Air France-KLM Group SA
Euromonitor International's company profile, Air France-KLM Group SA offers detailed strategic analysis of the company's business, examining its performance in the travel and tourism market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 7 | Tables: 13 | Publication date: Apr 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
12 MONTH HIGHLIGHTS
2006-2007
PROSPECTS FOR AIR FRANCE-KLM GROUP SA IN TRAVEL AND TOURISM
CORE BUSINESSES
Air Transportation
GROWTH OPPORTUNITIES
Emerging Markets
Increased Passenger Focus
LIMITED POTENTIAL
Table 1 Air France-KLM Group SA: World Sector Sales Performance 2006
Table 2 Air France-KLM Group SA: Air Regional Sales Performance 2006
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Added capacity and cost-cutting measures
Three Main Challenges
OWNERSHIP EVENTS
SkyTeam Alliance
Table 3 Air France-KLM Group SA: World Shares & Rankings in Travel and Tourism by Sector 2005-2006
Table 4 Air France-KLM Group SA: World and Regional Shares in Travel and Tourism by Sector 2006
COMPANY STRUCTURE
AIR FRANCE-KLM GROUP SA
Summary 1 Air France-KLM Group SA: Key Facts
PRODUCTION AND DISTRIBUTION
BRAND ASSESSMENT
BRAND STRATEGY
AIR FRANCE
KLM
RéGIONAL
CITYJET
BRIT AIR
TRANSAVIA.COM
SERVAIR
APPENDICES
FINANCIAL SUMMARY
Table 5 Air France-KLM Group SA: Financial Summary 2004-2007
FINANCIAL SUMMARY BY DIVISION
Table 6 Air France-KLM Group SA: Sales by Division 2004-2006
Table 7 Air France-KLM Group SA: Net Profit by Division 2004-2006
COMPANY BACKGROUND
Summary 2 Air France-KLM Group SA: Historical Development
Summary 3 Air France-KLM Group SA: Subsidiaries 2006
Summary 4 Air France-KLM Group SA: Travel and Tourism Brands 2006
Summary 5 Air France-KLM Group SA: Company Locations
Summary 6 Air France-KLM Group SA: Websites