Alcoholic Drinks in Ecuador

Euromonitor International's Alcoholic Drinks in Ecuador market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Executive summary

Alcoholic drinks growing in Ecuador

Alcoholic drinks recorded positive volume growth in Ecuador in 2005. Macroeconomic instability is usually reflected in the market through changes in consumption levels of different brands and products, leading to increased consumption of cheaper beverages during periods of economic crisis and more expensive beverages during more stable and prosperous times.

Consumer preferences are changing

Sales of alcoholic beverages in Ecuador begin to increase in September when distributors and specialist stores start to stock up for the last two months of the year. Sales reach their peak in the final week of November and during December, when they increase by around 40%.

There has been a noticeable change in preference amongst consumers. Some 10 years ago the most popular alcoholic drink in Ecuador was rum, but today most Ecuadorians prefer Scotch whisky, due to its low prices and the marked perception of its higher status. At the same time, rum and cane distilled spirits are being gradually replaced by wine. Today it is significant that Ecuadorians are more interested in learning about wine than they were in the past. The last four years, sponsored especially by importers and distributors, have seen the establishment of specialist clubs to teach people about wine, its production processes, and wine tasting.

Curbing contraband not seen as a priority

Contraband and counterfeits are the main problems facing the industry, principally affecting expensive and premium brands of whiskies, and to a lesser extent vodka and rum. Some sources believe that contraband could represent around 30% of the total market and counterfeits around 1% in volume terms. In both cases, companies see little commitment from local authorities to establish controls and punish those involved, even though they also recognise that controlling problems such as these is very difficult, especially as it involves thousands of people working in their own homes.

Table of contents

ALCOHOLIC DRINKS IN ECUADOR : MARKET INSIGHT

1. EXECUTIVE SUMMARY

2. OPERATING ENVIRONMENT

2.1 Consumer Expenditure on Alcoholic Drinks

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2000-2005

2.2 Taxation and Duty Levies

Table 2 Taxation and Duty Levies on Alcoholic Drinks 2005

2.3 Legislation

2.4 Contraband/Parallel Trade

2.5 Consumption

3. ALCOHOLIC DRINKS

3.1 Market Performance

Table 3 Sales of Alcoholic Drinks by Sector: Total Volume 2000-2005

Table 4 Sales of Alcoholic Drinks by Sector: Total Value 2000-2005

Table 5 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2000-2005

Table 6 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2000-2005

3.2 Company Profile: Industría Licorera Iberoamericana ILSA SA

3.3 Company Profile: Destilería Zhumir

3.4 Distribution

Table 7 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Volume 2005

Table 8 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Value 2005

Table 9 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Volume 2005

Table 10 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Value 2005

Table 11 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2005

3.5 Forecast Market Performance

Table 12 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2005-2010

Table 13 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2005-2010

Table 14 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2005-2010

Table 15 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2005-2010

4. BEER

Table 16 Sales of Beer by Subsector: Total Volume 2000-2005

Table 17 Sales of Beer by Subsector: Total Value 2000-2005

Table 18 Sales of Beer by Subsector: % Total Volume Growth 2000-2005

Table 19 Sales of Beer by Subsector: % Total Value Growth 2000-2005

Table 20 Forecast Sales of Beer by Subsector: Total Volume 2005-2010

Table 21 Forecast Sales of Beer by Subsector: Total Value 2005-2010

Table 22 Forecast Sales of Beer by Subsector: % Total Volume Growth 2005-2010

Table 23 Forecast Sales of Beer by Subsector: % Total Value Growth 2005-2010

Table 24 On-trade vs Off-trade Sales of Beer: Volume 2000-2005

Table 25 On-trade vs Off-trade Sales of Beer: Value 2000-2005

Table 26 On-trade vs Off-trade Sales of Beer: % Volume Growth 2000-2005

Table 27 On-trade vs Off-trade Sales of Beer: % Value Growth 2000-2005

Table 28 Off-trade Sales of Beer by Distribution Format: % Analysis 2000/2005

5. WINE

Table 29 Sales of Wine by Subsector: Total Volume 2000-2005

Table 30 Sales of Wine by Subsector: Total Value 2000-2005

Table 31 Sales of Wine by Subsector: % Total Volume Growth 2000-2005

Table 32 Sales of Wine by Subsector: % Total Value Growth 2000-2005

Table 33 Forecast Sales of Wine by Subsector: Total Volume 2005-2010

Table 34 Forecast Sales of Wine by Subsector: Total Value 2005-2010

Table 35 Forecast Sales of Wine by Subsector: % Total Volume Growth 2005-2010

Table 36 Forecast Sales of Wine by Subsector: % Total Value Growth 2005-2010

Table 37 On-trade vs Off-trade Sales of Wine: Volume 2000-2005

Table 38 On-trade vs Off-trade Sales of Wine: Value 2000-2005

Table 39 On-trade vs Off-trade Sales of Wine: % Volume Growth 2000-2005

Table 40 On-trade vs Off-trade Sales of Wine: % Value Growth 2000-2005

Table 41 Off-trade Sales of Wine by Distribution Format: % Analysis 2000/2005

6. SPIRITS

Table 42 Sales of Spirits by Subsector: Total Volume 2000-2005

Table 43 Sales of Spirits by Subsector: Total Value 2000-2005

Table 44 Sales of Spirits by Subsector: % Total Volume Growth 2000-2005

Table 45 Sales of Spirits by Subsector: % Total Value Growth 2000-2005

Table 46 Company Shares of Spirits by National Brand Owner 2000-2004

Table 47 Company Shares of Spirits by Global Brand Owner 2000-2004

Table 48 Brand Shares of Spirits 2001-2004

Table 49 Forecast Sales of Spirits by Subsector: Total Volume 2005-2010

Table 50 Forecast Sales of Spirits by Subsector: Total Value 2005-2010

Table 51 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2005-2010

Table 52 Forecast Sales of Spirits by Subsector: % Total Value Growth 2005-2010

Table 53 On-trade vs Off-trade Sales of Spirits: Volume 2000-2005

Table 54 On-trade vs Off-trade Sales of Spirits: Value 2000-2005

Table 55 On-trade vs Off-trade Sales of Spirits: % Volume Growth 2000-2005

Table 56 On-trade vs Off-trade Sales of Spirits: % Value Growth 2000-2005

Table 57 Off-trade Sales of Spirits by Distribution Format: % Analysis 2000/2005

7. DEFINITIONS

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