Air Care in Vietnam
Euromonitor International's Air Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 27 | Publication date: Nov 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Candle air fresheners; Car air fresheners; Electric air fresheners; Gel air fresheners; Liquid air fresheners; Other household air care; Spray/aerosol air fresheners
Table of contents
HOUSEHOLD CARE IN VIETNAM : MARKET INSIGHT
EXECUTIVE SUMMARY
Slower growth due to stagnant market and the global economic crisis
Toilet care products prosper while chlorine bleach and polishes suffer
International players have advantages over local players
Modern retailers record strong performance
Positive outlook on the horizon despite the economic difficulties
KEY TRENDS AND DEVELOPMENTS
Growing hygiene and health concerns change consumers’ buying habits
The economic crisis limits innovation and development in household care
Further penetration into suburban and rural areas to increase shares
Added-value products appeal to consumers
Tough competition as a threat to domestic firms
Manufacturers move to multiple integrated media communication marketing
MARKET INDICATORS
Table 1 Households 2003-2008
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4 Household Care Company Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 8 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 9 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - VIETNAM
AMG VIETNAM CO LTD - HOUSEHOLD CARE - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 AMG Vietnam Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 AMG Vietnam Co Ltd: Competitive Position 2008
LIX DETERGENT CO (LIXCO) - HOUSEHOLD CARE - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Lix Detergent Co (LIXCO): Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Lix Detergent Co (LIXCO): Competitive Position 2008
NAM DINH BIOLOGICAL TECHNOLOGY JOINT STOCK CO - HOUSEHOLD CARE - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Nam Dinh Biological Technology Joint Stock Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Nam Dinh Biological Technology Joint Stock Co: Competitive Position 2008
RANG DONG COSMETICS - HOUSEHOLD CARE - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Rang Dong Cosmetics: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Rang Dong Cosmetics: Competitive Position 2008
VICO LTD CO - HOUSEHOLD CARE - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Vico Ltd Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Vico Ltd Co: Competitive Position 2008
AIR CARE IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 10 Sales of Air Care by Subsector: Value 2003-2008
Table 11 Sales of Air Care by Subsector: % Value Growth 2003-2008
Table 12 Air Care Fragrances Rankings by Value 2006-2008
Table 13 Air Care Company Shares 2004-2008
Table 14 Air Care Brand Shares 2005-2008
Table 15 Forecast Sales of Air Care by Subsector: Value 2008-2013
Table 16 Forecast Sales of Air Care by Subsector: % Value Growth 2008-2013