Alcoholic Drinks in China
Euromonitor International's Alcoholic Drinks in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 221 | Publication date: Jun 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary
Rising incomes and growing sophistication boosts sales
Alcoholic drinks achieved striking growth in 2006. Continuous growth in the economy resulted in consumers eating out and socialising with friends in nightclubs and bars with greater frequency, resulting in strong growth for on-trade sales. Meanwhile, off-trade sales were boosted by a rise in the gifting of premium alcoholic drinks, particularly foreign spirits, still red wine and Chinese herbal spirits, and by an increase in entertaining friends at home. Players responded to growing demand for premium alcoholic drinks by shifting their focus upmarket and encouraging consumers to trade up from economy to standard lager and to higher-quality wine and spirits.
Niche products see strong growth
Cider/perry and RTDs/high-strength premixes saw the strongest growth in 2006. Cider/perry was boosted by domestic players’ growth, with players such as Yantai Changyu Group positioning cider as sparkling apple wine and making these products available in supermarkets/hypermarkets. Previously, cider/perry had been dominated by on-trade sales of expensive imports. Spirit-based RTDs meanwhile saw growing interest from fashionable young adults in the on-trade. However, both these product areas remained niche, with growth also due to a low sales base. Sales largely remain limited to major cities and, in the case of RTDs/high-strength premixes, the on-trade.
Beer players expand at the top
Alcoholic drinks is led by strong beer companies, with China Resources Enterprise, Tsingtao and Beijing Yanjing in the lead in 2005. These players focused on expansion during the review period and the late-1990s, acquiring numerous regional players in order to expand their presence across the country. Domestic players dominate across alcoholic drinks, with most foreign players lacking the access to distribution and production that is required to build a national presence.
Off-trade dominates but on-trade displays strong dynamism
The off-trade continued to dominate in 2006, with the majority of sales occurring via independent food stores and supermarkets/hypermarkets. However, the on-trade proved more dynamic both in 2006 over the previous year and during the review period as a whole. Rising income levels and busier lifestyles resulted in more consumers wanting to socialise and eat away-from-home, with a huge number of bars and restaurants sprouting up across the country in response. This trend was particularly strong in developed regions such as East China and top-tier cities but is also increasingly prominent in second-tier cities and less-developed areas such as Mid China.
Strong growth for forecast period
The forecast period is expected to see continued strong growth for alcoholic drinks, with a good performance by the economy resulting in continued growth for disposable income levels. Niche products such as cider/perry and RTDs/high-strength premixes will see the most dynamic growth in percentage terms but will remain largely unknown beyond major cities. Instead, the bulk of growth will stem from beer and wine, which will benefit from consumers trading up to higher-quality products and also from consumers switching from spirits to lower-alcohol drinks. Spirits will achieve a slight growth, however, with the forecast decline in economy local spirits likely to be offset by growing interest in premium spirits, whether local or imported.
Table of contents
ALCOHOLIC DRINKS IN CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Rising incomes and growing sophistication boosts sales
Niche products see strong growth
Beer players expand at the top
Off-trade dominates but on-trade displays strong dynamism
Strong growth for forecast period
ALCOHOLIC DRINKS – KEY TRENDS AND DEVELOPMENTS
Improving living standards boost sales
Growing disparity between urban and rural areas
Consolidation boosts sales
Health concerns shape growth
Foreign players boost awareness
Specialist Retailers
Market Merger and Acquisition Activity
Summary 1 Speculated Merger and Acquisition Activity 2006-2007
TERRITORY INSIGHT: KEY TRENDS AND DEVELOPMENTS
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
APPENDIX
Legislation
Taxation and Duty Levies
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2006
Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2006
Table 2 Selling Margin of a Typical Beer Brand 2006 - Tsingtao
Table 3 Selling Margin of a Typical Wine Brand 2006 - Jacob's Creek
Table 4 Selling Margin of a Typical Spirits Brand 2006 - Johnnie Walker Black Label
Operating Environment
Price Band Methodology
Summary 3 Lager by Price Band 2005
Published Data Comparisons
MARKET DATA
Table 5 Sales of Alcoholic Drinks by Sector: Total Volume 2001-2006
Table 6 Sales of Alcoholic Drinks by Sector: Total Value 2001-2006
Table 7 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2001-2006
Table 8 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2001-2006
Table 9 Sales of Alcoholic Drinks by Region: Total Volume 2001-2006
Table 10 Sales of Alcoholic Drinks by Region: Total Value 2001-2006
Table 11 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2001-2006
Table 12 Sales of Alcoholic Drinks by Region: % Total Value Growth 2001-2006
Table 13 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2005
Table 14 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Volume 2006
Table 15 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Value 2006
Table 16 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Volume 2006
Table 17 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Value 2006
Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2006
Table 19 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2006-2011
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2006-2011
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2006-2011
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2006-2011
Table 24 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2006-2011
Table 25 Forecast Sales of Alcoholic Drinks by Region: Total Value 2006-2011
Table 26 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2006-2011
Table 27 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2006-2011
MARKET INDICATORS
Table 28 Retail Consumer Expenditure on Alcoholic Drinks 2001-2006
DEFINITIONS
LOCAL COMPANY PROFILES - CHINA
BEIJING YANJING BREWERY CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Beijing Yanjing Brewery Co Ltd: Key Facts
Summary 5 Beijing Yanjing Brewery Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Beijing Yanjing Brewery Co Ltd: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 7 Beijing Yanjing Brewery co ltd: Competitive Position 2005
CHINA RESOURCES ENTERPRISE CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 China Resources Enterprise Co Ltd: Key Facts
Summary 9 China Resources Enterprise Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 China Resources Enterprise Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 11 China Resources Enterprise Co Ltd: Competitive Position 2005
COFCO WINES & SPIRITS CO - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 COFCO Wines & Spirits Co: Key Facts
Summary 13 COFCO Wines & Spirits Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 COFCO Wines & Spirits Co: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 15 COFCO Wines & Spirits Co: Competitive Position 2005
HARBIN BREWERY GROUP LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Harbin Brewery Group Ltd: Key Facts
Summary 17 Harbin Brewery Group Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Harbin Brewery Group Ltd: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 19 Harbin Brewery Group Ltd: Competitive Position 2005
HENAN JINXING BREWERY GROUP - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Henan Jinxing Brewery Group: Key Facts
Summary 21 Henan Jinxing Brewery Group: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 22 Henan Jinxing Brewery Group: Competitive Position 2005
SICHUAN YIBIN WULIANGYE DISTILLERY CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Sichuan Yibin Wuliangye Distillery Co Ltd: Key Facts
Summary 24 Sichuan Yibin Wuliangye Distillery Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 25 Sichuan Yibin Wuliangye Distillery Co Ltd: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 26 Sichuan Yibin Wuliangye Distillery Co Ltd: Competitive Position 2005
TSINGTAO BREWERY CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 27 Tsingtao Brewery Co Ltd: Key Facts
Summary 28 Tsingtao Brewery Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 29 Tsingtao Brewery Co Ltd: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 30 Tsingtao Brewery Co Ltd: Competitive Position 2005
YANTAI CHANGYU GROUP CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 31 Yantai Changyu Group Co Ltd: Key Facts
Summary 32 Yantai Changyu Group Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 33 Yantai Changyu Group Co Ltd: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 34 Yantai Changyu Pioneer Wine Co Ltd: Competitive Position 2005
Summary 35 Yantai Changyu Group Co Ltd: Competitive Position 2005
ZHEJIANG GUYUE LONGSHAN SHAOXING WINE CO LTD - ALCOHOLIC DRINKS - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 36 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 37 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Competitive Position 2005
BEER IN CHINA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 29 Sales of Beer by Subsector: Total Volume 2001-2006
Table 30 Sales of Beer by Subsector: Total Value 2001-2006
Table 31 Sales of Beer by Subsector: % Total Volume Growth 2001-2006
Table 32 Sales of Beer by Subsector: % Total Value Growth 2001-2006
Table 33 On-trade vs Off-trade Sales of Beer: Volume 2001-2006
Table 34 On-trade vs Off-trade Sales of Beer: Value 2001-2006
Table 35 On-trade vs Off-trade Sales of Beer: % Volume Growth 2001-2006
Table 36 On-trade vs Off-trade Sales of Beer: % Value Growth 2001-2006
Table 37 Beer: Production, Imports and Exports: Total Volume 2001-2005
Table 38 Beer Exports by Country of Destination: Total Volume 2001-2005
Table 39 Beer Exports by Country of Destination: Total Value 2001-2005
Table 40 Beer Imports by Country of Origin: Total Volume 2001-2005
Table 41 Beer Imports by Country of Origin: Total Value 2001-2005
Table 42 Company Shares of Beer by National Brand Owner 2001-2005
Table 43 Company Shares of Beer by Global Brand Owner 2001-2005
Table 44 Brand Shares of Beer 2002-2005
Table 45 Forecast Sales of Beer by Subsector: Total Volume 2006-2011
Table 46 Forecast Sales of Beer by Subsector: Total Value 2006-2011
Table 47 Forecast Sales of Beer by Subsector: % Total Volume Growth 2006-2011
Table 48 Forecast Sales of Beer by Subsector: % Total Value Growth 2006-2011
Table 49 Sales of Beer by Region: Total Volume 2001-2006
Table 50 Sales of Beer by Region: Total Value 2001-2006
Table 51 Sales of Beer by Region: % Total Volume Growth 2001-2006
Table 52 Sales of Beer by Region: % Total Value Growth 2001-2006
Table 53 Beer Brand Rankings by Region 2005
Table 54 Forecast Sales of Beer by Region: Total Volume 2006-2011
Table 55 Forecast Sales of Beer by Region: Total Value 2006-2011
Table 56 Forecast Sales of Beer by Region: % Total Volume Growth 2006-2011
Table 57 Forecast Sales of Beer by Region: % Total Value Growth 2006-2011
CIDER/PERRY IN CHINA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 58 Sales of Cider/Perry: Total Volume 2004-2006
Table 59 Sales of Cider/Perry: Total Value 2004-2006
Table 60 Sales of Cider/Perry: % Total Volume Growth 2004-2006
Table 61 Sales of Cider/Perry: % Total Value Growth 2004-2006
Table 62 On-trade vs Off-trade Sales of Cider/Perry: Volume 2004-2006
Table 63 On-trade vs Off-trade Sales of Cider/Perry: Value 2004-2006
Table 64 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2004-2006
Table 65 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2004-2006
Table 66 Company Shares of Cider/Perry by National Brand Owner 2004-2005
Table 67 Company Shares of Cider/Perry by Global Brand Owner 2004-2005
Table 68 Brand Shares of Cider/Perry 2004-2005
Table 69 Forecast Sales of Cider/Perry: Total Volume 2006-2011
Table 70 Forecast Sales of Cider/Perry: Total Value 2006-2011
Table 71 Forecast Sales of Cider/Perry: % Total Volume Growth 2006-2011
Table 72 Forecast Sales of Cider/Perry: % Total Value Growth 2006-2011
RTDS/HIGH-STRENGTH PREMIXES IN CHINA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 73 Sales of RTDs/High-strength Premixes by Subsector: Total Volume 2002-2006
Table 74 Sales of RTDs/High-strength Premixes by Subsector: Total Value 2002-2006
Table 75 Sales of RTDs/High-strength Premixes by Subsector: % Total Volume Growth 2002-2006
Table 76 Sales of RTDs/High-strength Premixes by Subsector: % Total Value Growth 2002-2006
Table 77 On-trade vs Off-trade Sales of RTDs/High-strength Premixes: Volume 2002-2006
Table 78 On-trade vs Off-trade Sales of RTDs/High-strength Premixes: Value 2002-2006
Table 79 On-trade vs Off-trade Sales of RTDs/High-strength Premixes: % Volume Growth 2002-2006
Table 80 On-trade vs Off-trade Sales of RTDs/High-strength Premixes: % Value Growth 2002-2006
Table 81 Company Shares of RTDs/High-strength Premixes by National Brand Owner 2002-2005
Table 82 Company Shares of RTDs/High-strength Premixes by Global Brand Owner 2002-2005
Table 83 Brand Shares of RTDs/High-strength Premixes 2002-2005
Table 84 Forecast Sales of RTDs/High-strength Premixes by Subsector: Total Volume 2006-2011
Table 85 Forecast Sales of RTDs/High-strength Premixes by Subsector: Total Value 2006-2011
Table 86 Forecast Sales of RTDs/High-strength Premixes by Subsector: % Total Volume Growth 2006-2011
Table 87 Forecast Sales of RTDs/High-strength Premixes by Subsector: % Total Value Growth 2006-2011
Table 88 Sales of RTDs/High-strength Premixes by Region: Total Volume 2002-2006
Table 89 Sales of RTDs/High-strength Premixes by Region: Total Value 2002-2006
Table 90 Sales of RTDs/High-strength Premixes by Region: % Total Volume Growth 2002-2006
Table 91 Sales of RTDs/High-strength Premixes by Region: % Total Value Growth 2002-2006
Table 92 RTDs/High-strength Premixes Brand Rankings by Region 2005
Table 93 Forecast Sales of RTDs/High-strength Premixes by Region: Total Volume 2006-2011
Table 94 Forecast Sales of RTDs/High-strength Premixes by Region: Total Value 2006-2011
Table 95 Forecast Sales of RTDs/High-strength Premixes by Region: % Total Volume Growth 2006-2011
Table 96 Forecast Sales of RTDs/High-strength Premixes by Region: % Total Value Growth 2006-2011
WINE IN CHINA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 97 Sales of Wine by Subsector: Total Volume 2001-2006
Table 98 Sales of Wine by Subsector: Total Value 2001-2006
Table 99 Sales of Wine by Subsector: % Total Volume Growth 2001-2006
Table 100 Sales of Wine by Subsector: % Total Value Growth 2001-2006
Table 101 On-trade vs Off-trade Sales of Wine: Volume 2001-2006
Table 102 On-trade vs Off-trade Sales of Wine: Value 2001-2006
Table 103 On-trade vs Off-trade Sales of Wine: % Volume Growth 2001-2006
Table 104 On-trade vs Off-trade Sales of Wine: % Value Growth 2001-2006
Table 105 Volume Sales of Still Red Wine by Price Segment 2004-2006
Table 106 Volume Sales of Still White Wine by Price Segment 2004-2006
Table 107 Volume Sales of Still Rosé Wine by Price Segment 2004-2006
Table 108 Volume Sales of Other Sparkling Wine by Price Segment 2004-2006
Table 109 Sales of Still Red Wine by Grape/Varietal Type 2004-2006
Table 110 Sales of Still White Wine by Grape/Varietal Type 2004-2006
Table 111 Sales of Non-grape Wine by Type: Total Volume 2001-2006
Table 112 Sales of Non-grape Wine by Type: Total Value 2001-2006
Table 113 Sales of Non-grape Wine by Type: % Total Volume Growth 2001-2006
Table 114 Sales of Non-grape Wine by Type: % Total Value Growth 2001-2006
Table 115 Wine Production, Imports and Exports: Total Volume 2001-2005
Table 116 Wine Exports by Country of Destination: Total Volume 2001-2005
Table 117 Wine Exports by Country of Destination: Total Value 2001-2005
Table 118 Wine Imports by Country of Origin: Total Volume 2001-2005
Table 119 Wine Imports by Country of Origin: Total Value 2001-2005
Table 120 Company Shares of Still Light Grape Wine by National Brand Owner 2003-2005
Table 121 Company Shares of Still Light Grape Wine by Global Brand Owner 2003-2005
Table 122 Brand Shares of Still Light Grape Wine 2003-2005
Table 123 Company Shares of Champagne by National Brand Owner 2003-2005
Table 124 Company Shares of Champagne by Global Brand Owner 2003-2005
Table 125 Brand Shares of Champagne 2003-2005
Table 126 Company Shares of Other Sparkling Wine by National Brand Owner 2003-2005
Table 127 Company Shares of Other Sparkling Wine by Global Brand Owner 2003-2005
Table 128 Brand Shares of Other Sparkling Wine 2003-2005
Table 129 Company Shares of Non-grape Wine by National Brand Owner 2003-2005
Table 130 Company Shares of Non-grape Wine by Global Brand Owner 2003-2005
Table 131 Brand Shares of Non-grape Wine 2003-2005
Table 132 Forecast Sales of Wine by Subsector: Total Volume 2006-2011
Table 133 Forecast Sales of Wine by Subsector: Total Value 2006-2011
Table 134 Forecast Sales of Wine by Subsector: % Total Volume Growth 2006-2011
Table 135 Forecast Sales of Wine by Subsector: % Total Value Growth 2006-2011
Table 136 Sales of Wine by Region: Total Volume 2001-2006
Table 137 Sales of Wine by Region: Total Value 2001-2006
Table 138 Sales of Wine by Region: % Total Volume Growth 2001-2006
Table 139 Sales of Wine by Region: % Total Value Growth 2001-2006
Table 140 Forecast Sales of Wine by Region: Total Volume 2006-2011
Table 141 Forecast Sales of Wine by Region: Total Value 2006-2011
Table 142 Forecast Sales of Wine by Region: % Total Volume Growth 2006-2011
Table 143 Forecast Sales of Wine by Region: % Total Value Growth 2006-2011
Table 144 Sales of Non-grape Wine by Region: Total Volume 2001-2006
Table 145 Sales of Non-grape Wine by Region: Total Value 2001-2006
Table 146 Sales of Non-grape Wine by Region: % Total Volume Growth 2001-2006
Table 147 Sales of Non-grape Wine by Region: % Total Value Growth 2001-2006
SPIRITS IN CHINA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 148 Sales of Spirits by Subsector: Total Volume 2001-2006
Table 149 Sales of Spirits by Subsector: Total Value 2001-2006
Table 150 Sales of Spirits by Subsector: % Total Volume Growth 2001-2006
Table 151 Sales of Spirits by Subsector: % Total Value Growth 2001-2006
Table 152 On-trade vs Off-trade Sales of Spirits: Volume 2001-2006
Table 153 On-trade vs Off-trade Sales of Spirits: Value 2001-2006
Table 154 On-trade vs Off-trade Sales of Spirits: % Volume Growth 2001-2006
Table 155 On-trade vs Off-trade Sales of Spirits: % Value Growth 2001-2006
Table 156 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2006
Table 157 Sales of Gin by Premium/Super-premium Split 2006
Table 158 Sales of Vodka by Premium/Super-premium Split 2006
Table 159 Sales of Vodka by Flavoured vs Non-flavoured 2004-2006
Table 160 Other Spirits Production, Imports and Exports: Total Volume 2004
Table 161 Company Shares of Spirits by National Brand Owner 2001-2005
Table 162 Company Shares of Spirits by Global Brand Owner 2001-2005
Table 163 Brand Shares of Spirits 2002-2005
Table 164 Forecast Sales of Spirits by Subsector: Total Volume 2006-2011
Table 165 Forecast Sales of Spirits by Subsector: Total Value 2006-2011
Table 166 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2006-2011
Table 167 Forecast Sales of Spirits by Subsector: % Total Value Growth 2006-2011
Table 168 Sales of Spirits by Region: Total Volume 2001-2006
Table 169 Sales of Spirits by Region: Total Value 2001-2006
Table 170 Sales of Spirits by Region: % Total Volume Growth 2001-2006
Table 171 Sales of Spirits by Region: % Total Value Growth 2001-2006
Table 172 Spirits Brand Rankings by Region 2005
Table 173 Forecast Sales of Spirits by Region: Total Volume 2006-2011
Table 174 Forecast Sales of Spirits by Region: Total Value 2006-2011
Table 175 Forecast Sales of Spirits by Region: % Total Volume Growth 2006-2011
Table 176 Forecast Sales of Spirits by Region: % Total Value Growth 2006-2011
Table 177 Sales of Other Spirits by Region: Total Volume 2001-2006
Table 178 Sales of Other Spirits by Region: Total Value 2001-2006
Table 179 Sales of Other Spirits by Region: % Total Volume Growth 2001-2006
Table 180 Sales of Other Spirits by Region: % Total Value Growth 2001-2006
Table 181 Forecast Sales of Other Spirits by Region: Total Volume 2006-2011
Table 182 Forecast Sales of Other Spirits by Region: Total Value 2006-2011
Table 183 Forecast Sales of Other Spirits by Region: % Total Volume Growth 2006-2011
Table 184 Forecast Sales of Other Spirits by Region: % Total Value Growth 2006-2011