Alcoholic Drinks in Argentina
Euromonitor International's Alcoholic Drinks in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 179 | Publication date: Mar 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary
Economic buoyancy drives optimism and sales
The alcoholic drinks market had another record year in terms of sales, as the economic performance of Argentina was outstanding, directly impacting disposable income. This rosy environment gave consumers more reasons to celebrate and gather with friends than in previous years. As alcoholic drinks are mostly consumed during celebrations, the market for alcoholic drinks experienced a significant increase as a consequence of this rejoicing environment.
Premium brands gain share
Premium brands, such as Absolut, Stella Artois, Heineken and Warsteiner, gained share as consumers had higher disposable income and treated themselves with products they considered to be of higher quality. As these products not only satisfied their immediate need, but also gave them an air of sophistication. Premium brands are also investing significant amounts in advertising and on-trade promotions to keep this aura of sophistication that helps them to increase sales.
Mergers and acquisitions left their mark
Mergers and acquisitions played a key role in the market as new competitors, such as Sabia and ICSA emerged in alcoholic drinks and beer, while the acquisition of the Resero brand will contribute to consolidate the table wine segment. But there are still some mergers to do be carried out in the near future, probably 2008, as ICSA could be acquired by Chilean CCU and Isenbeck could be purchased by Mexican Femsa.
Consumers become acquainted with specialist retailers
Consumers became familiar with specialist retailers and went to them when looking for products for special occasions or celebrations, as specialists can offer them a wide variety of products and advice on which products are best to accompany a certain food or occasion. Supermarkets and hypermarkets also provided sommeliers as a means to counter this trend, but they could not compete with the wide availability of brands, especially in the wine market, where there are over 4,000 different brands. Additionally, owners of boutique wineries did not want to sell through supermarkets and hypermarkets, as a consequence of their costs and cumbersome procedures and chose specialist stores through which to sell their products.
The fiesta is far from over
Argentina’s economy will continue to improve over the 2007-2012 forecast period, as the price of commodities are expected to remain at all times highs due to strong demand in Asia, Furthermore, the US$, to which the Peso is informally pegged, is on a downward trend, which makes the Argentine economy competitive. As a consequence, celebrations, parties and social gatherings will become more common, leading to increased sales of alcoholic drinks. New habits, such as the drinking of cocktails, which are becoming fashionable, as well as the alcoholic habits of teenage consumers should all contribute to market growth.
Table of contents
ALCOHOLIC DRINKS IN ARGENTINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Economic buoyancy drives optimism and sales
Premium brands gain share
Mergers and acquisitions left their mark
Consumers become acquainted with specialist retailers
The fiesta is far from over
KEY TRENDS AND DEVELOPMENTS
Argentineans become gourmet and drive sales of untraditional drinks
Teenage consumers continue to boost alcoholic drinks growth
Economic buoyancy increases the number of occasions to celebrate and premium drinks sales
Specialist retailers profit from self-indulgent, sophisticated consumers
Table 1 Leading Specialist Retailers 2007
Market Merger and Acquisition Activity
Summary 1 Speculated Merger and Acquisition Activity 2006-2007
LEGISLATION
TAXATION AND DUTY LEVIES
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 4 Selling Margin of a Typical Domestically Produced Beer Brand 2007 – Quilmes Cristal
Table 5 Selling Margin of a Typical Domestically Produced Wine Brand 2007 – Toro Viejo (red)
Table 6 Selling Margin of a Typical Imported Wine Brand 2007 – Moet & Chandon
Table 7 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 – Fernet Branca
Table 8 Selling Margin of a Typical Imported Spirits Brand 2007 - VAT 69
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 9 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 10 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 13 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 17 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 18 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 19 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 20 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 22 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 24 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Sources
Summary 2 Research Sources
LOCAL COMPANY PROFILES - ARGENTINA
CERVECERíA ARGENTINA SA ISENBECK - ALCOHOLIC DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Cervecería Argentina SA Isenbeck: Key Facts
Summary 4 Cervecería Argentina SA Isenbeck: Operational Indicators
COMPANY BACKGROUND
PRODUTION
Summary 5 Cervecería Argentina SA Isenbeck: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 6 Cervecería Argentina SA Isenbeck: Competitive Position 2006
CíA CERVECERíAS UNIDAS SA - ALCOHOLIC DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Cía Cervecerías Unidas SA (CCU): Key Facts
Summary 8 Cía de Cervecerías Unidas SA (CCU): Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Cía de Cervecerías Unidas SA (CCU): Production Statistics 2006
COMPETITIVE POSITIONING
Summary 10 Cía de Cervecerías Unidas SA (CCU): Competitive Position 2006
DELLEPIANE SAN LUIS SA - ALCOHOLIC DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Dellepiane San Luis SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 12 Dellepiane San Luis SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 13 Dellepiane San Luis SA: Competitive Position 2006
FECOVITA COOP LTDA - ALCOHOLIC DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 FeCoVitA Coop Ltda: Key Facts
Summary 15 FeCoVitA Coop Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Fe Co Vita Coop Ltda: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 17 FeCoVitA Coop Ltda: Competitive Position 2006
INDUSTRIAL CERVECERA SA - ALCOHOLIC DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Industrial Cervecera SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 19 Industrial Cervecera SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 20 Industrial Cervecera SA: Competitive Position 2006
LLORENTE Y CíA SA, J - ALCOHOLIC DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Llorente y Cía SA, J: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 22 Llorente y Cía SA, J: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 23 Llorente y Cía SA, J: Competitive Position 2006
PEñAFLOR SA - ALCOHOLIC DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Peñaflor SA: Key Facts
Summary 25 Peñaflor SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 26 Peñaflor SA: Competitive Position 2006
QUILMES INDUSTRIAL (QUINSA) SA - ALCOHOLIC DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 27 Quilmes Industrial (QUINSA) SA: Key Facts
Summary 28 Quilmes Industrial (QUINSA) SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 29 Quilmes Industrial (QUINSA) SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 30 Quilmes Industrial (QUINSA) SA: Competitive Position 2006
RPB SA - ALCOHOLIC DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 31 RPB SA: Key Facts
Summary 32 RPB SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 33 RPB SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 34 RPB SA: Competitive Position 2006
SOCIEDAD ANóNIMA DE BEBIDAS INTERNACIONALES Y ARGENTINAS - ALCOHOLIC DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 35 Sociedad Anónima de Bebidas Internacionales y Argentinas: Key Facts
Summary 36 Sociedad Anónima de Bebidas Internacionales y Argentinas: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 37 Sociedad Anónima de Bebidas Internacionales y Argentinas: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 38 Sociedad Anónima de Bebidas Internacionales y Argentinas: Competitive Position 2006
BEER IN ARGENTINA
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager Price Band Methodology
Summary 39 Lager by Price Band 2007
SECTOR DATA
Table 25 Sales of Beer by Subsector: Total Volume 2002-2007
Table 26 Sales of Beer by Subsector: Total Value 2002-2007
Table 27 Sales of Beer by Subsector: % Total Volume Growth 2002-2007
Table 28 Sales of Beer by Subsector: % Total Value Growth 2002-2007
Table 29 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007
Table 30 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007
Table 31 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 32 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 33 Beer: Production, Imports and Exports: Total Volume 2001-2006
Table 34 Beer Exports by Country of Destination: Total Volume 2001-2006
Table 35 Beer Exports by Country of Destination: Total Value 2001-2006
Table 36 Beer Imports by Country of Origin: Total Volume 2001-2006
Table 37 Beer Imports by Country of Origin: Total Value 2001-2006
Table 38 Company Shares of Beer by National Brand Owner 2002-2006
Table 39 Company Shares of Beer by Global Brand Owner 2002-2006
Table 40 Brand Shares of Beer 2003-2006
Table 41 Forecast Sales of Beer by Subsector: Total Volume 2007-2012
Table 42 Forecast Sales of Beer by Subsector: Total Value 2007-2012
Table 43 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012
Table 44 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012
CIDER/PERRY IN ARGENTINA
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published Data Comparisons
SECTOR DATA
Table 45 Sales of Cider/Perry: Total Volume 2002-2007
Table 46 Sales of Cider/Perry: Total Value 2002-2007
Table 47 Sales of Cider/Perry: % Total Volume Growth 2002-2007
Table 48 Sales of Cider/Perry: % Total Value Growth 2002-2007
Table 49 On-trade vs Off-trade Sales of Cider/Perry: Volume 2002-2007
Table 50 On-trade vs Off-trade Sales of Cider/Perry: Value 2002-2007
Table 51 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2002-2007
Table 52 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2002-2007
Table 53 Company Shares of Cider/Perry by National Brand Owner 2002-2006
Table 54 Company Shares of Cider/Perry by Global Brand Owner 2002-2006
Table 55 Brand Shares of Cider/Perry 2003-2006
Table 56 Forecast Sales of Cider/Perry: Total Volume 2007-2012
Table 57 Forecast Sales of Cider/Perry: Total Value 2007-2012
Table 58 Forecast Sales of Cider/Perry: % Total Volume Growth 2007-2012
Table 59 Forecast Sales of Cider/Perry: % Total Value Growth 2007-2012
RTDS/HIGH-STRENGTH PREMIXES IN ARGENTINA
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published Data Comparisons
SECTOR DATA
Table 60 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2002-2007
Table 61 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2002-2007
Table 62 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2002-2007
Table 63 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2002-2007
Table 64 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2002-2007
Table 65 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2002-2007
Table 66 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2002-2007
Table 67 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2002-2007
Table 68 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2002-2006
Table 69 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2002-2006
Table 70 Brand Shares of RTDS/High-strength Premixes 2003-2006
Table 71 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2007-2012
Table 72 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2007-2012
Table 73 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2007-2012
Table 74 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2007-2012
WINE IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published Data Comparisons
SECTOR DATA
Table 75 Sales of Wine by Subsector: Total Volume 2002-2007
Table 76 Sales of Wine by Subsector: Total Value 2002-2007
Table 77 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
Table 78 Sales of Wine by Subsector: % Total Value Growth 2002-2007
Table 79 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007
Table 80 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007
Table 81 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 82 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 83 Volume Sales of Still Red Wine by Price Segment 2004-2007
Table 84 Volume Sales of Still White Wine by Price Segment 2004-2007
Table 85 Volume Sales of Still Rosé Wine by Price Segment 2004-2007
Table 86 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007
Table 87 Sales of Still Red Wine by Grape/Varietal Type 2004-2007
Table 88 Sales of Still White Wine by Grape/Varietal Type 2004-2007
Table 89 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007
Table 90 Sales of Still Red Wine by Quality Classification 2002-2007
Table 91 Sales of Still White Wine by Quality Classification 2002-2007
Table 92 Sales of Still Rosé Wine by Quality Classification 2002-2007
Table 93 Wine Production, Imports and Exports: Total Volume 2001-2006
Table 94 Wine Exports by Country of Destination: Total Volume 2001-2006
Table 95 Wine Exports by Country of Destination: Total Value 2001-2006
Table 96 Wine Imports by Country of Origin: Total Volume 2001-2006
Table 97 Wine Imports by Country of Origin: Total Value 2001-2006
Table 98 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006
Table 99 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006
Table 100 Brand Shares of Still Light Grape Wine 2003-2006
Table 101 Company Shares of Champagne by National Brand Owner 2003-2006
Table 102 Company Shares of Champagne by Global Brand Owner 2003-2006
Table 103 Brand Shares of Champagne 2003-2006
Table 104 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006
Table 105 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006
Table 106 Brand Shares of Other Sparkling Wine 2003-2006
Table 107 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006
Table 108 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006
Table 109 Brand Shares of Fortified Wine and Vermouth 2003-2006
Table 110 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
Table 111 Forecast Sales of Wine by Subsector: Total Value 2007-2012
Table 112 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012
Table 113 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012
SPIRITS IN ARGENTINA
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
Summary 40 Benchmark brands – Argentina
Published Data Comparisons
SECTOR DATA
Table 114 Sales of Spirits by Subsector: Total Volume 2002-2007
Table 115 Sales of Spirits by Subsector: Total Value 2002-2007
Table 116 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
Table 117 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
Table 118 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
Table 119 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
Table 120 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 121 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 122 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007
Table 123 Sales of Gin by Premium/Super-premium Split 2004-2007
Table 124 Sales of Vodka by Premium/Super-premium Split 2004-2007
Table 125 Sales of Flavoured vs Non-flavoured Vodka 2004-2007
Table 126 Spirits Production, Imports and Exports: Total Volume 2001-2006
Table 127 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006
Table 128 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006
Table 129 Vodka Production, Imports and Exports: Total Volume 2001-2006
Table 130 Gin Production, Imports and Exports: Total Volume 2001-2006
Table 131 Rum Production, Imports and Exports: Total Volume 2001-2006
Table 132 Liqueurs Production: Total Volume 2001-2006
Table 133 Company Shares of Spirits by National Brand Owner 2002-2006
Table 134 Company Shares of Spirits by Global Brand Owner 2002-2006
Table 135 Brand Shares of Spirits 2003-2006
Table 136 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
Table 137 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
Table 138 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
Table 139 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012