Alcoholic Drinks in India
Euromonitor International's Alcoholic Drinks in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 170 | Publication date: Jan 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary
Alcoholic drinks market on a high
The alcoholic drinks market in India registered strong double-digit volume growth for the second year in succession in 2007. Favourable demographics in the form of a strong economy, improving lifestyles and higher disposable incomes encouraged consumer expenditure on alcoholic drinks over the review period. Increasing deregulation in the form of lower taxes and greater retailing opportunities for beer and wine through supermarkets/hypermarkets in certain states such as Maharashtra, West Bengal and Chandigarh further increased the affordability and accessibility of alcoholic drinks.
Domestic manufacturers embark on global plans
Even as international players set their sights on developing markets such as India for the next phase of growth, Indian manufacturers increased their global footprint in 2007. Indian manufacturers stepped up the aggression by not just expanding their product offerings in the domestic market but also entering into joint ventures, increasingly tapping into international markets and exhibiting a greater appetite for expanding overseas through the inorganic route. For example, United Spirits completed the acquisition of major Scotch whisky player Whyte & Mackay in 2007 and wine manufacturer Bouvet Ladubay in August 2006. Champagne Indage acquired Australian wine company Tandou Wines, while Radico Khaitan has been building up its exports in the Middle East and Africa by establishing a joint venture in the UK and United Spirits has been exporting its brands to China.
UB Group consolidates its lead even as multinationals step up competition
UB Group, the parent company of United Spirits and United Breweries, further established a firm footing in the Indian alcoholic drinks market in 2006. A number of new product launches, product relaunches and packaging changes as well as promotional activity surrounding its key brands, Kingfisher and McDowell’s, ensured yet another good year for the alcoholic drinks behemoth. Meanwhile, multinationals such as Diageo, Beam Global and Anheuser-Busch rolled out affordably priced made-in-India products to challenge the position held by UB Group.
Easing regulations allow sales through supermarkets
The legislation surrounding the retailing of alcoholic drinks witnessed some liberalisation efforts in the latter half of the review period. With state governments easing regulations for the off-trade retailing of alcoholic drinks, the alcoholic drinks industry has much cause for cheer. Maharashtra has been at the forefront of these changes with retailing of beer and wine being permitted in supermarkets. The eastern state of West Bengal has also given the green light to the retailing of beer and wine through supermarkets. Chandigarh also jumped on the bandwagon, with excise policy changes allowing retailing of wine through supermarkets. Diageo tied up with retail giant Reliance Retail for the distribution of wine in 2007.
Bright growth prospects for alcoholic drinks
Alcoholic drinks are expected to post a strong performance in the forecast period, riding on changing demographics, higher disposable incomes, increased social acceptance of drinking liquor and regulatory changes. With a number of international players slated to launch their brands in the Indian market, category investment, product availability and promotions are bound to increase, which will provide a wider range of choices for Indian consumers. Moreover, current low per capita consumption in India is expected to provide room for growth in the forecast period.
Table of contents
ALCOHOLIC DRINKS IN INDIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Alcoholic drinks market on a high
Domestic manufacturers embark on global plans
UB Group consolidates its lead even as multinationals step up competition
Easing regulations allow sales through supermarkets
Bright growth prospects for alcoholic drinks
KEY TRENDS AND DEVELOPMENTS
Packaging innovation draws consumer interest
Young consumers take to trendy drinks
International labels line up to enter India
Alcoholic drinks provide increasing competition to soft drinks
Manufacturers ramping up product portfolios
Specialist Retailers
Market Merger and Acquisition Activity
Summary 1 Speculated Merger and Acquisition Activity 2006-2007
TERRITORY KEY TRENDS AND DEVELOPMENTS
East and Northeast India
North India
South India
West India
RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS
MARKET BACKGROUND
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Beer 2007
Table 2 Taxation and Duty Levies on Wine 2007
Table 3 Taxation and Duty Levies on RTDs 2007
Table 4 Taxation and Duty Levies on Spirits 2007
Table 5 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 6 Selling Margin of a Typical Domestically Produced Beer Brand 2007
Table 7 Selling Margin of a Typical Domestically Produced Wine Brand 2007
Table 8 Selling Margin of a Typical Imported Wine Brand 2007
Table 9 Selling Margin of a Typical Domestically Produced Spirits Brand 2007
Table 10 Selling Margin of a Typical Imported Spirits Brand 2007
Operating Environment
MARKET INDICATORS
Table 11 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 12 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 13 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 14 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 15 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 17 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 18 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 19 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 20 Sales of Alcoholic Drinks by Region: Total Volume 2002-2007
Table 21 Sales of Alcoholic Drinks by Region: Total Value 2002-2007
Table 22 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2002-2007
Table 23 Sales of Alcoholic Drinks by Region: % Total Value Growth 2002-2007
Table 24 Sales of Alcoholic Drinks by Rural-Urban % Analysis 2007
Table 25 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 26 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 27 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 28 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 29 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 30 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 31 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
Table 32 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2007-2012
Table 33 Forecast Sales of Alcoholic Drinks by Region: Total Value 2007-2012
Table 34 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2007-2012
Table 35 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2007-2012
Definitions
Sources
Summary 2 Research Sources
LOCAL COMPANY PROFILES - INDIA
BEAM GLOBAL SPIRITS & WINE INDIA PVT LTD - ALCOHOLIC DRINKS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Beam Global Spirits & Wine India Pvt Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Beam Global Spirits & Wine India Pvt Ltd: Competitive Position 2006
CHAMPAGNE INDAGE LTD - ALCOHOLIC DRINKS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Champagne Indage Ltd: Key Facts
Summary 6 Champagne Indage Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Champagne Indage Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 Champagne Indage Ltd: Competitive Position 2006
JAGATJIT INDUSTRIES LTD - ALCOHOLIC DRINKS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Jagatjit Industries Ltd: Key Facts
Summary 10 Jagatjit Industries Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Jagatjit Industries Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 Jagatjit Industries Ltd: Competitive Position 2006
MOHAN MEAKIN LTD - ALCOHOLIC DRINKS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Mohan Meakin Ltd: Key Facts
Summary 14 Mohan Meakin Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Mohan Meakin Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 16 Mohan Meakin Ltd: Competitive Position 2006
RADICO KHAITAN LTD - ALCOHOLIC DRINKS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Radico Khaitan Ltd: Key Facts
Summary 18 Radico Khaitan Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 Radico Khaitan Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 20 Radico Khaitan Ltd: Competitive Position 2006
SABMILLER INDIA LTD - ALCOHOLIC DRINKS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 21 SABMiller India Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 22 SABMiller India Ltd: Competitive Position 2006
SAMANT SOMA WINES LTD - ALCOHOLIC DRINKS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Samant Soma Wines Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 24 Samant Soma Wines Ltd: Competitive Position 2006
SEAGRAM INDIA LTD - ALCOHOLIC DRINKS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Seagram India Ltd: Key Facts
Summary 26 Seagram India Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 27 Seagram India Ltd: Competitive Position 2006
UNITED BREWERIES LTD - ALCOHOLIC DRINKS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 28 United Breweries Ltd: Key Facts
Summary 29 United Breweries Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUTION
Summary 30 United Breweries Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 31 United Breweries Ltd: Competitive Position 2006
UNITED SPIRITS LTD - ALCOHOLIC DRINKS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 32 United Spirits Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 33 United Spirits Ltd: Competitive Position 2006
BEER IN INDIA
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager Price band methodology
Summary 34 Lager by Price Band 2007
Published data comparisons
SECTOR DATA
Table 36 Sales of Beer by Subsector: Total Volume 2002-2007
Table 37 Sales of Beer by Subsector: Total Value 2002-2007
Table 38 Sales of Beer by Subsector: % Total Volume Growth 2002-2007
Table 39 Sales of Beer by Subsector: % Total Value Growth 2002-2007
Table 40 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007
Table 41 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007
Table 42 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 43 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 44 Beer: Production, Imports and Exports: Total Volume 2001-2006
Table 45 Beer Exports by Country of Destination: Total Volume 2001-2006
Table 46 Beer Exports by Country of Destination: Total Value 2001-2006
Table 47 Beer Imports by Country of Origin: Total Volume 2001-2006
Table 48 Beer Imports by Country of Origin: Total Value 2001-2006
Table 49 Company Shares of Beer by National Brand Owner 2002-2006
Table 50 Company Shares of Beer by Global Brand Owner 2002-2006
Table 51 Brand Shares of Beer 2003-2006
Table 52 Forecast Sales of Beer by Subsector: Total Volume 2007-2012
Table 53 Forecast Sales of Beer by Subsector: Total Value 2007-2012
Table 54 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012
Table 55 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012
CIDER/PERRY IN INDIA
HEADLINES
SECTOR DATA
Table 56 Cider/Perry Production, Imports and Exports: Total Volume 2001-2006
RTDS/HIGH-STRENGTH PREMIXES IN INDIA
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published data comparisons
SECTOR DATA
Table 57 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2002-2007
Table 58 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2002-2007
Table 59 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2002-2007
Table 60 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2002-2007
Table 61 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2002-2007
Table 62 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2002-2007
Table 63 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2002-2007
Table 64 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2002-2007
Table 65 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2002-2006
Table 66 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2002-2006
Table 67 Brand Shares of RTDS/High-strength Premixes 2003-2006
Table 68 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2007-2012
Table 69 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2007-2012
Table 70 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2007-2012
Table 71 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2007-2012
WINE IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Sales of Wine by Subsector: Total Volume 2002-2007
Table 73 Sales of Wine by Subsector: Total Value 2002-2007
Table 74 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
Table 75 Sales of Wine by Subsector: % Total Value Growth 2002-2007
Table 76 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007
Table 77 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007
Table 78 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 79 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 80 Volume Sales of Still Red Wine by Price Segment 2004-2007
Table 81 Volume Sales of Still White Wine by Price Segment 2004-2007
Table 82 Volume Sales of Still Rosé Wine by Price Segment 2004-2007
Table 83 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007
Table 84 Sales of Still Red Wine by Grape/Varietal Type 2004-2007
Table 85 Sales of Still White Wine by Grape/Varietal Type 2004-2007
Table 86 Sales of Still Red Wine by Quality Classification 2002-2007
Table 87 Sales of Still White Wine by Quality Classification 2002-2007
Table 88 Wine Production, Imports and Exports: Total Volume 2001-2006
Table 89 Wine Exports by Country of Destination: Total Volume 2001-2006
Table 90 Wine Exports by Country of Destination: Total Value 2001-2006
Table 91 Wine Imports by Country of Origin: Total Volume 2001-2006
Table 92 Wine Imports by Country of Origin: Total Value 2001-2006
Table 93 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006
Table 94 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006
Table 95 Brand Shares of Still Light Grape Wine 2003-2006
Table 96 Company Shares of Champagne by National Brand Owner 2003-2006
Table 97 Company Shares of Champagne by Global Brand Owner 2003-2006
Table 98 Brand Shares of Champagne 2003-2006
Table 99 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006
Table 100 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006
Table 101 Brand Shares of Other Sparkling Wine 2003-2006
Table 102 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006
Table 103 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006
Table 104 Brand Shares of Fortified Wine and Vermouth 2003-2006
Table 105 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
Table 106 Forecast Sales of Wine by Subsector: Total Value 2007-2012
Table 107 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012
Table 108 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012
SPIRITS IN INDIA
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
Summary 35 Benchmark Brands – India
Published data comparisons
SECTOR DATA
Table 109 Sales of Spirits by Subsector: Total Volume 2002-2007
Table 110 Sales of Spirits by Subsector: Total Value 2002-2007
Table 111 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
Table 112 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
Table 113 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
Table 114 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
Table 115 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 116 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 117 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007
Table 118 Sales of Gin by Premium/Super-premium Split 2004-2007
Table 119 Sales of Vodka by Premium/Super-premium Split 2004-2007
Table 120 Sales of Flavoured vs Non-flavoured Vodka 2004-2007
Table 121 Spirits Production, Imports and Exports: Total Volume 2001-2006
Table 122 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006
Table 123 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006
Table 124 Vodka Production, Imports and Exports: Total Volume 2001-2006
Table 125 Gin Production, Imports and Exports: Total Volume 2001-2006
Table 126 Rum Production, Imports and Exports: Total Volume 2001-2006
Table 127 Tequila Production, Imports and Exports: Total Volume 2001-2006
Table 128 Liqueurs Production: Total Volume 2001-2006
Table 129 Company Shares of Spirits by National Brand Owner 2002-2006
Table 130 Company Shares of Spirits by Global Brand Owner 2002-2006
Table 131 Brand Shares of Spirits 2003-2006
Table 132 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
Table 133 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
Table 134 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
Table 135 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012