Air Care in Italy
Euromonitor International's Air Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 53 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Candle air fresheners; Car air fresheners; Electric air fresheners; Gel air fresheners; Liquid air fresheners; Other household air care; Spray/aerosol air fresheners
Table of contents
HOUSEHOLD CARE IN ITALY : MARKET INSIGHT
EXECUTIVE SUMMARY
A negative performance due to the crisis
Manufacturers attempt to offset the crisis
Multinationals continue to dominate the market
Supermarkets/hypermarkets is the strongest distribution channel
Convenience and innovation will be the drivers in the medium term
KEY TRENDS AND DEVELOPMENTS
Increased private label presence
The negative impact of the economic climate
The great importance of advertising
Demand increasingly shaped by demographic changes
MARKET INDICATORS
Table 1 Households 2003-2008
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4 Household Care Company Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Penetration of Private Label by Sector 2003-2008
Table 7 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ITALY
BOLTON MANITOBA SPA - HOUSEHOLD CARE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bolton Manitoba SpA: Key Facts
Summary 3 Bolton Manitoba SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Bolton Manitoba SpA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Bolton Manitoba SpA: Competitive Position 2008
DECO INDUSTRIE SPA - HOUSEHOLD CARE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Deco Industrie SpA: Key Facts
Summary 7 Deco Industrie SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Deco Industrie SpA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Deco Industrie SpA: Competitive Position 2008
GUABER SPA - HOUSEHOLD CARE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Guaber SpA: Key Facts
Summary 11 Guaber SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Guaber SpA: Competitive Position 2008
HENKEL SPA - HOUSEHOLD CARE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Henkel SpA: Key Facts
Summary 14 Henkel SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Henkel SpA: Competitive Position 2008
ITALSILVA SPA - HOUSEHOLD CARE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Italsilva SpA: Key Facts
Summary 17 Italsilva SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Italsilva SpA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 19 Italsilva SpA: Competitive Position 2008
PAGLIERI SPA - HOUSEHOLD CARE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Paglieri SpA: Key Facts
Summary 21 Paglieri SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 22 Paglieri SpA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 23 Paglieri SpA: Competitive Position 2008
PROCTER & GAMBLE ITALIA SPA - HOUSEHOLD CARE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Procter & Gamble Italia SpA: Key Facts
Summary 25 Procter & Gamble Italia SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 26 Procter & Gamble Italia SpA: Competitive Position 2008
REALCHIMICA SPA - HOUSEHOLD CARE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 27 Realchimica SpA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 28 Realchimica SpA: Competitive Position 2008
RECKITT BENCKISER ITALIA SPA - HOUSEHOLD CARE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Reckitt Benckiser Italia SpA: Key Facts
Summary 30 Reckitt Benckiser Italia SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 31 Reckitt Benckiser Italia SpA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 32 Reckitt Benckiser Italia SpA: Competitive Position 2008
UNILEVER ITALIA SPA - HOUSEHOLD CARE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 33 Unilever Italia SpA: Key Facts
Summary 34 Unilever Italia SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 35 Unilever Italia SpA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 36 Unilever Italia SpA: Competitive Position 2008
AIR CARE IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CANDLES
SECTOR DATA
Table 11 Sales of Air Care by Subsector: Value 2003-2008
Table 12 Sales of Air Care by Subsector: % Value Growth 2003-2008
Table 13 Air Care Fragrances Rankings by Value 2006-2008
Table 14 Air Care Company Shares 2004-2008
Table 15 Air Care Brand Shares 2005-2008
Table 16 Forecast Sales of Air Care by Subsector: Value 2008-2013
Table 17 Forecast Sales of Air Care by Subsector: % Value Growth 2008-2013