Air France-KLM Group SA

Euromonitor International's company profile, Air France-KLM Group SA offers detailed strategic analysis of the company's business, examining its performance in the travel and tourism market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

12 MONTH HIGHLIGHTS

2007-2008

PROSPECTS FOR AIR FRANCE-KLM GROUP SA IN TRAVEL & TOURISM

CORE BUSINESSES

GROWTH OPPORTUNITIES

LIMITED POTENTIAL

Table 1 Air France-KLM Group SA: Air Regional Sales Performance 2008

COMPANY STRATEGY

STRATEGIC OBJECTIVES AND CHALLENGES

MAJOR CHALLENGES

OWNERSHIP EVENTS

Table 2 Air France-KLM Group SA: World Shares & Rankings in Travel & Tourism by Sector 2006-2007

COMPANY STRUCTURE

AIR FRANCE-KLM GROUP SA

Summary 1 Air France-KLM Group SA: Key Facts

PRODUCTION AND DISTRIBUTION

BRAND ASSESSMENT

BRAND STRATEGY

APPENDICES

FINANCIAL SUMMARY

Table 3 Air France-KLM Group SA: Financial Summary 2004-2008

COMPANY BACKGROUND

Summary 2 Air France-KLM Group SA: Historical Development

Summary 3 Air France-KLM Group SA: Subsidiaries 2008

Summary 4 Air France-KLM Group SA: Travel & Tourism Brands 2008

Summary 5 Air France-KLM Group SA: Company Locations

Summary 6 Air France-KLM Group SA: Websites