Alcoholic Drinks in Japan
Euromonitor International's Alcoholic Drinks in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 180 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary
Health concerns still on the rise
With the growing concerns about metabolic syndrome and government measures on health checks for those aged between 40 and 74, the health consciousness of Japanese consumers is on the rise. Manufacturers are focusing more on products that promote a healthier image by using ingredients such as vegetables and launching products that have zero calorie and zero sugar content. Demographic factors such as an ageing society also back up the health trend.
Social morals affecting drinking habits
With the punishments for and public perception of anti-social activities such as drink driving becoming stricter, on-trade consumption of alcohol continues to decline. Furthermore, smoking, which is associated with drinking, is becoming more restricted in metropolitan areas. Much of the high content alcohol, such as spirits and liquor, rely greatly on on-trade sales, and such a social trend is pushing down the consumption rate of alcohol.
Weak economy hits luxury consumption
With the downturn in the economy, triggered by the financial crisis, and the recent price rises in consumer goods, consumers are feeling the pinch. The boom in luxury products such as champagne, driven by the big spenders such as those people working for the multinational financial companies, is slowing down. These consumers are shifting towards alternative less expensive products such as sparkling wines. Furthermore, products such as ultra-premium spirits, despite their new entry to the market, are facing difficulties increasing sales due to weakening on-trade sales.
Specialist retailers need to focus on their strengths
Japanese off-trade alcohol consumption relies heavily on beer and RTDs. As these are widely available products in channels such as supermarkets and convenience stores, they do not necessarily have to be purchased through specialists. In terms of price competitiveness supermarkets can be just as competitive as specialists and convenience stores are far more convenient than specialists. Specialists will need to find their strengths in products that require more variety, such as wine, shochu and sake, as well as be prepared to provide better advice to consumers than that of supermarkets and convenience stores in order to survive in the tough market conditions.
Reorganisation seen across the whole chain
Beer, which is the most heavily consumed product in the alcoholic drinks market, is dominated by four major players. However, with the ageing population and the product’s unpopularity among the younger consumers, there is little chance of any strong growth being seen. In view of such a market situation, companies like Kirin Co Ltd are looking at new areas, such as by acquiring Kyowa Hakko Kogyo Co Ltd. However, it is not just the manufacturing side that is seeing changes. Acquisitions and consolidation are also expected to be seen in the distribution and retail side of things.
Table of contents
ALCOHOLIC DRINKS IN JAPAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Health concerns still on the rise
Social morals affecting drinking habits
Weak economy hits luxury consumption
Specialist retailers need to focus on their strengths
Reorganisation seen across the whole chain
KEY TRENDS AND DEVELOPMENTS
Health trend among consumers continues
Sweet is the key
Social morals restricting alcohol consumption growth
Luxury showing signs of decline
Specialist retailers continue to suffer
Summary 1 Leading Specialist Retailers 2007
Cross-industry mergers and acquisitions along with reorganisation of distribution
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2008
Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2008
Table 5 Selling Margin of a Typical Imported Wine Brand 2008
Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2008
Table 7 Selling Margin of a Typical Imported Spirits Brand 2008
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
MARKET DATA
Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
DEFINITIONS
Sources
Summary 2 Research Sources
LOCAL COMPANY PROFILES - JAPAN
ASAHI BREWERIES LTD - ALCOHOLIC DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Asahi Breweries Co Ltd: Key Facts
Summary 4 Asahi Breweries Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 5 Asahi Breweries Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 6 Asahi Breweries Co Ltd: Competitive Position 2007
CHOYA UMESHU CO LTD - ALCOHOLIC DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Choya Umeshu Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 8 Choya Umeshu Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Choya Umeshu Co Ltd: Competitive Position 2007
GEKKEIKAN SAKE CO LTD - ALCOHOLIC DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Gekkeikan Sake Co Ltd: Key Facts
Summary 11 Gekkeikan Sake Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Gekkeikan Sake Co Ltd: Competitive Position 2007
KIRIN BREWERY CO LTD - ALCOHOLIC DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Kirin Brewery Co Ltd: Key Facts
Summary 14 Kirin Brewery Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Kirin Brewery Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 16 Kirin Brewery Co Ltd: Competitive Position 2007
KOKUBUN CO LTD - ALCOHOLIC DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Kokubu Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Kokubu Co Ltd: Competitive Position 2007
MERCIAN CORP - ALCOHOLIC DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Mercian Corp: Key Facts
Summary 20 Mercian Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 21 Mercian Corp: Competitive Position 2007
ORION BREWERIES CO LTD - ALCOHOLIC DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Orion Breweries Ltd: Key Facts
Summary 23 Orion Breweries Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 24 Orion Breweries Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 25 Orion Breweries Ltd: Competitive Position 2007
SAPPORO BREWERIES LTD - ALCOHOLIC DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Sapporo Breweries Ltd: Key Facts
Summary 27 Sapporo Breweries Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 28 Sapporo Breweries Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 29 Sapporo Breweries Ltd: Competitive Position 2007
SUNTORY LTD - ALCOHOLIC DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 30 Suntory Ltd: Key Facts
Summary 31 Suntory Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 32 Suntory Ltd: Competitive Position 2007
TAKARA SHUZO CO LTD - ALCOHOLIC DRINKS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 33 Takara Shuzo Co Ltd: Key Facts
Summary 34 Takara Shuzo Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 35 Takara Shuzo Co Ltd: Competitive Position 2007
BEER IN JAPAN
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager Price Band Methodology
Summary 36 Lager by Price Band 2008
Published Data Comparisons
SECTOR DATA
Table 24 Sales of Beer by Subsector: Total Volume 2003-2008
Table 25 Sales of Beer by Subsector: Total Value 2003-2008
Table 26 Sales of Beer by Subsector: % Total Volume Growth 2003-2008
Table 27 Sales of Beer by Subsector: % Total Value Growth 2003-2008
Table 28 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008
Table 29 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008
Table 30 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 31 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 32 Beer: Production, Imports and Exports: Total Volume 2002-2007
Table 33 Beer Exports by Country of Destination: Total Volume 2002-2007
Table 34 Beer Exports by Country of Destination: Total Value 2002-2007
Table 35 Beer Imports by Country of Origin: Total Volume 2002-2007
Table 36 Beer Imports by Country of Origin: Total Value 2002-2007
Table 37 Company Shares of Beer by National Brand Owner 2003-2007
Table 38 Company Shares of Beer by Global Brand Owner 2003-2007
Table 39 Brand Shares of Beer 2004-2007
Table 40 Forecast Sales of Beer by Subsector: Total Volume 2008-2013
Table 41 Forecast Sales of Beer by Subsector: Total Value 2008-2013
Table 42 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013
Table 43 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013
CIDER/PERRY IN JAPAN
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published Data Comparisons
SECTOR DATA
Table 44 Sales of Cider/Perry: Total Volume 2003-2008
Table 45 Sales of Cider/Perry: Total Value 2003-2008
Table 46 Sales of Cider/Perry: % Total Volume Growth 2003-2008
Table 47 Sales of Cider/Perry: % Total Value Growth 2003-2008
Table 48 On-trade vs Off-trade Sales of Cider/Perry: Volume 2003-2008
Table 49 On-trade vs Off-trade Sales of Cider/Perry: Value 2003-2008
Table 50 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2003-2008
Table 51 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2003-2008
Table 52 Company Shares of Cider/Perry by National Brand Owner 2003-2007
Table 53 Company Shares of Cider/Perry by Global Brand Owner 2003-2007
Table 54 Brand Shares of Cider/Perry 2004-2007
Table 55 Forecast Sales of Cider/Perry: Total Volume 2008-2013
Table 56 Forecast Sales of Cider/Perry: Total Value 2008-2013
Table 57 Forecast Sales of Cider/Perry: % Total Volume Growth 2008-2013
Table 58 Forecast Sales of Cider/Perry: % Total Value Growth 2008-2013
RTDS/HIGH-STRENGTH PREMIXES IN JAPAN
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published Data Comparisons
SECTOR DATA
Table 59 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2003-2008
Table 60 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2003-2008
Table 61 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2003-2008
Table 62 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2003-2008
Table 63 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2003-2008
Table 64 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2003-2008
Table 65 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2003-2008
Table 66 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2003-2008
Table 67 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2003-2007
Table 68 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2003-2007
Table 69 Brand Shares of RTDS/High-strength Premixes 2004-2007
Table 70 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2008-2013
Table 71 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2008-2013
Table 72 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2008-2013
Table 73 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2008-2013
WINE IN JAPAN
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
Published Data Comparisons
SECTOR DATA
Table 74 Sales of Wine by Subsector: Total Volume 2003-2008
Table 75 Sales of Wine by Subsector: Total Value 2003-2008
Table 76 Sales of Wine by Subsector: % Total Volume Growth 2003-2008
Table 77 Sales of Wine by Subsector: % Total Value Growth 2003-2008
Table 78 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008
Table 79 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008
Table 80 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 81 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 82 Volume Sales of Still Red Wine by Price Segment 2003-2008
Table 83 Volume Sales of Still White Wine by Price Segment 2003-2008
Table 84 Volume Sales of Still Rosé Wine by Price Segment 2003-2008
Table 85 Volume Sales of Other Sparkling Wine by Price Segment 2003-2008
Table 86 Sales of Still Red Wine by Grape/Varietal Type 2003-2008
Table 87 Sales of Still White Wine by Grape/Varietal Type 2003-2008
Table 88 Sales of Still Red Wine by Quality Classification 2003-2008
Table 89 Sales of Still White Wine by Quality Classification 2003-2008
Table 90 Sales of Still Rosé Wine by Quality Classification 2003-2008
Table 91 Wine Production, Imports and Exports: Total Volume 2002-2007
Table 92 Wine Exports by Country of Destination: Total Volume 2002-2007
Table 93 Wine Exports by Country of Destination: Total Value 2002-2007
Table 94 Wine Imports by Country of Origin: Total Volume 2002-2007
Table 95 Wine Imports by Country of Origin: Total Value 2002-2007
Table 96 Company Shares of Still Light Grape Wine by National Brand Owner 2003-2007
Table 97 Company Shares of Still Light Grape Wine by Global Brand Owner 2003-2007
Table 98 Brand Shares of Still Light Grape Wine 2004-2007
Table 99 Company Shares of Champagne by National Brand Owner 2004-2007
Table 100 Company Shares of Champagne by Global Brand Owner 2004-2007
Table 101 Brand Shares of Champagne 2004-2007
Table 102 Company Shares of Other Sparkling Wine by National Brand Owner 2003-2007
Table 103 Company Shares of Other Sparkling Wine by Global Brand Owner 2003-2007
Table 104 Brand Shares of Other Sparkling Wine 2004-2007
Table 105 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2004-2007
Table 106 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2004-2007
Table 107 Brand Shares of Fortified Wine and Vermouth 2004-2007
Table 108 Company Shares of Non-grape Wine by National Brand Owner 2004-2007
Table 109 Company Shares of Non-grape Wine by Global Brand Owner 2004-2007
Table 110 Brand Shares of Non-grape Wine 2004-2007
Table 111 Forecast Sales of Wine by Subsector: Total Volume 2008-2013
Table 112 Forecast Sales of Wine by Subsector: Total Value 2008-2013
Table 113 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013
Table 114 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013
SPIRITS IN JAPAN
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
Published Data Comparisons
SECTOR DATA
Table 115 Sales of Spirits by Subsector: Total Volume 2003-2008
Table 116 Sales of Spirits by Subsector: Total Value 2003-2008
Table 117 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008
Table 118 Sales of Spirits by Subsector: % Total Value Growth 2003-2008
Table 119 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008
Table 120 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008
Table 121 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 122 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 123 Sales of Other Blended Scotch Whisky by Premium/Super-premium Split 2003-2008
Table 124 Sales of Gin by Premium/Super-premium Split 2003-2008
Table 125 Sales of Vodka by Premium/Super-premium Split 2003-2008
Table 126 Sales of Flavoured vs Non-flavoured Vodka 2003-2008
Table 127 Spirits Production, Imports and Exports: Total Volume 2002-2007
Table 128 Spirits Exports by Country of Destination: Total Volume 2002-2007
Table 129 Spirits Exports by Country of Destination: Total Value 2002-2007
Table 130 Spirits Imports by Country of Origin: Total Volume 2002-2007
Table 131 Spirits Imports by Country of Origin: Total Value 2002-2007
Table 132 Whisk(e)y Production, Imports and Exports: Total Volume 2002-2007
Table 133 Brandy & Cognac Production, Imports and Exports: Total Volume 2002-2007
Table 134 Vodka Production, Imports and Exports: Total Volume 2002-2007
Table 135 Gin Production, Imports and Exports: Total Volume 2002-2007
Table 136 Rum Production, Imports and Exports: Total Volume 2002-2007
Table 137 Liqueurs Production: Total Volume 2002-2007
Table 138 Company Shares of Spirits by National Brand Owner 2003-2007
Table 139 Company Shares of Spirits by Global Brand Owner 2003-2007
Table 140 Brand Shares of Spirits 2004-2007
Table 141 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013
Table 142 Forecast Sales of Spirits by Subsector: Total Value 2008-2013
Table 143 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013
Table 144 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013