Alcoholic
Alcoholic Drinks

Alcoholic Drinks in Estonia

Estonia

Euromonitor International's Alcoholic Drinks in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.


Tables: 280  |  Publication date: Jan 2009
Cost: 
GBP595.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine

Executive summary

Excise Increases Shuffle Growth Rates

Excise duties on Estonian alcoholic drinks were increased on two occasions in 2008 – in January and July. This made the new Estonian alcohol excise one of the highest in the EU. As consumers prepared for the excise increases they stocked up, especially on spirits. Sales, thus, increased in 2007 and then went into decline in 2008 when alcohol prices soared. All in all, Estonian alcohol declined in volume in 2008, strongly influenced by weakened tourist purchases. Value sales, however, experienced profitable increases.

The Beginning of the End for Baltic Booze Cruises

The excise increase of 30% in Estonia was welcomed by the Finnish government that increased its own alcohol excise taxes. This was devastating for the masses of Finns that had regularly travelled by ferry to Estonia for many years in order to return with alcohol supplies. It remains to be seen how much these new policies will weaken Estonian alcohol, as the tourist share in it is currently in decline.

Tense Competition

The competitive environment in Estonian alcohol was, undoubtedly, fierce. As Estonians preferred to consume domestic products, local manufacturers held leading positions. Advertising and new product developments were very important investments for the companies to try to maintain or increase their shares. Entry to the still profitable Estonian alcoholic drinks is difficult, and can only be achieved through heavy advertising and skilled marketing.

Triumphing Supermarkets/hypermarkets

Share shifting in the distribution channels continued in 2008. Estonians purchased alcohol in greater frequency through the expanding supermarkets/hypermarkets that kept on gaining distribution shares. In similar manner, discounters also continued to expand in Estonia, gaining distribution share and significance. Many other distributors, such as independent grocery stores, continued to lose share to supermarkets/hypermarkets and discounters. Supermarkets/hypermarkets seemed unstoppable with its extensive alcohol product selection and attractive value economy packs. This distribution channel also made alcohol shopping in larger quantities easy, as consumers could make their grocery purchases at the same time.

Positive and Stable Forecast Growth

In 2008, it was once again confirmed that Estonian alcoholic drinks had reached a mature state. Forecast performance, therefore, can be expected to be steady and stable, with active movement in certain categories. However, low growth rates are forecast for Estonian alcoholic drinks as a whole.

Table of contents

ALCOHOLIC DRINKS IN ESTONIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Excise Increases Shuffle Growth Rates

The Beginning of the End for Baltic Booze Cruises

Tense Competition

Triumphing Supermarkets/hypermarkets

Positive and Stable Forecast Growth

MARKET BACKGROUND

Legislation

Taxation and Duty Levies

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008

Table 3 Selling Margin of a Typical Beer Brand 2008 - Saku Originaal

Table 4 Selling Margin of a Typical Wine Brand 2008 - Frankovka

Table 5 Selling Margin of a Typical Spirits Brand 2008 – Viru Valge

Operating Environment

Market Indicators

Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008

Market Data

Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008

Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008

Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008

Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008

Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008

Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008

Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007

Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008

Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008

Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013

Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013

Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013

Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013

Definitions

Summary 1 Research Sources

BEER IN ESTONIA

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Sector Background

Summary 2 Lager by Price Band 2008

Published data comparisons

Sector Data

Table 22 Sales of Beer by Subsector: Total Volume 2003-2008

Table 23 Sales of Beer by Subsector: Total Value 2003-2008

Table 24 Sales of Beer by Subsector: % Total Volume Growth 2003-2008

Table 25 Sales of Beer by Subsector: % Total Value Growth 2003-2008

Table 26 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008

Table 27 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008

Table 28 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 29 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 30 Beer: Production, Imports and Exports: Total Volume 2002-2007

Table 31 Beer Exports by Country of Destination: Total Volume 2002-2007

Table 32 Beer Exports by Country of Destination: Total Value 2002-2007

Table 33 Beer Imports by Country of Origin: Total Volume 2002-2007

Table 34 Beer Imports by Country of Origin: Total Value 2002-2007

Table 35 Company Shares of Beer by National Brand Owner 2003-2007

Table 36 Company Shares of Beer by Global Brand Owner 2003-2007

Table 37 Brand Shares of Beer 2004-2007

Table 38 Forecast Sales of Beer by Subsector: Total Volume 2008-2013

Table 39 Forecast Sales of Beer by Subsector: Total Value 2008-2013

Table 40 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013

Table 41 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013

WINE IN ESTONIA

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Sector Data

Table 42 Sales of Wine by Subsector: Total Volume 2003-2008

Table 43 Sales of Wine by Subsector: Total Value 2003-2008

Table 44 Sales of Wine by Subsector: % Total Volume Growth 2003-2008

Table 45 Sales of Wine by Subsector: % Total Value Growth 2003-2008

Table 46 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008

Table 47 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008

Table 48 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 49 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 50 Wine Production, Imports and Exports: Total Volume 2002-2007

Table 51 Wine Exports by Country of Destination: Total Volume 2002-2007

Table 52 Wine Exports by Country of Destination: Total Value 2002-2007

Table 53 Wine Imports by Country of Origin: Total Volume 2002-2007

Table 54 Wine Imports by Country of Origin: Total Value 2002-2007

Table 55 Forecast Sales of Wine by Subsector: Total Volume 2008-2013

Table 56 Forecast Sales of Wine by Subsector: Total Value 2008-2013

Table 57 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013

Table 58 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013

SPIRITS IN ESTONIA

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Sector Background

Sector Data

Table 59 Sales of Spirits by Subsector: Total Volume 2003-2008

Table 60 Sales of Spirits by Subsector: Total Value 2003-2008

Table 61 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008

Table 62 Sales of Spirits by Subsector: % Total Value Growth 2003-2008

Table 63 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008

Table 64 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008

Table 65 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 66 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 67 Spirits Production, Imports and Exports: Total Volume 2002-2007

Table 68 Spirits Exports by Country of Destination: Total Volume 2002-2007

Table 69 Spirits Exports by Country of Destination: Total Value 2002-2007

Table 70 Spirits Imports by Country of Origin: Total Volume 2002-2007

Table 71 Spirits Imports by Country of Origin: Total Value 2002-2007

Table 72 Whisk(e)y Production, Imports and Exports: Total Volume 2002-2007

Table 73 Brandy & Cognac Production, Imports and Exports: Total Volume 2002-2007

Table 74 Vodka Production, Imports and Exports: Total Volume 2002-2007

Table 75 Gin Production, Imports and Exports: Total Volume 2002-2007

Table 76 Rum Production, Imports and Exports: Total Volume 2002-2007

Table 77 Tequila Production, Imports and Exports: Total Volume 2002-2007

Table 78 Liqueurs Production: Total Volume 2002-2007

Table 79 Other Spirits Production: Total Volume 2002-2007

Table 80 Company Shares of Spirits by National Brand Owner 2003-2007

Table 81 Company Shares of Spirits by Global Brand Owner 2003-2007

Table 82 Brand Shares of Spirits 2004-2007

Table 83 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013

Table 84 Forecast Sales of Spirits by Subsector: Total Value 2008-2013

Table 85 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013

Table 86 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013

CIDER/PERRY IN ESTONIA

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Sector Background

Sector Data

Table 87 Sales of Cider/Perry: Total Volume 2003-2008

Table 88 Sales of Cider/Perry: Total Value 2003-2008

Table 89 Sales of Cider/Perry: % Total Volume Growth 2003-2008

Table 90 Sales of Cider/Perry: % Total Value Growth 2003-2008

Table 91 On-trade vs Off-trade Sales of Cider/Perry: Volume 2003-2008

Table 92 On-trade vs Off-trade Sales of Cider/Perry: Value 2003-2008

Table 93 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2003-2008

Table 94 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2003-2008

Table 95 Cider/Perry Production, Imports and Exports: Total Volume 2002-2007

Table 96 Cider/Perry Exports by Country of Destination: Total Volume 2002-2007

Table 97 Cider/Perry Exports by Country of Destination: Total Value 2002-2007

Table 98 Cider/Perry Imports by Country of Origin: Total Volume 2002-2007

Table 99 Cider/Perry Imports by Country of Origin: Total Value 2002-2007

Table 100 Company Shares of Cider/Perry by National Brand Owner 2003-2007

Table 101 Company Shares of Cider/Perry by Global Brand Owner 2003-2007

Table 102 Brand Shares of Cider/Perry 2004-2007

Table 103 Forecast Sales of Cider/Perry: Total Volume 2008-2013

Table 104 Forecast Sales of Cider/Perry: Total Value 2008-2013

Table 105 Forecast Sales of Cider/Perry: % Total Volume Growth 2008-2013

Table 106 Forecast Sales of Cider/Perry: % Total Value Growth 2008-2013

RTDS/HIGH-STRENGTH PREMIXES IN ESTONIA

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Sector Background

Published data comparisons

Sector Data

Table 107 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2003-2008

Table 108 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2003-2008

Table 109 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2003-2008

Table 110 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2003-2008

Table 111 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2003-2008

Table 112 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2003-2008

Table 113 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2003-2008

Table 114 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2003-2008

Table 115 RTDS/High-strength Premixes Production, Imports and Exports: Total Volume 2002-2007

Table 116 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2003-2007

Table 117 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2003-2007

Table 118 Brand Shares of RTDS/High-strength Premixes 2004-2007

Table 119 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2008-2013

Table 120 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2008-2013

Table 121 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2008-2013

Table 122 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2008-2013

SAKU ÕLLETEHASE AS

Strategic Direction

Key Facts

Summary 3 Saku Õlletehase AS: Key Facts

Summary 4 Saku Õlletehase AS: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 5 Saku Õlletehase AS: Competitive Position 2007

LIVIKO AS

Strategic Direction

Key Facts

Summary 6 Liviko AS: Key Facts

Summary 7 Liviko AS: Operational Indicators

Company Background

Production

Summary 8 Liviko AS: Production Statistics 2007

Competitive Positioning

Summary 9 Liviko AS: Competitive Position 2007

POLTSAMAA FELIX AS

Strategic Direction

Key Facts

Summary 10 Poltsamaa Felix AS: Key Facts

Summary 11 Poltsamaa Felix: Operational Indicators

Company Background

Production

Competitive Positioning

A LE COQ TARTU BREWERY LTD

Strategic Direction

Key Facts

Summary 12 A Le Coq Tartu Brewery Ltd: Key Facts

Summary 13 A Le Coq Tartu Brewery Ltd: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 14 A Le Coq Tartu Brewery Ltd: Competitive Position 2007

LIIWI HELIIS AS

Strategic Direction

Key Facts

Summary 15 Liiwi Heliis AS: Key Facts

Summary 16 Liiwi Heliis AS: Operational Indicators

Company Background

Production

Summary 17 Liiwi Heliis AS: Production Statistics 2007

Competitive Positioning

Summary 18 Liiwi Heliis AS: Competitive Position 2007

ALCOHOLIC DRINKS IN ESTONIA

EXECUTIVE SUMMARY

Excise Increases Shuffle Growth Rates

The Beginning of the End for Baltic Booze Cruises

Tense Competition

Triumphing Supermarkets/hypermarkets

Positive and Stable Forecast Growth

MARKET BACKGROUND

Legislation

Taxation and Duty Levies

Table 123 Taxation and Duty Levies on Alcoholic Drinks 2008

Table 124 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008

Table 125 Selling Margin of a Typical Beer Brand 2008 - Saku Originaal

Table 126 Selling Margin of a Typical Wine Brand 2008 - Frankovka

Table 127 Selling Margin of a Typical Spirits Brand 2008 – Viru Valge

Operating Environment

Market Indicators

Table 128 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008

Market Data

Table 129 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008

Table 130 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008

Table 131 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013

Table 132 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013

Table 133 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013

Table 134 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013

Table 135 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008

Table 136 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008

Table 137 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008

Table 138 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008

Table 139 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008

Table 140 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008

Table 141 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008

Table 142 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008

Table 143 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007

Definitions

Summary 19 Summary - Research Sources

LOCAL COMPANY PROFILES - ESTONIA

A LE COQ TARTU BREWERY LTD - ALCOHOLIC DRINKS - ESTONIA

STRATEGIC DIRECTION

KEY FACTS

Summary 20 Summary - A Le Coq Tartu Brewery Ltd: Key Facts

Summary 21 Summary - A Le Coq Tartu Brewery Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 22 Summary - A Le Coq Tartu Brewery Ltd: Competitive Position 2007

LIIWI HELIIS AS - ALCOHOLIC DRINKS - ESTONIA

STRATEGIC DIRECTION

KEY FACTS

Summary 23 Summary - Liiwi Heliis AS: Key Facts

Summary 24 Summary - Liiwi Heliis AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 25 Summary - Liiwi Heliis AS: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 26 Summary - Liiwi Heliis AS: Competitive Position 2007

LIVIKO AS - ALCOHOLIC DRINKS - ESTONIA

STRATEGIC DIRECTION

KEY FACTS

Summary 27 Summary - Liviko AS: Key Facts

Summary 28 Summary - Liviko AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 29 Summary - Liviko AS: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 30 Summary - Liviko AS: Competitive Position 2007

POLTSAMAA FELIX AS - ALCOHOLIC DRINKS - ESTONIA

STRATEGIC DIRECTION

KEY FACTS

Summary 31 Summary - Poltsamaa Felix AS: Key Facts

Summary 32 Summary - Poltsamaa Felix: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

SAKU ÕLLETEHASE AS - ALCOHOLIC DRINKS - ESTONIA

STRATEGIC DIRECTION

KEY FACTS

Summary 33 Summary - Saku Õlletehase AS: Key Facts

Summary 34 Summary - Saku Õlletehase AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 35 Summary - Saku Õlletehase AS: Competitive Position 2007

BEER IN ESTONIA

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Lager price band methodology

Summary 36 Summary - Lager by Price Band 2008

PUBLISHED DATA COMPARISONS

National Consumer Expenditure

Estonian Breweries Association

SECTOR DATA

Table 144 Sales of Beer by Subsector: Total Volume 2003-2008

Table 145 Sales of Beer by Subsector: Total Value 2003-2008

Table 146 Sales of Beer by Subsector: % Total Volume Growth 2003-2008

Table 147 Sales of Beer by Subsector: % Total Value Growth 2003-2008

Table 148 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008

Table 149 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008

Table 150 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 151 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 152 Beer: Production, Imports and Exports: Total Volume 2002-2007

Table 153 Beer Exports by Country of Destination: Total Volume 2002-2007

Table 154 Beer Exports by Country of Destination: Total Value 2002-2007

Table 155 Beer Imports by Country of Origin: Total Volume 2002-2007

Table 156 Beer Imports by Country of Origin: Total Value 2002-2007

Table 157 Company Shares of Beer by National Brand Owner 2003-2007

Table 158 Company Shares of Beer by Global Brand Owner 2003-2007

Table 159 Brand Shares of Beer 2004-2007

Table 160 Forecast Sales of Beer by Subsector: Total Value 2008-2013

Table 161 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013

Table 162 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013

Table 163 Forecast Sales of Beer by Subsector: Total Volume 2008-2013

CIDER/PERRY IN ESTONIA

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Published data comparisons

SECTOR DATA

Table 164 Forecast Sales of Cider/Perry: % Total Value Growth 2008-2013

Table 165 Sales of Cider/Perry: % Total Value Growth 2003-2008

Table 166 On-trade vs Off-trade Sales of Cider/Perry: Volume 2003-2008

Table 167 On-trade vs Off-trade Sales of Cider/Perry: Value 2003-2008

Table 168 Sales of Cider/Perry: Total Volume 2003-2008

Table 169 Sales of Cider/Perry: Total Value 2003-2008

Table 170 Sales of Cider/Perry: % Total Volume Growth 2003-2008

Table 171 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2003-2008

Table 172 Cider/Perry Production, Imports and Exports: Total Volume 2002-2007

Table 173 Cider/Perry Exports by Country of Destination: Total Volume 2002-2007

Table 174 Cider/Perry Imports by Country of Origin: Total Volume 2002-2007

Table 175 Cider/Perry Imports by Country of Origin: Total Value 2002-2007

Table 176 Company Shares of Cider/Perry by National Brand Owner 2003-2007

Table 177 Company Shares of Cider/Perry by Global Brand Owner 2003-2007

Table 178 Brand Shares of Cider/Perry 2004-2007

Table 179 Forecast Sales of Cider/Perry: Total Volume 2008-2013

Table 180 Forecast Sales of Cider/Perry: Total Value 2008-2013

Table 181 Forecast Sales of Cider/Perry: % Total Volume Growth 2008-2013

Table 182 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2003-2008

Table 183 Cider/Perry Exports by Country of Destination: Total Value 2002-2007

RTDS/HIGH-STRENGTH PREMIXES IN ESTONIA

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

PUBLISHED DATA COMPARISONS

National Consumer Expenditure

Estonian Institute of Economic Research

SECTOR DATA

Table 184 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2003-2008

Table 185 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2003-2008

Table 186 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2003-2008

Table 187 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2003-2008

Table 188 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2003-2008

Table 189 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2003-2008

Table 190 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2003-2008

Table 191 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2003-2008

Table 192 RTDS/High-strength Premixes Production, Imports and Exports: Total Volume 2002-2007

Table 193 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2003-2007

Table 194 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2003-2007

Table 195 Brand Shares of RTDS/High-strength Premixes 2004-2007

Table 196 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2008-2013

Table 197 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2008-2013

Table 198 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2008-2013

Table 199 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2008-2013

WINE IN ESTONIA

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 200 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013

Table 201 Sales of Wine by Subsector: Total Volume 2003-2008

Table 202 Sales of Wine by Subsector: Total Value 2003-2008

Table 203 Sales of Wine by Subsector: % Total Volume Growth 2003-2008

Table 204 Sales of Wine by Subsector: % Total Value Growth 2003-2008

Table 205 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008

Table 206 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008

Table 207 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 208 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 209 Wine Production, Imports and Exports: Total Volume 2002-2007

Table 210 Wine Exports by Country of Destination: Total Volume 2002-2007

Table 211 Wine Exports by Country of Destination: Total Value 2002-2007

Table 212 Wine Imports by Country of Origin: Total Volume 2002-2007

Table 213 Wine Imports by Country of Origin: Total Value 2002-2007

Table 214 Forecast Sales of Wine by Subsector: Total Volume 2008-2013

Table 215 Forecast Sales of Wine by Subsector: Total Value 2008-2013

Table 216 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013

SPIRITS IN ESTONIA

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Published data comparisons

SECTOR DATA

Table 217 Gin Production, Imports and Exports: Total Volume 2002-2007

Table 218 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008

Table 219 Sales of Spirits by Subsector: Total Volume 2003-2008

Table 220 Sales of Spirits by Subsector: Total Value 2003-2008

Table 221 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008

Table 222 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 223 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 224 Spirits Production, Imports and Exports: Total Volume 2002-2007

Table 225 Spirits Exports by Country of Destination: Total Volume 2002-2007

Table 226 Spirits Exports by Country of Destination: Total Value 2002-2007

Table 227 Spirits Imports by Country of Origin: Total Volume 2002-2007

Table 228 Spirits Imports by Country of Origin: Total Value 2002-2007

Table 229 Whisk(e)y Production, Imports and Exports: Total Volume 2002-2007

Table 230 Brandy & Cognac Production, Imports and Exports: Total Volume 2002-2007

Table 231 Vodka Production, Imports and Exports: Total Volume 2002-2007

Table 232 Rum Production, Imports and Exports: Total Volume 2002-2007

Table 233 Tequila Production, Imports and Exports: Total Volume 2002-2007

Table 234 Liqueurs Production: Total Volume 2002-2007

Table 235 Other Spirits Production: Total Volume 2002-2007

Table 236 Company Shares of Spirits by National Brand Owner 2003-2007

Table 237 Company Shares of Spirits by Global Brand Owner 2003-2007

Table 238 Brand Shares of Spirits 2004-2007

Table 239 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013

Table 240 Forecast Sales of Spirits by Subsector: Total Value 2008-2013

Table 241 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013

Table 242 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013

Table 243 Sales of Spirits by Subsector: % Total Value Growth 2003-2008

Table 244 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008

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