Alcoholic Drinks in France
Euromonitor International's Alcoholic Drinks in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 181 | Publication date: Mar 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary
Volume sales decline
Total volume sales of alcoholic drinks in France in 2007 declined in both the on-trade and off-trade sectors. Spirits was the only sector which recorded growth, whilst RTDs/high-strength premixes and wines recorded the worst performances, contributing to the overall decline in volume sales.
Premiumisation of brands
In response to the ongoing volume decline in the alcoholic drinks market in France, producers are re-focusing on maximising value returns by developing premium products, or trying to take existing brands upmarket. There has, as a result, been an increased emphasis on quality. This fits in with consumer trends, which indicate that French people are drinking less alcohol but are becoming more interested in the quality of the products they consume.
Unchanged top five
Domestic beer producer Brasseries Kronenbourg holds the largest share of the alcoholic drinks market, followed closely by Sogebra SA (Heineken), and then wine producer Castel Frères, which owns specialist retailer Nicolas (Oddbins). Multinational beer producer InBev France and spirits leader Ricard SA complete the top five.
Supermarkets/hypermarkets retain off-trade dominance
The off-trade channel is expected to remain more important than the on-trade in terms of total volume sales. Off-trade distribution will continue to be led by supermarkets/hypermarkets, which use strong promotional activities and discounting in order to attract customers. The second most important distribution channel remains discounters, with their private labels, followed by the specialists channel.
A similar decline forecast
The alcoholic drinks market in France is expected to decline further over the forecast period, at a similar rate to that experienced over the review period. This is due to the ongoing problem of inflation and rising prices of raw materials, which is pushing up the prices of alcoholic drinks. Furthermore, people drinking less for health reasons, poor harvests, declines in stock and increasing global demand will make trading conditions for companies within the alcoholic drinks market difficult.
Table of contents
ALCOHOLIC DRINKS IN FRANCE : MARKET INSIGHT
EXECUTIVE SUMMARY
Volume sales decline
Premiumisation of brands
Unchanged top five
Supermarkets/hypermarkets retain off-trade dominance
A similar decline forecast
KEY TRENDS AND DEVELOPMENTS
French consumers prefer premium
L’Apéro – the apéritif re-invented
Rosé on the rise
On-trade still suffering
Rising costs may lead to increasing prices
Specialist retailers – fighting the big grocery chains
Summary 1 Leading Specialist Retailers 2007
Market Merger and Acquisition Activity
Summary 2 Speculated Merger and Acquisition Activity 2006-2007
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 2 Selling Margin of a Typical Domestically Produced Beer Brand 2007 – Kronenbourg 1664
Table 3 Selling Margin of a Typical Domestically Produced Wine Brand 2007 – Cellier des Dauphins
Table 4 Selling Margin of a Typical Imported Wine Brand 2007 – Du Toitskloof Sauvignon Blanc
Table 5 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 – Rémy Martin
Table 6 Selling Margin of a Typical Imported Spirits Brand 2007 – William Peel
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Summary 4 Research Sources
LOCAL COMPANY PROFILES - FRANCE
BAVARIA FRANCE SA - ALCOHOLIC DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Bavaria France SA: Key Facts
Summary 6 Bavaria France SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Bavaria France SA: Competitive Position 2006
BRASSERIES KRONENBOURG SA - ALCOHOLIC DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Brasseries Kronenbourg SA: Key Facts
Summary 9 Brasseries Kronenbourg SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Brasseries Kronenbourg SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 11 Brasseries Kronenbourg SA: Competitive Position 2006
CASTEL FRèRES - ALCOHOLIC DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Castel Frères: Key Facts
Summary 13 Castel Frères: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Castel Frères: Competitive Position 2006
CENTRE VINICOLE - NICOLAS FEUILLATTE - ALCOHOLIC DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Centre Vinicole – Nicolas Feuillatte: Key Facts
Summary 16 Centre Vinicole – Nicolas Feuillatte: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 17 Centre Vinicole – Nicolas Feuillatte: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 18 Centre Vinicole – Nicolas Feuillatte: Competitive Position 2006
HEINEKEN ENTREPRISE SAS - ALCOHOLIC DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Heineken Entreprise SAS: Key Facts
Summary 20 Heineken Entreprise SAS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 21 Heineken Entreprise SAS: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 22 Heineken Entreprise SAS: Competitive Position 2006
INBEV FRANCE SAS - ALCOHOLIC DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 23 InBev France SAS: Key Facts
Summary 24 InBev France SAS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 25 InBev France SAS: Competitive Position 2006
LA MARTINIQUAISE SVS - ALCOHOLIC DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 26 La Martiniquaise SVS: Key Facts
Summary 27 La Martiniquaise SVS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 28 La Martiniquaise SVS: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 29 La Martiniquaise SVS: Competitive Position 2006
MARIE BRIZARD & ROGER INTERNATIONAL SAS - ALCOHOLIC DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 30 Marie Brizard & Roger International SA: Key Facts
Summary 31 Marie Brizard & Roger International SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 32 Marie Brizard & Roger International SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 33 Marie Brizard & Roger International SA: Competitive Position 2006
RéMY COINTREAU GROUP - ALCOHOLIC DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 34 Rémy Cointreau Group: Key Facts
Summary 35 Rémy Cointreau Group: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 36 Rémy Cointreau Group: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 37 Rémy Cointreau Group: Competitive Position 2006
RICARD SA - ALCOHOLIC DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 38 Ricard SA: Key Facts
Summary 39 Ricard SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 40 Ricard SA: Competitive Position 2006
BEER IN FRANCE
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager Price band methodology
Summary 41 Lager by Price Band 2007
Published data comparisons
SECTOR DATA
Table 23 Sales of Beer by Subsector: Total Volume 2002-2007
Table 24 Sales of Beer by Subsector: Total Value 2002-2007
Table 25 Sales of Beer by Subsector: % Total Volume Growth 2002-2007
Table 26 Sales of Beer by Subsector: % Total Value Growth 2002-2007
Table 27 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007
Table 28 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007
Table 29 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 30 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 31 Beer: Production, Imports and Exports: Total Volume 2001-2006
Table 32 Beer Exports by Country of Destination: Total Volume 2001-2006
Table 33 Beer Exports by Country of Destination: Total Value 2001-2006
Table 34 Beer Imports by Country of Origin: Total Volume 2001-2006
Table 35 Beer Imports by Country of Origin: Total Value 2001-2006
Table 36 Company Shares of Beer by National Brand Owner 2002-2006
Table 37 Company Shares of Beer by Global Brand Owner 2002-2006
Table 38 Brand Shares of Beer 2003-2006
Table 39 Forecast Sales of Beer by Subsector: Total Volume 2007-2012
Table 40 Forecast Sales of Beer by Subsector: Total Value 2007-2012
Table 41 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012
Table 42 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012
CIDER/PERRY IN FRANCE
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published data comparisons
SECTOR DATA
Table 43 Sales of Cider/Perry: Total Volume 2002-2007
Table 44 Sales of Cider/Perry: Total Value 2002-2007
Table 45 Sales of Cider/Perry: % Total Volume Growth 2002-2007
Table 46 Sales of Cider/Perry: % Total Value Growth 2002-2007
Table 47 On-trade vs Off-trade Sales of Cider/Perry: Volume 2002-2007
Table 48 On-trade vs Off-trade Sales of Cider/Perry: Value 2002-2007
Table 49 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2002-2007
Table 50 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2002-2007
Table 51 Cider/Perry Production, Imports and Exports: Total Volume 2001-2006
Table 52 Company Shares of Cider/Perry by National Brand Owner 2002-2006
Table 53 Company Shares of Cider/Perry by Global Brand Owner 2002-2006
Table 54 Brand Shares of Cider/Perry 2003-2006
Table 55 Forecast Sales of Cider/Perry: Total Volume 2007-2012
Table 56 Forecast Sales of Cider/Perry: Total Value 2007-2012
Table 57 Forecast Sales of Cider/Perry: % Total Volume Growth 2007-2012
Table 58 Forecast Sales of Cider/Perry: % Total Value Growth 2007-2012
RTDS/HIGH-STRENGTH PREMIXES IN FRANCE
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published data comparisons
SECTOR DATA
Table 59 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2002-2007
Table 60 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2002-2007
Table 61 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2002-2007
Table 62 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2002-2007
Table 63 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2002-2007
Table 64 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2002-2007
Table 65 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2002-2007
Table 66 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2002-2007
Table 67 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2002-2006
Table 68 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2002-2006
Table 69 Brand Shares of RTDS/High-strength Premixes 2003-2006
Table 70 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2007-2012
Table 71 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2007-2012
Table 72 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2007-2012
Table 73 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2007-2012
WINE IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published data comparisons
SECTOR DATA
Table 74 Sales of Wine by Subsector: Total Volume 2002-2007
Table 75 Sales of Wine by Subsector: Total Value 2002-2007
Table 76 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
Table 77 Sales of Wine by Subsector: % Total Value Growth 2002-2007
Table 78 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007
Table 79 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007
Table 80 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 81 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 82 Volume Sales of Still Red Wine by Price Segment 2004-2007
Table 83 Volume Sales of Still White Wine by Price Segment 2004-2007
Table 84 Volume Sales of Still Rosé Wine by Price Segment 2004-2007
Table 85 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007
Table 86 Sales of Still Red Wine by Grape/Varietal Type 2004-2007
Table 87 Sales of Still White Wine by Grape/Varietal Type 2004-2007
Table 88 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007
Table 89 Sales of Still Red Wine by Quality Classification 2002-2007
Table 90 Sales of Still White Wine by Quality Classification 2002-2007
Table 91 Sales of Still Rosé Wine by Quality Classification 2002-2007
Table 92 Wine Production, Imports and Exports: Total Volume 2001-2006
Table 93 Wine Exports by Country of Destination: Total Volume 2001-2006
Table 94 Wine Exports by Country of Destination: Total Value 2001-2006
Table 95 Wine Imports by Country of Origin: Total Volume 2001-2006
Table 96 Wine Imports by Country of Origin: Total Value 2001-2006
Table 97 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006
Table 98 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006
Table 99 Brand Shares of Still Light Grape Wine 2003-2006
Table 100 Company Shares of Champagne by National Brand Owner 2003-2006
Table 101 Company Shares of Champagne by Global Brand Owner 2003-2006
Table 102 Brand Shares of Champagne 2003-2006
Table 103 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006
Table 104 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006
Table 105 Brand Shares of Other Sparkling Wine 2003-2006
Table 106 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006
Table 107 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006
Table 108 Brand Shares of Fortified Wine and Vermouth 2003-2006
Table 109 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
Table 110 Forecast Sales of Wine by Subsector: Total Value 2007-2012
Table 111 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012
Table 112 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012
SPIRITS IN FRANCE
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
Table 113 Benchmark Brands – France
Published data comparisons
SECTOR DATA
Table 114 Sales of Spirits by Subsector: Total Volume 2002-2007
Table 115 Sales of Spirits by Subsector: Total Value 2002-2007
Table 116 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
Table 117 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
Table 118 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
Table 119 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
Table 120 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 121 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 122 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007
Table 123 Sales of Gin by Premium/Super-premium Split 2004-2007
Table 124 Sales of Vodka by Premium/Super-premium Split 2004-2007
Table 125 Sales of Flavoured vs Non-flavoured Vodka 2004-2007
Table 126 Spirits Production, Imports and Exports: Total Volume 2001-2006
Table 127 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006
Table 128 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006
Table 129 Vodka Production, Imports and Exports: Total Volume 2001-2006
Table 130 Gin Production, Imports and Exports: Total Volume 2001-2006
Table 131 Rum Production, Imports and Exports: Total Volume 2001-2006
Table 132 Tequila Production, Imports and Exports: Total Volume 2001-2006
Table 133 Liqueurs Production: Total Volume 2001-2006
Table 134 Company Shares of Spirits by National Brand Owner 2002-2006
Table 135 Company Shares of Spirits by Global Brand Owner 2002-2006
Table 136 Brand Shares of Spirits 2003-2006
Table 137 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
Table 138 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
Table 139 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
Table 140 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012