Air Care in Colombia
Euromonitor International's Air Care in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 36 | Publication date: Sep 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Candle air fresheners; Car air fresheners; Electric air fresheners; Gel air fresheners; Liquid air fresheners; Other household air care; Spray/aerosol air fresheners
Table of contents
HOUSEHOLD CARE IN COLOMBIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Household care products continues on a positive growth path
Non-rinse fabric softeners introduced into the Colombian market
Procter & Gamble de Colombia SA leads the market for a third consecutive year
Supermarkets/hypermarkets develops new formats
Consumption slowdown motivated by contractive policy measures
KEY TRENDS AND DEVELOPMENTS
Disease prevention impacts development in household care products
Growth in sales of durable goods is good news for household care products
New chained retail formats alter consumer shopping habits
Newer household care products face challenges from traditional products
Colombian companies continue to increase market share
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Penetration of Private Label by Sector 2003-2007
Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - COLOMBIA
AZUL K SA - HOUSEHOLD CARE - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Azul K SA: Key Facts
Summary 3 Azul K SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Azul K SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Azul K SA: Competitive Position 2007
BEISBOL DE COLOMBIA SCA - HOUSEHOLD CARE - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Beisbol de Colombia SCA: Key Facts
Summary 7 Beisbol de Colombia SCA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Beisbol de Colombia SCA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Beisbol de Colombia SCA: Competitive Position 2007
BRINSA SA - HOUSEHOLD CARE - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Brinsa SA: Key Facts
Summary 11 Brinsa SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Brinsa SA: Competitive Position 2007
CASA LUKER SA - HOUSEHOLD CARE - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Casa Luker SA: Key Facts
Summary 14 Casa Luker SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Casa Luker SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 16 Casa Luker SA: Competitive Position 2007
DETERGENTES SA - HOUSEHOLD CARE - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Detergentes SA: Key Facts
Summary 18 Detergentes SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 Detergentes SA: Competitive Position 2007
AIR CARE IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Air Care by Subsector: Value 2002-2007
Table 12 Sales of Air Care by Subsector: % Value Growth 2002-2007
Table 13 Air Care Fragrances Rankings by Value 2006-2007
Table 14 Air Care Company Shares 2003-2007
Table 15 Air Care Brand Shares 2004-2007
Table 16 Forecast Sales of Air Care by Subsector: Value 2007-2012
Table 17 Forecast Sales of Air Care by Subsector: % Value Growth 2007-2012