Alcoholic Drinks in Dominican Republic
Euromonitor International's Alcoholic Drinks in Dominican Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 174 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary
Alcoholic drinks volume sales increase after major slump in 2007
In 2008, alcoholic drinks recovered slightly from the dramatic slump in volume sales suffered during 2007 as a result of new tax rates. Even a reduction on the new tax, in response to complaints, was not enough to avert the drastic fall in sales. The government has defended its decision to increase tax rates by citing the country’s mounting national debt. The tax increase on alcoholic drinks came just a few months after the government, by means of a presidential decree, started to enforce drastically reduced opening hours for all licensed premises. As a result of these new opening hours, many bars and night clubs were forced out of business with a consequent decline in on-trade volume sales. In addition, lower sales revenue has resulted in a reduction in expenditure on promotional activities which, in-turn, is likely to lead to a further reduction in sales.
Trend towards lower beer ABV percentages
In response to the increasing popularity of low alcohol beer products, Cervecería Nacional Dominicana’s (CND) recently introduced its Exotonic brand. In 2007 AmBev Dominicana (AmBev) launched Brahma Light in response to the popularity of CND’s Presidente Light. Exotonic is available in three different flavours and its Alcohol by Volume (ABV) percentage of 3.9% is less than the 4.3% of Presidente Light and Brahma Light. The recent increase in tax on alcohol products means that brands with lower ABVs stand to profit at the expense of stronger products. Indeed, Dominican rum producers are currently considering introducing lighter versions of their products in order to profit from lower tax rates.
Introduction of flavoured beer products in response to increasing popularity of cider
Exotonic beer is available in three different flavours and is especially aimed towards consumers of popular cider brands such as Miguel Barcelo P’s Benedicta and Benedicta Light and Vinícola del Norte’s Blue Light. Cider has continued to increase in popularity in recent years, largely at the expense of beer sales. Cider brands are typically sold in the same bottle format and within the same on-trade distribution channels as beer.
Dynamic liquor store sales growth
The enforcement of stricter opening hours for licensed premises has resulted in an increase in liquor stores (food/drink/tobacco specialists) sales, with many customers even socializing outside in the parking lots of such outlets. The extent of the boom in sales can be seen in the fact that, in 2007, ten new liquor stores were opened in Santo Domingo alone. In addition to their traditional range of products, many liquor stores are now equipped with coolers and sell beer, wine, and RTDs as well as offering free plastic cups and ice with spirit purchases. The cheap prices offered and the fact that some liquor stores even go as far as setting-up sound systems in their parking areas on Fridays and Saturdays also helps to explain the increasing popularity of such outlets.
Slow growth expected over forecast period
Although the new tax law, which went into effect at the beginning of 2007, had a dramatic impact on volume sales in 2007, there were signs of recovery in 2008. However, with no expected changes to either the 2007 tax law or the 2006 Presidential decree which established mandatory closing hours for all licensed on-trade premises, it is expected that it will take until 2013 before volume sales return to 2006 levels.
Table of contents
ALCOHOLIC DRINKS IN DOMINICAN REPUBLIC : MARKET INSIGHT
EXECUTIVE SUMMARY
Alcoholic drinks volume sales increase after major slump in 2007
Trend towards lower beer ABV percentages
Introduction of flavoured beer products in response to increasing popularity of cider
Dynamic liquor store sales growth
Slow growth expected over forecast period
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2008 - Presidente
Table 4 Selling Margin of a Typical Imported Wine Brand 2008 - Trivento
Table 5 Selling Margin of a Typical Domestically Produced Spirits Brand 2008 – Brugal Añejo
Table 6 Selling Margin of a Typical Imported Spirits Brand 2008 – Dewar’s White Label
OPERATING ENVIRONMENT
MARKET DATA
Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Sources
Summary 1 Research Sources
BEER
Headlines
Trends
Competitive Landscape
Prospects
Sector Background
Summary 2 Lager by Price Band 2008
Sector Data
Table 22 Sales of Beer by Subsector: Total Volume 2003-2008
Table 23 Sales of Beer by Subsector: Total Value 2003-2008
Table 24 Sales of Beer by Subsector: % Total Volume Growth 2003-2008
Table 25 Sales of Beer by Subsector: % Total Value Growth 2003-2008
Table 26 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008
Table 27 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008
Table 28 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 29 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 30 Company Shares of Beer by National Brand Owner 2003-2007
Table 31 Company Shares of Beer by Global Brand Owner 2003-2007
Table 32 Brand Shares of Beer 2004-2007
Table 33 Forecast Sales of Beer by Subsector: Total Volume 2008-2013
Table 34 Forecast Sales of Beer by Subsector: Total Value 2008-2013
Table 35 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013
Table 36 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013
WINE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 37 Sales of Wine by Subsector: Total Volume 2003-2008
Table 38 Sales of Wine by Subsector: Total Value 2003-2008
Table 39 Sales of Wine by Subsector: % Total Volume Growth 2003-2008
Table 40 Sales of Wine by Subsector: % Total Value Growth 2003-2008
Table 41 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008
Table 42 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008
Table 43 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 44 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 45 Forecast Sales of Wine by Subsector: Total Volume 2008-2013
Table 46 Forecast Sales of Wine by Subsector: Total Value 2008-2013
Table 47 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013
Table 48 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013
SPIRITS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 49 Sales of Spirits by Subsector: Total Volume 2003-2008
Table 50 Sales of Spirits by Subsector: Total Value 2003-2008
Table 51 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008
Table 52 Sales of Spirits by Subsector: % Total Value Growth 2003-2008
Table 53 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008
Table 54 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008
Table 55 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 56 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 57 Company Shares of Spirits by National Brand Owner 2003-2007
Table 58 Company Shares of Spirits by Global Brand Owner 2003-2007
Table 59 Brand Shares of Spirits 2004-2007
Table 60 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013
Table 61 Forecast Sales of Spirits by Subsector: Total Value 2008-2013
Table 62 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013
Table 63 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013
CIDER
Headlines
Trends
Competitive Landscape
Prospects
RTDS/HIGH-STRENGTH PREMIXES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 64 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2003-2008
Table 65 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2003-2008
Table 66 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2003-2008
Table 67 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2003-2008
Table 68 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2003-2008
Table 69 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2003-2008
Table 70 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2003-2008
Table 71 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2003-2008
Table 72 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2003-2007
Table 73 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2003-2007
Table 74 Brand Shares of RTDS/High-strength Premixes 2004-2007
Table 75 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2008-2013
Table 76 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2008-2013
Table 77 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2008-2013
Table 78 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2008-2013
BRUGAL & CO
Strategic Direction
Key Facts
Summary 3 Brugal & Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Brugal & Co: Competitive Position 2007
CERVECERÍA NACIONAL DOMINICANA
Strategic Direction
Key Facts
Summary 5 Cervecería Nacional Dominicana: Key Facts
Summary 6 Cervecería Nacional Dominicana: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Cervecería Nacional Dominicana: Competitive Position 2007
VINÍCOLA DEL NORTE SA
Strategic Direction
Key Facts
Summary 8 Vinícola del Norte: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Vinícola del Norte: Competitive Position 2007
ALCOHOLIC DRINKS IN DOMINICAN REPUBLIC
EXECUTIVE SUMMARY
Alcoholic drinks volume sales increase after major slump in 2007
Trend towards lower beer ABV percentages
Introduction of flavoured beer products in response to increasing popularity of cider
Dynamic liquor store sales growth
Slow growth expected over forecast period
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 79 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 80 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 81 Selling Margin of a Typical Domestically Produced Beer Brand 2008 - Presidente
Table 82 Selling Margin of a Typical Imported Wine Brand 2008 - Trivento
Table 83 Selling Margin of a Typical Domestically Produced Spirits Brand 2008 – Brugal Añejo
Table 84 Selling Margin of a Typical Imported Spirits Brand 2008 – Dewar’s White Label
OPERATING ENVIRONMENT
MARKET DATA
Table 85 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 86 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 87 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 88 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 89 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 90 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 91 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 92 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 93 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 94 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 95 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 96 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 97 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 98 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 99 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Sources
Summary 10 Summary - Research Sources
LOCAL COMPANY PROFILES - DOMINICAN REPUBLIC
BRUGAL & CO - ALCOHOLIC DRINKS - DOMINICAN REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Summary - Brugal & Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Summary - Brugal & Co: Competitive Position 2007
CERVECERíA NACIONAL DOMINICANA - ALCOHOLIC DRINKS - DOMINICAN REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Summary - Cervecería Nacional Dominicana: Key Facts
Summary 14 Summary - Cervecería Nacional Dominicana: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Summary - Cervecería Nacional Dominicana: Competitive Position 2007
VINICOLA DEL NORTE SA - ALCOHOLIC DRINKS - DOMINICAN REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Summary - Vinícola del Norte: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Summary - Vinícola del Norte: Competitive Position 2007
BEER IN DOMINICAN REPUBLIC
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager price band methodology
Summary 18 Summary - Lager by Price Band 2008
SECTOR DATA
Table 100 Sales of Beer by Subsector: Total Value 2003-2008
Table 101 Sales of Beer by Subsector: % Total Volume Growth 2003-2008
Table 102 Sales of Beer by Subsector: % Total Value Growth 2003-2008
Table 103 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008
Table 104 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008
Table 105 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 106 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 107 Company Shares of Beer by National Brand Owner 2003-2007
Table 108 Company Shares of Beer by Global Brand Owner 2003-2007
Table 109 Brand Shares of Beer 2004-2007
Table 110 Forecast Sales of Beer by Subsector: Total Volume 2008-2013
Table 111 Forecast Sales of Beer by Subsector: Total Value 2008-2013
Table 112 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013
Table 113 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013
Table 114 Sales of Beer by Subsector: Total Volume 2003-2008
CIDER/PERRY IN DOMINICAN REPUBLIC
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
RTDS/HIGH-STRENGTH PREMIXES IN DOMINICAN REPUBLIC
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 115 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2003-2008
Table 116 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2003-2007
Table 117 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2003-2007
Table 118 Brand Shares of RTDS/High-strength Premixes 2004-2007
Table 119 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2008-2013
Table 120 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2008-2013
Table 121 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2008-2013
Table 122 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2008-2013
Table 123 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2003-2008
Table 124 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2003-2008
Table 125 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2003-2008
Table 126 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2003-2008
Table 127 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2003-2008
Table 128 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2003-2008
Table 129 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2003-2008
WINE IN DOMINICAN REPUBLIC
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 130 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013
Table 131 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013
Table 132 Sales of Wine by Subsector: Total Volume 2003-2008
Table 133 Sales of Wine by Subsector: Total Value 2003-2008
Table 134 Sales of Wine by Subsector: % Total Volume Growth 2003-2008
Table 135 Sales of Wine by Subsector: % Total Value Growth 2003-2008
Table 136 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008
Table 137 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008
Table 138 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 139 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 140 Forecast Sales of Wine by Subsector: Total Volume 2008-2013
Table 141 Forecast Sales of Wine by Subsector: Total Value 2008-2013
SPIRITS IN DOMINICAN REPUBLIC
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 142 Sales of Spirits by Subsector: Total Volume 2003-2008
Table 143 Sales of Spirits by Subsector: Total Value 2003-2008
Table 144 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008
Table 145 Sales of Spirits by Subsector: % Total Value Growth 2003-2008
Table 146 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008
Table 147 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008
Table 148 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 149 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 150 Company Shares of Spirits by National Brand Owner 2003-2007
Table 151 Company Shares of Spirits by Global Brand Owner 2003-2007
Table 152 Brand Shares of Spirits 2004-2007
Table 153 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013
Table 154 Forecast Sales of Spirits by Subsector: Total Value 2008-2013
Table 155 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013
Table 156 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013