Air France-KLM Group SA
Euromonitor International's company profile, Air France-KLM Group SA offers detailed strategic analysis of the company's business, examining its performance in the travel and tourism market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 7 | Tables: 9 | Publication date: May 2009
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
12 MONTH HIGHLIGHTS
2007-2008
PROSPECTS FOR AIR FRANCE-KLM GROUP SA IN TRAVEL & TOURISM
CORE BUSINESSES
GROWTH OPPORTUNITIES
LIMITED POTENTIAL
Table 1 Air France-KLM Group SA: Air Regional Sales Performance 2008
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
MAJOR CHALLENGES
OWNERSHIP EVENTS
Table 2 Air France-KLM Group SA: World Shares & Rankings in Travel & Tourism by Sector 2006-2007
COMPANY STRUCTURE
AIR FRANCE-KLM GROUP SA
Summary 1 Air France-KLM Group SA: Key Facts
PRODUCTION AND DISTRIBUTION
BRAND ASSESSMENT
BRAND STRATEGY
APPENDICES
FINANCIAL SUMMARY
Table 3 Air France-KLM Group SA: Financial Summary 2004-2008
COMPANY BACKGROUND
Summary 2 Air France-KLM Group SA: Historical Development
Summary 3 Air France-KLM Group SA: Subsidiaries 2008
Summary 4 Air France-KLM Group SA: Travel & Tourism Brands 2008
Summary 5 Air France-KLM Group SA: Company Locations
Summary 6 Air France-KLM Group SA: Websites