Alcoholic Drinks in France
Euromonitor International's Alcoholic Drinks in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 186 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary
Continued decline in volume sales in 2008
Total volume sales of alcoholic drinks in France in 2008 continued to decline in both the on-trade and the off-trade. Spirits was the only sector that recorded growth, as it benefited from the trends of the apéritif and the polarisation between the premium and economy segments.
Quality over quantity
Since overall consumption of alcoholic drinks is in perpetual decline in France, drinking has shifted away from consuming large volumes of alcohol to savouring fewer, better-quality drinks instead. Producers are refocusing on maximising value returns by developing premium products in response to this trend and investing heavily to associate their brands with quality ingredients, emphasising their provenance and brand image.
Beer giants dominate overall alcohol drinks market
In 2007, the leader of the alcoholic drinks market was domestic beer producer Brasseries Kronenbourg, holding the largest share of alcoholic drinks sales, followed closely by Sogebra SA (Heineken), and then wine producer Castel Frères, which owns specialist retailer Nicolas.
Off-trade’s volume share grows
The off-trade channel dominates in terms of total volume sales, while the on-trade remains an important arena for brands to establish their image and reputations. Off-trade distribution will continue to be led by supermarkets/hypermarkets, which use strong promotional activities and discounting in order to attract customers. Specialist retailers continue to lose out as they try to compete against the large economies of scale enjoyed by the supermarkets/hypermarkets but focus their efforts on quality service and personal relationships with their customers.
Gloomy outlook
The operating environment for alcoholic drinks players in France will remain challenging over the forecast period and volumes are expected to decline further, at a similar rate to that experienced over the review period. Inflation, rising prices of raw materials, fuel prices, demand from burgeoning economies such as India and China as well as poor harvests are to blame as they push up the price of alcoholic drinks. Coupled with this is the strong decline in consumption levels linked to health and anti-drink driving campaigns.
Table of contents
ALCOHOLIC DRINKS IN FRANCE : MARKET INSIGHT
EXECUTIVE SUMMARY
Continued decline in volume sales in 2008
Quality over quantity
Beer giants dominate overall alcohol drinks market
Off-trade’s volume share grows
Gloomy outlook
KEY TRENDS AND DEVELOPMENTS
Quality over Quantity
Consumers feel the bite of rising raw material costs
Shift from on-trade to off-trade
Format Innovation
Specialist Retailers – Battle of the Independents vs Multinational Giants
Summary 1 Leading Specialist Retailers 2007
Market Merger and Acquisition Activity
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 2 Selling Margin of a Typical Beer Brand 2008 – Kronenbourg 1664
Table 3 Selling Margin of a Typical Wine Brand 2008 – J P Chenet Cabernet
Table 4 Selling Margin of a Typical Spirits Brand 2008 – Bacardi
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 5 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
MARKET DATA
Table 6 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 7 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 8 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 9 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 10 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 14 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 15 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 16 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 17 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 19 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Sources
Summary 3 Research Sources
LOCAL COMPANY PROFILES - FRANCE
BAVARIA FRANCE SA - ALCOHOLIC DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Bavaria France SA: Key Facts
Summary 5 Bavaria France SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Bavaria France SA: Competitive Position 2007
BRASSERIES KRONENBOURG SA - ALCOHOLIC DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Brasseries Kronenbourg SA: Key Facts
Summary 8 Brasseries Kronenbourg SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Brasseries Kronenbourg SA: Production Statistics
COMPETITIVE POSITIONING
Summary 10 Brasseries Kronenbourg SA: Competitive Position 2007
CASTEL FRèRES - ALCOHOLIC DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Castel Frères: Key Facts
Summary 12 Castel Frères: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Castel Frères: Competitive Position 2007
CENTRE VINICOLE - NICOLAS FEUILLATTE - ALCOHOLIC DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Centre Vinicole - Nicolas Feuillatte: Key Facts
Summary 15 Centre Vinicole - Nicolas Feuillatte: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Centre Vinicole - Nicolas Feuillatte: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 17 Centre Vinicole - Nicolas Feuillatte: Competitive Position 2007
HEINEKEN ENTREPRISE SAS - ALCOHOLIC DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Heineken Entreprise SAS: Key Facts
Summary 19 Heineken Entreprise SAS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Heineken Entreprise SAS: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 21 Heineken Entreprise SAS: Competitive Position 2007
INBEV FRANCE SAS - ALCOHOLIC DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 22 InBev France SAS: Key Facts
Summary 23 InBev France SAS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 24 InBev France SAS: Competitive Position 2007
LA MARTINIQUAISE SVS - ALCOHOLIC DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 25 La Martiniquaise SVS: Key Facts
Summary 26 La Martiniquaise SVS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 27 La Martiniquaise SVS: Production Statistics
COMPETITIVE POSITIONING
Summary 28 La Martiniquaise SVS: Competitive Position 2007
MARIE BRIZARD & ROGER INTERNATIONAL SAS - ALCOHOLIC DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Marie Brizard & Roger International SA: Key Facts
Summary 30 Marie Brizard & Roger International SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 31 Marie Brizard & Roger International SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 32 Marie Brizard & Roger International SA: Competitive Position 2007
RéMY COINTREAU GROUP - ALCOHOLIC DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 33 Rémy Cointreau Group: Key Facts
Summary 34 Rémy Cointreau Group: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 35 Rémy Cointreau Group: Production Statistics
COMPETITIVE POSITIONING
Summary 36 Rémy Cointreau Group: Competitive Position 2007
RICARD SA - ALCOHOLIC DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 37 Ricard SA: Key Facts
Summary 38 Ricard SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 39 Ricard SA: Competitive Position 2007
BEER IN FRANCE
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager price band methodology
Summary 40 Lager by Price Band 2008
Published data comparisons
SECTOR DATA
Table 21 Sales of Beer by Subsector: Total Volume 2003-2008
Table 22 Sales of Beer by Subsector: Total Value 2003-2008
Table 23 Sales of Beer by Subsector: % Total Volume Growth 2003-2008
Table 24 Sales of Beer by Subsector: % Total Value Growth 2003-2008
Table 25 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008
Table 26 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008
Table 27 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 28 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 29 Beer: Production, Imports and Exports: Total Volume 2002-2007
Table 30 Beer Exports by Country of Destination: Total Volume 2002-2007
Table 31 Beer Exports by Country of Destination: Total Value 2002-2007
Table 32 Beer Imports by Country of Origin: Total Volume 2002-2007
Table 33 Beer Imports by Country of Origin: Total Value 2002-2007
Table 34 Company Shares of Beer by National Brand Owner 2003-2007
Table 35 Company Shares of Beer by Global Brand Owner 2003-2007
Table 36 Brand Shares of Beer 2004-2007
Table 37 Forecast Sales of Beer by Subsector: Total Volume 2008-2013
Table 38 Forecast Sales of Beer by Subsector: Total Value 2008-2013
Table 39 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013
Table 40 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013
CIDER/PERRY IN FRANCE
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Sales of Cider/Perry: Total Volume 2003-2008
Table 42 Sales of Cider/Perry: Total Value 2003-2008
Table 43 Sales of Cider/Perry: % Total Volume Growth 2003-2008
Table 44 Sales of Cider/Perry: % Total Value Growth 2003-2008
Table 45 On-trade vs Off-trade Sales of Cider/Perry: Volume 2003-2008
Table 46 On-trade vs Off-trade Sales of Cider/Perry: Value 2003-2008
Table 47 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2003-2008
Table 48 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2003-2008
Table 49 Cider/Perry Production, Imports and Exports: Total Volume 2002-2007
Table 50 Cider/Perry Exports by Country of Destination: Total Volume 2002-2007
Table 51 Cider/Perry Exports by Country of Destination: Total Value 2002-2007
Table 52 Cider/Perry Imports by Country of Origin: Total Volume 2002-2007
Table 53 Cider/Perry Imports by Country of Origin: Total Value 2002-2007
Table 54 Company Shares of Cider/Perry by National Brand Owner 2003-2007
Table 55 Company Shares of Cider/Perry by Global Brand Owner 2003-2007
Table 56 Brand Shares of Cider/Perry 2004-2007
Table 57 Forecast Sales of Cider/Perry: Total Volume 2008-2013
Table 58 Forecast Sales of Cider/Perry: Total Value 2008-2013
Table 59 Forecast Sales of Cider/Perry: % Total Volume Growth 2008-2013
Table 60 Forecast Sales of Cider/Perry: % Total Value Growth 2008-2013
RTDS/HIGH-STRENGTH PREMIXES IN FRANCE
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published data comparisons
SECTOR DATA
Table 61 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2003-2008
Table 62 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2003-2008
Table 63 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2003-2008
Table 64 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2003-2008
Table 65 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2003-2008
Table 66 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2003-2008
Table 67 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2003-2008
Table 68 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2003-2008
Table 69 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2003-2007
Table 70 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2003-2007
Table 71 Brand Shares of RTDS/High-strength Premixes 2004-2007
Table 72 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2008-2013
Table 73 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2008-2013
Table 74 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2008-2013
Table 75 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2008-2013
WINE IN FRANCE
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
Published data comparisons
SECTOR DATA
Table 76 Sales of Wine by Subsector: Total Volume 2003-2008
Table 77 Sales of Wine by Subsector: Total Value 2003-2008
Table 78 Sales of Wine by Subsector: % Total Volume Growth 2003-2008
Table 79 Sales of Wine by Subsector: % Total Value Growth 2003-2008
Table 80 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008
Table 81 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008
Table 82 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 83 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 84 Volume Sales of Still Red Wine by Price Segment 2003-2008
Table 85 Volume Sales of Still White Wine by Price Segment 2003-2008
Table 86 Volume Sales of Still Rosé Wine by Price Segment 2003-2008
Table 87 Volume Sales of Other Sparkling Wine by Price Segment 2003-2008
Table 88 Sales of Still Red Wine by Grape/Varietal Type 2003-2008
Table 89 Sales of Still White Wine by Grape/Varietal Type 2003-2008
Table 90 Sales of Still Rosé Wine by Grape/Varietal Type 2003-2008
Table 91 Sales of Still Red Wine by Quality Classification 2003-2008
Table 92 Sales of Still White Wine by Quality Classification 2003-2008
Table 93 Sales of Still Rosé Wine by Quality Classification 2003-2008
Table 94 Wine Production, Imports and Exports: Total Volume 2002-2007
Table 95 Wine Exports by Country of Destination: Total Volume 2002-2007
Table 96 Wine Exports by Country of Destination: Total Value 2002-2007
Table 97 Wine Imports by Country of Origin: Total Volume 2002-2007
Table 98 Wine Imports by Country of Origin: Total Value 2002-2007
Table 99 Company Shares of Still Light Grape Wine by National Brand Owner 2003-2007
Table 100 Company Shares of Still Light Grape Wine by Global Brand Owner 2003-2007
Table 101 Brand Shares of Still Light Grape Wine 2004-2007
Table 102 Company Shares of Champagne by National Brand Owner 2004-2007
Table 103 Company Shares of Champagne by Global Brand Owner 2004-2007
Table 104 Brand Shares of Champagne 2004-2007
Table 105 Company Shares of Other Sparkling Wine by National Brand Owner 2003-2007
Table 106 Company Shares of Other Sparkling Wine by Global Brand Owner 2003-2007
Table 107 Brand Shares of Other Sparkling Wine 2004-2007
Table 108 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2004-2007
Table 109 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2004-2007
Table 110 Brand Shares of Fortified Wine and Vermouth 2004-2007
Table 111 Forecast Sales of Wine by Subsector: Total Volume 2008-2013
Table 112 Forecast Sales of Wine by Subsector: Total Value 2008-2013
Table 113 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013
Table 114 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013
SPIRITS IN FRANCE
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
Summary 41 Benchmark brands – France
Published data comparisons
SECTOR DATA
Table 115 Sales of Spirits by Subsector: Total Volume 2003-2008
Table 116 Sales of Spirits by Subsector: Total Value 2003-2008
Table 117 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008
Table 118 Sales of Spirits by Subsector: % Total Value Growth 2003-2008
Table 119 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008
Table 120 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008
Table 121 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 122 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 123 Sales of Other Blended Scotch Whisky by Premium/Super-premium Split 2003-2008
Table 124 Sales of Gin by Premium/Super-premium Split 2003-2008
Table 125 Sales of Vodka by Premium/Super-premium Split 2003-2008
Table 126 Sales of Flavoured vs Non-flavoured Vodka 2003-2008
Table 127 Spirits Production, Imports and Exports: Total Volume 2002-2007
Table 128 Spirits Exports by Country of Destination: Total Volume 2002-2007
Table 129 Spirits Exports by Country of Destination: Total Value 2002-2007
Table 130 Spirits Imports by Country of Origin: Total Volume 2002-2007
Table 131 Spirits Imports by Country of Origin: Total Value 2002-2007
Table 132 Whisk(e)y Production, Imports and Exports: Total Volume 2002-2007
Table 133 Brandy & Cognac Production, Imports and Exports: Total Volume 2002-2007
Table 134 Vodka Production, Imports and Exports: Total Volume 2002-2007
Table 135 Gin Production, Imports and Exports: Total Volume 2002-2007
Table 136 Rum Production, Imports and Exports: Total Volume 2002-2007
Table 137 Tequila Production, Imports and Exports: Total Volume 2002-2007
Table 138 Liqueurs Production: Total Volume 2002-2007
Table 139 Company Shares of Spirits by National Brand Owner 2003-2007
Table 140 Company Shares of Spirits by Global Brand Owner 2003-2007
Table 141 Brand Shares of Spirits 2004-2007
Table 142 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013
Table 143 Forecast Sales of Spirits by Subsector: Total Value 2008-2013
Table 144 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013
Table 145 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013