Air Care in Poland
Euromonitor International's Air Care in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 33 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Candle air fresheners; Car air fresheners; Electric air fresheners; Gel air fresheners; Liquid air fresheners; Other household air care; Spray/aerosol air fresheners
Table of contents
HOUSEHOLD CARE IN POLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Progress on the back of rising consumer expenditure
Multinationals lead
Supermarkets developing rapidly
Good prospects ahead
KEY TRENDS AND DEVELOPMENTS
Multinationals gain market share
Higher quality in demand
Health-friendly solutions are on demand
Growing retail and warehouse consolidation
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Penetration of Private Label by Sector 2003-2007
Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - POLAND
BARWA SP ZOO - HOUSEHOLD CARE - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Barwa Sp zoo: Key Facts
Summary 3 Barwa Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Barwa Sp zoo: Competitive Position 2007
GOLD DROP SP ZOO - HOUSEHOLD CARE - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Gold Drop Sp zoo: Key Facts
Summary 6 Gold Drop Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Gold Drop Sp zoo: Competitive Position 2007
INCO-VERITAS SA - HOUSEHOLD CARE - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Inco-Veritas SA: Key Facts
Summary 9 Inco-Veritas SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Inco-Veritas SA: Competitive Position 2007
LAKMA STREFA SP ZOO - HOUSEHOLD CARE - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Lakma Strefa Sp zoo: Key Facts
Summary 12 Lakma Strefa Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Lakma Strefa Sp zoo: Competitive Position 2007
NAVO PGD SP ZOO - HOUSEHOLD CARE - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Navo PGD Sp zoo: Key Facts
Summary 15 Navo PGD: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Navo PGD: Competitive Position 2007
AIR CARE IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Air Care by Subsector: Value 2002-2007
Table 12 Sales of Air Care by Subsector: % Value Growth 2002-2007
Table 13 Air Care Fragrances Rankings by Value 2006-2007
Table 14 Air Care Company Shares 2003-2007
Table 15 Air Care Brand Shares 2004-2007
Table 16 Forecast Sales of Air Care by Subsector: Value 2007-2012
Table 17 Forecast Sales of Air Care by Subsector: % Value Growth 2007-2012