Alcoholic Drinks in Latvia

Euromonitor International's Alcoholic Drinks in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Executive summary

Growth of cider/perry looks set to continue during the forecast period

Cider/perry was introduced in Latvia in 2000, and by 2005 consumption per capita had already reached Western European standards. This sector is expected to continue to develop during the forecast period and will see a rather week retail value CAGR in constant value terms.

Beer sales recover in 2005 following disappointing sales in 2004

In Latvia, the prohibitions of trading and advertising alcohol caused a major decline in retail value sales for beer in 2004. However, the hot summer of 2005 helped beer to recover with a slight value growth for that year.

Latvian Government leads fight against alcoholism

The Ministry of Healthcare in Latvia was concerned that the people of Latvia were drinking increasing levels of alcohol. It developed a program to decrease alcohol consumption by 2008, at a cost of just under LVL2 million. The program not only tackled the consequences of high levels of alcohol consumption (alcoholism) but also alcohol related incidents (drunk driving).

Consumers prefer quality over quantity with wine

In Latvia, there was a tendency for consumers to buy quality wine rather than cheap wine. Consumption of wine decreased slightly overall in 2005, because of the slight fall in sales of cheap wine.

Table of contents

ALCOHOLIC DRINKS IN LATVIA : MARKET INSIGHT

1. EXECUTIVE SUMMARY

2. OPERATING ENVIRONMENT

2.1 Consumer Expenditure on Alcoholic Drinks

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2000-2005

2.2 Taxation and Duty Levies

Table 2 Taxation and Duty Levies on Alcoholic Drinks 2005

Table 3 Import duties* on Alcoholic Drinks 2004 in the EU

2.3 Legislation

2.4 Contraband/Parallel Trade

2.5 Duty Free

2.6 Packaging

Table 4 Tax Rates for the Packaging of Goods and Products 2004

2.7 Drinking Habits

3. ALCOHOLIC DRINKS

3.1 Market Performance

3.2 Company Profile: Aldaris AS

Summary 1 Aldaris AS Operational Indicators 2004

3.3 Company Profile: Latvijas Balzams AS

Summary 2 Latvijas Balzams AS Operational Indicators 2004

Summary 3 Latvijas Balzams AS: Production Statistics 2004

Table 5 Sales of Alcoholic Drinks by Sector: Total Volume 2000-2005

Table 6 Sales of Alcoholic Drinks by Sector: Total Value 2000-2005

Table 7 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2000-2005

Table 8 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2000-2005

3.4 Distribution

Table 9 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Volume 2005

Table 10 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Value 2005

Table 11 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Volume 2005

Table 12 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Value 2005

Table 13 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2005

3.5 Forecast Market Performance

Table 14 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2005-2010

Table 15 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2005-2010

Table 16 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2005-2010

Table 17 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2005-2010

4. BEER

Table 18 Sales of Beer by Subsector: Total Volume 2000-2005

Table 19 Sales of Beer by Subsector: Total Value 2000-2005

Table 20 Sales of Beer by Subsector: % Total Volume Growth 2000-2005

Table 21 Sales of Beer by Subsector: % Total Value Growth 2000-2005

Table 22 Company Shares of Beer by National Brand Owner 2000-2004

Table 23 Company Shares of Beer by Global Brand Owner 2000-2004

Table 24 Brand Shares of Beer 2001-2004

Table 25 Forecast Sales of Beer by Subsector: Total Volume 2005-2010

Table 26 Forecast Sales of Beer by Subsector: Total Value 2005-2010

Table 27 Forecast Sales of Beer by Subsector: % Total Volume Growth 2005-2010

Table 28 Forecast Sales of Beer by Subsector: % Total Value Growth 2005-2010

Table 29 On-trade vs Off-trade Sales of Beer: Volume 2000-2005

Table 30 On-trade vs Off-trade Sales of Beer: Value 2000-2005

Table 31 On-trade vs Off-trade Sales of Beer: % Volume Growth 2000-2005

Table 32 On-trade vs Off-trade Sales of Beer: % Value Growth 2000-2005

Table 33 Off-trade Sales of Beer by Distribution Format: % Analysis 2000/2005

5. WINE

Table 34 Sales of Wine by Subsector: Total Volume 2000-2005

Table 35 Sales of Wine by Subsector: Total Value 2000-2005

Table 36 Sales of Wine by Subsector: % Total Volume Growth 2000-2005

Table 37 Sales of Wine by Subsector: % Total Value Growth 2000-2005

Table 38 Forecast Sales of Wine by Subsector: Total Volume 2005-2010

Table 39 Forecast Sales of Wine by Subsector: Total Value 2005-2010

Table 40 Forecast Sales of Wine by Subsector: % Total Volume Growth 2005-2010

Table 41 Forecast Sales of Wine by Subsector: % Total Value Growth 2005-2010

Table 42 On-trade vs Off-trade Sales of Wine: Volume 2000-2005

Table 43 On-trade vs Off-trade Sales of Wine: Value 2000-2005

Table 44 On-trade vs Off-trade Sales of Wine: % Volume Growth 2000-2005

Table 45 On-trade vs Off-trade Sales of Wine: % Value Growth 2000-2005

Table 46 Off-trade Sales of Wine by Distribution Format: % Analysis 2000/2005

6. SPIRITS

Table 47 Sales of Spirits by Subsector: Total Volume 2000-2005

Table 48 Sales of Spirits by Subsector: Total Value 2000-2005

Table 49 Sales of Spirits by Subsector: % Total Volume Growth 2000-2005

Table 50 Sales of Spirits by Subsector: % Total Value Growth 2000-2005

Table 51 Company Shares of Spirits by National Brand Owner 2000-2004

Table 52 Company Shares of Spirits by Global Brand Owner 2000-2004

Table 53 Brand Shares of Spirits 2001-2004

Table 54 Forecast Sales of Spirits by Subsector: Total Volume 2005-2010

Table 55 Forecast Sales of Spirits by Subsector: Total Value 2005-2010

Table 56 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2005-2010

Table 57 Forecast Sales of Spirits by Subsector: % Total Value Growth 2005-2010

Table 58 On-trade vs Off-trade Sales of Spirits: Volume 2000-2005

Table 59 On-trade vs Off-trade Sales of Spirits: Value 2000-2005

Table 60 On-trade vs Off-trade Sales of Spirits: % Volume Growth 2000-2005

Table 61 On-trade vs Off-trade Sales of Spirits: % Value Growth 2000-2005

Table 62 Off-trade Sales of Spirits by Distribution Format: % Analysis 2000/2005

7. CIDER/PERRY

Table 63 Sales of Cider/Perry: Total Volume 2000-2005

Table 64 Sales of Cider/Perry: Total Value 2000-2005

Table 65 Sales of Cider/Perry: % Total Volume Growth 2000-2005

Table 66 Sales of Cider/Perry: % Total Value Growth 2000-2005

Table 67 Company Shares of Cider/Perry by National Brand Owner 2000-2004

Table 68 Company Shares of Cider/Perry by Global Brand Owner 2000-2004

Table 69 Brand Shares of Cider/Perry 2001-2004

Table 70 Forecast Sales of Cider/Perry: Total Volume 2005-2010

Table 71 Forecast Sales of Cider/Perry: Total Value 2005-2010

Table 72 Forecast Sales of Cider/Perry: % Total Volume Growth 2005-2010

Table 73 Forecast Sales of Cider/Perry: % Total Value Growth 2005-2010

Table 74 On-trade vs Off-trade Sales of Cider/Perry: Volume 2000-2005

Table 75 On-trade vs Off-trade Sales of Cider/Perry: Value 2000-2005

Table 76 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2000-2005

Table 77 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2000-2005

Table 78 Off-trade Sales of Cider/Perry by Distribution Format: % Analysis 2000/2005

8. FABS

Table 79 Sales of FABs by Subsector: Total Volume 2000-2005

Table 80 Sales of FABs by Subsector: Total Value 2000-2005

Table 81 Sales of FABs by Subsector: % Total Volume Growth 2000-2005

Table 82 Sales of FABs by Subsector: % Total Value Growth 2000-2005

Table 83 Company Shares of FABs by National Brand Owner 2000-2004

Table 84 Company Shares of FABs by Global Brand Owner 2000-2004

Table 85 Brand Shares of FABs 2001-2004

Table 86 Forecast Sales of FABs by Subsector: Total Volume 2005-2010

Table 87 Forecast Sales of FABs by Subsector: Total Value 2005-2010

Table 88 Forecast Sales of FABs by Subsector: % Total Volume Growth 2005-2010

Table 89 Forecast Sales of FABs by Subsector: % Total Value Growth 2005-2010

Table 90 On-trade vs Off-trade Sales of FABs: Volume 2000-2005

Table 91 On-trade vs Off-trade Sales of FABs: Value 2000-2005

Table 92 On-trade vs Off-trade Sales of FABs: % Volume Growth 2000-2005

Table 93 On-trade vs Off-trade Sales of FABs: % Value Growth 2000-2005

Table 94 Off-trade Sales of FABs by Distribution Format: % Analysis 2000/2005

9. DEFINITIONS

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