Alcoholic
Alcoholic Drinks

Alcoholic Drinks in Hong Kong, China

Hong Kong, China

Euromonitor International's Alcoholic Drinks in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.


Tables: 163  |  Publication date: Sep 2009
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GBP1190.00

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Product coverage

Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine

Executive summary

Alcoholic drinks hampered by economic downturn

Total demand for alcoholic drinks declined during the review period and in 2008 over the previous year. Inflation in Hong Kong affected the economy, with the country seeing its highest inflation rate in 2008 in 10 years. In addition, raw material costs and food prices rose. Alcoholic drinks are considered a luxury by most and many cut back due to a decline in disposable income levels. In addition, consumers became more focused on health and wellness and sought to reduce their consumption of alcoholic drinks, with this particularly impacting everyday alcoholic drinks such as beer.

Hong Kong aims to become a fine wine trading hub

The government’s budget of February 2008 announced plans to develop Hong Kong into a major global fine wine trading hub, similar to London and New York. The government thus abolished taxation on wine and other alcoholic drinks of less than 30% abv. The country also held major wine events such as VineExpo and International Wine Fair, thus seeking to attract more foreign players and create business opportunities in Hong Kong. Wine consequently saw good growth in sales in 2008 over the previous year.

Leading players further gain share

San Miguel Brewery Hong Kong Ltd continued to be a strong leader in alcoholic drinks in 2007 in terms of total volume share. The company also increased its share dramatically in the year, benefiting from its imports in standard and economy lager and strong promotion for leading brands such as San Miguel Pale Pilsen. Second-ranked Jebsen also gained share in 2007 over the previous year, thanks to its strong marketing campaigns for the Blue Girl brand.

Growing demand for specialist retailers

There was a growing interest in premium spirits and fine wine in Hong Kong towards the end of the review period. This resulted in a growing share for food/drink/tobacco specialists in terms of alcoholic drinks sales, with consumers seeking a wider range of products and more expertise from sales assistants. Food/drink/tobacco specialists are able to guide consumers in their purchases and also increasingly hosted wine appreciation classes towards the end of the review period. This channel thus gained share from supermarkets/hypermarkets towards the end of the review period. Supermarkets/hypermarkets generally only provide a limit range of spirits and wine, with these usually restricted to standard and economy products.

Continued trading up expected in forecast period

There is expected to be a continued decline in beer during the forecast period, with this resulting in overall total volume decline in alcoholic drinks. However, constant value sales are expected to see a good growth during the forecast period, with this driven by a growing interest in fine wine and premium spirits. Due to the abolition of tax on wine at the end of the review period and a growing focus on the promotion of Hong Kong as a wine trading hub, wine is expected to see the strongest total volume growth during the forecast period.

Table of contents

ALCOHOLIC DRINKS IN HONG KONG, CHINA : MARKET INSIGHT

EXECUTIVE SUMMARY

Alcoholic drinks hampered by economic downturn

Hong Kong aims to become a fine wine trading hub

Leading players further gain share

Growing demand for specialist retailers

Continued trading up expected in forecast period

KEY TRENDS AND DEVELOPMENTS

Tax abolished on lower-strength alcoholic drinks

Growing interest in cocktail culture

Increasing polarisation seen in many product areas

Lack of storage space creates growing concern

Specialist Retailers

Summary 1 Leading Specialist Retailers 2007

Market Merger and Acquisition Activity

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008

Table 3 Selling Margin of a Typical Imported Beer Brand 2008

Table 4 Selling Margin of a Typical Imported Wine Brand 2008

Table 5 Selling Margin of a Typical Imported Spirits Brand 2008

OPERATING ENVIRONMENT

Contraband/Parallel Trade

Duty Free

Cross-border/Private imports

MARKET INDICATORS

Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008

MARKET DATA

Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008

Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008

Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008

Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008

Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008

Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008

Table 15 Sales of Alcoholic Drinks by Region: Total Volume 2003-2008

Table 16 Sales of Alcoholic Drinks by Region: Total Value 2003-2008

Table 17 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2003-2008

Table 18 Sales of Alcoholic Drinks by Region: % Total Value Growth 2003-2008

Table 19 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007

Table 20 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008

Table 21 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008

Table 22 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013

Table 23 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013

Table 24 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013

Table 25 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013

Table 26 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2008-2013

Table 27 Forecast Sales of Alcoholic Drinks by Region: Total Value 2008-2013

Table 28 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2008-2013

Table 29 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2008-2013

DEFINITIONS

Summary 2 Research Sources

LOCAL COMPANY PROFILES - HONG KONG, CHINA

EUGINA LTD - ALCOHOLIC DRINKS - HONG KONG, CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 3 Eugina Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 4 Eugina Ltd: Competitive Position 2007

JEBSEN & CO LTD - ALCOHOLIC DRINKS - HONG KONG, CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Jebsen & Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 6 Jebsen & Co Ltd: Competitive Position 2007

MAXXIUM HONG KONG LTD - ALCOHOLIC DRINKS - HONG KONG, CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Maxxium Hong Kong Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 8 Maxxium Hong Kong Ltd: Competitive Position 2007

SAN MIGUEL BREWERY HONG KONG LTD - ALCOHOLIC DRINKS - HONG KONG, CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 9 San Miguel Brewery Hong Kong Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 10 San Miguel Brewery Hong Kong Ltd: Competitive Position 2007

TELFORD INTERNATIONAL CO LTD - ALCOHOLIC DRINKS - HONG KONG, CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Telford International Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 12 Telford International Co Ltd: Competitive Position 2007

BEER IN HONG KONG, CHINA

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Lager price band methodology

Summary 13 Lager by Price Band 2008

SECTOR DATA

Table 30 Sales of Beer by Subsector: Total Volume 2003-2008

Table 31 Sales of Beer by Subsector: Total Value 2003-2008

Table 32 Sales of Beer by Subsector: % Total Volume Growth 2003-2008

Table 33 Sales of Beer by Subsector: % Total Value Growth 2003-2008

Table 34 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008

Table 35 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008

Table 36 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 37 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 38 Beer: Production, Imports and Exports: Total Volume 2002-2007

Table 39 Beer Exports by Country of Destination: Total Volume 2002-2007

Table 40 Beer Exports by Country of Destination: Total Value 2002-2007

Table 41 Beer Imports by Country of Origin: Total Volume 2002-2007

Table 42 Beer Imports by Country of Origin: Total Value 2002-2007

Table 43 Company Shares of Beer by National Brand Owner 2003-2007

Table 44 Company Shares of Beer by Global Brand Owner 2003-2007

Table 45 Brand Shares of Beer 2004-2007

Table 46 Forecast Sales of Beer by Subsector: Total Volume 2008-2013

Table 47 Forecast Sales of Beer by Subsector: Total Value 2008-2013

Table 48 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013

Table 49 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013

CIDER/PERRY IN HONG KONG, CHINA

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 50 Sales of Cider/Perry: Total Volume 2003-2008

Table 51 Sales of Cider/Perry: Total Value 2003-2008

Table 52 Sales of Cider/Perry: % Total Volume Growth 2003-2008

Table 53 Sales of Cider/Perry: % Total Value Growth 2003-2008

Table 54 On-trade vs Off-trade Sales of Cider/Perry: Volume 2003-2008

Table 55 On-trade vs Off-trade Sales of Cider/Perry: Value 2003-2008

Table 56 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2003-2008

Table 57 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2003-2008

Table 58 Company Shares of Cider/Perry by National Brand Owner 2003-2007

Table 59 Company Shares of Cider/Perry by Global Brand Owner 2003-2007

Table 60 Brand Shares of Cider/Perry 2004-2007

Table 61 Forecast Sales of Cider/Perry: Total Volume 2008-2013

Table 62 Forecast Sales of Cider/Perry: Total Value 2008-2013

Table 63 Forecast Sales of Cider/Perry: % Total Volume Growth 2008-2013

Table 64 Forecast Sales of Cider/Perry: % Total Value Growth 2008-2013

RTDS/HIGH-STRENGTH PREMIXES IN HONG KONG, CHINA

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 65 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2003-2008

Table 66 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2003-2008

Table 67 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2003-2008

Table 68 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2003-2008

Table 69 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2003-2008

Table 70 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2003-2008

Table 71 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2003-2008

Table 72 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2003-2008

Table 73 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2003-2007

Table 74 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2003-2007

Table 75 Brand Shares of RTDS/High-strength Premixes 2004-2007

Table 76 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2008-2013

Table 77 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2008-2013

Table 78 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2008-2013

Table 79 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2008-2013

WINE IN HONG KONG, CHINA

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 80 Sales of Wine by Subsector: Total Volume 2003-2008

Table 81 Sales of Wine by Subsector: Total Value 2003-2008

Table 82 Sales of Wine by Subsector: % Total Volume Growth 2003-2008

Table 83 Sales of Wine by Subsector: % Total Value Growth 2003-2008

Table 84 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008

Table 85 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008

Table 86 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 87 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 88 Volume Sales of Still Red Wine by Price Segment 2003-2008

Table 89 Volume Sales of Still White Wine by Price Segment 2003-2008

Table 90 Volume Sales of Still Rosé Wine by Price Segment 2003-2008

Table 91 Volume Sales of Other Sparkling Wine by Price Segment 2003-2008

Table 92 Sales of Still Red Wine by Grape/Varietal Type 2003-2008

Table 93 Sales of Still White Wine by Grape/Varietal Type 2003-2008

Table 94 Sales of Still Red Wine by Quality Classification 2003-2008

Table 95 Sales of Still White Wine by Quality Classification 2003-2008

Table 96 Sales of Still Rosé Wine by Quality Classification 2003-2008

Table 97 Wine Production, Imports and Exports: Total Volume 2002-2007

Table 98 Wine Exports by Country of Destination: Total Volume 2002-2007

Table 99 Wine Exports by Country of Destination: Total Value 2002-2007

Table 100 Wine Imports by Country of Origin: Total Volume 2002-2007

Table 101 Wine Imports by Country of Origin: Total Value 2002-2007

Table 102 Company Shares of Still Light Grape Wine by National Brand Owner 2003-2007

Table 103 Company Shares of Still Light Grape Wine by Global Brand Owner 2003-2007

Table 104 Brand Shares of Still Light Grape Wine 2004-2007

Table 105 Company Shares of Champagne by National Brand Owner 2004-2007

Table 106 Company Shares of Champagne by Global Brand Owner 2004-2007

Table 107 Brand Shares of Champagne 2004-2007

Table 108 Company Shares of Other Sparkling Wine by National Brand Owner 2003-2007

Table 109 Company Shares of Other Sparkling Wine by Global Brand Owner 2003-2007

Table 110 Brand Shares of Other Sparkling Wine 2004-2007

Table 111 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2004-2007

Table 112 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2004-2007

Table 113 Brand Shares of Fortified Wine and Vermouth 2004-2007

Table 114 Company Shares of Non-grape Wine by National Brand Owner 2004-2007

Table 115 Company Shares of Non-grape Wine by Global Brand Owner 2004-2007

Table 116 Brand Shares of Non-grape Wine 2004-2007

Table 117 Forecast Sales of Wine by Subsector: Total Volume 2008-2013

Table 118 Forecast Sales of Wine by Subsector: Total Value 2008-2013

Table 119 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013

Table 120 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013

SPIRITS IN HONG KONG, CHINA

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Vodka, gin and other blended Scotch whisky Price band methodology

SECTOR DATA

Table 121 Sales of Spirits by Subsector: Total Volume 2003-2008

Table 122 Sales of Spirits by Subsector: Total Value 2003-2008

Table 123 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008

Table 124 Sales of Spirits by Subsector: % Total Value Growth 2003-2008

Table 125 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008

Table 126 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008

Table 127 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 128 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 129 Sales of Other Blended Scotch Whisky by Premium/Super-premium Split 2003-2008

Table 130 Sales of Gin by Premium/Super-premium Split 2003-2008

Table 131 Sales of Vodka by Premium/Super-premium Split 2003-2008

Table 132 Sales of Flavoured vs Non-flavoured Vodka 2003-2008

Table 133 Spirits Production, Imports and Exports: Total Volume 2002-2007

Table 134 Spirits Exports by Country of Destination: Total Volume 2002-2007

Table 135 Spirits Exports by Country of Destination: Total Value 2002-2007

Table 136 Spirits Imports by Country of Origin: Total Volume 2002-2007

Table 137 Spirits Imports by Country of Origin: Total Value 2002-2007

Table 138 Whisk(e)y Production, Imports and Exports: Total Volume 2002-2007

Table 139 Brandy & Cognac Production, Imports and Exports: Total Volume 2002-2007

Table 140 Vodka Production, Imports and Exports: Total Volume 2002-2007

Table 141 Gin Production, Imports and Exports: Total Volume 2002-2007

Table 142 Rum Production, Imports and Exports: Total Volume 2002-2007

Table 143 Liqueurs Production: Total Volume 2002-2007

Table 144 Company Shares of Spirits by National Brand Owner 2003-2007

Table 145 Company Shares of Spirits by Global Brand Owner 2003-2007

Table 146 Brand Shares of Spirits 2004-2007

Table 147 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013

Table 148 Forecast Sales of Spirits by Subsector: Total Value 2008-2013

Table 149 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013

Table 150 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013

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