Alcoholic Drinks in Bosnia-Herzegovina
Euromonitor International's Alcoholic Drinks in Bosnia-Herzegovina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 93 | Publication date: Mar 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary
Important investments in beer production in the country
Substantial investments in existing production capacities and modernisation of production lines occurred during 2007. In September 2007, a new brewery opened in Bosnia-Herzegovina – Hercegovacka Brewery. Beer continued to be the leading alcoholic drink in the country. According to business portal www.ekapija.com, beer was one of the most profitable businesses in Bosnia-Herzegovina in fourth place. Tobacco was in fifth place in profitability.
Contraband and black market sales remain strong in Bosnia-Herzegovina
Contraband production has been a serious issue in Bosnia-Herzegovina, ever since the country’s formation in 1992. Despite some successful police actions in stopping this type of crime, it is believed that contraband and black market sales amounted to a sizeable percentage of all wine and spirits trade in 2007. This meant huge tax losses for the country.
An additional problem was the strong custom of making spirits (plum brandy and grappa) and wine domestically. These products were mainly consumed unregistered in households, but an identified amount was sold illegally on the black market. The issue of domestic alcohol production was completely ignored by the authorities, with no strict enforcement of laws or regulations.
Alcoholic drinks in Bosnia-Herzegovina increased throughout the review period, and this trend is expected to continue over the forecast period. The ratio of imported and domestically produced alcoholic drinks in the country at the end of the review period was 60% and 40% respectively. It is expected that consumption of domestically produced goods will increase over the forecast period, because of recent investments in the production of alcoholic drinks that took place in the country in 2007.
Supermarkets/hypermarkets become the most popular venues for purchasing alcoholic drinks
Four major supermarkets/hypermarkets (Merkator, Konzum, Interex and Merkur) extended their networks of shops around the country. Because of good and diversified offerings at competitive prices by supermarkets/hypermarkets, small discounters closed down in areas where supermarkets/hypermarkets opened. Supermarkets/hypermarkets’ beer was much cheaper than that of small shops, and there was an even greater price difference in their offerings of wine and sprits. Supermarkets/hypermarkets became the most popular places for purchasing alcoholic drinks in the country.
Drinking habits depend on region
Drinking habits of consumers in Bosnia-Herzegovina differ depending on regions. They can be divided in two main areas – northern or Bosnian, and southern or Herzegovinian. The northern area (Bosnia) has Continental climate and has no tradition of growing grapes. People of this area traditionally produce and drink rakija –schnapps made from plums. The southern area (Herzegovina) has Mediterranean climate. It has a tradition of grape growing and wine/grappa production dating back to Austro-Hungarian time. Herzegovinians also have their type of rakija, called loza. This is a sub-produce of wine grapes (very similar to Italian grappa).
However, beer was the most popular alcoholic drink in the country in 2007, and beer production represented one of the most important of the country’s industries. Brands imported from Croatia were very popular in regions populated by Croats (western Herzegovina), while brands imported from Serbia were very popular in Republika Srpska. Sarajevo brewery launched non-alcoholic beer in 2007. This is becoming increasingly popular among the Bosniak (Muslim) population.
Table of contents
ALCOHOLIC DRINKS IN BOSNIA-HERZEGOVINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Important investments in beer production in the country
Contraband and black market sales remain strong in Bosnia-Herzegovina
Supermarkets/hypermarkets become the most popular venues for purchasing alcoholic drinks
Drinking habits depend on region
KEY TRENDS AND DEVELOPMENTS
Consequences of civil war persist
Constant increase of alcohol consumption among young population
Positions of specialists, supermarkets/hypermarkets and small retailers
Merger and Acquisition activity in alcoholic drinks
Summary 1 Speculated Merger and Acquisition Activity 2006-2007
LEGISLATION
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007
Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007
Table 5 Selling Margin of a Typical Imported Wine Brand 2007
Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2007
Table 7 Selling Margin of a Typical Imported Spirits Brand 2007
OPERATING ENVIRONMENT
MARKET INDICATORS
MARKET DATA
Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Sources
Summary 2 Research Sources
BEER
Headlines
Trends
Competitive Landscape
Prospects
Sector Background
Summary 3 Lager by Price Band 2007
Sector Data
Table 23 Sales of Beer by Subsector: Total Volume 2002-2007
Table 24 Sales of Beer by Subsector: Total Value 2002-2007
Table 25 Sales of Beer by Subsector: % Total Volume Growth 2002-2007
Table 26 Sales of Beer by Subsector: % Total Value Growth 2002-2007
Table 27 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007
Table 28 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007
Table 29 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 30 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 31 Company Shares of Beer by National Brand Owner 2002-2006
Table 32 Company Shares of Beer by Global Brand Owner 2002-2006
Table 33 Brand Shares of Beer 2003-2006
Table 34 Forecast Sales of Beer by Subsector: Total Volume 2007-2012
Table 35 Forecast Sales of Beer by Subsector: Total Value 2007-2012
Table 36 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012
Table 37 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012
WINE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 38 Sales of Wine by Subsector: Total Volume 2002-2007
Table 39 Sales of Wine by Subsector: Total Value 2002-2007
Table 40 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
Table 41 Sales of Wine by Subsector: % Total Value Growth 2002-2007
Table 42 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007
Table 43 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007
Table 44 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 45 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 46 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
Table 47 Forecast Sales of Wine by Subsector: Total Value 2007-2012
Table 48 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012
Table 49 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012
SPIRITS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 50 Sales of Spirits by Subsector: Total Volume 2002-2007
Table 51 Sales of Spirits by Subsector: Total Value 2002-2007
Table 52 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
Table 53 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
Table 54 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
Table 55 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
Table 56 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 57 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 58 Company Shares of Spirits by National Brand Owner 2002-2006
Table 59 Company Shares of Spirits by Global Brand Owner 2002-2006
Table 60 Brand Shares of Spirits 2003-2006
Table 61 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
Table 62 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
Table 63 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
Table 64 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012
CIDER/PERRY
Headlines
Trends
RTDS/HIGH-STRENGTH PREMIXES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 65 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2002-2007
Table 66 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2002-2007
Table 67 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2002-2007
Table 68 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2002-2007
Table 69 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2002-2007
Table 70 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2002-2007
Table 71 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2002-2007
Table 72 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2002-2007
Table 73 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2002-2006
Table 74 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2002-2006
Table 75 Brand Shares of RTDS/High-strength Premixes 2003-2006
Table 76 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2007-2012
Table 77 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2007-2012
Table 78 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2007-2012
Table 79 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2007-2012
BANJALUCKA PIVARA AD BANJA LUKA
Strategic Direction
Key Facts
Summary 4 Banjalucka pivara ad Banja Luka: Key Facts
Summary 5 Banjalucka pivara ad Banja Luka: Operational Indicators
Company Background
Production
Summary 6 Banjalucka pivara ad Banja Luka: Production Statistics 2006
Competitive Positioning
BIHACKA PIVARA DD
Strategic Direction
Key Facts
Summary 7 Bihacka Pivara dd: Key Facts
Summary 8 Bihacka Pivara dd: Operational Indicators
Company Background
Production
Summary 9 Bihacka Pivara dd: Production Statistics 2006
Competitive Positioning
SARAJEVSKA PIVARA DD
Strategic Direction
Key Facts
Summary 10 Sarajevska Pivara dd: Key Facts
Summary 11 Sarajevska Pivara dd: Operational Indicators
Company Background
Production
Summary 12 Sarajevska Pivara dd: Production Statistics 2006
Competitive Positioning
VINARIJA CITLUK DD
Strategic Direction
Key Facts
Summary 13 Vinarija Citluk dd Citluk: Key Facts
Company Background
Production
Summary 14 Vinarija Citluk dd Citluk: Production Statistics 2006
Competitive Positioning