Alcoholic Drinks in Lithuania
Euromonitor International's Alcoholic Drinks in Lithuania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 133 | Publication date: Jan 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary
Slow down in growth of the alcoholic drinks industry
The alcoholic drinks industry showed healthy signs of growth in 2007. However volume growth was lower than in the previous year while value growth remained at a similar level. This would indicate that alcoholic drinks consumption increased less than unit price a trend which is not unexpected. Lithuanians already consume large amounts of alcohol and the slow down is an indication of increasing industry maturity and saturation, as the consumer is now becoming more interested in quality than quantity.
Rise in consumer purchasing power boosts value sales
Rising consumer income as well as expenditure on alcoholic drinks had a very positive effect on the development of the alcoholic drinks industry over the review period. Consumers began buying more premium, imported, expensive alcoholic drinks which boosted the industry’s value sales. The trend also impacts the underdeveloped spirits’ product group including whisk(e)y, cognac, brandy, tequila and rum, bringing Lithuanian consumption patterns closer to those of Western Europe.
Lithuanian producers continue to dominate the alcoholic drinks industry
The top 10 companies which sell alcoholic drinks are domestic and as beer accounts or the majority of sales, the main brewers held the leading positions. Spirits, cider and RTDs are also generally characterised by Lithuanian companies. However, although domestic producers lead, imports of alcoholic drinks are increasing significantly. The main importers are from neighbouring countries such as Latvia, Estonia and Poland. Lithuanian manufacturers have also increased their exports to neighbouring countries in an attempt to make further inroads into Western countries.
New laws change distribution channels in Lithuania
New laws which came into effect in the summer of 2007 significantly altered the distribution of alcoholic drinks. The law which prohibits the sale of alcoholic drinks after 22.00hrs in stores located around housing estates led to a decrease in the sales of discounters and convenient stores and boosted those of supermarkets/hypermarkets. According to industry sources, this law is also likely to increase the sale of illegal alcoholic products in the future, as alcoholic drinks availability will be diminished in legal channels after 22.00hrs.
Higher value than volume growth expected over the forecast period
Based on trends from the review period, there are clear indications that the alcoholic drinks industry will see higher value than volume sales over the forecast period. As per capita consumption is already very high in Lithuania, a further increase is not expected. Consumers will therefore be more interested in original, better quality and more expensive diverse alcoholic drinks. As a result, more imported premium products are expected to be consumed, while the wine culture is also predicted to develop strongly. The development of the beer industry will slow creating scope for cider and RTDs which will move forward at a faster pace.
Table of contents
ALCOHOLIC DRINKS IN LITHUANIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Slow down in growth of the alcoholic drinks industry
Rise in consumer purchasing power boosts value sales
Lithuanian producers continue to dominate the alcoholic drinks industry
New laws change distribution channels in Lithuania
Higher value than volume growth expected over the forecast period
KEY TRENDS AND DEVELOPMENTS
Consumer purchasing power continues to grow in Lithuania
Lithuanians shift to lighter alcoholic drinks
Changes in consumer lifestyles boost on-trade sales
Specialist Retailers
Summary 1 Leading Specialist Retailers 2006
Market Merger and Acquisition Activity
Summary 2 Speculated Merger and Acquisition Activity 2006-2007
MARKET BACKGROUND
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Beer Brand 2007
Table 4 Selling Margin of a Typical Imported Beer Brand 2007
Table 5 Selling Margin of a Typical Domestically Produced Wine Brand 2007
Table 6 Selling Margin of a Typical Imported Wine Brand 2007
Table 7 Selling Margin of a Typical Domestically Produced Spirits Brand 2007
Table 8 Selling Margin of a Typical Imported Spirits Brand 2007
Operating Environment
Market Indicators
Table 9 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
Market Data
Table 10 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 13 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 17 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 18 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 19 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 20 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 22 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 24 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
Definitions
Sources
Summary 3 Research Sources
BEER
Headlines
Trends
Competitive Landscape
Prospects
Sector Background
Summary 4 Lager by Price Band 2007
Sector Data
Table 25 Sales of Beer by Subsector: Total Volume 2002-2007
Table 26 Sales of Beer by Subsector: Total Value 2002-2007
Table 27 Sales of Beer by Subsector: % Total Volume Growth 2002-2007
Table 28 Sales of Beer by Subsector: % Total Value Growth 2002-2007
Table 29 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007
Table 30 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007
Table 31 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 32 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 33 Beer: Production, Imports and Exports: Total Volume 2001-2006
Table 34 Beer Exports by Country of Destination: Total Volume 2001-2006
Table 35 Beer Exports by Country of Destination: Total Value 2001-2006
Table 36 Beer Imports by Country of Origin: Total Volume 2001-2006
Table 37 Beer Imports by Country of Origin: Total Value 2001-2006
Table 38 Company Shares of Beer by National Brand Owner 2002-2006
Table 39 Company Shares of Beer by Global Brand Owner 2002-2006
Table 40 Brand Shares of Beer 2003-2006
Table 41 Forecast Sales of Beer by Subsector: Total Volume 2007-2012
Table 42 Forecast Sales of Beer by Subsector: Total Value 2007-2012
Table 43 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012
Table 44 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012
WINE
Headlines
Trends
Competitive Landscape
Prospects
Sector Background
Sector Data
Table 45 Sales of Wine by Subsector: Total Volume 2002-2007
Table 46 Sales of Wine by Subsector: Total Value 2002-2007
Table 47 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
Table 48 Sales of Wine by Subsector: % Total Value Growth 2002-2007
Table 49 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007
Table 50 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007
Table 51 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 52 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 53 Wine Production, Imports and Exports: Total Volume 2001-2006
Table 54 Wine Exports by Country of Destination: Total Volume 2001-2006
Table 55 Wine Exports by Country of Destination: Total Value 2001-2006
Table 56 Wine Imports by Country of Origin: Total Volume 2001-2006
Table 57 Wine Imports by Country of Origin: Total Value 2001-2006
Table 58 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
Table 59 Forecast Sales of Wine by Subsector: Total Value 2007-2012
Table 60 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012
Table 61 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012
SPIRITS
Headlines
Trends
Competitive Landscape
Prospects
Sector Background
Sector Data
Table 62 Sales of Spirits by Subsector: Total Volume 2002-2007
Table 63 Sales of Spirits by Subsector: Total Value 2002-2007
Table 64 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
Table 65 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
Table 66 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
Table 67 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
Table 68 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 69 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 70 Spirits Production, Imports and Exports: Total Volume 2001-2006
Table 71 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006
Table 72 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006
Table 73 Vodka Production, Imports and Exports: Total Volume 2001-2006
Table 74 Gin Production, Imports and Exports: Total Volume 2001-2006
Table 75 Rum Production, Imports and Exports: Total Volume 2001-2006
Table 76 Tequila Production, Imports and Exports: Total Volume 2001-2006
Table 77 Liqueurs Production: Total Volume 2001-2006
Table 78 Company Shares of Spirits by National Brand Owner 2002-2006
Table 79 Company Shares of Spirits by Global Brand Owner 2002-2006
Table 80 Brand Shares of Spirits 2003-2006
Table 81 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
Table 82 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
Table 83 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
Table 84 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012
CIDER
Headlines
Trends
Competitive Landscape
Prospects
Sector Background
Sector Data
Table 85 Sales of Cider/Perry: Total Volume 2002-2007
Table 86 Sales of Cider/Perry: Total Value 2002-2007
Table 87 Sales of Cider/Perry: % Total Volume Growth 2002-2007
Table 88 Sales of Cider/Perry: % Total Value Growth 2002-2007
Table 89 On-trade vs Off-trade Sales of Cider/Perry: Volume 2002-2007
Table 90 On-trade vs Off-trade Sales of Cider/Perry: Value 2002-2007
Table 91 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2002-2007
Table 92 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2002-2007
Table 93 Cider/Perry Production, Imports and Exports: Total Volume 2001-2006
Table 94 Company Shares of Cider/Perry by National Brand Owner 2002-2006
Table 95 Company Shares of Cider/Perry by Global Brand Owner 2002-2006
Table 96 Brand Shares of Cider/Perry 2003-2006
Table 97 Forecast Sales of Cider/Perry: Total Volume 2007-2012
Table 98 Forecast Sales of Cider/Perry: Total Value 2007-2012
Table 99 Forecast Sales of Cider/Perry: % Total Volume Growth 2007-2012
Table 100 Forecast Sales of Cider/Perry: % Total Value Growth 2007-2012
RTDS/HIGH-STRENGTH PREMIXES
Headlines
Trends
Competitive Landscape
Prospects
Sector Background
Sector Data
Table 101 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2002-2007
Table 102 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2002-2007
Table 103 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2002-2007
Table 104 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2002-2007
Table 105 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2002-2007
Table 106 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2002-2007
Table 107 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2002-2007
Table 108 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2002-2007
Table 109 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2002-2006
Table 110 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2002-2006
Table 111 Brand Shares of RTDS/High-strength Premixes 2003-2006
Table 112 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2007-2012
Table 113 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2007-2012
Table 114 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2007-2012
Table 115 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2007-2012
ALITA AB
Strategic Direction
Key Facts
Summary 5 Alita AB: Key Facts
Summary 6 Alita AB Operational Indicators
Company Background
Prodution
Competitive Positioning
Summary 7 Alita AB: Competitive Position 2006
STUMBRAS AB
Strategic Direction
Key Facts
Summary 8 Stumbras AB: Key Facts
Summary 9 Stumbras AB: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Stumbras AB: Competitive Position 2006
VILNIAUS DEGTINE AB
Strategic Direction
Key Facts
Summary 11 Vilniaus Degtine AB: Key Facts
Summary 12 Vilniaus Degtine AB: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Vilniaus Degtine AB: Competitive Position 2006
MINERALINIAI VANDENYS UAB
Strategic Direction
Key Facts
Summary 14 Mineraliniai Vandenys UAB: Key Facts
Summary 15 Mineraliniai Vandenys UAB: Operational Indicators
Company Background
Production
Competitive Positioning
GUBERNIJA AB
Strategic Direction
Key Facts
Summary 16 Gubernija AB: Key Facts
Summary 17 Gubernija AB: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Gubernija AB: Competitive Position 2006