Alcoholic Drinks in Portugal
Euromonitor International's Alcoholic Drinks in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 153 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary
Alcoholic drinks market registers satisfactory performance
Alcoholic drinks registered a positive performance in 2007, following the tendency of previous years. Beer drove sales in the market as a whole, registering high value growth. The younger population is increasing its drinking habits, particularly during several festivals and academic celebrations. Furthermore, on-trade sales continue to increase due to no restrictions from the authorities regarding the opening hours of pubs and clubs.
Domestic companies play significant role
The alcoholic drinks market in Portugal is divided between multinational and domestic companies. If on one hand the leading companies in beer and wine are mainly Portuguese players, in spirits multinational companies dominate almost all products. Unicer, Sociedade Central de Cervejas and small wine producers are the main domestic companies operating in Portugal, while PrimeDrinks, Diageo and Period Ricard are some of the multinational companies responsible for the control of the spirits environment.
Manufacturers reinforce distribution and advertising
Companies are reinforcing distribution in order to maintain their competitive position and take advantage of the increase in off-trade sales. Unicer now makes beer products available in discounters such as Lidl. Moreover, millions were spent in 2007 to promote alcoholic drinks. Due to the high level of concentration and consequently competition, manufacturers were obliged to invest plenty in television advertisements and outdoor promotions to stimulate sales. Reinforced distribution supported by substantial publicity were the main strategies used by manufacturers.
Growth expected to slow down in the forecast period.
Over the forecast period the alcoholic drinks market is predicted to perform well, albeit at a lower level compared with previous years. People are increasingly concerned with health, which, combined with several campaigns appealing to the moderate consumption of alcoholic drinks, will have a negative impact on sales in coming years. Furthermore, greater controls by the authorities to tackle drink driving are expected, which is likely to slow down market growth.
Table of contents
ALCOHOLIC DRINKS IN PORTUGAL : MARKET INSIGHT
EXECUTIVE SUMMARY
Alcoholic drinks market registers satisfactory performance
Domestic companies play significant role
Manufacturers reinforce distribution and advertising
Growth expected to slow down in the forecast period.
KEY TRENDS AND DEVELOPMENTS
Abrupt drop in production shakes wine environment
Competition pushes companies to innovate
Beer demonstrates most dynamic performance
Drink driving legislation enforcement is tighter
Sell at any time, to anyone
Specialist retailers and emerging channels
Merger and acquisition activity
Summary 1 Speculated Merger and Acquisition Activity 2006-2007
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty-free
Cross-border/Private imports
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 3 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 4 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 5 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 6 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 7 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 8 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 9 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 10 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 11 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 12 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 13 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 14 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 15 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 16 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Sources
Summary 2 Research Sources
LOCAL COMPANY PROFILES - PORTUGAL
ADEGA COOPERATIVA DA BORBA - ALCOHOLIC DRINKS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Adega Coopeartiva de Borba: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Adega Cooperativa de Borba: Competitive Position 2006
ROQUEVALE, SA - ALCOHOLIC DRINKS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Roquevale SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Roquevale, SA: Competitive Position 2006
SCC - SOCIEDADE CENTRAL DE CERVEJAS SA - ALCOHOLIC DRINKS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 7 SCC – Sociedade Central de Cervejas: Key Facts
Summary 8 SCC – Sociedade Central de Cervejas: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 SCC – Sociedade Central de Cervejas: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 10 SCC – Sociedade Central de Cervejas: Competitive Position 2006
SOGRAPE - VINHOS DE PORTUGAL SA - ALCOHOLIC DRINKS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Sogrape – Vinhos de Portugal SA: Key Facts
Summary 12 Sogrape – Vinhos de Portugal, SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Sogrape – Vinhos de Portugal, SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 14 Sogrape – Vinhos de Portugal SA: Competitive Position 2006
UNICER - BEBIDAS DE PORTUGAL, SA - ALCOHOLIC DRINKS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Unicer – Bebidas de Portugal, SA: Key Facts
Summary 16 Unicer – Bebidas de Portugal, SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 17 Unicer– Bebidas de Portugal, SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 18 Unicer – Bebidas de Portugal, SA: Competitive Position 2006
BEER IN PORTUGAL
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager Price band methodology
Summary 19 Lager by Price Band 2007
Published data comparisons
SECTOR DATA
Table 17 Sales of Beer by Subsector: Total Volume 2002-2007
Table 18 Sales of Beer by Subsector: Total Value 2002-2007
Table 19 Sales of Beer by Subsector: % Total Volume Growth 2002-2007
Table 20 Sales of Beer by Subsector: % Total Value Growth 2002-2007
Table 21 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007
Table 22 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007
Table 23 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 24 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 25 Beer: Production, Imports and Exports: Total Volume 2001-2006
Table 26 Beer Exports by Country of Destination: Total Volume 2001-2006
Table 27 Beer Exports by Country of Destination: Total Value 2001-2006
Table 28 Beer Imports by Country of Origin: Total Volume 2001-2006
Table 29 Beer Imports by Country of Origin: Total Value 2001-2006
Table 30 Company Shares of Beer by National Brand Owner 2002-2006
Table 31 Company Shares of Beer by Global Brand Owner 2002-2006
Table 32 Brand Shares of Beer 2003-2006
Table 33 Forecast Sales of Beer by Subsector: Total Volume 2007-2012
Table 34 Forecast Sales of Beer by Subsector: Total Value 2007-2012
Table 35 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012
Table 36 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012
CIDER/PERRY IN PORTUGAL
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 37 Sales of Cider/Perry: Total Volume 2002-2007
Table 38 Sales of Cider/Perry: Total Value 2002-2007
Table 39 Sales of Cider/Perry: % Total Volume Growth 2002-2007
Table 40 Sales of Cider/Perry: % Total Value Growth 2002-2007
Table 41 On-trade vs Off-trade Sales of Cider/Perry: Volume 2002-2007
Table 42 On-trade vs Off-trade Sales of Cider/Perry: Value 2002-2007
Table 43 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2002-2007
Table 44 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2002-2007
Table 45 Cider/Perry Production, Imports and Exports: Total Volume 2001-2006
Table 46 Company Shares of Cider/Perry by National Brand Owner 2002-2006
Table 47 Company Shares of Cider/Perry by Global Brand Owner 2002-2006
Table 48 Brand Shares of Cider/Perry 2003-2006
Table 49 Forecast Sales of Cider/Perry: Total Volume 2007-2012
Table 50 Forecast Sales of Cider/Perry: Total Value 2007-2012
Table 51 Forecast Sales of Cider/Perry: % Total Volume Growth 2007-2012
Table 52 Forecast Sales of Cider/Perry: % Total Value Growth 2007-2012
RTDS/HIGH-STRENGTH PREMIXES IN PORTUGAL
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 53 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2002-2007
Table 54 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2002-2007
Table 55 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2002-2007
Table 56 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2002-2007
Table 57 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2002-2007
Table 58 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2002-2007
Table 59 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2002-2007
Table 60 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2002-2007
Table 61 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2002-2006
Table 62 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2002-2006
Table 63 Brand Shares of RTDS/High-strength Premixes 2003-2006
Table 64 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2007-2012
Table 65 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2007-2012
Table 66 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2007-2012
Table 67 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2007-2012
WINE IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published data comparisons
SECTOR DATA
Table 68 Sales of Wine by Subsector: Total Volume 2002-2007
Table 69 Sales of Wine by Subsector: Total Value 2002-2007
Table 70 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
Table 71 Sales of Wine by Subsector: % Total Value Growth 2002-2007
Table 72 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007
Table 73 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007
Table 74 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 75 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 76 Volume Sales of Still Red Wine by Price Segment 2004-2007
Table 77 Volume Sales of Still White Wine by Price Segment 2004-2007
Table 78 Volume Sales of Still Rosé Wine by Price Segment 2004-2007
Table 79 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007
Table 80 Sales of Still Red Wine by Grape/Varietal Type 2004-2007
Table 81 Sales of Still White Wine by Grape/Varietal Type 2004-2007
Table 82 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007
Table 83 Sales of Still Red Wine by Quality Classification 2002-2007
Table 84 Sales of Still White Wine by Quality Classification 2002-2007
Table 85 Sales of Still Rosé Wine by Quality Classification 2002-2007
Table 86 Wine Production, Imports and Exports: Total Volume 2001-2006
Table 87 Wine Exports by Country of Destination: Total Volume 2001-2006
Table 88 Wine Exports by Country of Destination: Total Value 2001-2006
Table 89 Wine Imports by Country of Origin: Total Volume 2001-2006
Table 90 Wine Imports by Country of Origin: Total Value 2001-2006
Table 91 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006
Table 92 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006
Table 93 Brand Shares of Still Light Grape Wine 2003-2006
Table 94 Company Shares of Champagne by National Brand Owner 2003-2006
Table 95 Company Shares of Champagne by Global Brand Owner 2003-2006
Table 96 Brand Shares of Champagne 2003-2006
Table 97 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006
Table 98 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006
Table 99 Brand Shares of Other Sparkling Wine 2003-2006
Table 100 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006
Table 101 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006
Table 102 Brand Shares of Fortified Wine and Vermouth 2003-2006
Table 103 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
Table 104 Forecast Sales of Wine by Subsector: Total Value 2007-2012
Table 105 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012
Table 106 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012
SPIRITS IN PORTUGAL
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and other blended Scotch whisky price band methodology
Summary 20 Benchmark brands – Portugal
SECTOR DATA
Table 107 Sales of Spirits by Subsector: Total Volume 2002-2007
Table 108 Sales of Spirits by Subsector: Total Value 2002-2007
Table 109 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
Table 110 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
Table 111 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
Table 112 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
Table 113 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 114 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 115 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007
Table 116 Sales of Gin by Premium/Super-premium Split 2004-2007
Table 117 Sales of Vodka by Premium/Super-premium Split 2004-2007
Table 118 Sales of Flavoured vs Non-flavoured Vodka 2004-2007
Table 119 Spirits Production, Imports and Exports: Total Volume 2001-2006
Table 120 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006
Table 121 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006
Table 122 Vodka Production, Imports and Exports: Total Volume 2001-2006
Table 123 Gin Production, Imports and Exports: Total Volume 2001-2006
Table 124 Rum Production, Imports and Exports: Total Volume 2001-2006
Table 125 Tequila Production, Imports and Exports: Total Volume 2001-2006
Table 126 Liqueurs Production: Total Volume 2001-2006
Table 127 Company Shares of Spirits by National Brand Owner 2002-2006
Table 128 Company Shares of Spirits by Global Brand Owner 2002-2006
Table 129 Brand Shares of Spirits 2003-2006
Table 130 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
Table 131 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
Table 132 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
Table 133 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012