Air Care in Belgium
Euromonitor International's Air Care in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 29 | Publication date: Jul 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Candle air fresheners; Car air fresheners; Electric air fresheners; Gel air fresheners; Liquid air fresheners; Other household air care; Spray/aerosol air fresheners
Table of contents
HOUSEHOLD CARE IN BELGIUM : MARKET INSIGHT
EXECUTIVE SUMMARY
Overall sales still in decline
Dreft enters automatic dishwashing
No change in the competitive environment
Supermarkets/hypermarkets continues to dominate
No reverse in declining sales forecast
KEY TRENDS AND DEVELOPMENTS
Price pressure continues to limit growth potential
Consumers demand ever increasing convenience
Natural and ecological products on the rise
Promotional activity widespread
Convenience drives automated cleaning
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Penetration of Private Label by Sector 2003-2007
Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BELGIUM
DELHAIZE GROUP SA - HOUSEHOLD CARE - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Delhaize: Key Facts
Summary 3 Delhaize: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
ECOVER BELGIUM NV - HOUSEHOLD CARE - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Ecover Products NV: Key Facts
Summary 5 Ecover Products NV : Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Ecover Products NV: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 7 Ecover Products NV: Competitive Position 2007
MCBRIDE PLC - HOUSEHOLD CARE - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 8 McBride NV: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 9 McBride NV : Production Statistics 2007
COMPETITIVE POSITIONING
Summary 10 McBride NV: Competitive Position 2007
RIEM, GROUPE - HOUSEHOLD CARE - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Riem Group: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Riem Group: Competitive Position 2007
AIR CARE IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Air Care by Subsector: Value 2002-2007
Table 12 Sales of Air Care by Subsector: % Value Growth 2002-2007
Table 13 Air Care Fragrances Rankings by Value 2006-2007
Table 14 Air Care Company Shares 2003-2007
Table 15 Air Care Brand Shares 2004-2007
Table 16 Forecast Sales of Air Care by Subsector: Value 2007-2012
Table 17 Forecast Sales of Air Care by Subsector: % Value Growth 2007-2012