Air Care in Malaysia
Euromonitor International's Air Care in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 32 | Publication date: Aug 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Candle air fresheners; Car air fresheners; Electric air fresheners; Gel air fresheners; Liquid air fresheners; Other household air care; Spray/aerosol air fresheners
Table of contents
HOUSEHOLD CARE IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Household care benefits from civil servant salary increases in 2007
Insecticides and air care lead growth in 2007
Multinationals still reign in 2007, with Procter & Gamble widening the gap with Unilever
Sustained performance of household care products expected
KEY TRENDS AND DEVELOPMENTS
Pay rises for Malaysian civil servants boost demand
Manufacturers’ efforts in promotion tighten relationships with retailers
Supermarkets/hypermarkets wins consumers with price discounts and points systems
Re-launches help to keep products relevant
Better technology and product innovation help boost sales
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Penetration of Private Label by Sector 2003-2007
Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MALAYSIA
DE FREE (M) SDN BHD - HOUSEHOLD CARE - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 De Free (M) Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 De Free (M) Sdn Bhd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 4 De Free (M) Sdn Bhd: Competitive Position 2007
FAMILY PRODUCTS SDN BHD - HOUSEHOLD CARE - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Family Products Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Family Products Sdn Bhd: Competitive Position 2007
TOHTONKU SDN BHD - HOUSEHOLD CARE - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Tohtonku Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 8 Tohtonku Sdn Bhd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Tohtonku Sdn Bhd: Competitive Position 2007
UNITED DETERGENT INDUSTRIES SDN BHD - HOUSEHOLD CARE - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 United Detergent Industries Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 11 United Detergent Industries Sdn Bhd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 12 United Detergent Industries Sdn Bhd: Competitive Position 2007
UNZA (M) SDN BHD - HOUSEHOLD CARE - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Unza (M) Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 14 Unza (M) Sdn Bhd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 15 Unza (M) Sdn Bhd: Competitive Position 2007
AIR CARE IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Air Care by Subsector: Value 2002-2007
Table 12 Sales of Air Care by Subsector: % Value Growth 2002-2007
Table 13 Air Care Fragrances Rankings by Value 2006-2007
Table 14 Air Care Company Shares 2003-2007
Table 15 Air Care Brand Shares 2004-2007
Table 16 Forecast Sales of Air Care by Subsector: Value 2007-2012
Table 17 Forecast Sales of Air Care by Subsector: % Value Growth 2007-2012