Air Care in the US
Euromonitor International's Air Care in the US market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 44 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Candle air fresheners; Car air fresheners; Electric air fresheners; Gel air fresheners; Liquid air fresheners; Other household air care; Spray/aerosol air fresheners
Table of contents
HOUSEHOLD CARE IN THE US : MARKET INSIGHT
EXECUTIVE SUMMARY
Continued growth in 2006
Going green
Church & Dwight gains share by buying Orange Glo International
Discounters continue to gain share
Sales declines ahead
KEY TRENDS AND DEVELOPMENTS
The growing green movement
Average households are becoming older and smaller
Americans want convenience
Private label loses share
Discount channels exert pricing pressure
Hispanic population growing the fastest
MARKET INDICATORS
Table 1 Households 2001-2006
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2001-2006
Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006
Table 4 Household Care Company Shares 2002-2006
Table 5 Household Care Brand Shares 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of Household Care by Distribution Format: % Analysis 2001/2006
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of Household Care by Sector: Value 2006-2011
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - USA
CHURCH & DWIGHT CO INC - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Church & Dwight Co Inc: Key Facts
Summary 2 Church & Dwight Co Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Church & Dwight Co, Inc: Competitive Position 2006
CLOROX CO, THE - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Clorox Co, The: Key Facts
Summary 5 Clorox Co, The: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Clorox Co, The: Competitive Position 2006
METHOD PRODUCTS INC - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Method Products Inc: Key Facts
Summary 8 Method Products Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
PHOENIX BRANDS LLC - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Phoenix Brands LLC: Key Facts
Summary 10 Phoenix Brands LLC: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Phoenix Brands LLC: Competitive Position 2006
PRESTIGE BRANDS INTERNATIONAL INC - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Prestige Brands International Inc: Key Facts
Summary 13 Prestige Brands International Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Prestige Brands International Inc: Competitive Position 2006
PROCTER & GAMBLE CO, THE - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Procter & Gamble Co, The: Key Facts
Summary 16 Procter & Gamble Co, The: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Procter & Gamble Co, The: Competitive Position 2006
RECKITT BENCKISER INC - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Reckitt Benckiser Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 Reckitt Benckiser Inc: Competitive Position 2006
SC JOHNSON & SON INC - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 20 SC Johnson & Son Inc: Key Facts
Summary 21 SC Johnson & Son Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 22 SC Johnson & Son Inc: Competitive Position 2006
SEVENTH GENERATION INC - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Seventh Generation Inc: Key Facts
Summary 24 Seventh Generation Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
WD-40 CO - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 25 WD-40 Company: Key Facts
Summary 26 WD-40 Company: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 27 WD-40 Company: Competitive Position 2006
AIR CARE IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Air Care by Subsector: Value 2001-2006
Table 12 Sales of Air Care by Subsector: % Value Growth 2001-2006
Table 13 Leading Fragrances for Air Care 2006
Table 14 Air Care Company Shares 2002-2006
Table 15 Air Care Brand Shares 2003-2006
Table 16 Forecast Sales of Air Care by Subsector: Value 2006-2011
Table 17 Forecast Sales of Air Care by Subsector: % Value Growth 2006-2011