & GDP 1997-2013
Chart 10 Buyers: Motor Vehicles, Trailers and Semi-trailers spending on advertising
Chart 11 Buyers: Pharmaceuticals & GDP 1997-2013
Chart 12 Buyers: Pharmaceuticals spending on advertising
Chart 13 Buyers: Cleaning and Personal Care Products & GDP 1997-2013
Chart 14 Buyers: Cleaning and Personal Care Products spending on advertising
SUPPLIERS
Table 11 Main Industry Costs and Suppliers 2000-2007
Table 12 Annual Growth of Main Industry Costs and Suppliers 2001-2007
Table 13 Spending on Suppliers as Share of Total Industry’s Turnover 2000-2007
Table 14 Bargaining Power: Suppliers 2007
Chart 15 Suppliers: Radio and TV Broadcasting & GDP 1997-2013
Chart 16 Suppliers: Radio and TV Broadcasting cost dynamics
Chart 17 Suppliers: Business and Management Consultancies & GDP 1997-2013
Chart 18 Suppliers: Business and Management Consultancies cost dynamics
Chart 19 Suppliers: Motion Picture and Video Production & GDP 1997-2013
Chart 20 Suppliers: Motion Picture and Video Production cost dynamics
Chart 21 Supply Structure (EUR million, year 2007)
BARGAINING POWER
Chart 22 Bargaining Power of Buyers and Suppliers
BARGAINING POWER: EXPLANATION
Pressure towards the industry (represented on horizontal axis)
Pressure towards buyers and suppliers (represented on vertical axis)
FUTURE OUTLOOK
Table 15 Forecasts 2008-2013