Alcoholic Drinks in Algeria
Euromonitor International's Alcoholic Drinks in Algeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 194 | Publication date: Feb 2009
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- Get insight into trends in market performance
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Product coverage
Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary
Total volume growth slows down while total value growth increases strongly
The total volume growth of alcoholic drinks in 2008 was slightly more modest than in 2007 due mainly to a slowdown in both retail and foodservice volume growth, owing to the government’s policy of closing outlets in both the retail and foodservice channels. Between 2005 and 2008 the Government of Algeria chose to close down approximately 78 bars and 2,000 retail outlets. On the other hand the total value growth of alcoholic drinks was much stronger in 2008, owing to large price increases, which were introduced as part of the government’s policy to appease Islamic authorities within local government, which seek to abolish consumption of alcohol in the country. High import taxation, particularly in relation to products in spirits, also led to price increases in alcoholic drinks in 2008.
Contraband volume sales increase
Contraband volume sales of alcoholic drinks increased in 2008 as a direct result of the continued governmental policy of closing both retail and foodservice outlets. As a result of this policy volume demand for contraband products thrived owing to the very high level of profit that can be made from the sale of such products. In 2008, media reported that approximately 30% of products sold in alcoholic drinks were contraband products.
Heineken NV acquires Tango Sarl in 2008
In 2008 Heineken NV acquired Tango Sarl and as a result of this acquisition Heineken NV is expected to become the leading player in beer in Algeria. Domestic production of Heineken and Amstel commenced in June 2008 but it is expected that production of non-alcoholic beer, which was a major type of export for Tango Sarl before the acquisition, will not continue, as Heineken NV seeks to establish itself more strongly inside Algeria.
Distribution channels for alcoholic drinks remain limited in 2008
Food/drink/tobacco specialists continued to account completely for the retail distribution of alcoholic drinks in Algeria in 2008. As 99% of the Algerian population is Muslim and as Islam prohibits the consumption of alcohol, the retail distribution of alcoholic drinks is restricted to specialists in an attempt to curtail the visibility and availability of such products.
Alcoholic drinks will continue to see small growth
The total volume and total constant value growth of alcoholic drinks over the forecast period is expected to be relatively strong, however the availability of products in alcoholic drinks in Algeria is expected to continue to be hindered to some extent by Islamic prohibition of alcohol consumption, which is expected to prompt many Algerians to hide the fact that they consume alcohol. The non-closure of both retail and foodservice outlets will be dependent on the “goodwill” of local government leaders who will continue to close outlets at their will as they submit to pressure from the Islamic authorities. Further price increases and strong price sensitivity among consumers may also deter some consumers from consuming alcoholic drinks.
Table of contents
ALCOHOLIC DRINKS IN ALGERIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Total volume growth slows down while total value growth increases strongly
Contraband volume sales increase
Heineken NV acquires Tango Sarl in 2008
Distribution channels for alcoholic drinks remain limited in 2008
Alcoholic drinks will continue to see small growth
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2008 - Tango
Table 4 Selling Margin of a Typical Wine Brand 2008 - Les Coteaux de Tlemcen
Table 5 Selling Margin of a Typical Spirits Brand 2008 - Smirnoff
OPERATING ENVIRONMENT
Contraband/Parallel Trade
Duty Free
Cross-border/Private imports
MARKET INDICATORS
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
MARKET DATA
Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
BEER
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Summary 2 Lager by Price Band 2008
Published data comparisons
Sector Data
Table 22 Sales of Beer by Subsector: Total Volume 2003-2008
Table 23 Sales of Beer by Subsector: Total Value 2003-2008
Table 24 Sales of Beer by Subsector: % Total Volume Growth 2003-2008
Table 25 Sales of Beer by Subsector: % Total Value Growth 2003-2008
Table 26 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008
Table 27 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008
Table 28 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 29 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 30 Beer: Production, Imports and Exports: Total Volume 2002-2007
Table 31 Beer Exports by Country of Destination: Total Volume 2002-2007
Table 32 Beer Exports by Country of Destination: Total Value 2002-2007
Table 33 Beer Imports by Country of Origin: Total Volume 2002-2007
Table 34 Beer Imports by Country of Origin: Total Value 2002-2007
Table 35 Company Shares of Beer by National Brand Owner 2003-2007
Table 36 Company Shares of Beer by Global Brand Owner 2003-2007
Table 37 Brand Shares of Beer 2004-2007
Table 38 Forecast Sales of Beer by Subsector: Total Volume 2008-2013
Table 39 Forecast Sales of Beer by Subsector: Total Value 2008-2013
Table 40 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013
Table 41 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013
WINE
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Sector Data
Table 42 Sales of Wine by Subsector: Total Volume 2003-2008
Table 43 Sales of Wine by Subsector: Total Value 2003-2008
Table 44 Sales of Wine by Subsector: % Total Volume Growth 2003-2008
Table 45 Sales of Wine by Subsector: % Total Value Growth 2003-2008
Table 46 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008
Table 47 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008
Table 48 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 49 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 50 Wine Production, Imports and Exports: Total Volume 2002-2007
Table 51 Wine Exports by Country of Destination: Total Volume 2002-2007
Table 52 Wine Exports by Country of Destination: Total Value 2002-2007
Table 53 Wine Imports by Country of Origin: Total Volume 2002-2007
Table 54 Wine Imports by Country of Origin: Total Value 2002-2007
Table 55 Forecast Sales of Wine by Subsector: Total Volume 2008-2013
Table 56 Forecast Sales of Wine by Subsector: Total Value 2008-2013
Table 57 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013
Table 58 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013
SPIRITS
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Data
Table 59 Sales of Spirits by Subsector: Total Volume 2003-2008
Table 60 Sales of Spirits by Subsector: Total Value 2003-2008
Table 61 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008
Table 62 Sales of Spirits by Subsector: % Total Value Growth 2003-2008
Table 63 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008
Table 64 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008
Table 65 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 66 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 67 Spirits Production, Imports and Exports: Total Volume 2002-2007
Table 68 Spirits Exports by Country of Destination: Total Volume 2002-2007
Table 69 Spirits Exports by Country of Destination: Total Value 2002-2007
Table 70 Spirits Imports by Country of Origin: Total Volume 2002-2007
Table 71 Spirits Imports by Country of Origin: Total Value 2002-2007
Table 72 Whisk(e)y Production, Imports and Exports: Total Volume 2002-2007
Table 73 Brandy & Cognac Production, Imports and Exports: Total Volume 2002-2007
Table 74 Vodka Production, Imports and Exports: Total Volume 2002-2007
Table 75 Gin Production, Imports and Exports: Total Volume 2002-2007
Table 76 Rum Production, Imports and Exports: Total Volume 2002-2007
Table 77 Liqueurs Production: Total Volume 2002-2007
Table 78 Company Shares of Spirits by National Brand Owner 2003-2007
Table 79 Company Shares of Spirits by Global Brand Owner 2003-2007
Table 80 Brand Shares of Spirits 2004-2007
Table 81 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013
Table 82 Forecast Sales of Spirits by Subsector: Total Value 2008-2013
Table 83 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013
Table 84 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013
CIDER/PERRY
Headlines
RTDS/HIGH-STRENGTH PREMIXES
Headlines
GROUPE DES BOISSONS D’ALGERIE
Strategic Direction
Key Facts
Summary 3 Groupe des Boissons d’Algérie: Key Facts
Summary 4 Groupe des Boissons d’Algérie: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Groupe des Boissons d’Algérie: Competitive Position 2007
OFFICE NATIONAL DE COMMERCIALISATION DES PRODUITS VITIVINICOLES
Strategic Direction
Key Facts
Summary 6 Office National de Commercialisation des Produits Vitivinicoles: Key Facts
Summary 7 Office National de Commercialisation des Produits Vitivinicoles: Operational Indicators
Company Background
Production
Competitive Positioning
SOCIETE NATIONALE DES BOISSONS
Strategic Direction
Key Facts
Summary 8 Société Nationale des Boissons: Key Facts
Summary 9 Société Nationale des Boissons: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Société Nationale des Boissons: Competitive Position 2007
TANGO SARL
Strategic Direction
Key Facts
Summary 11 Tango Sarl: Key Facts
Company Background
Production
Summary 12 Tango Sarl: Production Statistics 2007
Competitive Positioning
Summary 13 Tango Sarl: Competitive Position 2007
ALCOHOLIC DRINKS IN ALGERIA
EXECUTIVE SUMMARY
Total volume growth slows down while total value growth increases strongly
Contraband volume sales increase
Heineken NV acquires Tango Sarl in 2008
Distribution channels for alcoholic drinks remain limited in 2008
Alcoholic drinks will continue to see small growth
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 85 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 86 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 87 Selling Margin of a Typical Domestically Produced Beer Brand 2008 - Tango
Table 88 Selling Margin of a Typical Wine Brand 2008 - Les Coteaux de Tlemcen
Table 89 Selling Margin of a Typical Spirits Brand 2008 - Smirnoff
OPERATING ENVIRONMENT
Contraband/Parallel Trade
Duty Free
Cross-border/Private imports
MARKET INDICATORS
Table 90 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
MARKET DATA
Table 91 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 92 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 93 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 94 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 95 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 96 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 97 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 98 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 99 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 100 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 101 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 102 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 103 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 104 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 105 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Summary 14 Summary - Research Sources
LOCAL COMPANY PROFILES - ALGERIA
GROUPE DES BOISSONS D'ALGéRIE - ALCOHOLIC DRINKS - ALGERIA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Summary - Groupe des Boissons d’Algérie: Key Facts
Summary 16 Summary - Groupe des Boissons d’Algérie: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Summary - Groupe des Boissons d’Algérie: Competitive Position 2007
OFFICE NATIONALE DE COMMERCIALISATION DES PRODUITS VITIVINICOLES - ALCOHOLIC DRINKS - ALGERIA
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Summary - Office National de Commercialisation des Produits Vitivinicoles: Key Facts
Summary 19 Summary - Office National de Commercialisation des Produits Vitivinicoles: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
SOCIéTé NATIONALE DES BOISSONS - ALCOHOLIC DRINKS - ALGERIA
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Summary - Société Nationale des Boissons: Key Facts
Summary 21 Summary - Société Nationale des Boissons: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 22 Summary - Société Nationale des Boissons: Competitive Position 2007
TANGO SARL - ALCOHOLIC DRINKS - ALGERIA
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Summary - Tango Sarl: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 24 Summary - Tango Sarl: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 25 Summary - Tango Sarl: Competitive Position 2007
BEER IN ALGERIA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager price band methodology
Summary 26 Summary - Lager by Price Band 2008
PUBLISHED DATA COMPARISONS
National Consumer Expenditure
SECTOR DATA
Table 106 Sales of Beer by Subsector: Total Value 2003-2008
Table 107 Sales of Beer by Subsector: % Total Volume Growth 2003-2008
Table 108 Sales of Beer by Subsector: % Total Value Growth 2003-2008
Table 109 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008
Table 110 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008
Table 111 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 112 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 113 Beer: Production, Imports and Exports: Total Volume 2002-2007
Table 114 Beer Exports by Country of Destination: Total Volume 2002-2007
Table 115 Beer Exports by Country of Destination: Total Value 2002-2007
Table 116 Beer Imports by Country of Origin: Total Volume 2002-2007
Table 117 Beer Imports by Country of Origin: Total Value 2002-2007
Table 118 Company Shares of Beer by National Brand Owner 2003-2007
Table 119 Company Shares of Beer by Global Brand Owner 2003-2007
Table 120 Brand Shares of Beer 2004-2007
Table 121 Forecast Sales of Beer by Subsector: Total Volume 2008-2013
Table 122 Forecast Sales of Beer by Subsector: Total Value 2008-2013
Table 123 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013
Table 124 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013
Table 125 Sales of Beer by Subsector: Total Volume 2003-2008
CIDER/PERRY IN ALGERIA
HEADLINES
RTDS/HIGH-STRENGTH PREMIXES IN ALGERIA
HEADLINES
WINE IN ALGERIA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published data comparisons
SECTOR DATA
Table 126 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 127 Wine Production, Imports and Exports: Total Volume 2002-2007
Table 128 Wine Exports by Country of Destination: Total Volume 2002-2007
Table 129 Wine Exports by Country of Destination: Total Value 2002-2007
Table 130 Wine Imports by Country of Origin: Total Volume 2002-2007
Table 131 Wine Imports by Country of Origin: Total Value 2002-2007
Table 132 Forecast Sales of Wine by Subsector: Total Volume 2008-2013
Table 133 Forecast Sales of Wine by Subsector: Total Value 2008-2013
Table 134 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013
Table 135 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013
Table 136 Sales of Wine by Subsector: Total Volume 2003-2008
Table 137 Sales of Wine by Subsector: Total Value 2003-2008
Table 138 Sales of Wine by Subsector: % Total Volume Growth 2003-2008
Table 139 Sales of Wine by Subsector: % Total Value Growth 2003-2008
Table 140 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008
Table 141 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008
Table 142 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008
SPIRITS IN ALGERIA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 143 Liqueurs Production: Total Volume 2002-2007
Table 144 Company Shares of Spirits by National Brand Owner 2003-2007
Table 145 Company Shares of Spirits by Global Brand Owner 2003-2007
Table 146 Brand Shares of Spirits 2004-2007
Table 147 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013
Table 148 Forecast Sales of Spirits by Subsector: Total Value 2008-2013
Table 149 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013
Table 150 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013
Table 151 Sales of Spirits by Subsector: Total Volume 2003-2008
Table 152 Sales of Spirits by Subsector: Total Value 2003-2008
Table 153 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008
Table 154 Sales of Spirits by Subsector: % Total Value Growth 2003-2008
Table 155 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008
Table 156 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008
Table 157 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 158 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 159 Spirits Production, Imports and Exports: Total Volume 2002-2007
Table 160 Spirits Exports by Country of Destination: Total Volume 2002-2007
Table 161 Spirits Exports by Country of Destination: Total Value 2002-2007
Table 162 Spirits Imports by Country of Origin: Total Volume 2002-2007
Table 163 Spirits Imports by Country of Origin: Total Value 2002-2007
Table 164 Whisk(e)y Production, Imports and Exports: Total Volume 2002-2007
Table 165 Brandy & Cognac Production, Imports and Exports: Total Volume 2002-2007
Table 166 Vodka Production, Imports and Exports: Total Volume 2002-2007
Table 167 Gin Production, Imports and Exports: Total Volume 2002-2007
Table 168 Rum Production, Imports and Exports: Total Volume 2002-2007