Alcoholic Drinks in Georgia
Euromonitor International's Alcoholic Drinks in Georgia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 3 | Publication date: Sep 2006
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Executive summary
Developments in 2000-2005
The general tendency of sales of alcoholic drinks during the review period is characterized by stabilization of the market and small subsequent growth. During Soviet times, Georgia developed large wine and vodka manufacturing capabilities, which, after the disintegration of the Union, lost their markets. Later, market balance was established, and a period of slow growth followed. Now, alcoholic drinks in Georgia is enjoying a steady pace of growth, developing exports of beer and wine, and has a bright outlook for the future.
Beer sees stable growth
Over the review period, volume and value sales of beer saw stable growth. Sales are dominated by inexpensive locally brewed beer. The leading local beer manufacturer is Kazbegi, which is also involved in the production of soft drinks and concentrates.
White wine – always on top
Wine in Georgia is dominated by locally produced, low priced, and high quality white wine, which is almost all consumed domestically. As a wine-making country, Georgia has deep-rooted traditions of wine making and about one fifth of households are engaged in production of their own wine. There are several large national wine producing companies, the best example of which is Taro Investments; a young and developing winery, which is already one of the top five in the production and distribution of wine.
Vodka unconditionally leads spirits, followed by brandy
Within spirits, the unconditional leaders in value and volume sales are vodka and brandy. Vodka has more than 300 brands in the market, including the locally produced national drink chacha, which is made of grapes. The demand for vodka is stable and growing annually. The spirits sector is also affected by contraband and counterfeit production. The percentage of homemade production in vodka, brandy and chacha is very high. Sales of imported spirits such as whisky, gin, rum, tequila, cognac, are not high, but, recently, they have stabilized. Small growth in value and volume terms is observed on sales of whisky, cognac, rum and so on.
Table of contents
ALCOHOLIC DRINKS IN GEORGIA : MARKET INSIGHT
1. EXECUTIVE SUMMARY
2. OPERATING ENVIRONMENT
2.1 Consumer Expenditure on Alcoholic Drinks
2.2 Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2005
2.3 Legislation
2.4 Contraband/Parallel Trade
2.5 Duty Free
3. COMPANY PROFILES
3.1 Company Profile: Kazbegi JSC
Summary 1 Kazbegi Operational Indicators 2004
3.2 Company Profile: Taro Investments
Summary 2 Taro Investments Operational Indicators 2005
4. ALCOHOLIC DRINKS
5. DEFINITIONS