Alcoholic Drinks in Latvia

Euromonitor International's Alcoholic Drinks in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.


Tables: 268  |  Publication date: Jan 2009
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  • Get insight into trends in market performance
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Product coverage

Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine

Executive summary

Shift in preferences for alcoholic drinks

It has been noticed that Latvian alcohol drink consumers have started to change their consumption preferences. It appears that the Latvian population is switching from consuming drinks with high alcohol content towards drinks with low alcohol content. The total volume share of consumed alcoholic drinks for such segments as beer, cider and RTDs have gained several percentage points each, resulting in a declining share for other alcoholic drinks. The effects of the trend were noticed in 2007. Since then major players in the market have been actively investing in new production lines and development of new products and brands.

Difficult economic situation forces reduces premium brand consumption

A difficult economic situation is resulting in double-digit inflation rates and a drop in production and GDP growth in Latvia during 2008. Inflation is causing a decrease of consumer purchasing power and a general decrease in consumption. As a result, consumers are switching towards inexpensive products. Moreover, demand for premium products has been negatively affected; growth rates for premium brands have either decreased dramatically or turned negative. Moreover, high-margin on-trade consumption has also suffered for the same reasons.

Innovation seen in drink segments with low alcohol content

A shift in consumer preferences has initiated new product development in low alcohol content drinks. Following the introduction of new flavours for already established RTD brands such as SIN, FIZZ and Cesu Dzins, new foreign brands have entered the market, including Caribbean Twist. Moreover, malt-based RTD D-light introduced by Aldaris has experienced incredible growth rates and popularity. Cesu Alus AS is the second company that has entered malt-based RTDs, introducing Rosè. Competition is expected to increase even more in spirit-based and malt-based RTDs as new product introduction continues at the same pace.

Tourist outflow seen despite the border liberalisation

A significant increase in prices during the review period as well as salary increases amongst the population made on-trade prices relatively high. As a result, the large amounts of tourists that were coming to Latvia due to the inexpensiveness of its alcohol and food were forced to look in other directions. Since “party tourists” were major demand drivers in on-trade alcohol consumption, their loss, combined with a recent purchasing power decrease for local consumers, resulted in decreased on-trade alcohol consumption patterns towards the end of the review period.

Consumers become more educated about wine

Relatively low demand for wine in Latvia compared to that in other European countries could be explained by the low level of consumer education about wine. The majority of consumers find themselves lost amongst the variety of products from different countries as well as different kinds of wine. However, large alcohol distributors have been facilitating the education process by providing consultancy specialists for their clients at the point of sale. Moreover, the demand for wine is being enhanced by various discount campaigns that allow consumers to try wine at more affordable prices.

Alcohol consumption may decrease in future

Alcohol consumption in Latvia reached record high levels in 2007. At the end of the review period per capita consumption of pure alcohol equalled 9.96 litres a year, corresponding to growth of 0.16 litres per year. However, the indicator equals 11.7 litres per capita if only the population above 15 years old is taken into consideration. Moreover, it can be noted that Latvia takes the leading position in teenagers per capita consumption for alcoholic drinks amongst the Nordic countries surpassing Sweden, Finland, and Norway. The Latvian government admits the failure of its previous anti-alcoholism plan. It is expected that a new plan will be stricter and may involve such steps as increasing the legal drinking age from 18 to 20 and other restrictions for alcohol consumption. Such a development may force a decrease in alcohol consumption in the long term.

Table of contents

ALCOHOLIC DRINKS IN LATVIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Shift in preferences for alcoholic drinks

Difficult economic situation forces reduces premium brand consumption

Innovation seen in drink segments with low alcohol content

Tourist outflow seen despite the border liberalisation

Consumers become more educated about wine

Alcohol consumption may decrease in future

MARKET BACKGROUND

Legal drinking age

Drink driving

Advertising

Smoking ban

Opening hours

Taxation and Duty Levies

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008

Table 3 Selling Margin of a Typical Beer Brand 2008 – Aldara Pilzenes

Table 4 Selling Margin of a Typical Wine Brand 2008 – Castillo de Molina

Table 5 Selling Margin of a Typical Spirits Brand 2008 – Johnnie Walker Red Label

Operating Environment

Market Indicators

Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008

Market Data

Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008

Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008

Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008

Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008

Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008

Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008

Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007

Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008

Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008

Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013

Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013

Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013

Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013

Definitions

Summary 1 Research Sources

BEER IN LATVIA

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Sector Background

Summary 2 Lager by Price Band 2008

Sector Data

Table 22 Sales of Beer by Subsector: Total Volume 2003-2008

Table 23 Sales of Beer by Subsector: Total Value 2003-2008

Table 24 Sales of Beer by Subsector: % Total Volume Growth 2003-2008

Table 25 Sales of Beer by Subsector: % Total Value Growth 2003-2008

Table 26 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008

Table 27 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008

Table 28 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 29 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 30 Beer: Production, Imports and Exports: Total Volume 2002-2007

Table 31 Beer Exports by Country of Destination: Total Volume 2002-2007

Table 32 Beer Exports by Country of Destination: Total Value 2002-2007

Table 33 Beer Imports by Country of Origin: Total Volume 2002-2007

Table 34 Beer Imports by Country of Origin: Total Value 2002-2007

Table 35 Company Shares of Beer by National Brand Owner 2003-2007

Table 36 Company Shares of Beer by Global Brand Owner 2003-2007

Table 37 Brand Shares of Beer 2004-2007

Table 38 Forecast Sales of Beer by Subsector: Total Volume 2008-2013

Table 39 Forecast Sales of Beer by Subsector: Total Value 2008-2013

Table 40 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013

Table 41 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013

WINE IN LATVIA

Headlines

Trends

Competitive Landscape

Prospects

Sector Background

Sector Data

Table 42 Sales of Wine by Subsector: Total Volume 2003-2008

Table 43 Sales of Wine by Subsector: Total Value 2003-2008

Table 44 Sales of Wine by Subsector: % Total Volume Growth 2003-2008

Table 45 Sales of Wine by Subsector: % Total Value Growth 2003-2008

Table 46 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008

Table 47 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008

Table 48 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 49 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 50 Wine Production, Imports and Exports: Total Volume 2002-2007

Table 51 Wine Exports by Country of Destination: Total Volume 2002-2007

Table 52 Wine Exports by Country of Destination: Total Value 2002-2007

Table 53 Wine Imports by Country of Origin: Total Volume 2002-2007

Table 54 Wine Imports by Country of Origin: Total Value 2002-2007

Table 55 Forecast Sales of Wine by Subsector: Total Volume 2008-2013

Table 56 Forecast Sales of Wine by Subsector: Total Value 2008-2013

Table 57 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013

Table 58 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013

SPIRITS IN LATVIA

Headlines

Trends

Competitive Landscape

Prospects

Sector Background

Sector Data

Table 59 Sales of Spirits by Subsector: Total Volume 2003-2008

Table 60 Sales of Spirits by Subsector: Total Value 2003-2008

Table 61 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008

Table 62 Sales of Spirits by Subsector: % Total Value Growth 2003-2008

Table 63 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008

Table 64 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008

Table 65 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 66 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 67 Spirits Production, Imports and Exports: Total Volume 2002-2007

Table 68 Spirits Exports by Country of Destination: Total Volume 2002-2007

Table 69 Spirits Exports by Country of Destination: Total Value 2002-2007

Table 70 Spirits Imports by Country of Origin: Total Volume 2002-2007

Table 71 Spirits Imports by Country of Origin: Total Value 2002-2007

Table 72 Whisk(e)y Production, Imports and Exports: Total Volume 2002-2007

Table 73 Brandy & Cognac Production, Imports and Exports: Total Volume 2002-2007

Table 74 Vodka Production, Imports and Exports: Total Volume 2002-2007

Table 75 Gin Production, Imports and Exports: Total Volume 2002-2007

Table 76 Rum Production, Imports and Exports: Total Volume 2002-2007

Table 77 Tequila Production, Imports and Exports: Total Volume 2002-2007

Table 78 Liqueurs Production: Total Volume 2002-2007

Table 79 Company Shares of Spirits by National Brand Owner 2003-2007

Table 80 Company Shares of Spirits by Global Brand Owner 2003-2007

Table 81 Brand Shares of Spirits 2004-2007

Table 82 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013

Table 83 Forecast Sales of Spirits by Subsector: Total Value 2008-2013

Table 84 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013

Table 85 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013

CIDER/PERRY IN LATVIA

Headlines

Trends

Competitive Landscape

Prospects

Sector Background

Sector Data

Table 86 Sales of Cider/Perry: Total Volume 2003-2008

Table 87 Sales of Cider/Perry: Total Value 2003-2008

Table 88 Sales of Cider/Perry: % Total Volume Growth 2003-2008

Table 89 Sales of Cider/Perry: % Total Value Growth 2003-2008

Table 90 On-trade vs Off-trade Sales of Cider/Perry: Volume 2003-2008

Table 91 On-trade vs Off-trade Sales of Cider/Perry: Value 2003-2008

Table 92 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2003-2008

Table 93 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2003-2008

Table 94 Cider/Perry Production, Imports and Exports: Total Volume 2002-2007

Table 95 Cider/Perry Exports by Country of Destination: Total Volume 2002-2007

Table 96 Cider/Perry Exports by Country of Destination: Total Value 2002-2007

Table 97 Cider/Perry Imports by Country of Origin: Total Volume 2002-2007

Table 98 Cider/Perry Imports by Country of Origin: Total Value 2002-2007

Table 99 Company Shares of Cider/Perry by National Brand Owner 2003-2007

Table 100 Company Shares of Cider/Perry by Global Brand Owner 2003-2007

Table 101 Brand Shares of Cider/Perry 2004-2007

Table 102 Forecast Sales of Cider/Perry: Total Volume 2008-2013

Table 103 Forecast Sales of Cider/Perry: Total Value 2008-2013

Table 104 Forecast Sales of Cider/Perry: % Total Volume Growth 2008-2013

Table 105 Forecast Sales of Cider/Perry: % Total Value Growth 2008-2013

RTDS/HIGH-STRENGTH PREMIXES IN LATVIA

Headlines

Trends

Competitive Landscape

Prospects

Sector Background

Sector Data

Table 106 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2003-2008

Table 107 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2003-2008

Table 108 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2003-2008

Table 109 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2003-2008

Table 110 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2003-2008

Table 111 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2003-2008

Table 112 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2003-2008

Table 113 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2003-2008

Table 114 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2003-2007

Table 115 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2003-2007

Table 116 Brand Shares of RTDS/High-strength Premixes 2004-2007

Table 117 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2008-2013

Table 118 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2008-2013

Table 119 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2008-2013

Table 120 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2008-2013

LATVIJAS BALZAMS AS

Strategic Direction

Key Facts

Summary 3 Latvijas Balzams AS: Key Facts

Summary 4 Latvijas Balzams AS: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 5 Latvijas Balzams AS: Competitive Position 2007

CESU ALUS AS

Strategic Direction

Key Facts

Summary 6 Cesu Alus AS: Key Facts

Summary 7 Cesu Alus AS: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 8 Cesu Alus AS: Competitive Position 2007

ALDARIS AS

Strategic Direction

Key Facts

Summary 9 Aldaris AS: Key Facts

Summary 10 Aldaris AS: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 11 Aldaris AS: Competitive Position 2007

JAUNALKO SIA

Strategic Direction

Key Facts

Summary 12 Jaunalko SIA: Key Facts

Summary 13 Jaunalko SIA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 14 SIA Jaunalko: Competitive Position 2007

ALCOHOLIC DRINKS IN LATVIA

EXECUTIVE SUMMARY

Shift in preferences for alcoholic drinks

Difficult economic situation forces reduces premium brand consumption

Innovation seen in drink segments with low alcohol content

Tourist outflow seen despite the border liberalisation

Consumers become more educated about wine

Alcohol consumption may decrease in future

MARKET BACKGROUND

Legal drinking age

Drink driving

Advertising

Smoking ban

Opening hours

Taxation and Duty Levies

Table 121 Taxation and Duty Levies on Alcoholic Drinks 2008

Table 122 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008

Table 123 Selling Margin of a Typical Beer Brand 2008 – Aldara Pilzenes

Table 124 Selling Margin of a Typical Wine Brand 2008 – Castillo de Molina

Table 125 Selling Margin of a Typical Spirits Brand 2008 – Johnnie Walker Red Label

Operating Environment

Market Indicators

Table 126 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008

Market Data

Table 127 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013

Table 128 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008

Table 129 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008

Table 130 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007

Table 131 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008

Table 132 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008

Table 133 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013

Table 134 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013

Table 135 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008

Table 136 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008

Table 137 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008

Table 138 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008

Table 139 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008

Table 140 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008

Table 141 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013

Definitions

Summary 15 Summary - Research Sources

SPIRITS IN LATVIA

Headlines

Trends

Competitive Landscape

Prospects

Sector Background

Sector Data

Table 142 Tequila Production, Imports and Exports: Total Volume 2002-2007

Table 143 Liqueurs Production: Total Volume 2002-2007

Table 144 Company Shares of Spirits by National Brand Owner 2003-2007

Table 145 Company Shares of Spirits by Global Brand Owner 2003-2007

Table 146 Brand Shares of Spirits 2004-2007

Table 147 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013

Table 148 Forecast Sales of Spirits by Subsector: Total Value 2008-2013

Table 149 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013

Table 150 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013

Table 151 Sales of Spirits by Subsector: Total Value 2003-2008

Table 152 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008

Table 153 Sales of Spirits by Subsector: % Total Value Growth 2003-2008

Table 154 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008

Table 155 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008

Table 156 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 157 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 158 Spirits Production, Imports and Exports: Total Volume 2002-2007

Table 159 Spirits Exports by Country of Destination: Total Volume 2002-2007

Table 160 Spirits Exports by Country of Destination: Total Value 2002-2007

Table 161 Spirits Imports by Country of Origin: Total Volume 2002-2007

Table 162 Spirits Imports by Country of Origin: Total Value 2002-2007

Table 163 Whisk(e)y Production, Imports and Exports: Total Volume 2002-2007

Table 164 Brandy & Cognac Production, Imports and Exports: Total Volume 2002-2007

Table 165 Vodka Production, Imports and Exports: Total Volume 2002-2007

Table 166 Gin Production, Imports and Exports: Total Volume 2002-2007

Table 167 Rum Production, Imports and Exports: Total Volume 2002-2007

Table 168 Sales of Spirits by Subsector: Total Volume 2003-2008

LOCAL COMPANY PROFILES - LATVIA

ALDARIS AS - ALCOHOLIC DRINKS - LATVIA

STRATEGIC DIRECTION

KEY FACTS

Summary 16 Summary - Aldaris AS: Key Facts

Summary 17 Summary - Aldaris AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 18 Summary - Aldaris AS: Competitive Position 2007

CESU ALUS AS - ALCOHOLIC DRINKS - LATVIA

STRATEGIC DIRECTION

KEY FACTS

Summary 19 Summary - Cesu Alus AS: Key Facts

Summary 20 Summary - Cesu Alus AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 21 Summary - Cesu Alus AS: Competitive Position 2007

JAUNALKO SIA - ALCOHOLIC DRINKS - LATVIA

STRATEGIC DIRECTION

KEY FACTS

Summary 22 Summary - Jaunalko SIA: Key Facts

Summary 23 Summary - Jaunalko SIA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 24 Summary - SIA Jaunalko: Competitive Position 2007

LATVIJAS BALZAMS AS - ALCOHOLIC DRINKS - LATVIA

STRATEGIC DIRECTION

KEY FACTS

Summary 25 Summary - Latvijas Balzams AS: Key Facts

Summary 26 Summary - Latvijas Balzams AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 27 Summary - Latvijas Balzams AS: Competitive Position 2007

BEER IN LATVIA

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Lager price band methodology

Summary 28 Summary - Lager by Price Band 2008

Published data comparisons

SECTOR DATA

Table 169 Sales of Beer by Subsector: Total Volume 2003-2008

Table 170 Sales of Beer by Subsector: Total Value 2003-2008

Table 171 Sales of Beer by Subsector: % Total Volume Growth 2003-2008

Table 172 Sales of Beer by Subsector: % Total Value Growth 2003-2008

Table 173 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008

Table 174 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008

Table 175 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 176 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 177 Beer Imports by Country of Origin: Total Volume 2002-2007

Table 178 Beer Imports by Country of Origin: Total Value 2002-2007

Table 179 Company Shares of Beer by National Brand Owner 2003-2007

Table 180 Company Shares of Beer by Global Brand Owner 2003-2007

Table 181 Brand Shares of Beer 2004-2007

Table 182 Forecast Sales of Beer by Subsector: Total Volume 2008-2013

Table 183 Forecast Sales of Beer by Subsector: Total Value 2008-2013

Table 184 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013

Table 185 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013

Table 186 Beer: Production, Imports and Exports: Total Volume 2002-2007

Table 187 Beer Exports by Country of Destination: Total Volume 2002-2007

Table 188 Beer Exports by Country of Destination: Total Value 2002-2007

CIDER/PERRY IN LATVIA

HEADLINES

TRENDS

Production, Imports and Exports

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Published data comparisons

SECTOR DATA

Table 189 Sales of Cider/Perry: Total Volume 2003-2008

Table 190 Sales of Cider/Perry: Total Value 2003-2008

Table 191 Sales of Cider/Perry: % Total Volume Growth 2003-2008

Table 192 Sales of Cider/Perry: % Total Value Growth 2003-2008

Table 193 On-trade vs Off-trade Sales of Cider/Perry: Volume 2003-2008

Table 194 On-trade vs Off-trade Sales of Cider/Perry: Value 2003-2008

Table 195 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2003-2008

Table 196 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2003-2008

Table 197 Cider/Perry Production, Imports and Exports: Total Volume 2002-2007

Table 198 Cider/Perry Exports by Country of Destination: Total Volume 2002-2007

Table 199 Cider/Perry Exports by Country of Destination: Total Value 2002-2007

Table 200 Cider/Perry Imports by Country of Origin: Total Volume 2002-2007

Table 201 Cider/Perry Imports by Country of Origin: Total Value 2002-2007

Table 202 Company Shares of Cider/Perry by National Brand Owner 2003-2007

Table 203 Company Shares of Cider/Perry by Global Brand Owner 2003-2007

Table 204 Brand Shares of Cider/Perry 2004-2007

Table 205 Forecast Sales of Cider/Perry: Total Volume 2008-2013

Table 206 Forecast Sales of Cider/Perry: Total Value 2008-2013

Table 207 Forecast Sales of Cider/Perry: % Total Volume Growth 2008-2013

Table 208 Forecast Sales of Cider/Perry: % Total Value Growth 2008-2013

RTDS/HIGH-STRENGTH PREMIXES IN LATVIA

HEADLINES

TRENDS

Production, Imports and Exports

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Published data comparisons

SECTOR DATA

Table 209 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2003-2008

Table 210 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2003-2008

Table 211 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2003-2008

Table 212 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2003-2008

Table 213 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2003-2008

Table 214 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2003-2008

Table 215 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2003-2008

Table 216 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2003-2008

Table 217 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2003-2007

Table 218 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2003-2007

Table 219 Brand Shares of RTDS/High-strength Premixes 2004-2007

Table 220 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2008-2013

Table 221 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2008-2013

Table 222 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2008-2013

Table 223 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2008-2013

WINE IN LATVIA

HEADLINES

TRENDS

Production, Imports and Exports

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Published data comparisons

SECTOR DATA

Table 224 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 225 Sales of Wine by Subsector: Total Volume 2003-2008

Table 226 Sales of Wine by Subsector: Total Value 2003-2008

Table 227 Sales of Wine by Subsector: % Total Volume Growth 2003-2008

Table 228 Sales of Wine by Subsector: % Total Value Growth 2003-2008

Table 229 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008

Table 230 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008

Table 231 Forecast Sales of Wine by Subsector: Total Volume 2008-2013

Table 232 Forecast Sales of Wine by Subsector: Total Value 2008-2013

Table 233 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013

Table 234 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013

Table 235 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 236 Wine Production, Imports and Exports: Total Volume 2002-2007

Table 237 Wine Exports by Country of Destination: Total Volume 2002-2007

Table 238 Wine Exports by Country of Destination: Total Value 2002-2007

Table 239 Wine Imports by Country of Origin: Total Volume 2002-2007

Table 240 Wine Imports by Country of Origin: Total Value 2002-2007