Alcoholic Drinks in Argentina

Euromonitor International's Alcoholic Drinks in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine

Executive summary

Alcoholic drinks keep on the upward path

The alcoholic drinks market was able to profit from the good weather, which stimulated beer sales, and higher consumption among teenagers, which also boosted sales of beer, spirits and RTDs/high-strength premixes. Greater advertising expenditure, which boosted wine and cider, and an overall improvements in consumers’ disposable income levels, also contributed to growth.

Sophistication becomes key

Argentinean consumers were increasingly interested in premium brands, such as Absolut and Chivas Regal, and in products such as Irish whiskey, single malt Scotch whisky, premium lagers, stout and fine wine. Consumers opted for these products at the expense of economy brands, other whiskey (locally manufactured), economy and standard lagers and table wine. This was due to higher disposable income and also greater awareness of the difference between the products.

Global companies gain share

Global companies reached an all time high, as consumers increasingly preferred premium brands, such as Stella Artois, Corona, Jack Daniels, Bacardi or Amarula, as a consequence of increased awareness of these brands and higher penetration. This was especially the case in on-trade establishments, which serve as a means to position these brands in the minds of consumers and boost sales through the off-trade channel.

Specialist channels keep growing

The specialist channel grew as a consequence of the higher number of brands in the Argentine market and the demand for novelties among Argentine consumers. Consumers needed increased advice on which product to choose and reverted to specialist channels, as these offer advice without being paid by any particular brand to do so. Additionally, large companies, such as Pernod Ricard for its Graffigna brand, organised and advertised promotions with specific specialist chains, such as Ligier.

A slow down in growth

The Argentine economy is forecast to suffer a slowdown in its performance over the forecast period. This slow down will also impact on the performance of alcoholic drinks, as it will not be able to keep growing at very high rates. It must be noted, however, that the market grew at extremely high rates over the review period, albeit from a low base. Consequently it will become increasingly difficult to reach such rates, as the base becomes sizeable.

Table of contents

ALCOHOLIC DRINKS IN ARGENTINA : MARKET INSIGHT

EXECUTIVE SUMMARY

Alcoholic drinks keep on the upward path

Sophistication becomes key

Global companies gain share

Specialist channels keep growing

A slow down in growth

KEY TRENDS AND DEVELOPMENTS

Increased targeting of drink-drivers

Teenage consumers boost sales, but can pose a problem in the future

Enotourism (wine tourism) boost wine sales

Premium products gain share

Specialist Retailers

Summary 1 Leading Specialist Retailers 2008

Market Merger and Acquisition Activity

Summary 2 Speculated Merger and Acquisition Activity 2007-2008

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008

Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2008 – Quilmes Cristal

Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2008 – Toro Viejo (red)

Table 5 Selling Margin of a Typical Imported Wine Brand 2008 – Moët & Chandon

Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2008 – Fernet Branca

Table 7 Selling Margin of a Typical Imported Spirits Brand 2008 – VAT 69

OPERATING ENVIRONMENT

MARKET INDICATORS

Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008

MARKET DATA

Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008

Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008

Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008

Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008

Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008

Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008

Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007

Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008

Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008

Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013

Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013

Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013

Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013

DEFINITIONS

Summary 3 Research Sources

LOCAL COMPANY PROFILES - ARGENTINA

CERVECERíA ARGENTINA SA ISENBECK - ALCOHOLIC DRINKS - ARGENTINA

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Cervecería Argentina SA Isenbeck: Key Facts

Summary 5 Cervecería Argentina SA Isenbeck: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 6 Cervecería Argentina SA Isenbeck: Competitive Position 2007

DELLEPIANE SAN LUIS SA - ALCOHOLIC DRINKS - ARGENTINA

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Dellepiane San Luis SA: Key Facts

Summary 8 Dellepiane San Luis SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 9 Dellepiane San Luis SA: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 10 Dellepiane San Luis SA: Competitive Position 2007

FECOVITA COOP LTDA - ALCOHOLIC DRINKS - ARGENTINA

STRATEGIC DIRECTION

KEY FACTS

Summary 11 FeCoVitA Coop Ltda: Key Facts

Summary 12 FeCoVitA Coop Ltda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 13 FeCoVitA Coop Ltda: Competitive Position 2007

LLORENTE Y CíA SA, J - ALCOHOLIC DRINKS - ARGENTINA

STRATEGIC DIRECTION

KEY FACTS

Summary 14 J Llorente y Cía SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 15 J Llorente y Cía SA: Competitive Position 2007

PEñAFLOR SA - ALCOHOLIC DRINKS - ARGENTINA

STRATEGIC DIRECTION

KEY FACTS

Summary 16 Peñaflor SA: Key Facts

Summary 17 Peñaflor SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 18 Peñaflor SA: Competitive Position 2007

BEER IN ARGENTINA

HEADLINES

TRENDS

Production, Imports and Exports

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Lager price band methodology

Summary 19 Lager by Price Band 2008

Published data comparisons

SECTOR DATA

Table 24 Sales of Beer by Subsector: Total Volume 2003-2008

Table 25 Sales of Beer by Subsector: Total Value 2003-2008

Table 26 Sales of Beer by Subsector: % Total Volume Growth 2003-2008

Table 27 Sales of Beer by Subsector: % Total Value Growth 2003-2008

Table 28 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008

Table 29 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008

Table 30 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 31 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 32 Beer: Production, Imports and Exports: Total Volume 2002-2007

Table 33 Beer Exports by Country of Destination: Total Volume 2002-2007

Table 34 Beer Exports by Country of Destination: Total Value 2002-2007

Table 35 Beer Imports by Country of Origin: Total Volume 2002-2007

Table 36 Beer Imports by Country of Origin: Total Value 2002-2007

Table 37 Company Shares of Beer by National Brand Owner 2003-2007

Table 38 Company Shares of Beer by Global Brand Owner 2003-2007

Table 39 Brand Shares of Beer 2004-2007

Table 40 Forecast Sales of Beer by Subsector: Total Volume 2008-2013

Table 41 Forecast Sales of Beer by Subsector: Total Value 2008-2013

Table 42 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013

Table 43 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013

CIDER/PERRY IN ARGENTINA

HEADLINES

TRENDS

Production, Imports and Exports

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Published data comparisons

SECTOR DATA

Table 44 Sales of Cider/Perry: Total Volume 2003-2008

Table 45 Sales of Cider/Perry: Total Value 2003-2008

Table 46 Sales of Cider/Perry: % Total Volume Growth 2003-2008

Table 47 Sales of Cider/Perry: % Total Value Growth 2003-2008

Table 48 On-trade vs Off-trade Sales of Cider/Perry: Volume 2003-2008

Table 49 On-trade vs Off-trade Sales of Cider/Perry: Value 2003-2008

Table 50 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2003-2008

Table 51 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2003-2008

Table 52 Company Shares of Cider/Perry by National Brand Owner 2003-2007

Table 53 Company Shares of Cider/Perry by Global Brand Owner 2003-2007

Table 54 Brand Shares of Cider/Perry 2004-2007

Table 55 Forecast Sales of Cider/Perry: Total Volume 2008-2013

Table 56 Forecast Sales of Cider/Perry: Total Value 2008-2013

Table 57 Forecast Sales of Cider/Perry: % Total Volume Growth 2008-2013

Table 58 Forecast Sales of Cider/Perry: % Total Value Growth 2008-2013

RTDS/HIGH-STRENGTH PREMIXES IN ARGENTINA

HEADLINES

TRENDS

Production, Imports and Exports

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Published data comparisons

SECTOR DATA

Table 59 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2003-2008

Table 60 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2003-2008

Table 61 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2003-2008

Table 62 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2003-2008

Table 63 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2003-2008

Table 64 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2003-2008

Table 65 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2003-2008

Table 66 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2003-2008

Table 67 RTDS/High-strength Premixes Production, Imports and Exports: Total Volume 2002-2007

Table 68 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2003-2007

Table 69 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2003-2007

Table 70 Brand Shares of RTDS/High-strength Premixes 2004-2007

Table 71 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2008-2013

Table 72 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2008-2013

Table 73 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2008-2013

Table 74 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2008-2013

WINE IN ARGENTINA

HEADLINES

TRENDS

Production, Imports and Exports

COMPETITIVE LANDSCAPE

PROSPECTS

Published data comparisons

SECTOR DATA

Table 75 Sales of Wine by Subsector: Total Volume 2003-2008

Table 76 Sales of Wine by Subsector: Total Value 2003-2008

Table 77 Sales of Wine by Subsector: % Total Volume Growth 2003-2008

Table 78 Sales of Wine by Subsector: % Total Value Growth 2003-2008

Table 79 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008

Table 80 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008

Table 81 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 82 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 83 Volume Sales of Still Red Wine by Price Segment 2003-2008

Table 84 Volume Sales of Still White Wine by Price Segment 2003-2008

Table 85 Volume Sales of Still Rosé Wine by Price Segment 2003-2008

Table 86 Volume Sales of Other Sparkling Wine by Price Segment 2003-2008

Table 87 Sales of Still Red Wine by Grape/Varietal Type 2003-2008

Table 88 Sales of Still White Wine by Grape/Varietal Type 2003-2008

Table 89 Sales of Still Rosé Wine by Grape/Varietal Type 2003-2008

Table 90 Sales of Still Red Wine by Quality Classification 2003-2008

Table 91 Sales of Still White Wine by Quality Classification 2003-2008

Table 92 Sales of Still Rosé Wine by Quality Classification 2003-2008

Table 93 Wine Production, Imports and Exports: Total Volume 2002-2007

Table 94 Wine Exports by Country of Destination: Total Volume 2002-2007

Table 95 Wine Exports by Country of Destination: Total Value 2002-2007

Table 96 Wine Imports by Country of Origin: Total Volume 2002-2007

Table 97 Wine Imports by Country of Origin: Total Value 2002-2007

Table 98 Company Shares of Still Light Grape Wine by National Brand Owner 2003-2007

Table 99 Company Shares of Still Light Grape Wine by Global Brand Owner 2003-2007

Table 100 Brand Shares of Still Light Grape Wine 2004-2007

Table 101 Company Shares of Champagne by National Brand Owner 2004-2007

Table 102 Company Shares of Champagne by Global Brand Owner 2004-2007

Table 103 Brand Shares of Champagne 2004-2007

Table 104 Company Shares of Other Sparkling Wine by National Brand Owner 2003-2007

Table 105 Company Shares of Other Sparkling Wine by Global Brand Owner 2003-2007

Table 106 Brand Shares of Other Sparkling Wine 2004-2007

Table 107 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2004-2007

Table 108 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2004-2007

Table 109 Brand Shares of Fortified Wine and Vermouth 2004-2007

Table 110 Forecast Sales of Wine by Subsector: Total Volume 2008-2013

Table 111 Forecast Sales of Wine by Subsector: Total Value 2008-2013

Table 112 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013

Table 113 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013

SPIRITS IN ARGENTINA

HEADLINES

TRENDS

Production, Imports and Exports

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Vodka, gin and other blended Scotch whisky price band methodology

Published data comparisons

SECTOR DATA

Table 114 Sales of Spirits by Subsector: Total Volume 2003-2008

Table 115 Sales of Spirits by Subsector: Total Value 2003-2008

Table 116 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008

Table 117 Sales of Spirits by Subsector: % Total Value Growth 2003-2008

Table 118 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008

Table 119 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008

Table 120 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 121 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 122 Sales of Other Blended Scotch Whisky by Premium/Super-premium Split 2003-2008

Table 123 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2003-2008

Table 124 Sales of Gin by Premium/Super-premium Split 2003-2008

Table 125 Sales of Vodka by Premium/Super-premium Split 2003-2008

Table 126 Sales of Flavoured vs Non-flavoured Vodka 2003-2008

Table 127 Spirits Production, Imports and Exports: Total Volume 2002-2007

Table 128 Spirits Exports by Country of Destination: Total Volume 2002-2007

Table 129 Spirits Exports by Country of Destination: Total Value 2002-2007

Table 130 Spirits Imports by Country of Origin: Total Volume 2002-2007

Table 131 Spirits Imports by Country of Origin: Total Value 2002-2007

Table 132 Whisk(e)y Production, Imports and Exports: Total Volume 2002-2007

Table 133 Brandy & Cognac Production, Imports and Exports: Total Volume 2002-2007

Table 134 Vodka Production, Imports and Exports: Total Volume 2002-2007

Table 135 Gin Production, Imports and Exports: Total Volume 2002-2007

Table 136 Rum Production, Imports and Exports: Total Volume 2002-2007

Table 137 Tequila Production, Imports and Exports: Total Volume 2002-2007

Table 138 Liqueurs Production: Total Volume 2002-2007

Table 139 Other Spirits Production: Total Volume 2002-2007

Table 140 Company Shares of Spirits by National Brand Owner 2003-2007

Table 141 Company Shares of Spirits by Global Brand Owner 2003-2007

Table 142 Brand Shares of Spirits 2004-2007

Table 143 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013

Table 144 Forecast Sales of Spirits by Subsector: Total Value 2008-2013

Table 145 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013

Table 146 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013