Alcoholic Drinks in Hong Kong, China
Euromonitor International's Alcoholic Drinks in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 161 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary
Alcoholic drinks see decline in demand
Total demand for alcoholic drinks saw a drop over the review period. Along with the economic recovery seen in Hong Kong since 2004, GDP has grown healthily, as has consumers’ disposable income. The unemployment rate is also falling in line with Hong Kong’s improving economy.
Wine saw a notable performance in 2007, driven by the growth of the fine wine drinking culture in Hong Kong, underpinned by reduced duty on wine. Spirits also saw notable growth due to the revival of whisky and the popularity of cocktails. Beer suffered due to the lack of international sporting events in 2007. Despite the tax cut from 40% to 20% at the end of the review period, the small percentage of reduced retail price was unable to offset the reduction in demand. The poor performance of beer dragged down the alcohol drinks environment as a whole due to the high share held by beer. In RTDs the withdrawal of the leading brand led to a slump in sales.
Local production of San Miguel ceases by the third quarter of 2007
With the shift of San Miguel’s production line to Mainland China in September 2007, local production of beer will tumble, with only a few microbreweries left in Hong Kong. All other alcoholic drinks in Hong Kong will be imported products. The closure of San Miguel brewery in Hong Kong is due to high production and operating costs as reported. Thereafter, beer will be mainly imported. Despite of the closure, San Miguel continues to be active in the country to sustain its market presence in the midst of fierce competition.
Wine and spirits distribution through specialists and supermarkets increases
Consumers tend to seek more professional wine selling services, particularly specialist retailers. Nevertheless, competition between specialist retailers and supermarkets is strong. Supermarkets benefit from offering products at lower prices with more souvenirs than specialists, especially during festivals. For beer, cider/perry and RTDs, supermarkets and convenience stores account for the major proportion of sales.
Limited growth predicted for forecast period
Over the forecast period most alcoholic drinks are expected to see healthy growth, but overall performance will be affected by the decline in beer, which accounts for a considerable proportion of total sales. Wine and spirits are sectors likely to continue to demonstrate organic growth as the reduction in taxes offers a more favourable investment climate and stimulates demand among consumers. With the ongoing education on the health benefits of consuming wine, demand for wine is likely to grow from strength to strength in the forecast period.
Table of contents
ALCOHOLIC DRINKS IN HONG KONG, CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Alcoholic drinks see decline in demand
Local production of San Miguel ceases by the third quarter of 2007
Wine and spirits distribution through specialists and supermarkets increases
Limited growth predicted for forecast period
KEY TRENDS AND DEVELOPMENTS
Tax reduction on beer and wine
Consumers shifting to wine and whisk(e)y
Increasing number of novel alcoholic drinks found in on-trade establishments
Premiumisation becomes major trend in alcoholic drinks environment
Gift sets in spirits popular during festivals
Specialist retailers
Summary 1 Leading Specialist Retailers 2006
Market Merger and Acquisition Activity
LEGISLATION
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007
Table 4 Selling Margin of a Typical Imported Wine Brand 2007
Table 5 Selling Margin of a Typical Imported Spirits Brand 2007
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
Table 22 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 23 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 24 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 25 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 26 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 27 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 28 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Summary 2 Research Sources
LOCAL COMPANY PROFILES - HONG KONG, CHINA
JEBSEN & CO LTD - ALCOHOLIC DRINKS - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Jebsen & Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Jebsen & Co Ltd: Competitive Position 2006
MAXXIUM HONG KONG LTD - ALCOHOLIC DRINKS - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Maxxium Hong Kong Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Maxxium Hong Kong Ltd: Competitive Position 2006
PONTI TRADING LTD - ALCOHOLIC DRINKS - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Ponti Trading Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
TELFORD INTERNATIONAL CO LTD - ALCOHOLIC DRINKS - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Telford International Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Telford International Ltd: Competitive Position 2006
WING HING PROVISION WINE & SPIRIT CO LTD - ALCOHOLIC DRINKS - HONG KONG, CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Wing Hing Provision Wine & Spirit Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Wing Hing Provision Wine & Spirit Co Ltd: Competitive Position 2005
BEER IN HONG KONG, CHINA
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager price band methodology
Summary 12 Lager by Price Band 2007
SECTOR DATA
Table 29 Sales of Beer by Subsector: Total Volume 2002-2007
Table 30 Sales of Beer by Subsector: Total Value 2002-2007
Table 31 Sales of Beer by Subsector: % Total Volume Growth 2002-2007
Table 32 Sales of Beer by Subsector: % Total Value Growth 2002-2007
Table 33 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007
Table 34 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007
Table 35 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 36 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 37 Beer: Production, Imports and Exports: Total Volume 2001-2006
Table 38 Beer Exports by Country of Destination: Total Volume 2001-2006
Table 39 Beer Exports by Country of Destination: Total Value 2001-2006
Table 40 Beer Imports by Country of Origin: Total Volume 2001-2006
Table 41 Beer Imports by Country of Origin: Total Value 2001-2006
Table 42 Company Shares of Beer by National Brand Owner 2002-2006
Table 43 Company Shares of Beer by Global Brand Owner 2002-2006
Table 44 Brand Shares of Beer 2003-2006
Table 45 Forecast Sales of Beer by Subsector: Total Volume 2007-2012
Table 46 Forecast Sales of Beer by Subsector: Total Value 2007-2012
Table 47 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012
Table 48 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012
CIDER/PERRY IN HONG KONG, CHINA
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Sales of Cider/Perry: Total Volume 2002-2007
Table 50 Sales of Cider/Perry: Total Value 2002-2007
Table 51 Sales of Cider/Perry: % Total Volume Growth 2002-2007
Table 52 Sales of Cider/Perry: % Total Value Growth 2002-2007
Table 53 On-trade vs Off-trade Sales of Cider/Perry: Volume 2002-2007
Table 54 On-trade vs Off-trade Sales of Cider/Perry: Value 2002-2007
Table 55 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2002-2007
Table 56 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2002-2007
Table 57 Cider/Perry Production, Imports and Exports: Total Volume 2001-2006
Table 58 Company Shares of Cider/Perry by National Brand Owner 2002-2006
Table 59 Company Shares of Cider/Perry by Global Brand Owner 2002-2006
Table 60 Brand Shares of Cider/Perry 2003-2006
Table 61 Forecast Sales of Cider/Perry: Total Volume 2007-2012
Table 62 Forecast Sales of Cider/Perry: Total Value 2007-2012
Table 63 Forecast Sales of Cider/Perry: % Total Volume Growth 2007-2012
Table 64 Forecast Sales of Cider/Perry: % Total Value Growth 2007-2012
RTDS/HIGH-STRENGTH PREMIXES IN HONG KONG, CHINA
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 65 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2002-2007
Table 66 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2002-2007
Table 67 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2002-2007
Table 68 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2002-2007
Table 69 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2002-2007
Table 70 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2002-2007
Table 71 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2002-2007
Table 72 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2002-2007
Table 73 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2002-2006
Table 74 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2002-2006
Table 75 Brand Shares of RTDS/High-strength Premixes 2003-2006
Table 76 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2007-2012
Table 77 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2007-2012
Table 78 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2007-2012
Table 79 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2007-2012
WINE IN HONG KONG, CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 80 Sales of Wine by Subsector: Total Volume 2002-2007
Table 81 Sales of Wine by Subsector: Total Value 2002-2007
Table 82 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
Table 83 Sales of Wine by Subsector: % Total Value Growth 2002-2007
Table 84 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007
Table 85 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007
Table 86 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 87 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 88 Volume Sales of Still Red Wine by Price Segment 2004-2007
Table 89 Volume Sales of Still White Wine by Price Segment 2004-2007
Table 90 Volume Sales of Still Rosé Wine by Price Segment 2004-2007
Table 91 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007
Table 92 Sales of Still Red Wine by Grape/Varietal Type 2004-2007
Table 93 Sales of Still White Wine by Grape/Varietal Type 2004-2007
Table 94 Sales of Still Red Wine by Quality Classification 2002-2007
Table 95 Sales of Still White Wine by Quality Classification 2002-2007
Table 96 Sales of Still Rosé Wine by Quality Classification 2002-2007
Table 97 Wine Production, Imports and Exports: Total Volume 2001-2006
Table 98 Wine Exports by Country of Destination: Total Volume 2001-2006
Table 99 Wine Exports by Country of Destination: Total Value 2001-2006
Table 100 Wine Imports by Country of Origin: Total Volume 2001-2006
Table 101 Wine Imports by Country of Origin: Total Value 2001-2006
Table 102 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006
Table 103 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006
Table 104 Brand Shares of Still Light Grape Wine 2003-2006
Table 105 Company Shares of Champagne by National Brand Owner 2003-2006
Table 106 Company Shares of Champagne by Global Brand Owner 2003-2006
Table 107 Brand Shares of Champagne 2003-2006
Table 108 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006
Table 109 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006
Table 110 Brand Shares of Other Sparkling Wine 2003-2006
Table 111 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006
Table 112 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006
Table 113 Brand Shares of Fortified Wine and Vermouth 2003-2006
Table 114 Company Shares of Non-grape Wine by National Brand Owner 2003-2006
Table 115 Company Shares of Non-grape Wine by Global Brand Owner 2003-2006
Table 116 Brand Shares of Non-grape Wine 2003-2006
Table 117 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
Table 118 Forecast Sales of Wine by Subsector: Total Value 2007-2012
Table 119 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012
Table 120 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012
SPIRITS IN HONG KONG, CHINA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
Summary 13 Benchmark brands – Hong Kong, China
SECTOR DATA
Table 121 Sales of Spirits by Subsector: Total Volume 2002-2007
Table 122 Sales of Spirits by Subsector: Total Value 2002-2007
Table 123 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
Table 124 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
Table 125 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
Table 126 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
Table 127 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 128 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 129 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007
Table 130 Sales of Gin by Premium/Super-premium Split 2004-2007
Table 131 Sales of Vodka by Premium/Super-premium Split 2004-2007
Table 132 Sales of Flavoured vs Non-flavoured Vodka 2004-2007
Table 133 Spirits Production, Imports and Exports: Total Volume 2001-2006
Table 134 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006
Table 135 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006
Table 136 Vodka Production, Imports and Exports: Total Volume 2001-2006
Table 137 Gin Production, Imports and Exports: Total Volume 2001-2006
Table 138 Rum Production, Imports and Exports: Total Volume 2001-2006
Table 139 Tequila Production, Imports and Exports: Total Volume 2001-2006
Table 140 Liqueurs Production: Total Volume 2001-2006
Table 141 Other Spirits Production: Total Volume 2001-2006
Table 142 Company Shares of Spirits by National Brand Owner 2002-2006
Table 143 Company Shares of Spirits by Global Brand Owner 2002-2006
Table 144 Brand Shares of Spirits 2003-2006
Table 145 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
Table 146 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
Table 147 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
Table 148 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012