Air Care in Turkey
Euromonitor International's Air Care in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 33 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Candle air fresheners; Car air fresheners; Electric air fresheners; Gel air fresheners; Liquid air fresheners; Other household air care; Spray/aerosol air fresheners
Table of contents
HOUSEHOLD CARE IN TURKEY : MARKET INSIGHT
EXECUTIVE SUMMARY
Good economic prospects and rising urbanisation boost household care
Laundry care and surface care see the most new product launches
Multinationals lead household care in Turkey in 2006
Supermarkets/hypermarkets increases share of retail value sales in 2006
Household care offers good growth opportunities over the forecast period
KEY TRENDS AND DEVELOPMENTS
Young people and educated females stimulate interest in household care
Rising number of households and rapid urbanisation to stimulate the industry
The improved economy and falling rates of inflation boost disposable incomes
Improved retail infrastructure increases share of supermarkets/hypermarkets
Increasing penetration of automatic washing and dishwashing machines
MARKET INDICATORS
Table 1 Households 2001-2006
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2001-2006
Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006
Table 4 Household Care Company Shares 2002-2006
Table 5 Household Care Brand Shares 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of Household Care by Distribution Format: % Analysis 2001/2006
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of Household Care by Sector: Value 2006-2011
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - TURKEY
AKAT KOZMETIK SANAYI VE TICARET AS - HOUSEHOLD CARE - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Akat Kozmetik Sanayi ve Ticaret AS: Key Facts
Summary 2 Akat Kozmetik Sanayi ve Ticaret AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Akat Kozmetik Sanayi ve Ticaret AS: Competitive Position 2006
HAYAT KIMYA SANAYI AS - HOUSEHOLD CARE - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Hayat Kimya Sanayi AS: Key Facts
Summary 5 Hayat Kimya Sanayi AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Hayat Kimya Sanayi AS: Competitive Position 2006
HES KIMYA SANAYII VE TICARET AS - HOUSEHOLD CARE - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Hes Kimya Sanayii ve Ticaret AS: Key Facts
Summary 8 Hes Kimya Sanayii ve Ticaret AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Hes Kimya Sanayii ve Ticaret AS: Competitive Position 2006
SARUHAN KIMYA VE TEMIZLIK ÜRüNLERI SAN TIC AS - HOUSEHOLD CARE - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Saruhan Kimya ve Temizlik Ürünleri San Tic AS: Key Facts
Summary 11 Saruhan Kimya ve Temizlik Ürünleri San Tic AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Saruhan Kimya ve Temizlik Ürünleri San Tic AS: Competitive Position 2006
UZAY KIMYA - HOUSEHOLD CARE - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Uzay Kimya: Key Facts
Summary 14 Uzay Kimya: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Uzay Kimya: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 16 Uzay Kimya: Competitive Position 2006
AIR CARE IN TURKEY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Air Care by Subsector: Value 2001-2006
Table 12 Sales of Air Care by Subsector: % Value Growth 2001-2006
Table 13 Leading Fragrances for Air Care 2006
Table 14 Air Care Company Shares 2002-2006
Table 15 Air Care Brand Shares 2003-2006
Table 16 Forecast Sales of Air Care by Subsector: Value 2006-2011
Table 17 Forecast Sales of Air Care by Subsector: % Value Growth 2006-2011