Alcoholic Drinks in Guatemala
Euromonitor International's Alcoholic Drinks in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 206 | Publication date: Jan 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary
Bright outlook
The Guatemalan alcoholic drinks market has a bright outlook through to 2013. With one of the youngest populations in Latin America, and Guatemala’s newly discovered wine culture, added to a longstanding cultural tradition of beer and rum consumption, the market is forecast healthy growth in the next five years. New product launches in various categories, such as RTDs and spirits will help alcoholic drinks to capture a broad base of consumers, ranging from young adults to women to mature consumers.
Variety becomes relevant
In 2008, variety became ever more relevant in all categories of the alcoholic drinks market. From Cervecería Centroamericana’s (CCA) 10 brands of domestic and imported beer, to Industrias Licoreras de Guatemala’s (ILG) over 20 brands of spirits, to the ever growing brands and origins of wine, Guatemalan consumers are being offered seemingly custom-made products to satisfy almost every desire. Domestic and foreign companies are realising that with more disposable incomes in their pockets, and being exposed to global media, consumers are becoming more demanding and consider variety and added value when purchasing alcoholic drinks. Also, producers and importers understand market segmentation and the demands of specific niches such as young adult women, or more mature affluent men. Thus, variety is the secret to continued success.
Market dominated by four companies: two domestic producers and two local importers
A market which has been dominated by two local companies over the past 115 years still moves to the beat of the commercial strategies of CCA and ILG. After almost a century of a near-monopoly in beer, CCA has been able to withstand AmBev Centroamérica SA’s competitive aggressiveness, and continued to lead beer in 2007. ILG realised the value of brand recognition, and took advantage of this by expanding its business into various spirits categories. Nowadays it produces not only white and dark rum, but also RTDs and vodka, to name but a few product types which enjoyed almost immediate success, backed by the well recognised Botrán brand. On the international market, Distribuidora Marte SA and Distribuidora Alcazarén SA remained the top two importers of wine and spirits. Along with the import license comes the international support of companies such as Diageo Plc.
Forecourt retailers and speciality stores begin to attract attention
Products such as beer still continue to be distributed in almost every retail channel, both on-trade and off-trade. However, there was a recent trend towards products being sold in forecourt retailers attached to petrol stations, which have come to fill the role of convenience stores in Guatemala. This was a concept abandoned about 12 years ago, and reduced to only one company; Super24, a “convenience store” owned by CCA, which in turn sells exclusively CCA products. Local producers and importers have turned their attention to forecourt retailers, whose well illuminated stores and flexible hours of operation are becoming more and more popular in urban areas such as the capital city. It is common to find products such as wine, spirits (standard and premium), RTDs, and of course beer in these forecourt retailers. Another distribution channel which has been picking up speed is speciality stores selling a wide variety of wines and imported spirits. One company alone, La Vinoteca, has managed to capitalise on the country’s thirst for wine knowledge, and turned its eight stores in Guatemala’s capital city into a point of reference for wines and other speciality imports such as packaged food.
Young population of legal drinking age
The future outlook for alcoholic drinks is bright. With one of the youngest populations in Latin America, the social drinking culture is passed on generation to generation. Along with product variety, domestic manufacturers such as ILG are aware that young adults who have just reached the legal drinking age are the consumers of the future. In its strategy, consumers begin drinking RTDs with a smoother alcohol after-taste, and gradually move on to stronger, more sophisticated products such as white and dark rum. CCA and AmBev have also realised that producing light, smooth tasting beer is a way of remaining at the top of the young adult segment; which will become the future consumer group of more elaborate lager such as Monte Carlo and Brahva Extra.
Table of contents
ALCOHOLIC DRINKS IN GUATEMALA : MARKET INSIGHT
EXECUTIVE SUMMARY
Bright outlook
Variety becomes relevant
Market dominated by four companies: two domestic producers and two local importers
Forecourt retailers and speciality stores begin to attract attention
Young population of legal drinking age
MARKET BACKGROUND
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand Gallo 2008
Table 4 Selling Margin of a Typical Imported Wine Brand Casillero del Diablo 2008
Table 5 Selling Margin of a Typical Domestically Produced Spirits Brand Botrán XL 2008
OPERATING ENVIRONMENT
Contraband/Parallel Trade
Duty Free
Cross-border/Private imports
MARKET DATA
Table 6 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 7 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 8 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 9 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 10 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 14 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 15 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 16 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 17 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 19 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
BEER IN GUATEMALA
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Summary 2 Lager by Price Band 2007
Sector Data
Table 21 Sales of Beer by Subsector: Total Volume 2003-2008
Table 22 Sales of Beer by Subsector: Total Value 2003-2008
Table 23 Sales of Beer by Subsector: % Total Volume Growth 2003-2008
Table 24 Sales of Beer by Subsector: % Total Value Growth 2003-2008
Table 25 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008
Table 26 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008
Table 27 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 28 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 29 Beer: Production, Imports and Exports: Total Volume 2002-2007
Table 30 Beer Exports by Country of Destination: Total Volume 2002-2007
Table 31 Beer Exports by Country of Destination: Total Value 2002-2007
Table 32 Beer Imports by Country of Origin: Total Volume 2002-2007
Table 33 Beer Imports by Country of Origin: Total Value 2002-2007
Table 34 Company Shares of Beer by National Brand Owner 2003-2007
Table 35 Company Shares of Beer by Global Brand Owner 2003-2007
Table 36 Brand Shares of Beer 2004-2007
Table 37 Forecast Sales of Beer by Subsector: Total Volume 2008-2013
Table 38 Forecast Sales of Beer by Subsector: Total Value 2008-2013
Table 39 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013
Table 40 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013
WINE IN GUATEMALA
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Data
Table 41 Sales of Wine by Subsector: Total Volume 2003-2008
Table 42 Sales of Wine by Subsector: Total Value 2003-2008
Table 43 Sales of Wine by Subsector: % Total Volume Growth 2003-2008
Table 44 Sales of Wine by Subsector: % Total Value Growth 2003-2008
Table 45 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008
Table 46 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008
Table 47 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 48 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 49 Wine Production, Imports and Exports: Total Volume 2002-2007
Table 50 Wine Exports by Country of Destination: Total Value 2002-2007
Table 51 Wine Imports by Country of Origin: Total Volume 2002-2007
Table 52 Wine Imports by Country of Origin: Total Value 2002-2007
Table 53 Forecast Sales of Wine by Subsector: Total Volume 2008-2013
Table 54 Forecast Sales of Wine by Subsector: Total Value 2008-2013
Table 55 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013
Table 56 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013
SPIRITS IN GUATEMALA
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Data
Table 57 Sales of Spirits by Subsector: Total Volume 2003-2008
Table 58 Sales of Spirits by Subsector: Total Value 2003-2008
Table 59 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008
Table 60 Sales of Spirits by Subsector: % Total Value Growth 2003-2008
Table 61 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008
Table 62 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008
Table 63 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 64 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 65 Spirits Production, Imports and Exports: Total Volume 2002-2007
Table 66 Spirits Exports by Country of Destination: Total Volume 2002-2007
Table 67 Spirits Exports by Country of Destination: Total Value 2002-2007
Table 68 Spirits Imports by Country of Origin: Total Volume 2002-2007
Table 69 Spirits Imports by Country of Origin: Total Value 2002-2007
Table 70 Whisk(e)y Production, Imports and Exports: Total Volume 2002-2007
Table 71 Brandy & Cognac Production, Imports and Exports: Total Volume 2002-2007
Table 72 Vodka Production, Imports and Exports: Total Volume 2002-2007
Table 73 Gin Production, Imports and Exports: Total Volume 2002-2007
Table 74 Rum Production, Imports and Exports: Total Volume 2002-2007
Table 75 Liqueurs Production: Total Volume 2002-2007
Table 76 Company Shares of Spirits by National Brand Owner 2003-2007
Table 77 Company Shares of Spirits by Global Brand Owner 2003-2007
Table 78 Brand Shares of Spirits 2004-2007
Table 79 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013
Table 80 Forecast Sales of Spirits by Subsector: Total Value 2008-2013
Table 81 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013
Table 82 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013
RTDS/HIGH-STRENGTH PREMIXES IN GUATEMALA
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Data
Table 83 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2003-2008
Table 84 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2003-2008
Table 85 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2003-2008
Table 86 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2003-2008
Table 87 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2003-2008
Table 88 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2003-2008
Table 89 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2003-2008
Table 90 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2003-2008
Table 91 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2003-2007
Table 92 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2003-2007
Table 93 Brand Shares of RTDS/High-strength Premixes 2004-2007
Table 94 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2008-2013
Table 95 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2008-2013
Table 96 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2008-2013
Table 97 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2008-2013
CERVECERIA CENTROAMERICANA SA (CCA)
Strategic Direction
Key Facts
Summary 3 Cervecería Centroamericana SA (CCA) Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Cervecería Centroamericana SA (CCA): Competitive Position 2007
INDUSTRIAS LICORERAS DE GUATEMALA (ILG)
Strategic Direction
Key Facts
Summary 5 Industrias Licoreras de Guatemala (ILG) Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Industrias Licoreras de Guatemala (ILG): Competitive Position 2007
ALCOHOLIC DRINKS IN GUATEMALA
EXECUTIVE SUMMARY
Bright outlook
Variety becomes relevant
Market dominated by four companies: two domestic producers and two local importers
Forecourt retailers and speciality stores begin to attract attention
Young population of legal drinking age
MARKET BACKGROUND
Legislation
Taxation and Duty Levies
Table 98 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 99 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 100 Selling Margin of a Typical Domestically Produced Beer Brand Gallo 2008
Table 101 Selling Margin of a Typical Imported Wine Brand Casillero del Diablo 2008
Table 102 Selling Margin of a Typical Domestically Produced Spirits Brand Botrán XL 2008
OPERATING ENVIRONMENT
Contraband/Parallel Trade
Duty Free
Cross-border/Private imports
MARKET DATA
Table 103 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 104 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 105 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 106 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 107 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 108 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 109 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 110 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 111 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 112 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 113 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 114 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 115 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 116 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 117 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Summary 7 Summary - Research Sources
LOCAL COMPANY PROFILES - GUATEMALA
CERVECERíA CENTROAMERICANA SA - ALCOHOLIC DRINKS - GUATEMALA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Summary - Cervecería Centroamericana SA (CCA) Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Summary - Cervecería Centroamericana SA (CCA): Competitive Position 2007
INDUSTRIAS LICORERAS DE GUATEMALA - ALCOHOLIC DRINKS - GUATEMALA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Summary - Industrias Licoreras de Guatemala (ILG) Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Summary - Industrias Licoreras de Guatemala (ILG): Competitive Position 2007
BEER IN GUATEMALA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager price band methodology
Summary 12 Summary - Lager by Price Band 2007
SECTOR DATA
Table 118 Sales of Beer by Subsector: Total Volume 2003-2008
Table 119 Sales of Beer by Subsector: Total Value 2003-2008
Table 120 Sales of Beer by Subsector: % Total Volume Growth 2003-2008
Table 121 Sales of Beer by Subsector: % Total Value Growth 2003-2008
Table 122 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008
Table 123 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008
Table 124 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 125 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 126 Beer: Production, Imports and Exports: Total Volume 2002-2007
Table 127 Beer Exports by Country of Destination: Total Volume 2002-2007
Table 128 Beer Exports by Country of Destination: Total Value 2002-2007
Table 129 Beer Imports by Country of Origin: Total Volume 2002-2007
Table 130 Beer Imports by Country of Origin: Total Value 2002-2007
Table 131 Company Shares of Beer by National Brand Owner 2003-2007
Table 132 Company Shares of Beer by Global Brand Owner 2003-2007
Table 133 Brand Shares of Beer 2004-2007
Table 134 Forecast Sales of Beer by Subsector: Total Volume 2008-2013
Table 135 Forecast Sales of Beer by Subsector: Total Value 2008-2013
Table 136 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013
Table 137 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013
RTDS/HIGH-STRENGTH PREMIXES IN GUATEMALA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 138 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2003-2008
Table 139 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2003-2008
Table 140 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2003-2008
Table 141 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2003-2008
Table 142 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2003-2008
Table 143 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2003-2008
Table 144 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2003-2008
Table 145 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2003-2007
Table 146 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2003-2007
Table 147 Brand Shares of RTDS/High-strength Premixes 2004-2007
Table 148 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2008-2013
Table 149 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2008-2013
Table 150 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2008-2013
Table 151 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2008-2013
Table 152 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2003-2008
WINE IN GUATEMALA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 153 Sales of Wine by Subsector: Total Volume 2003-2008
Table 154 Sales of Wine by Subsector: Total Value 2003-2008
Table 155 Sales of Wine by Subsector: % Total Volume Growth 2003-2008
Table 156 Sales of Wine by Subsector: % Total Value Growth 2003-2008
Table 157 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008
Table 158 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008
Table 159 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 160 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 161 Wine Production, Imports and Exports: Total Volume 2002-2007
Table 162 Wine Exports by Country of Destination: Total Value 2002-2007
Table 163 Wine Imports by Country of Origin: Total Volume 2002-2007
Table 164 Wine Imports by Country of Origin: Total Value 2002-2007
Table 165 Forecast Sales of Wine by Subsector: Total Volume 2008-2013
Table 166 Forecast Sales of Wine by Subsector: Total Value 2008-2013
Table 167 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013
Table 168 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013
SPIRITS IN GUATEMALA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 169 Sales of Spirits by Subsector: Total Volume 2003-2008
Table 170 Sales of Spirits by Subsector: Total Value 2003-2008
Table 171 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008
Table 172 Sales of Spirits by Subsector: % Total Value Growth 2003-2008
Table 173 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008
Table 174 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008
Table 175 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 176 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 177 Spirits Production, Imports and Exports: Total Volume 2002-2007
Table 178 Spirits Exports by Country of Destination: Total Volume 2002-2007
Table 179 Spirits Exports by Country of Destination: Total Value 2002-2007
Table 180 Spirits Imports by Country of Origin: Total Volume 2002-2007
Table 181 Spirits Imports by Country of Origin: Total Value 2002-2007
Table 182 Whisk(e)y Production, Imports and Exports: Total Volume 2002-2007
Table 183 Brandy & Cognac Production, Imports and Exports: Total Volume 2002-2007
Table 184 Company Shares of Spirits by National Brand Owner 2003-2007
Table 185 Company Shares of Spirits by Global Brand Owner 2003-2007
Table 186 Brand Shares of Spirits 2004-2007
Table 187 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013
Table 188 Forecast Sales of Spirits by Subsector: Total Value 2008-2013
Table 189 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013
Table 190 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013
Table 191 Vodka Production, Imports and Exports: Total Volume 2002-2007
Table 192 Gin Production, Imports and Exports: Total Volume 2002-2007
Table 193 Rum Production, Imports and Exports: Total Volume 2002-2007
Table 194 Liqueurs Production: Total Volume 2002-2007