Air Care in Sweden
Euromonitor International's Air Care in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 36 | Publication date: Sep 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Candle air fresheners; Car air fresheners; Electric air fresheners; Gel air fresheners; Liquid air fresheners; Other household air care; Spray/aerosol air fresheners
Table of contents
HOUSEHOLD CARE IN SWEDEN : MARKET INSIGHT
EXECUTIVE SUMMARY
Marginal but continued growth
Less time for household chores
Multinationals dominate
Discounters and mass merchandisers increase
Low growth over the forecast period
KEY TRENDS AND DEVELOPMENTS
Tax reduction on household services
Focus on the environment
No time for household chores
New products
More discounters
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Penetration of Private Label by Sector 2003-2007
Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SWEDEN
BOSTON SCANDINAVIA AB - HOUSEHOLD CARE - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Boston Scandinavia AB: Key Facts
Summary 3 Boston Scandinavia AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Boston Scandinavia AB: Competitive Position 2007
CEDERROTH INTERNATIONAL AB - HOUSEHOLD CARE - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Cederroth International AB: Key Facts
Summary 6 Cederroth International AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Cederroth International AB: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 8 Cederroth International AB: Competitive Position 2007
GUNRY AB - HOUSEHOLD CARE - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Gunry AB: Key Facts
Summary 10 Gunry AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Gunry AB: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 12 Gunry AB: Competitive Position 2007
HERDINS FäRGVERK AB - HOUSEHOLD CARE - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Herdins Färgverk AB: Key Facts
Summary 14 Herdins Färgverk AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Herdins Färgverk AB: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 16 Herdins Färgverk AB: Competitive Position 2007
LILJEHOLMENS STEARINFABRIK AB - HOUSEHOLD CARE - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Liljeholmens Stearinfabrik AB: Key Facts
Summary 18 Liljeholmens Stearinfabrik AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 Liljeholmens Stearinfabrik AB: Competitive Position 2007
AIR CARE IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Air Care by Subsector: Value 2002-2007
Table 12 Sales of Air Care by Subsector: % Value Growth 2002-2007
Table 13 Air Care Fragrances Rankings by Value 2006-2007
Table 14 Air Care Company Shares 2003-2007
Table 15 Air Care Brand Shares 2004-2007
Table 16 Forecast Sales of Air Care by Subsector: Value 2007-2012
Table 17 Forecast Sales of Air Care by Subsector: % Value Growth 2007-2012