Alcoholic Drinks in Bosnia-Herzegovina
Euromonitor International's Alcoholic Drinks in Bosnia-Herzegovina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 107 | Publication date: Mar 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary
Despite Unfavourable Conditions, Alcoholic Drinks Sales Are Growing
In spite of a number of negative factors affecting the market in Bosnia-Herzegovina, alcoholic drinks is proving to be very resilient and still continued to grow at a moderate rate in 2008. The alcoholic drinks market in Bosnia-Herzegovina is still divided along ethnic grounds (there is no unique national market), it is strongly dependent on imports and has an unfavourable legislative framework. However, these negative effects are offset by strong demand derived from increasing purchasing power.
State Level Law on Wine, Spirits and Wine Derivates
In February 2008 Bosnia-Herzegovina adopted a state level Law on Wine, Spirits and Wine Derivates, which covers all aspects of wine and spirits production, distribution and sale. The law was drafted in close coordination with local wine and spirits producers and its aim is to prescribe simple and unified procedures for the production, distribution and sale of wine, spirits and wine derivatives for the whole country, aligned with EU requirements. The law envisages the establishment of an Institute for the Authorisation of Wine and Vineyards, that will, among other things, hold a land registry of vineyards for the country. Furthermore, the law regulates all aspects of exports and imports, where the authority for inspection is given to entity Inspection Agencies. It also envisages state grants for wineries and the planting of new vineyards.
Multinationals Dominant in Most Alcoholic Drinks Sectors
With entry into the Central European Free Trade Agreement (CEFTA), Bosnia-Herzegovina had to completely liberate its customs policy toward neighbouring countries (signatories of CEFTA). Currently, domestic producers cannot keep pace with regional players from Croatia and Serbia and large multinationals. Multinationals, like Carlsberg, Laško Brewery, InBev etc, registered offices and established distribution channels in Bosnia-Herzegovina recently. Most domestic producers, except Sarajevska Pivara and Banjalucka Pivara, are relatively small, with outdated technology, and their influence is only regional.
Supermarkets and Discounters the Most Popular Distribution Channels
Supermarkets/hypermarkets offer attractive prices as well as good, diversified selections of products. At present, it is estimated that there are 400 supermarkets/hypermarkets, and new ones are opening on a weekly basis all around the country. Regional chains Delta Holding from Serbia and Tuš-Merkur from Slovenia are the newest players on the local market. In 2008, Delta Holding became the leading wholesale/retail sales company in Republika Srpska, and it is only a question of time as to when it will get permission to enter the market in the Federation of Bosnia and Herzegovina. Tuš-Merkur opened several shopping centres in 2008, with several more expected to be opened by the end of January 2009. Small retailers are losing the battle with supermarkets, and it is expected that many will close down.
Economic Slowdown Will Affect the Development of the Alcoholic Drinks Market
Bosnia-Herzegovina is being affected by the global economic crisis and its economy is slowing down. It is expected that the full effect of the economic crisis will be seen in Bosnia-Herzegovina in 2009. The economic situation in the Federation of Bosnia and Herzegovina, one of Bosnia-Herzegovina's two entities, is much worse than in the other, Republika Srpska, because of higher taxes, higher public administration costs and unsustainable social expenditure, which could even be the cause of an economic crisis on its own. Until recently, both multinationals and domestic companies had been investing remarkable amounts into the alcoholic drinks market by opening representative offices and investing in new facilities. In addition to this, both foreign and domestic companies have been investing in marketing and a widening of their distribution channels by opening new regional distribution centres and investing in delivery vehicle fleets. Due to the crisis, all such activities are expected to significantly slow down.
Table of contents
ALCOHOLIC DRINKS IN BOSNIA-HERZEGOVINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Despite Unfavourable Conditions, Alcoholic Drinks Sales Are Growing
State Level Law on Wine, Spirits and Wine Derivates
Multinationals Dominant in Most Alcoholic Drinks Sectors
Supermarkets and Discounters the Most Popular Distribution Channels
Economic Slowdown Will Affect the Development of the Alcoholic Drinks Market
MARKET BACKGROUND
Legislation
Taxation and Duty Levies
Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 2 Selling Margin of a Typical Beer Brand 2008 – Sarajevsko Pivo
Table 3 Selling Margin of a Typical Wine Brand 2008 – Campo Viejo Reserva
Table 4 Selling Margin of a Typical Spirits Brand 2008 – Smirnoff
Summary 1 Summary - Taxation and Duty Levies on Alcoholic Drinks 2008
OPERATING ENVIRONMENT
Contraband/Parallel Trade
Duty Free
Cross-border/Private Imports
MARKET DATA
Table 5 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 6 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 7 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 8 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 9 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 10 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 13 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 14 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 15 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 16 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 18 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 19 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Summary 2 Summary - Research Sources
LOCAL COMPANY PROFILES - BOSNIA-HERZEGOVINA
BANJALUCKA PIVARA AD - ALCOHOLIC DRINKS - BOSNIA-HERZEGOVINA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Summary - Banjalucka Pivara ad: Key Facts
Summary 4 Summary - Banjalucka Pivara ad: Operational Indicators 2006-2008
COMPANY BACKGROUND
PRODUCTION
Summary 5 Summary - Banjalucka Pivara ad: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 6 Summary - Banjalucka Pivara ad: Competitive Position 2007
BERRY DREAMS DOO - ALCOHOLIC DRINKS - BOSNIA-HERZEGOVINA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Summary - Berry Dreams doo: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 8 Summary - Berry Dreams doo: Production Statistics 2007
COMPETITIVE POSITIONING
BOBITA CO DOO - ALCOHOLIC DRINKS - BOSNIA-HERZEGOVINA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Summary - Bobita Co doo: Key Facts
Summary 10 Summary - Bobita Co doo: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
Summary 11 Summary - Bobita Co doo: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 12 Summary - Bobita Co: Competitive Position 2007
HERCEGOVINA PRODUKT DOO - ALCOHOLIC DRINKS - BOSNIA-HERZEGOVINA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Summary - Hercegovina Produkt doo: Key Facts
Summary 14 Summary - Hercegovina Produkt doo: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
Summary 15 Summary - Hercegovina Produkt doo: Production Statistics 2007
COMPETITIVE POSITIONING
BEER IN BOSNIA-HERZEGOVINA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager price band methodology
Summary 16 Summary - Lager by Price Band 2008
SECTOR DATA
Table 20 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 21 Beer: Production, Imports and Exports: Total Volume 2002-2007
Table 22 Beer Exports by Country of Destination: Total Volume 2002-2007
Table 23 Beer Exports by Country of Destination: Total Value 2002-2007
Table 24 Beer Imports by Country of Origin: Total Volume 2002-2007
Table 25 Sales of Beer by Subsector: % Total Value Growth 2003-2008
Table 26 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008
Table 27 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008
Table 28 Sales of Beer by Subsector: Total Volume 2003-2008
Table 29 Sales of Beer by Subsector: Total Value 2003-2008
Table 30 Sales of Beer by Subsector: % Total Volume Growth 2003-2008
Table 31 Beer Imports by Country of Origin: Total Value 2002-2007
Table 32 Company Shares of Beer by National Brand Owner 2003-2007
Table 33 Company Shares of Beer by Global Brand Owner 2003-2007
Table 34 Brand Shares of Beer 2004-2007
Table 35 Forecast Sales of Beer by Subsector: Total Volume 2008-2013
Table 36 Forecast Sales of Beer by Subsector: Total Value 2008-2013
Table 37 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013
Table 38 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013
Table 39 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008
CIDER/PERRY IN BOSNIA-HERZEGOVINA
HEADLINES
PROSPECTS
RTDS/HIGH-STRENGTH PREMIXES IN BOSNIA-HERZEGOVINA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2003-2008
Table 41 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2003-2008
Table 42 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2003-2007
Table 43 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2003-2007
Table 44 Brand Shares of RTDS/High-strength Premixes 2004-2007
Table 45 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2008-2013
Table 46 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2008-2013
Table 47 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2008-2013
Table 48 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2008-2013
Table 49 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2003-2008
Table 50 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2003-2008
Table 51 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2003-2008
Table 52 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2003-2008
Table 53 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2003-2008
Table 54 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2003-2008
WINE IN BOSNIA-HERZEGOVINA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Sales of Wine by Subsector: Total Volume 2003-2008
Table 56 Sales of Wine by Subsector: Total Value 2003-2008
Table 57 Sales of Wine by Subsector: % Total Volume Growth 2003-2008
Table 58 Sales of Wine by Subsector: % Total Value Growth 2003-2008
Table 59 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008
Table 60 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008
Table 61 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 62 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 63 Wine Production, Imports and Exports: Total Volume 2002-2007
Table 64 Wine Exports by Country of Destination: Total Volume 2002-2007
Table 65 Wine Exports by Country of Destination: Total Value 2002-2007
Table 66 Wine Imports by Country of Origin: Total Volume 2002-2007
Table 67 Wine Imports by Country of Origin: Total Value 2002-2007
Table 68 Forecast Sales of Wine by Subsector: Total Volume 2008-2013
Table 69 Forecast Sales of Wine by Subsector: Total Value 2008-2013
Table 70 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013
Table 71 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013
SPIRITS IN BOSNIA-HERZEGOVINA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Sales of Spirits by Subsector: Total Volume 2003-2008
Table 73 Sales of Spirits by Subsector: Total Value 2003-2008
Table 74 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008
Table 75 Sales of Spirits by Subsector: % Total Value Growth 2003-2008
Table 76 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008
Table 77 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008
Table 78 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 79 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 80 Spirits Production, Imports and Exports: Total Volume 2002-2007
Table 81 Spirits Exports by Country of Destination: Total Volume 2002-2007
Table 82 Spirits Exports by Country of Destination: Total Value 2002-2007
Table 83 Spirits Imports by Country of Origin: Total Volume 2002-2007
Table 84 Spirits Imports by Country of Origin: Total Value 2002-2007
Table 85 Company Shares of Spirits by National Brand Owner 2003-2007
Table 86 Company Shares of Spirits by Global Brand Owner 2003-2007
Table 87 Brand Shares of Spirits 2004-2007
Table 88 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013
Table 89 Forecast Sales of Spirits by Subsector: Total Value 2008-2013
Table 90 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013
Table 91 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013