Air Care in Morocco
Euromonitor International's Air Care in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 30 | Publication date: Sep 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Candle air fresheners; Car air fresheners; Electric air fresheners; Gel air fresheners; Liquid air fresheners; Other household air care; Spray/aerosol air fresheners
Table of contents
HOUSEHOLD CARE IN MOROCCO : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth of household care remains driven by laundry detergents
Increased sophistication creates demand for premium products
International players continue to lead the way
Independent small grocers remains the first point of sale
Dynamic forecast growth as purchasing power increases
KEY TRENDS AND DEVELOPMENTS
Modern lifestyles open new growth opportunities
Global players continue to shape household care in Morocco
Modern retailers on the increase
Advertising is key
MARKET INDICATORS
Table 1 Households 2003-2008
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4 Household Care Company Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Penetration of Private Label by Sector 2003-2008
Table 7 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MOROCCO
CHIMITECHNIC MAROC - HOUSEHOLD CARE - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Chimitechnic Maroc: Key Facts
Company Background
Production
Summary 3 Chimitechnic Maroc: Production Statistics 2009
Competitive Positioning
Summary 4 Chimitechnic Maroc: Competitive Position 2008
DISTRA SA - HOUSEHOLD CARE - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Distra SA: Key Facts
Company Background
Competitive Positioning
Summary 6 Distra SA: Competitive Position 2008
LESIEUR CRISTAL - HOUSEHOLD CARE - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Lesieur Cristal: Key Facts
Summary 8 Lesieur Cristal: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Lesieur Cristal: Competitive Position 2008
MARCHIME MAROC - HOUSEHOLD CARE - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Marchime Maroc: Key Facts
Summary 11 Marchime Maroc: Operational Indicators
Company Background
Production
Summary 12 Marchime Maroc: Production Statistics 2008
Competitive Positioning
Summary 13 Marchime Maroc: Competitive Position 2008
AIR CARE IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Air Care by Subsector: Value 2003-2008
Table 12 Sales of Air Care by Subsector: % Value Growth 2003-2008
Table 13 Air Care Fragrances Rankings by Value 2006-2008
Table 14 Air Care Company Shares 2004-2008
Table 15 Air Care Brand Shares 2005-2008
Table 16 Forecast Sales of Air Care by Subsector: Value 2008-2013
Table 17 Forecast Sales of Air Care by Subsector: % Value Growth 2008-2013