Alcoholic Drinks in Algeria
Euromonitor International's Alcoholic Drinks in Algeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 90 | Publication date: Mar 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary
Alcoholic drinks witnesses a small growth in 2007
Driven by increasingly westernised views and lifestyles and economic growth, the market for alcoholic drinks showed a small growth in 2007. Although advertising of alcohol is forbidden, young people are increasingly influenced by the west due to growing access to foreign media through television and the internet.
Beer is still the number one drink
Beer is still the most popular drink in the Algerian alcoholic drinks market, due to its price (it is the cheapest of all alcoholic drinks) and the fact that it is widely available.
As wine is more expensive then beer and mostly available on-trade, it still lags behind in terms of consumption and sales. Wine is more accessible to upper class Algerians in exclusive clubs or restaurants and therefore is not very popular with average Algerians. Young people who do drink wine seem to favour rosé.
As spirits are too expensive for average Algerians they are mainly sold to a small elite group who can afford them. Spirits are mainly sold on-trade in exclusive clubs, restaurants and hotels. Well known international brands are the most popular.
Algerian companies lead
Beer is by far the most popular drink in Algeria. Groupe des Boissons d’Algérie led beer in Algeria in 2007. Société Nationale des Boissons and Tango Sarl were ranked second and third respectively. Tango Sarl has made it very clear that its strategic plan is to become market leader in Algeria.
The production of wine is dominated by ONCV (Office National de Commercialisation de produits Vitivinicoles). ONCV is one of the oldest wine producers in Algeria and therefore holds almost the entirety of sales of wine. Most wines at specialists are from ONCV and it even has its own shops where its products are exclusively sold. Algeria did not produce any spirits at the time of writing.
Distribution channels concentrated
About 95% of the total value distribution of alcohol in Algeria is through specialists. Alcohol is not sold in supermarkets/hypermarkets, as they are mostly family-owned and selling alcohol would have a huge impact on the family, as it is seen as a sin to sell or drink alcohol. The rest of the distribution of alcoholic drinks is in exclusive clubs, restaurants and hotels, which are only affordable for a small elite.
Alcoholic drinks expected to show positive growth in the forecast period
Due to economic growth, increasingly westernised views and heavy government investment in tourism, it is to be expected that alcoholic drinks will show positive growth in the forecast period. However, the dominant religion in Algeria is Islam, which forbids the consumption of alcohol, so it can be expected that growth will be in small stages.
Table of contents
ALCOHOLIC DRINKS IN ALGERIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Alcoholic drinks witnesses a small growth in 2007
Beer is still the number one drink
Algerian companies lead
Distribution channels concentrated
Alcoholic drinks expected to show positive growth in the forecast period
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007- Bavaroise
Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007 – Vin d’Algérie Dahra
Table 5 Selling Margin of a Typical Domestically Produced Spirits Brand 2007- Get 27
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
OFFICE NATIONAL DE COMMERCIALISATION DES PRODUITS VITIVINICOLES (ONCV)
Strategic Direction
Key Facts
Summary 2 Office Nationale de Commercialisation des produits Vitivinicoles: Key Facts
Summary 3 Office Nationale de Commercialisation des produits Vitivinicoles: Operational Indicators
Company Background
Production
Competitive Positioning
TANGO SARL
Strategic Direction
Key Facts
Summary 4 Tango Sarl: Key Facts
Company Background
Production
Summary 5 Tango Sarl: Production Statistics 2006
Competitive Positioning
Summary 6 Tango Sarl: Competitive Position 2006
GROUPE DES BOISSONS D’ALGERIE
Strategic Direction
Key Facts
Summary 7 Groupe des Boissons d’Algérie: Key Facts
Summary 8 Groupe des Boissons d’Algérie: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Groupe des Boissons d’Algérie: Competitive Position 2006
SOCIETE NATIONALE DES BOISSONS (SNB)
Key Facts
Summary 10 Société Nationale des Boissons (SNB): Key Facts
Company Background
Competitive Positioning
Summary 11 Société Nationale des Boissons (SNB): Competitive Position 2006
BEER IN ALGERIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Background
Summary 12 Lager by Price Band 2007
Sector Data
Table 22 Sales of Beer by Subsector: Total Volume 2002-2007
Table 23 Sales of Beer by Subsector: Total Value 2002-2007
Table 24 Sales of Beer by Subsector: % Total Volume Growth 2002-2007
Table 25 Sales of Beer by Subsector: % Total Value Growth 2002-2007
Table 26 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007
Table 27 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007
Table 28 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 29 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 30 Beer: Production, Imports and Exports: Total Volume 2001-2006
Table 31 Beer Exports by Country of Destination: Total Volume 2001-2006
Table 32 Beer Exports by Country of Destination: Total Value 2001-2006
Table 33 Beer Imports by Country of Origin: Total Volume 2001-2006
Table 34 Beer Imports by Country of Origin: Total Value 2001-2006
Table 35 Company Shares of Beer by National Brand Owner 2002-2006
Table 36 Company Shares of Beer by Global Brand Owner 2002-2006
Table 37 Brand Shares of Beer 2003-2006
Table 38 Forecast Sales of Beer by Subsector: Total Volume 2007-2012
Table 39 Forecast Sales of Beer by Subsector: Total Value 2007-2012
Table 40 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012
Table 41 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012
WINE IN ALGERIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 42 Sales of Wine by Subsector: Total Volume 2002-2007
Table 43 Sales of Wine by Subsector: Total Value 2002-2007
Table 44 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
Table 45 Sales of Wine by Subsector: % Total Value Growth 2002-2007
Table 46 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007
Table 47 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007
Table 48 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 49 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 50 Wine Production, Imports and Exports: Total Volume 2001-2006
Table 51 Wine Exports by Country of Destination: Total Volume 2001-2006
Table 52 Wine Exports by Country of Destination: Total Value 2001-2006
Table 53 Wine Imports by Country of Origin: Total Volume 2001-2006
Table 54 Wine Imports by Country of Origin: Total Value 2001-2006
Table 55 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
Table 56 Forecast Sales of Wine by Subsector: Total Value 2007-2012
Table 57 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012
Table 58 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012
SPIRITS IN ALGERIA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 59 Sales of Spirits by Subsector: Total Volume 2002-2007
Table 60 Sales of Spirits by Subsector: Total Value 2002-2007
Table 61 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
Table 62 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
Table 63 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
Table 64 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
Table 65 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 66 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 67 Spirits Production, Imports and Exports: Total Volume 2001-2006
Table 68 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006
Table 69 Gin Production, Imports and Exports: Total Volume 2001-2006
Table 70 Rum Production, Imports and Exports: Total Volume 2001-2006
Table 71 Liqueurs Production: Total Volume 2001-2006
Table 72 Company Shares of Spirits by National Brand Owner 2002-2006
Table 73 Company Shares of Spirits by Global Brand Owner 2002-2006
Table 74 Brand Shares of Spirits 2003-2006
Table 75 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
Table 76 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
Table 77 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
Table 78 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012
CIDER IN ALGERIA
RTDS/HIGH-STRENGTH PREMIXES IN ALGERIA