Alcoholic Drinks in Bolivia
Euromonitor International's Alcoholic Drinks in Bolivia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 80 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary
Continued growth in alcoholic drinks
The aggressiveness of the leading brewery in Bolivia is an important factor contributing to the growth of consumption in the country. Cervecería Boliviana Nacional SA (CBN) has invested heavily not only to maintain its leadership, but also to increase domestic beer consumption. Chicha was traditionally the alcoholic beverage preferred by the masses, but price and marketing campaigns successfully relegated chicha to second place. CBN is also aiming its products at different socio-economical levels, making the Taquiña and Ducal brands popular offerings, and Paceña and Huari its premium brands, with marketing campaigns and price policies very different between brands.
Private and public support for wine
Since 1998 the Bolivian Government has worked to organise production clusters and fortifying wine and singani – a South American drink distilled from the special muscatel grape – industries in the south (Tarija, Sucre and Potosi). These efforts stimulated public awareness of Bolivian wine quality, and also gave producers the chance to fortify their companies and invest in marketing activities. In late 2005 some important international wine companies also started to invest in Bolivia, acquiring legal distributors and also investing in marketing activities. Santa Cruz de la Sierra hosts a wine and cheese fair every year, and this event has helped increase wine consumption, converting Santa Cruz into the biggest wine market. Considering that wine and singani production has an important impact on the South Bolivian economy, and that national producers and importers are committed to fortifying and increasing wine sales in Bolivia, growth is expected to continue over the forecast period.
Informal production and distribution
The alcoholic drinks market is one of the most affected by contraband and counterfeit products. According to legal producers and distributors, contraband and counterfeit products account for at least 50% of total domestic sales. There is also very important “homemade production”, which is sold in open markets in bulk. Homemade products do not comply with legal manufacturers requisites and are not subject to tax payments, and therefore they represent a health hazard for consumers. They are also very cheap, however, which is very attractive for many consumers in Bolivia, where according to INE almost two million people of a total population of nine million are alcoholics.
Consumption trends are changing
Due to economic crisis and the trend of an increasing number of underage consumers in Bolivia, consumptions patterns are changing. Younger consumers prefer to buy drinks in a liquor stores and go to clubs later due to the high prices charged in bars and clubs. New products are also increasing in popularity, such as Fernet, flavoured vodka, bourbon, and even wine. Another important trend is the new beer bottles. For several years 600-750cc bottles were preferred by consumers, but this is changing to personal bottles over 300-350cc. This change was planned by CBN in order to increase margins.
Lower but still positive growth expected over forecast period
Bolivia will continue to see positive growth in both volume and value terms over the forecast period, although growth rates in both terms will be slower to 2011 than over the review period. This is due to the efforts of the country’s government and social bodies to educate consumers regarding alcohol consumption. Spirits are expected to see the slowest growth as a result of increasing beer penetration, and spirits’ high prices compared with alternative alcoholic drinks. Cider/perry sales are not expected to see important growth, mainly because domestic consumers do not yet have legal products available. The wine sector is expected to keep on growing at steady rhythm, national producers are improving their distribution, but also increasing brand awareness and educating wine consumers in Bolivia to recognize quality and flavours. Nevertheless, all these efforts are targeted to upper class consumers; producers prefer to gain value rather than make important volumes.
Table of contents
ALCOHOLIC DRINKS IN BOLIVIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Continued growth in alcoholic drinks
Private and public support for wine
Informal production and distribution
Consumption trends are changing
Lower but still positive growth expected over forecast period
ALCOHOLIC DRINKS – KEY TRENDS AND DEVELOPMENTS
Cervecería Boliviana Nacional is still the leader
Wine consumption increases
Contraband and counterfeit products are the biggest competitors
Alcoholism is an important issue in Bolivia
Specialist retailers and Distribution trends
Market Merger and Acquisition Activity
MARKET DATA
Table 1 Sales of Alcoholic Drinks by Sector: Total Volume 2001-2006
Table 2 Sales of Alcoholic Drinks by Sector: Total Value 2001-2006
Table 3 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2001-2006
Table 4 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2001-2006
Table 5 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2005
Table 6 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Volume 2006
Table 7 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Value 2006
Table 8 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Volume 2006
Table 9 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Value 2006
Table 10 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2006
Table 11 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2006-2011
Table 12 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2006-2011
Table 13 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2006-2011
Table 14 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2006-2011
MARKET INDICATORS
Table 15 Retail Consumer Expenditure on Alcoholic Drinks 2001-2006
APPENDIX
Legislation
Taxation and Duty Levies
Table 16 Taxation and Duty Levies on Alcoholic Drinks 2005
Table 17 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2005
Table 18 Selling Margin of a Typical Beer Brand 2005
Table 19 Selling Margin of a Typical Wine Brand 2005
Table 20 Selling Margin of a Typical Spirits Brand 2005
Operating Environment
Price Band Methodology
Summary 1 Lager by Price Band 2005
DEFINITIONS
BEER IN BOLIVIA
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
SECTOR DATA
Table 21 Sales of Beer by Subsector: Total Volume 2001-2006
Table 22 Sales of Beer by Subsector: Total Value 2001-2006
Table 23 Sales of Beer by Subsector: % Total Volume Growth 2001-2006
Table 24 Sales of Beer by Subsector: % Total Value Growth 2001-2006
Table 25 On-trade vs Off-trade Sales of Beer: Volume 2001-2006
Table 26 On-trade vs Off-trade Sales of Beer: Value 2001-2006
Table 27 On-trade vs Off-trade Sales of Beer: % Volume Growth 2001-2006
Table 28 On-trade vs Off-trade Sales of Beer: % Value Growth 2001-2006
Table 29 Company Shares of Beer by National Brand Owner 2001-2005
Table 30 Company Shares of Beer by Global Brand Owner 2001-2005
Table 31 Brand Shares of Beer 2002-2005
Table 32 Forecast Sales of Beer by Subsector: Total Volume 2006-2011
Table 33 Forecast Sales of Beer by Subsector: Total Value 2006-2011
Table 34 Forecast Sales of Beer by Subsector: % Total Volume Growth 2006-2011
Table 35 Forecast Sales of Beer by Subsector: % Total Value Growth 2006-2011
WINE IN BOLIVIA
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
SECTOR DATA
Table 36 Sales of Wine by Subsector: Total Volume 2001-2006
Table 37 Sales of Wine by Subsector: Total Value 2001-2006
Table 38 Sales of Wine by Subsector: % Total Volume Growth 2001-2006
Table 39 Sales of Wine by Subsector: % Total Value Growth 2001-2006
Table 40 On-trade vs Off-trade Sales of Wine: Volume 2001-2006
Table 41 On-trade vs Off-trade Sales of Wine: Value 2001-2006
Table 42 On-trade vs Off-trade Sales of Wine: % Volume Growth 2001-2006
Table 43 On-trade vs Off-trade Sales of Wine: % Value Growth 2001-2006
Table 44 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2005
Table 45 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2005
Table 46 Brand Shares of Still Light Grape Wine 2002-2005
Table 47 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2005
Table 48 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2005
Table 49 Brand Shares of Other Sparkling Wine 2002-2005
Table 50 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2005
Table 51 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2005
Table 52 Brand Shares of Fortified Wine and Vermouth 2003-2005
Table 53 Forecast Sales of Wine by Subsector: Total Volume 2006-2011
Table 54 Forecast Sales of Wine by Subsector: Total Value 2006-2011
Table 55 Forecast Sales of Wine by Subsector: % Total Volume Growth 2006-2011
Table 56 Forecast Sales of Wine by Subsector: % Total Value Growth 2006-2011
SPIRITS IN BOLIVIA
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
SECTOR DATA
Table 57 Sales of Spirits by Subsector: Total Volume 2001-2006
Table 58 Sales of Spirits by Subsector: Total Value 2001-2006
Table 59 Sales of Spirits by Subsector: % Total Volume Growth 2001-2006
Table 60 Sales of Spirits by Subsector: % Total Value Growth 2001-2006
Table 61 On-trade vs Off-trade Sales of Spirits: Volume 2001-2006
Table 62 On-trade vs Off-trade Sales of Spirits: Value 2001-2006
Table 63 On-trade vs Off-trade Sales of Spirits: % Volume Growth 2001-2006
Table 64 On-trade vs Off-trade Sales of Spirits: % Value Growth 2001-2006
Table 65 Company Shares of Spirits by National Brand Owner 2001-2005
Table 66 Company Shares of Spirits by Global Brand Owner 2001-2005
Table 67 Brand Shares of Spirits 2002-2005
Table 68 Forecast Sales of Spirits by Subsector: Total Volume 2006-2011
Table 69 Forecast Sales of Spirits by Subsector: Total Value 2006-2011
Table 70 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2006-2011
Table 71 Forecast Sales of Spirits by Subsector: % Total Value Growth 2006-2011
BODEGAS Y VIÑEDOS LA CONCEPCIÓN SA
Strategic Direction
Key Facts
Summary 2 Bodegas y Viñedos La Concepción SA: Key Facts
Summary 3 Bodegas y Viñedos La Concepción SA: Operational Indicators
Company Background
Production
Summary 4 Bodegas y Viñedos La Concepción SA: Production Statistics 2005
Competitive Positioning
Summary 5 Bodegas y Viñedos La Concepción SA: Competitive Position 2005
CERVECERÍA BOLIVIANA NACIONAL SA
Strategic Direction
Key Facts
Summary 6 Cervecería Boliviana Nacional SA: Key Facts
Summary 7 Cervecería Boliviana Nacional SA: Operational Indicators
Company Background
Production
Summary 8 Cervecería Boliviana Nacional SA: Production Statistics 2005
Competitive Positioning
Summary 9 Cervecería Boliviana Nacional SA: Competitive Position 2005