Alcoholic Drinks in Russia
Euromonitor International's Alcoholic Drinks in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 176 | Publication date: Mar 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary
Strong growth linked to growing economy
Alcoholic drinks saw strong growth in terms of total volume sales during the review period, with this driven by the growing economic performance of Russia as a whole. Consumer income levels increased, with consumers thus spending more on alcoholic drinks. The global economic downturn seen in 2008 resulted in a marked slowing down in growth towards the end of the review period. However, growth continued, being underpinned by increasing domestic production and the spread of chained retailing and national brands of alcoholic drinks into regional areas.
Premiumisation continues in 2008
Russian alcoholic drinks saw growing premiumisation in 2008, with Russian consumers becoming increasingly aware of the type and quality of the alcoholic drinks that they consume. As incomes grew, consumer tastes shifted towards higher quality brands and premium products. In order to cater to this demand, there was growth in imports of premium spirits, while premium lager production grew in the country, making premium beer more affordable to a wide range of consumers.
Leaders focus on expansion through acquisition
There were numerous mergers and acquisitions in alcoholic drinks towards the end of the review period, with this having a pronounced impact on shares. One of the most active players in this area was Baltika PK OAO. This player remained a strong leader in beer and overall alcoholic drinks, with strong share growth towards the end of the review period chiefly achieved through the acquisition of regional breweries and local brands. Second-ranked Sun Interbrew also succeeded in building up its share through the acquisition of domestic breweries, thus facilitating the distribution of brands such as Klinskoye throughout Russia.
Chained grocery retailers gain share
There was strong growth for supermarkets/hypermarkets and discounters in Russia during the review period, with chains expanding across the country. With these channels stocking a wide range of alcoholic drinks and offering frequent price promotions, they gained share dramatically towards the end of the review period. Convenience stores also gained share due to expansion, along with urban consumers’ ease of access to these outlets and their wider and higher quality range of products in comparison with independent small grocers. Independent small grocers and kiosks meanwhile saw the sharpest decline in share, while continuing to dominate distribution. These more traditional channels are increasingly regarded as old fashioned and poor value among Russian consumers.
Growth to be driven by quality brands and lighter alcoholic drinks
Total volume growth is expected to slow during the forecast period, with this linked to growing maturity and the global financial crisis. However, growth will continue to be underpinned by a growing interest in premium brands, particularly in beer and spirits, where niche products such as whisk(e)y, cognac and tequila will gain share. In addition, volume growth will be supported by consumers growing interest in lighter alcoholic drinks, with wine, beer and RTDs/high-strength premixes thus gaining share from spirits.
Table of contents
ALCOHOLIC DRINKS IN RUSSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong growth linked to growing economy
Premiumisation continues in 2008
Leaders focus on expansion through acquisition
Chained grocery retailers gain share
Growth to be driven by quality brands and lighter alcoholic drinks
KEY TRENDS AND DEVELOPMENTS
Government continues reforms of alcoholic drinks legislation
Economic growth boosts interest in premium products
Growing interest in health and wellness impacts alcoholic drinks
Specialist retailers rapidly increase in number
Summary 1 Leading Specialist Retailers 2007
Market merger and acquisition activity
Summary 2 Speculated Merger and Acquisition Activity 2007-2008
CITY KEY TRENDS AND DEVELOPMENTS
Moscow
St Petersburg
LEGISLATION
TAXATION AND DUTY LEVIES
Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2008
Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008
Table 2 Selling Margin of a Typical Domestically Produced Beer Brand 2008
Table 3 Selling Margin of a Typical Domestically Produced Wine Brand 2008
Table 4 Selling Margin of a Typical Imported Spirits Brand 2008
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 5 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008
MARKET DATA
Table 6 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008
Table 7 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008
Table 8 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008
Table 9 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008
Table 10 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008
Table 14 Sales of Alcoholic Drinks by City: Total Volume 2003-2008
Table 15 Sales of Alcoholic Drinks by City: Total Value 2003-2008
Table 16 Sales of Alcoholic Drinks by City: % Total Volume Growth 2003-2008
Table 17 Sales of Alcoholic Drinks by City: % Total Value Growth 2003-2008
Table 18 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007
Table 19 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008
Table 20 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013
Table 22 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013
Table 24 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013
Table 25 Forecast Sales of Alcoholic Drinks by City: Total Volume 2008-2013
Table 26 Forecast Sales of Alcoholic Drinks by City: Total Value 2008-2013
Table 27 Forecast Sales of Alcoholic Drinks by City: % Total Volume Growth 2008-2013
Table 28 Forecast Sales of Alcoholic Drinks by City: % Total Value Growth 2008-2013
DEFINITIONS
Summary 4 Research Sources
LOCAL COMPANY PROFILES - RUSSIA
BALTIKA PK OAO - ALCOHOLIC DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Baltika PK OAO: Key Facts
Summary 6 Baltika PK OAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Baltika PK OAO: Competitive Position 2007
DAGVINO VKZ ZAO - ALCOHOLIC DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Dagvino VKZ ZAO : Key Facts
Summary 9 Dagvino VKZ ZAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Dagvino VKZ ZAO: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 11 Dagvino VKZ ZAO: Competitive Position 2007
FANAGORIYA OAO - ALCOHOLIC DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Fanagoriya APF OAO: Key Facts
Summary 13 Fanagoriya APF OAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Fanagoriya APF OAO: Production Statistics 2007
COMPETITIVE POSITIONING
HAPPYLAND OOO - ALCOHOLIC DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Happyland OOO: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Happyland OOO: Competitive Position 2007
ISTOK OAO - ALCOHOLIC DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Istok OAO: Key Facts
Summary 18 Istok OAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 Istok OAO: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 20 Istok OAO: Competitive Position 2007
MOSKVA-EFES PIVOVARNYA ZAO - ALCOHOLIC DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Moskva-Efes Pivovarnya ZAO: Key Facts
Summary 22 Moskva-Efes Pivovarnya ZAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 23 Moskva-Efes Pivovarnya ZAO: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 24 Moskva-Efes Pivovarnya ZAO: Competitive Position 2007
OCHAKOVO MPBK ZAO - ALCOHOLIC DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Ochakovo MPBK ZAO: Key Facts
Summary 26 Ochakovo MPBK ZAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 27 Ochakovo MPBK ZAO: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 28 Ochakovo MPBK ZAO: Competitive Position 2007
OST GRUPA PREDPRYATY ZAO - ALCOHOLIC DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 29 Ost Grupa Predpryaty ZAO: Key Facts
Summary 30 Ost Grupa Predpryaty ZAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 31 Ost Grupa Predpryaty ZAO: Competitive Position 2007
RUSSKY ALKOHOL ZAO - ALCOHOLIC DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 32 Russky Alkohol ZAO: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 33 Russky Alkohol ZAO: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 34 Russky Alkohol ZAO: Competitive Position 2007
SYNERGYA OAO - ALCOHOLIC DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 35 Synergya OAO: Key Facts
Summary 36 Synergya OAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 37 Synergya OAO: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 38 Synergya OAO: Competitive Position 2007
BEER IN RUSSIA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager price band methodology
Summary 39 Lager by Price Band 2008
Published data comparisons
SECTOR DATA
Table 29 Sales of Beer by Subsector: Total Volume 2003-2008
Table 30 Sales of Beer by Subsector: Total Value 2003-2008
Table 31 Sales of Beer by Subsector: % Total Volume Growth 2003-2008
Table 32 Sales of Beer by Subsector: % Total Value Growth 2003-2008
Table 33 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008
Table 34 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008
Table 35 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 36 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 37 Beer: Production, Imports and Exports: Total Volume 2002-2007
Table 38 Beer Exports by Country of Destination: Total Volume 2002-2007
Table 39 Beer Exports by Country of Destination: Total Value 2002-2007
Table 40 Beer Imports by Country of Origin: Total Volume 2002-2007
Table 41 Beer Imports by Country of Origin: Total Value 2002-2007
Table 42 Company Shares of Beer by National Brand Owner 2003-2007
Table 43 Company Shares of Beer by Global Brand Owner 2003-2007
Table 44 Brand Shares of Beer 2004-2007
Table 45 Forecast Sales of Beer by Subsector: Total Volume 2008-2013
Table 46 Forecast Sales of Beer by Subsector: Total Value 2008-2013
Table 47 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013
Table 48 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013
CIDER/PERRY IN RUSSIA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
RTDS/HIGH-STRENGTH PREMIXES IN RUSSIA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2003-2008
Table 50 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2003-2008
Table 51 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2003-2008
Table 52 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2003-2008
Table 53 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2003-2008
Table 54 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2003-2008
Table 55 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2003-2008
Table 56 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2003-2008
Table 57 RTDS/High-strength Premixes Production, Imports and Exports: Total Volume 2002-2007
Table 58 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2003-2007
Table 59 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2003-2007
Table 60 Brand Shares of RTDS/High-strength Premixes 2004-2007
Table 61 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2008-2013
Table 62 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2008-2013
Table 63 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2008-2013
Table 64 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2008-2013
WINE IN RUSSIA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
Published data comparisons
SECTOR DATA
Table 65 Sales of Wine by Subsector: Total Volume 2003-2008
Table 66 Sales of Wine by Subsector: Total Value 2003-2008
Table 67 Sales of Wine by Subsector: % Total Volume Growth 2003-2008
Table 68 Sales of Wine by Subsector: % Total Value Growth 2003-2008
Table 69 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008
Table 70 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008
Table 71 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 72 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 73 Volume Sales of Still Red Wine by Price Segment 2003-2008
Table 74 Volume Sales of Still White Wine by Price Segment 2003-2008
Table 75 Volume Sales of Still Rosé Wine by Price Segment 2003-2008
Table 76 Volume Sales of Other Sparkling Wine by Price Segment 2003-2008
Table 77 Sales of Still Red Wine by Grape/Varietal Type 2003-2008
Table 78 Sales of Still White Wine by Grape/Varietal Type 2003-2008
Table 79 Sales of Still Rosé Wine by Grape/Varietal Type 2003-2008
Table 80 Sales of Still Red Wine by Quality Classification 2003-2008
Table 81 Sales of Still White Wine by Quality Classification 2003-2008
Table 82 Sales of Still Rosé Wine by Quality Classification 2003-2008
Table 83 Wine Production, Imports and Exports: Total Volume 2002-2007
Table 84 Wine Exports by Country of Destination: Total Volume 2002-2007
Table 85 Wine Exports by Country of Destination: Total Value 2002-2007
Table 86 Wine Imports by Country of Origin: Total Volume 2002-2007
Table 87 Wine Imports by Country of Origin: Total Value 2002-2007
Table 88 Company Shares of Still Light Grape Wine by National Brand Owner 2003-2007
Table 89 Company Shares of Still Light Grape Wine by Global Brand Owner 2003-2007
Table 90 Brand Shares of Still Light Grape Wine 2004-2007
Table 91 Company Shares of Champagne by National Brand Owner 2004-2007
Table 92 Company Shares of Champagne by Global Brand Owner 2004-2007
Table 93 Brand Shares of Champagne 2004-2007
Table 94 Company Shares of Other Sparkling Wine by National Brand Owner 2003-2007
Table 95 Company Shares of Other Sparkling Wine by Global Brand Owner 2003-2007
Table 96 Brand Shares of Other Sparkling Wine 2004-2007
Table 97 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2004-2007
Table 98 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2004-2007
Table 99 Brand Shares of Fortified Wine and Vermouth 2004-2007
Table 100 Company Shares of Non-grape Wine by National Brand Owner 2004-2007
Table 101 Company Shares of Non-grape Wine by Global Brand Owner 2004-2007
Table 102 Brand Shares of Non-grape Wine 2004-2007
Table 103 Forecast Sales of Wine by Subsector: Total Volume 2008-2013
Table 104 Forecast Sales of Wine by Subsector: Total Value 2008-2013
Table 105 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013
Table 106 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013
SPIRITS IN RUSSIA
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, gin and “other” blended Scotch whisky price band methodology
Published data comparisons
SECTOR DATA
Table 107 Sales of Spirits by Subsector: Total Volume 2003-2008
Table 108 Sales of Spirits by Subsector: Total Value 2003-2008
Table 109 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008
Table 110 Sales of Spirits by Subsector: % Total Value Growth 2003-2008
Table 111 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008
Table 112 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008
Table 113 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008
Table 114 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008
Table 115 Sales of Gin by Premium/Super-premium Split 2003-2008
Table 116 Sales of Vodka by Premium/Super-premium Split 2003-2008
Table 117 Sales of Flavoured vs Non-flavoured Vodka 2003-2008
Table 118 Spirits Production, Imports and Exports: Total Volume 2002-2007
Table 119 Spirits Exports by Country of Destination: Total Volume 2002-2007
Table 120 Spirits Exports by Country of Destination: Total Value 2002-2007
Table 121 Spirits Imports by Country of Origin: Total Volume 2002-2007
Table 122 Spirits Imports by Country of Origin: Total Value 2002-2007
Table 123 Whisk(e)y Production, Imports and Exports: Total Volume 2002-2007
Table 124 Brandy & Cognac Production, Imports and Exports: Total Volume 2002-2007
Table 125 Vodka Production, Imports and Exports: Total Volume 2002-2007
Table 126 Gin Production, Imports and Exports: Total Volume 2002-2007
Table 127 Rum Production, Imports and Exports: Total Volume 2002-2007
Table 128 Tequila Production, Imports and Exports: Total Volume 2002-2007
Table 129 Liqueurs Production: Total Volume 2002-2007
Table 130 Other Spirits Production: Total Volume 2002-2007
Table 131 Company Shares of Spirits by National Brand Owner 2003-2007
Table 132 Company Shares of Spirits by Global Brand Owner 2003-2007
Table 133 Brand Shares of Spirits 2004-2007
Table 134 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013
Table 135 Forecast Sales of Spirits by Subsector: Total Value 2008-2013
Table 136 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013
Table 137 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013