Air Care in Hungary
Euromonitor International's Air Care in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 30 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Candle air fresheners; Car air fresheners; Electric air fresheners; Gel air fresheners; Liquid air fresheners; Other household air care; Spray/aerosol air fresheners
Table of contents
HOUSEHOLD CARE IN HUNGARY : MARKET INSIGHT
EXECUTIVE SUMMARY
Slow but stable growth
Private label growth falls off
Strong international presence
Innovations in chemists/drugstores
Wellness trend
Convenience
KEY TRENDS AND DEVELOPMENTS
Restriction package
Boom in loans
EU regulations
Promotion driven market
Supermarkets/hypermarkets rules
MARKET INDICATORS
Table 1 Households 2001-2006
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2001-2006
Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006
Table 4 Household Care Company Shares 2002-2006
Table 5 Household Care Brand Shares 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of Household Care by Distribution Format: % Analysis 2001/2006
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of Household Care by Sector: Value 2006-2011
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - HUNGARY
BáBOLNA BIO KFT - HOUSEHOLD CARE - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Bábolna Bio Kft: Key Facts
Summary 2 Bábolna Bio Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Bábolna Bio Kft: Competitive Position 2006
DYMOL KFT - HOUSEHOLD CARE - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Dymol Kft: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Dymol Kft: Competitive Position 2006
EGYESüLT VEGYI MüVEK RT - HOUSEHOLD CARE - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Egyesült Vegyi Müvek Zrt: Key Facts
Summary 7 Egyesült Vegyi Müvek Zrt : Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Egyesült Vegyi Müvek Zrt: Competitive Position 2006
FELFOLDI POT POURRI KFT - HOUSEHOLD CARE - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Felfoldi Pot Pourri Kft: Key Facts
Summary 10 Felfoldi Pot Pourri Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
VOLMIX KFT - HOUSEHOLD CARE - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Volmix Kft: Key Facts
Summary 12 Volmix Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Volmix Kft: Competitive Position 2006
AIR CARE IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Air Care by Subsector: Value 2001-2006
Table 12 Sales of Air Care by Subsector: % Value Growth 2001-2006
Table 13 Leading Fragrances for Air Care 2006
Table 14 Air Care Company Shares 2002-2006
Table 15 Air Care Brand Shares 2003-2006
Table 16 Forecast Sales of Air Care by Subsector: Value 2006-2011
Table 17 Forecast Sales of Air Care by Subsector: % Value Growth 2006-2011