Alcoholic Drinks in Azerbaijan
Euromonitor International's Alcoholic Drinks in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 4 | Publication date: Jul 2006
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Executive summary
A growing market
Alcoholic drinks in Azerbaijan showed impressive growth over the review period, as consumer income continued to grow. The number of brands of alcoholic drinks grew, with new brands and brand extensions introduced on a regular basis. Although a Muslim country, Azerbaijan is quite tolerant toward alcoholic drinks, and its sales drop only during the holy month of Ramadan.
Beer goes hand in hand with wine
Beer benefited greatly from foreign investments, privatization programmes and joint ventures over the review period. There is Azerbaijan-France Joint stock Baku-Castell Beer enterprise producing a wide range and different types of domestic beer of good quality. This company manufactures the most popular beer brand in the country, Khirdalan, the sales of which are expected to grow in the forecast period also. Lower-priced local beers are preferred and are the most popular, and their consumption increases over the hot period of the year. Foreign brands are also present, the strongest ones being Heineken and Carlsberg. Having long-lasting wine making traditions, Azerbaijan offers many brands of dry and semi-dry wine to its consumers. The total consumption of wine goes hand in hand with the consumption of beer.
Vodka and brandy remain the most popular spirits
Manufactured by six licensed local plants, vodka is the most popular strong alcoholic drink. Another eight factories are known to produce unlicensed vodka that accounts for a third of the total vodka production. Besides pure vodka, there is a wide variety of drinks available based on herbs, fruit and berries made from traditional recipes in Azerbaijan. The most popular are tut araghi (mulberry vodka) and zogal araghi (cornelian cherry vodka). The volume sales of brandy increased after the establishment of new enterprises and factories between 1998 and 2005. Azerbaijan brandy products received awards at international fairs and exhibitions.
Imported alcoholic drinks still to grow
Still price-conscious, Azeri consumers give their preferences to local production. However, imported alcoholic drinks such as tequila, whisk(e)y, gin and others are awaiting their turn for growth. Consumers might become more interested in imported brands once their incomes rise after the implementation of the government’s poverty reduction programmes and prices decrease with the abolition of excise duties on these imported alcoholic drinks.
Table of contents
ALCOHOLIC DRINKS IN AZERBAIJAN : MARKET INSIGHT
1. EXECUTIVE SUMMARY
2. OPERATING ENVIRONMENT
2.1 Consumer Expenditure on Alcoholic Drinks
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2000-2005
2.2 Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2005
2.3 Legislation
2.4 Contraband/Parallel Trade
2.5 Duty-Free
3. COMPANY PROFILES
3.1 Company Profile: Ganja Sharab-2
Summary 1 Ganja Sharab-2: Operational Indicators 2004
Summary 2 Ganja Sharab-2: Production Statistics 2004
4. ALCOHOLIC DRINKS
5. DEFINITIONS