African Marketing Data and Statistics

Key features

• 26 years of data, going back to 1980 where possible,allowing you to examine historic as well as recent trends
• Standardised definitions for quick country-by-country comparisons
• Includes socio political summaries for each country

Reasons to buy this book

• Includes thousands of essential country statistics at your fingertips
• Provides an excellent starting point in the investigation of international markets

Geographic coverage

Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Comoros, Congo, Congo-Brazzaville, Côte d'Ivoire, Democratic Republic, Djibouti, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Kenya, Lesotho, Liberia, Madagascar, Malawi, Mali, Mauritania, Mauritius, Morocco, Mozambique, Namibia, Niger, Nigeria, Réunion, Rwanda, Sao Tomé e Príncipe, Senegal, Seychelles, Sierra Leone, Somalia, South Africa, Sudan, Swaziland, Tanzania, Togo, Tunisia, Uganda, Zambia, Zimbabwe

Table of contents

African Marketing Data and Statistics 2007/2008 

Foreword and Guide 

Foreword 

Guide to using this handbook 

1 - Scope of the Handbook 

2 - Subject Coverage 

3 - Data Coverage 

4 - Country Coverage 

5 - Sources 

6 - List of Abbreviations 

Section One 

Key African Marketing and Information Sources 

Introduction 

International Official Sources 

Pan-regional Official Sources 

Africa and the Middle East 

National Official Sources 

Algeria 

Benin 

Burkina Faso 

Burundi 

Cameroon 

Cape Verde 

Central African Republic 

Chad 

Comoros 

Congo, Democratic Republic 

Congo-Brazzaville 

Côte d’Ivoire 

Djibouti 

Equatorial Guinea 

Gabon 

Guinea 

Kenya 

Lesotho 

Liberia 

Madagascar 

Malawi 

Mali 

Mauritania 

Morocco 

Mozambique 

Niger 

Nigeria 

Rwanda 

Sao Tomé e Príncipe 

Senegal 

Seychelles 

Somalia 

South Africa 

Swaziland 

Togo 

Tunisia 

Section Two 

Country Profiles 

Algeria 

Angola 

Benin 

Botswana 

Burkina Faso 

Burundi 

Cameroon 

Cape Verde 

Central African Republic 

Chad 

Comoros 

Congo, Democratic Republic 

Congo-Brazzaville 

Côte d’Ivoire 

Djibouti 

Equatorial Guinea 

Eritrea 

Ethiopia 

Gabon 

Gambia 

Ghana 

Guinea 

Kenya 

Lesotho 

Liberia 

Madagascar 

Malawi 

Mali 

Mauritania 

Mauritius 

Morocco 

Mozambique 

Namibia 

Niger 

Nigeria 

Réunion 

Rwanda 

Sao Tomé e Príncipe 

Senegal 

Seychelles 

Sierra Leone 

Somalia 

South Africa 

Sudan 

Swaziland 

Tanzania 

Togo 

Tunisia 

Uganda 

Zambia 

Zimbabwe 

Section Three 

Regional Insights 

Regional Insights 

Manufacturing success in Africa 

Chart 1: Contribution of manufacturing to GDP: 2005 

Table 3.1  Contribution of basic manufactures to total exports: 2005 

Chart 2: Balance of trade in basic manufactures: 2005 

Town and country in Africa 

Chart 3: Fastest rates of urbanisation: 2000-2006 

Chart 4: Access to improved water: Urban-rural divides 2004 

Chart 5: Access to improved sanitation: Largest urban-rural divides 2004 

Africa goes mobile 

Chart 6: Mobile telephone users in Africa & the Middle East: 1995-2006 

Table 3.2  Mobile telecommunication revenues: 2006 

Chart 7: Ratio of mobile telephone users to national telephone lines in use: 2006 

Section Four 

Population 

Table 4.1  Total Population: National Estimates at Mid-Year 1980-2006 

Table 4.2  Total Population: National Estimates at January 1st 1980-2006 

Table 4.3  Population Aged 0-14 at January 1st 2006 

Table 4.4  Population Aged 15-64 at January 1st 2006 

Table 4.5  Population Aged 65+ at January 1st 2006 

Table 4.6  Male Population: January 1st 1980-2006 

Table 4.7  Male Population Aged 0-14 at January 1st 2006 

Table 4.8  Male Population Aged 15-64 at January 1st 2006 

Table 4.9  Male Population Aged 65+ at January 1st 2006 

Table 4.10  Female Population: January 1st 1980-2006 

Table 4.11  Female Population Aged 0-14 at January 1st 2006 

Table 4.12  Female Population Aged 15-64 at January 1st 2006 

Table 4.13  Female Population Aged 65+ at January 1st 2006 

Table 4.14  Median Age of Population 1980-2006 

Table 4.15  Number of Live Births 1980-2006 

Table 4.16  Birth Rates 1980-2006 

Table 4.17  Number of Deaths 1980-2006 

Table 4.18  Death Rates 1980-2006 

Table 4.19  Marriage Rates 1980-2006 

Table 4.20  Divorce Rates 1980-2006 

Table 4.21  Fertility Rates 1999-2006 

Table 4.22  Mean Ages at Childbirth and First Marriage 1995-2006 

Table 4.23  Number of Pensioners 1980-2006 

Table 4.24  Population by Marital Status 2006 

Table 4.25  Population by Educational Attainment 2006 

Table 4.26  Population by Urban/Rural Split 2006 

Table 4.27  Population Density and Land Area 1995/2000/2006 

Table 4.28  Net Migration 1980-2006 

Table 4.29  Number of Foreign Citizens 1980-2006 

Section Five 

Economic Indicators 

Table 5.1  Trends in Total GDP (National Currencies) 1980-2006 

Table 5.2  GDP by Origin 2006 

Table 5.3  GDP by Usage 2006 

Table 5.4  GDP Measured at Purchasing Power Parity 1999-2006 

Table 5.5  Real GDP Growth 1980-2006 

Table 5.6  Trends in Total GNP (National Currencies) 1980-2006 

Table 5.7  Trends in Money Supply 1980-2006 

Table 5.8  Annual Rates of Inflation 1980-2006 

Table 5.9  Trends in Public Consumption 1980-2006 

Table 5.10  Trends in Private Consumption 1980-2006 

Table 5.11  Government Finance 2006 

Table 5.12  Government Expenditure by Category 2006 

Table 5.13  US$ Exchange Rates 1980-2006 

Section Six 

Banking and Finance 

Table 6.1  Lending Rates 1980-2006 

Table 6.2  Reserves of Deposit Money Banks 1980-2006 

Table 6.3  Assets of Deposit Banks 1980-2006 

Table 6.4  Liabilities of Deposit Banks 1980-2006 

Table 6.5  Bank Claims on the Private Sector 1980-2006 

Section Seven 

External Trade 

Table 7.1  Trends in Total Imports 1980-2006 

Table 7.2  Imports (cif) by Origin 2006 

Table 7.3  Imports (cif) by Commodity: SITC Classification 2006 

Table 7.4  Trends in Total Exports 1980-2006 

Table 7.5  Exports (fob) by Destination 2006 

Table 7.6  Exports (fob) by Commodity: SITC Classification 2006 

Table 7.7  Trade Balance 1980-2006 

Section Eight 

Industry 

Table 8.1  Indices of General Industrial Production 1980-2006 

Table 8.2  Indices of Manufacturing Production 1980-2006 

Table 8.3  Indices of Mining Production 1980-2006 

Table 8.4  Metal Production by Sector 2006 

Table 8.5  Mineral Production by Sector 2006 

Section Nine 

Energy 

Table 9.1  Refinery Output 1980-2006 

Table 9.2  Primary Energy Consumption 1980-2006 

Table 9.3  Crude Oil 1980-2006 

Table 9.4  Residential Consumption of Electricity 1980-2006 

Table 9.5  Consumption of Liquefied Gases 1999-2006 

Table 9.6  Consumption of Diesel/Gasoil 1999-2006 

Section Ten 

Labour 

Table 10.1  Total Employed Population 1980-2006 

Table 10.2  Employed Population by Age 2006 

Table 10.3  Employed Male Population by Age 2006 

Table 10.4  Employed Female Population by Age 2006 

Table 10.5  Paid Employment in Manufacturing 1980-2006 

Table 10.6  Employment by Activity 2006 

Table 10.7  Total Unemployed Population 1980-2006 

Table 10.8  Unemployed Population by Age 2006 

Table 10.9  Unemployed Male Population by Age 2006 

Table 10.10  Unemployed Female Population by Age 2006 

Table 10.11  Trends in Unemployment Rate 1980-2006 

Table 10.12  Trends in Male Unemployment Rate 1980-2006 

Table 10.13  Trends in Female Unemployment Rate 1980-2006 

Table 10.14  Economically Active Population 1980-2006 

Table 10.15  Economically Active Population by Age 2006 

Table 10.16  Economically Active Male Population 1980-2006 

Table 10.17  Economically Active Male Population by Age 2006 

Table 10.18  Economically Active Female Population 1980-2006 

Table 10.19  Economically Active Female Population by Age 2006 

Table 10.20  Total Part-time Employees 1980-2006 

Table 10.21  Workers by Employment Status 2006 

Section Eleven 

Income and Deductions 

Table 11.1  Annual Gross Income 1980-2006 

Table 11.2  Gross Income by Source 2006 

Table 11.3  Annual Disposable Income 1980-2006 

Table 11.4  Tax and Social Security Contributions 1980-2006 

Section Twelve 

Consumer Expenditure 

Table 12.1  Consumer Expenditure 1980-2006 

Table 12.2  Consumer Expenditure on Food and Non-alcoholic Beverages 2006 

Table 12.3  Consumer Expenditure on Alcoholic Beverages and Tobacco 2006 

Table 12.4  Consumer Expenditure on Clothing and Footwear 2006 

Table 12.5  Consumer Expenditure on Housing 2006 

Table 12.6  Consumer Expenditure on Household Goods and Services 2006 

Table 12.7  Consumer Expenditure on Transport 2006 

Table 12.8  Consumer Expenditure on Communications 2006 

Table 12.9  Consumer Expenditure on Leisure, Recreation and Education 2006 

Table 12.10  Consumer Expenditure on Hotels and Catering 2006 

Table 12.11  Consumer Expenditure on Miscellaneous Goods and Services 2006 

Table 12.12  Consumer Expenditure on Commodity Type 2006 

Section Thirteen 

Retail Distribution 

Table 13.1  Total Retail Sales 1999-2006 

Table 13.2  Store-Based Retailer Sales by Grocery/Non-Grocery Split 2006 

Table 13.3  Number of Store-Based Retailers by Grocery/Non-Grocery Split 2006 

Table 13.4  Retail Sales through Grocery Retailers by Type 2006 

Table 13.5  Number of Grocery Retailers by Type 2006 

Table 13.6  Retail Sales through Non-Grocery Retailers by Type 2006 

Table 13.7  Number of Non-Grocery Retailers by Type 2006 

Table 13.8  Non-Store Retail Sales by Type 2006 

Section Fourteen 

Advertising, Media and Leisure 

Table 14.1  Trends in Total Advertising Expenditure 1999-2006 

Table 14.2  Advertising Expenditure by Medium 2006 

Table 14.3  Press Trends 2006 

Table 14.4  Colour Televisions in Use 1980-2006 

Table 14.5  Colour Television Households 1980-2006 

Table 14.6  National TV Channels 1980-2006 

Table 14.7  Annual Cinema Trips Per Capita 1980-2006 

Section Fifteen 

Consumer Market Sizes 

Table 15.1  Fresh Foods 2006 

Table 15.2  Dairy Products and Ice Cream 2006 

Table 15.3  Bakery Products 2006 

Table 15.4  Packaged Food 2006 

Table 15.5  Confectionery 2006 

Table 15.6  Hot and Soft Drinks 2006 

Table 15.7  Alcoholic Drinks 2006 

Table 15.8  Household Care Products 2006 

Table 15.9  OTC Healthcare Products 2006 

Table 15.10  Disposable Paper Products 2006 

Table 15.11  Cosmetics and Toiletries 2006 

Table 15.12  Clothing and Footwear 2006 

Table 15.13  Large Kitchen Appliances 2006 

Table 15.14  Small Electrical Appliances 2006 

Table 15.15  Consumer Electronics 2006 

Table 15.16  Tobacco 2006 

Table 15.17  Toys and Games 2006 

Section Sixteen 

Consumer Prices and Costs 

Table 16.1  Index of Consumer Prices 1980-2006 

Table 16.2  Index of Food Prices and Non Alcoholic Beverage Prices 1980-2006 

Table 16.3  Costs of Selected Food and Drink Items 2006 

Table 16.4  Index of Alcoholic Beverage and Tobacco Prices 1980-2006 

Table 16.5  Index of Clothing and Footwear Prices 1980-2006 

Table 16.6  Index of Housing Prices 1980-2006 

Table 16.7  Index of Household Goods and Services Prices 1980-2006 

Table 16.8  Index of Transport Prices 1980-2006 

Table 16.9  Index of Leisure and Recreation Prices 1980-2006 

Table 16.10  Index of Education Prices 1980-2006 

Table 16.11  Index of Hotels and Catering Prices 1980-2006 

Table 16.12  Index of Miscellaneous Goods and Services Prices 1980-2006 

Section Seventeen 

Home Ownership 

Table 17.1  Housing Stock 1980-2006 

Table 17.2  New Dwellings Completed 1980-2006 

Table 17.3  Number of Households by Tenure 2006 

Table 17.4  Number of Households by Type of Dwelling 2006 

Section Eighteen 

Household Profiles 

Table 18.1  Number of Households 1980-2006 

Table 18.2  Average Number of Occupants per Household at January 1st 1980-2006 

Table 18.3  Number of Households by Number of Persons 2006 

Table 18.4  Number of Households by Number of Rooms 2006 

Table 18.5  Number of Households by Sex of Head of Household 2006 

Table 18.6  Number of Households by Education of Head of Household 2006 

Table 18.7  Number of Households by Type 2006 

Table 18.8  Possession of Household Durables 2006 

Section Nineteen 

Health 

Table 19.1  Number of Doctors 1980-2006 

Table 19.2  Number of Dentists 1980-2006 

Table 19.3  Number of Nurses 1980-2006 

Table 19.4  Govt Health Expenditure as % of Total Central Govt Expenditure 1980-2006 

Table 19.5  Life Expectancy and Healthy Life Expectancy 2006 

Table 19.6  Infant Mortality Rates 1980-2006 

Table 19.7  Legal Abortions 1980-2006 

Table 19.8  Obese Population (BMI 30kg/sq m or more) 1980-2006 

Section Twenty 

Crime 

Table 20.1  Number of Juvenile Offenders 1980-2006 

Table 20.2  Number of Offences per 100,000 Inhabitants 1980-2006 

Table 20.3  Male Offenders (% of Total Offenders) 1995/2000/2006 

Table 20.4  Female Offenders (% of Total Offenders) 1995/2000/2006 

Section Twenty-one 

Literacy and Education 

Table 21.1  Primary Education 2006 

Table 21.2  Secondary Education 2006 

Table 21.3  Higher Education 2006 

Table 21.4  Foreign Students in Tertiary Education in Host Countries 1980-2006 

Table 21.5  Foreign Students as % of all Tertiary Education Students 1980-2006 

Section Twenty-two 

Agricultural Resources 

Table 22.1  Indices of Agricultural Output 1980-2006 

Table 22.2  Indices of Food Output 1980-2006 

Table 22.3  Land Area 2006 

Table 22.4  Livestock 2006 

Table 22.5  Production of Dairy Products and Eggs 2006 

Table 22.6  Production of Meat 2006 

Table 22.7  Production of Cereals 2006 

Table 22.8  Production of Selected Crops 2006 

Table 22.9  Forestry Production 2006 

Section Twenty-three 

IT and Telecommunications 

Table 23.1  Telephone Lines in Use 1980-2006 

Table 23.2  National Telephone Calls 1980-2006 

Table 23.3  International Outgoing Telephone Calls 1980-2006 

Table 23.4  Mobile Telephone Users 1980-2006 

Table 23.5  Mobile Telephone Calls 1980-2006 

Table 23.6  Mobile SMS Messages Sent 1980-2006 

Table 23.7  Availability of Digital Main Lines 1980-2006 

Table 23.8  Capital Investment in Telecommunications 1980-2006 

Table 23.9  ISDN Subscribers 1980-2006 

Table 23.10  Internet Users 1980-2006 

Section Twenty-four 

Automotives 

Table 24.1  New Registrations of Passenger Cars 1980-2006 

Table 24.2  Number of Commercial Vehicles in Use 1980-2006 

Table 24.3  Number of Two-Wheelers in Use 1980-2006 

Section Twenty-five 

Transport, Travel and Tourism 

Table 25.1  Length of Public Railway Network Operated 1980-2006 

Table 25.2  Road Network 2006 

Table 25.3  Trends in Railway Passenger Traffic 1980-2006 

Table 25.4  Trends in Railway Freight Traffic 1980-2006 

Table 25.5  Km Travelled by Road 1980-2006 

Table 25.6  Km Travelled by Rail 1980-2006 

Table 25.7  Km Travelled by Air 1980-2006 

Table 25.8  Total Tourist Arrivals 1980-2006 

Table 25.9  Tourist Arrivals by Method 2006 

Table 25.10  Total Number of Rooms in Tourist Accommodation 1980-2006 

Table 25.11  Hotel Bed Occupancy Rates 1980-2006 

Table 25.12  Total Number of Bed-Places in Tourist Accommodation 1980-2006 

Table 25.13  International Tourist Nights 1980-2006 

Table 25.14  Average Tourist Stay in Accommodation Establishments 1980-2006 

Table 25.15  Average Tourist Stay in the Country 1980-2006 

Section Twenty-six 

Index 

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