Alcoholic Drinks in Dominican Republic

Euromonitor International's Alcoholic Drinks in Dominican Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Executive summary

An all-inclusive paradise

The tourism industry in the Dominican Republic generated US$4 million in 2005, mainly from all- inclusive hotel packaged holidays, which appeal to foreign tourists. Over 60% of hotels in the Dominican Republic are all-inclusive. They carry a wide variety of types and brands of alcoholic drinks ranging from standard to premium brands to meet the strong demand for alcoholic drinks among tourists. Tourism is also one of the most influential trendsetters in alcoholic drinks in the country.

Drive-through drinks

The Dominican Republic is one of the few nations which does not penalise drink driving. Drive-through drink services, of which there are ten in the metropolitan area of Santo Domingo, are very popular in the country. Drive-through services sell a wide variety of drinks and enjoy the advantage of being cheaper than bars and restaurants. It is also a very popular distribution channel among manufacturers.

New competition in beer

In late 2004 Refrescos Nacionales, licensees of Pepsi and 7-Up in the Dominican Republic acquired the rights to Brahma, which was formally launched in August 2005. AmBev maintained public interest in this launch with an extensive publicity campaign consisting of three TV and radio promotions which were warmly received.

FABs becoming more popular

Although the entry of FABs (flavoured alcoholic beverages) into the Dominican Republic has not been smooth, it still presents real opportunities within the alcoholic drinks industry. Brands have enjoyed an increasing presence over the last two years of the review period. Being a part of the ready-to-drink groups of products, FABs is attracting potential beer consumers, especially young adults who are growing up aware that beer is not the only refreshing alcoholic drink available.

Late 2005, Bodegas Barceló, the prior owner of Barceló Rum, launched La Benedicta in FABs. Consumer response was so overwhelming that its production capacity could not meet off-trade demand.

Table of contents

ALCOHOLIC DRINKS IN DOMINICAN REPUBLIC : MARKET INSIGHT

1. EXECUTIVE SUMMARY

2. OPERATING ENVIRONMENT

2.1 Taxation and Duty Levies

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2005

2.2 Legislation

2.3 Contraband/Parallel Trade

2.4 Duty Free

2.5 DR-Cafta impacts Alcoholic Drinks

3. ALCOHOLIC DRINKS

3.1 Market Performance

Table 2 Sales of Alcoholic Drinks by Sector: Total Volume 2000-2005

Table 3 Sales of Alcoholic Drinks by Sector: Total Value 2000-2005

Table 4 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2000-2005

Table 5 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2000-2005

3.2 Company Profile: Cervecería Nacional Dominicana CxA

Summary 1 Cervecería Nacional Dominicana: Production Statistics 2004

3.3 Company Profile: Brugal & Co

Summary 2 Brugal & Co: Production Statistics 2004

3.4 Distribution

Table 6 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Volume 2005

Table 7 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Value 2005

Table 8 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Volume 2005

Table 9 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Value 2005

Table 10 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2005

3.5 Forecast Market Performance

Table 11 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2005-2010

Table 12 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2005-2010

Table 13 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2005-2010

Table 14 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2005-2010

4. BEER

Table 15 Sales of Beer by Subsector: Total Volume 2000-2005

Table 16 Sales of Beer by Subsector: Total Value 2000-2005

Table 17 Sales of Beer by Subsector: % Total Volume Growth 2000-2005

Table 18 Sales of Beer by Subsector: % Total Value Growth 2000-2005

Table 19 Company Shares of Beer by National Brand Owner 2000-2004

Table 20 Company Shares of Beer by Global Brand Owner 2000-2004

Table 21 Brand Shares of Beer 2001-2004

Table 22 Forecast Sales of Beer by Subsector: Total Volume 2005-2010

Table 23 Forecast Sales of Beer by Subsector: Total Value 2005-2010

Table 24 Forecast Sales of Beer by Subsector: % Total Volume Growth 2005-2010

Table 25 Forecast Sales of Beer by Subsector: % Total Value Growth 2005-2010

Table 26 On-trade vs Off-trade Sales of Beer: Volume 2000-2005

Table 27 On-trade vs Off-trade Sales of Beer: Value 2000-2005

Table 28 On-trade vs Off-trade Sales of Beer: % Volume Growth 2000-2005

Table 29 On-trade vs Off-trade Sales of Beer: % Value Growth 2000-2005

Table 30 Off-trade Sales of Beer by Distribution Format: % Analysis 2000/2005

5. FABS

Table 31 Sales of FABs by Subsector: Total Volume 2000-2005

Table 32 Sales of FABs by Subsector: Total Value 2000-2005

Table 33 Sales of FABs by Subsector: % Total Volume Growth 2000-2005

Table 34 Sales of FABs by Subsector: % Total Value Growth 2000-2005

Table 35 Forecast Sales of FABs by Subsector: Total Volume 2005-2010

Table 36 Forecast Sales of FABs by Subsector: Total Value 2005-2010

Table 37 Forecast Sales of FABs by Subsector: % Total Volume Growth 2005-2010

Table 38 Forecast Sales of FABs by Subsector: % Total Value Growth 2005-2010

Table 39 On-trade vs Off-trade Sales of FABs: Volume 2000-2005

Table 40 On-trade vs Off-trade Sales of FABs: Value 2000-2005

Table 41 On-trade vs Off-trade Sales of FABs: % Volume Growth 2000-2005

Table 42 On-trade vs Off-trade Sales of FABs: % Value Growth 2000-2005

Table 43 Off-trade Sales of FABs by Distribution Format: % Analysis 2000/2005

6. WINE

Table 44 Sales of Wine by Subsector: Total Volume 2000-2005

Table 45 Sales of Wine by Subsector: Total Value 2000-2005

Table 46 Sales of Wine by Subsector: % Total Volume Growth 2000-2005

Table 47 Sales of Wine by Subsector: % Total Value Growth 2000-2005

Table 48 Forecast Sales of Wine by Subsector: Total Volume 2005-2010

Table 49 Forecast Sales of Wine by Subsector: Total Value 2005-2010

Table 50 Forecast Sales of Wine by Subsector: % Total Volume Growth 2005-2010

Table 51 Forecast Sales of Wine by Subsector: % Total Value Growth 2005-2010

Table 52 On-trade vs Off-trade Sales of Wine: Volume 2000-2005

Table 53 On-trade vs Off-trade Sales of Wine: Value 2000-2005

Table 54 On-trade vs Off-trade Sales of Wine: % Volume Growth 2000-2005

Table 55 On-trade vs Off-trade Sales of Wine: % Value Growth 2000-2005

Table 56 Off-trade Sales of Wine by Distribution Format: % Analysis 2000/2005

7. SPIRITS

Table 57 Sales of Spirits by Subsector: Total Volume 2000-2005

Table 58 Sales of Spirits by Subsector: Total Value 2000-2005

Table 59 Sales of Spirits by Subsector: % Total Volume Growth 2000-2005

Table 60 Sales of Spirits by Subsector: % Total Value Growth 2000-2005

Table 61 Company Shares of Spirits by National Brand Owner 2000-2004

Table 62 Company Shares of Spirits by Global Brand Owner 2000-2004

Table 63 Brand Shares of Spirits 2001-2004

Table 64 Forecast Sales of Spirits by Subsector: Total Volume 2005-2010

Table 65 Forecast Sales of Spirits by Subsector: Total Value 2005-2010

Table 66 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2005-2010

Table 67 Forecast Sales of Spirits by Subsector: % Total Value Growth 2005-2010

Table 68 On-trade vs Off-trade Sales of Spirits: Volume 2000-2005

Table 69 On-trade vs Off-trade Sales of Spirits: Value 2000-2005

Table 70 On-trade vs Off-trade Sales of Spirits: % Volume Growth 2000-2005

Table 71 On-trade vs Off-trade Sales of Spirits: % Value Growth 2000-2005

Table 72 Off-trade Sales of Spirits by Distribution Format: % Analysis 2000/2005

8. DEFINITIONS

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