Air Care in Canada
Euromonitor International's Air Care in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 25 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Candle air fresheners; Car air fresheners; Electric air fresheners; Gel air fresheners; Liquid air fresheners; Other household air care; Spray/aerosol air fresheners
Table of contents
HOUSEHOLD CARE IN CANADA : MARKET INSIGHT
EXECUTIVE SUMMARY
The shift to convenient and more effective cleaners grows
Whilst innovation is important, marketing and advertising support is crucial
Procter & Gamble retains its leadership through innovation and advertising
Grocery retailers still the preferred outlets for household care needs
Advanced products to stimulate value growth over the forecast period
KEY TRENDS AND DEVELOPMENTS
The strong economic conditions boost the demand for convenience
Product development is important but innovation strategies are limited
Environmentally-friendly products used as an opportunity to drive sales
Consumers increasingly prefer large grocery retailers
Advertising helps brands gain shares in a competitive environment
MARKET INDICATORS
Table 1 Households 2001-2006
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2001-2006
Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006
Table 4 Household Care Company Shares 2002-2006
Table 5 Household Care Brand Shares 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of Household Care by Distribution Format: % Analysis 2001/2006
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of Household Care by Sector: Value 2006-2011
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - CANADA
FRANK T ROSS & SONS LTD - HOUSEHOLD CARE - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Frank T Ross & Sons Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
GROUPE LAVO INC - HOUSEHOLD CARE - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Groupe Lavo Inc: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 3 Groupe Lavo Inc: Competitive Position 2006
KIK CUSTOM PRODUCTS - HOUSEHOLD CARE - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 KIK Custom Products: Key Facts
Summary 5 KIK Custom Products: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
KUE INC - HOUSEHOLD CARE - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Kue Inc: Key Facts
Summary 7 Kue Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
LORD & PARTNERS LTD - HOUSEHOLD CARE - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Lord & Partners Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
AIR CARE IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Air Care by Subsector: Value 2001-2006
Table 12 Sales of Air Care by Subsector: % Value Growth 2001-2006
Table 13 Leading Fragrances for Air Care 2006
Table 14 Air Care Company Shares 2002-2006
Table 15 Air Care Brand Shares 2003-2006
Table 16 Forecast Sales of Air Care by Subsector: Value 2006-2011
Table 17 Forecast Sales of Air Care by Subsector: % Value Growth 2006-2011