Air Care in Poland
Euromonitor International's Air Care in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 35 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Candle air fresheners; Car air fresheners; Electric air fresheners; Gel air fresheners; Liquid air fresheners; Other household air care; Spray/aerosol air fresheners
Table of contents
HOUSEHOLD CARE IN POLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Improving economic climate contributes to household care development
Dishwashing products is the most dynamic sector
Compact products gain share
Multinationals continue to dominate
Lifestyle products are the key to further growth in household care
KEY TRENDS AND DEVELOPMENTS
Poles increase their spending on household care
Better quality dishwashing products drive sales
Environmental awareness becomes more important
Multinational companies – hard to beat competitors
Additional benefits displace functionality
MARKET INDICATORS
Table 1 Households 2001-2006
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2001-2006
Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006
Table 4 Household Care Company Shares 2002-2006
Table 5 Household Care Brand Shares 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of Household Care by Distribution Format: % Analysis 2001/2006
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of Household Care by Sector: Value 2006-2011
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - POLAND
GLOBAL GROUP SP ZOO - HOUSEHOLD CARE - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Global Group Sp zoo: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 2 Global Group Sp zoo: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 3 Global Group Sp zoo: Competitive Position 2006
GOLD DROP SP ZOO - HOUSEHOLD CARE - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Gold Drop Sp zoo: Key Facts
Summary 5 Gold Drop Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Gold Drop Sp zoo: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 7 Gold Drop Sp zoo: Competitive Position 2006
INCO-VERITAS SA - HOUSEHOLD CARE - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Inco-Veritas SA: Key Facts
Summary 9 Inco-Veritas SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Inco-Veritas SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 11 Inco-Veritas SA: Competitive Position 2006
LAKMA STREFA SP ZOO - HOUSEHOLD CARE - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Lakma Strefa Sp zoo: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 13 Lakma Strefa Sp zoo: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 14 Lakma Strefa Sp zoo: Competitive Position 2006
SARANTIS POLSKA SA - HOUSEHOLD CARE - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Sarantis Polska SA: Key Facts
Summary 16 Sarantis Polska SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 17 Sarantis Polska SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 18 Sarantis Polska SA: Competitive Position 2006
AIR CARE IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Air Care by Subsector: Value 2001-2006
Table 12 Sales of Air Care by Subsector: % Value Growth 2001-2006
Table 13 Leading Fragrances for Air Care 2006
Table 14 Air Care Company Shares 2002-2006
Table 15 Air Care Brand Shares 2003-2006
Table 16 Forecast Sales of Air Care by Subsector: Value 2006-2011
Table 17 Forecast Sales of Air Care by Subsector: % Value Growth 2006-2011