Alcoholic Drinks in Dominican Republic
Euromonitor International's Alcoholic Drinks in Dominican Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 102 | Publication date: Mar 2010
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Beer; Cider/Perry; RTDs/High-Strength Premixes; Spirits; Wine
Executive summary
A quiet year, yet still a good year in 2009
The year 2009 was considered a good year for the Dominican Republic, as the domestic economy weathered the global economic storm with well-maintained purchasing power amidst market uncertainty. Growth was cautious as companies chose not to launch many new products but rather focus on existing brands. Modern retailers like supermarkets/hypermarkets continued to develop and expand in 2009, with drink specialists becoming an important channel of distribution.
Lower ABV meets evolving tastes and tax regulations
In 2007, Cía Cervecera AmBev Dominicana launched Brahma Light to compete with the widely popular Presidente Light brand by Cervecería Nacional Dominicana. Consequently, in 2008, in response to the increasing popularity of these products, Cervecería Nacional Dominicana launched its low-alcohol beer Exotonic in three different flavours; with an alcohol by volume (ABV) percentage of 3.9%, Exotonic remains below the 4.3% ABVs of both Presidente Light and Brahma Light. The 2007 tax increase on alcoholic drinks now means that brands with lower ABVs stand to profit at the expense of stronger ABV products. Indeed, Dominican rum producers are currently considering introducing lighter versions of their products in order to profit from lower tax rates as well.
Domestic producers dominate with beer and rum
Domestic companies, such as Cervecería Nacional Dominicana, dominate volume sales of alcoholic drinks. These companies not only produce beer, but also distribute products like rum and RTDs/high-strength premixes. They have been able to maintain their lead even when competing with new strong international competitors such as Compañía Cervecera AmBev Dominicana, by being dynamic in alcoholic drinks, introducing new products and launching strong advertising campaigns. Other domestic companies that maintain a strong performance in the Dominican Republic are rum producers Brugal & Co and Vinícola del Norte SA (specialising in low- to middle-end alcoholic drinks), and Miguel Barceló P & Company which leads in cider/perry.
Climate and price boost off-trade sales
Beer, cider/perry and spirits sales are predominantly made in off-trade establishments. Independent small grocers or colmados is one of the most popular off-trade channels where many consumers buy alcoholic beverages because these outlets are easily accessible and convenient. Young adults often buy alcoholic drinks in off-trade channels to enjoy at the beach. Due to stricter closing times for on-trade establishments, the number of food/drink/tobacco specialists is on the rise, offering great discounts and even outdoor facilities for customers to stay and drink, socialise and listen to music at weekends.
Steady growth outlook
Alcoholic drinks in the Dominican Republic has a bright outlook through to the year 2014. A more stable and dynamic 2010 is set to bring about new product launches, which will extend the consumer base, ranging from young adults to women and more mature consumers.
Table of contents
ALCOHOLIC DRINKS IN DOMINICAN REPUBLIC : MARKET INSIGHT
EXECUTIVE SUMMARY
A quiet year, yet still a good year in 2009
Lower ABV meets evolving tastes and tax regulations
Domestic producers dominate with beer and rum
Climate and price boost off-trade sales
Steady growth outlook
LEGISLATION
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2009
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2009
Table 3 Selling Margin of a Typical Beer Brand 2009
Table 4 Selling Margin of a Typical Wine Brand 2009
Table 5 Selling Margin of a Typical Spirits Brand 2009
OPERATING ENVIRONMENT
Contraband/Parallel Trade
MARKET DATA
Table 6 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
Table 7 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
Table 8 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
Table 9 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
Table 10 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
Table 14 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
Table 15 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Table 16 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009
Table 17 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
Table 19 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - DOMINICAN REPUBLIC
BRUGAL & CO - ALCOHOLIC DRINKS - DOMINICAN REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Brugal & Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Brugal & Co: Competitive Position 2009
CERVECERíA NACIONAL DOMINICANA - ALCOHOLIC DRINKS - DOMINICAN REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Cervecería Nacional Dominicana: Key Facts
Summary 5 Cervecería Nacional Dominicana: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Cervecería Nacional Dominicana: Competitive Position 2009
VINICOLA DEL NORTE SA - ALCOHOLIC DRINKS - DOMINICAN REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Vinícola del Norte SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Vinícola del Norte SA: Competitive Position 2009
BEER IN DOMINICAN REPUBLIC
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager price band methodology
Summary 9 Lager by Price Band 2009
SECTOR DATA
Table 21 Sales of Beer by Subsector: Total Volume 2004-2009
Table 22 Sales of Beer by Subsector: Total Value 2004-2009
Table 23 Sales of Beer by Subsector: % Total Volume Growth 2004-2009
Table 24 Sales of Beer by Subsector: % Total Value Growth 2004-2009
Table 25 Sales of Beer by On-trade vs Off-trade Split: Volume 2004-2009
Table 26 Sales of Beer by On-trade vs Off-trade Split: Value 2004-2009
Table 27 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2004-2009
Table 28 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2004-2009
Table 29 Beer: Production, Imports and Exports: Total Volume 2003-2008
Table 30 Company Shares of Beer by National Brand Owner 2005-2009
Table 31 Company Shares of Beer by Global Brand Owner 2005-2009
Table 32 Brand Shares of Beer 2006-2009
Table 33 Forecast Sales of Beer by Subsector: Total Volume 2009-2014
Table 34 Forecast Sales of Beer by Subsector: Total Value 2009-2014
Table 35 Forecast Sales of Beer by Subsector: % Total Volume Growth 2009-2014
Table 36 Forecast Sales of Beer by Subsector: % Total Value Growth 2009-2014
CIDER/PERRY IN DOMINICAN REPUBLIC
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Sales of Cider/Perry: Total Volume 2005-2009
Table 38 Sales of Cider/Perry: Total Value 2005-2009
Table 39 Sales of Cider/Perry: % Total Volume Growth 2005-2009
Table 40 Sales of Cider/Perry: % Total Value Growth 2005-2009
Table 41 On-trade vs Off-trade Sales of Cider/Perry: Volume 2005-2009
Table 42 On-trade vs Off-trade Sales of Cider/Perry: Value 2005-2009
Table 43 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2005-2009
Table 44 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2005-2009
Table 45 Company Shares of Cider/Perry by National Brand Owner 2005-2009
Table 46 Company Shares of Cider/Perry by Global Brand Owner 2005-2009
Table 47 Brand Shares of Cider/Perry 2006-2009
Table 48 Forecast Sales of Cider/Perry: Total Volume 2009-2014
Table 49 Forecast Sales of Cider/Perry: Total Value 2009-2014
Table 50 Forecast Sales of Cider/Perry: % Total Volume Growth 2009-2014
Table 51 Forecast Sales of Cider/Perry: % Total Value Growth 2009-2014
RTDS/HIGH-STRENGTH PREMIXES IN DOMINICAN REPUBLIC
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 52 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2004-2009
Table 53 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2004-2009
Table 54 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2004-2009
Table 55 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2004-2009
Table 56 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2004-2009
Table 57 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2004-2009
Table 58 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2004-2009
Table 59 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2004-2009
Table 60 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2005-2009
Table 61 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2005-2009
Table 62 Brand Shares of RTDS/High-strength Premixes 2006-2009
Table 63 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2009-2014
Table 64 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2009-2014
Table 65 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2009-2014
Table 66 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2009-2014
WINE IN DOMINICAN REPUBLIC
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 67 Sales of Wine by Subsector: Total Volume 2004-2009
Table 68 Sales of Wine by Subsector: Total Value 2004-2009
Table 69 Sales of Wine by Subsector: % Total Volume Growth 2004-2009
Table 70 Sales of Wine by Subsector: % Total Value Growth 2004-2009
Table 71 Sales of Wine by On-trade vs Off-trade Split: Volume 2004-2009
Table 72 Sales of Wine by On-trade vs Off-trade Split: Value 2004-2009
Table 73 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2004-2009
Table 74 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2004-2009
Table 75 Forecast Sales of Wine by Subsector: Total Volume 2009-2014
Table 76 Forecast Sales of Wine by Subsector: Total Value 2009-2014
Table 77 Forecast Sales of Wine by Subsector: % Total Volume Growth 2009-2014
Table 78 Forecast Sales of Wine by Subsector: % Total Value Growth 2009-2014
SPIRITS IN DOMINICAN REPUBLIC
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 79 Sales of Spirits by Subsector: Total Volume 2004-2009
Table 80 Sales of Spirits by Subsector: Total Value 2004-2009
Table 81 Sales of Spirits by Subsector: % Total Volume Growth 2004-2009
Table 82 Sales of Spirits by Subsector: % Total Value Growth 2004-2009
Table 83 Sales of Spirits by On-trade vs Off-trade Split: Volume 2004-2009
Table 84 Sales of Spirits by On-trade vs Off-trade Split: Value 2004-2009
Table 85 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2004-2009
Table 86 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2004-2009
Table 87 Company Shares of Spirits by National Brand Owner 2005-2009
Table 88 Company Shares of Spirits by Global Brand Owner 2005-2009
Table 89 Brand Shares of Spirits 2006-2009
Table 90 Forecast Sales of Spirits by Subsector: Total Volume 2009-2014
Table 91 Forecast Sales of Spirits by Subsector: Total Value 2009-2014
Table 92 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2009-2014
Table 93 Forecast Sales of Spirits by Subsector: % Total Value Growth 2009-2014