Alcoholic Drinks in Russia
Euromonitor International's Alcoholic Drinks in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 195 | Publication date: Sep 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary
New regulations aim to reduce illegal trade in wine and spirits
Russia’s alcoholic drinks market experienced radical changes during 2006. This was mainly due to government actions aimed at curbing the illegal production and trade of alcoholic drinks products in the country. New legislation introduced in July enforced state regulations on spirits and wine products. The regulations governing the production, importation and sale of spirits products were changed, while imports of wine products from Georgia and Moldavia were stopped. Unlike spirits and wine, which both experienced product shortages arising from the legislative changes, the beer sector remained unaffected by the new regulations and performed well above expectations.
RTDs/high-strength premixes remains the most dynamic performer in the market
RTDs/high-strength premixes remained the youngest alcoholic drinks sector in Russia in 2006, having been initiated towards the end of the 1990s. RTDs/high-strength premixes products quickly proved popular with local consumers, and the sector developed at a rapid pace throughout the review period to become an integral part of the market. This dynamism was still evident in 2006, with RTDs/high-strength premixes showing significantly faster growth in volume and current value terms than beer, the second best performing sector. Growth in current value sales was driven by new product launches and various promotional campaigns, with spirit-based RTDs showing the most impressive development. Overall, in 2006 RTDs/high-strength premixes was still characterised by the impulse nature of demand for products, as well as a low level of consumer loyalty towards individual brands.
Beer continues to perform well as local production of premium brands increases
While it is no longer as celebrated a field for investors in Russia as was once the case, beer still showed a very impressive performance in 2006, with retail current value sales growing at over twice the rate of volume sales. Faster growth in current value terms was attributable to an increase in local production of premium brands, while unusually warm autumn weather spurred growth in volume sales, particularly in the off-trade channel.
New regulations for importing spirits products come into force
The spirits sector witnessed major changes with regard to the distribution of imported products in 2006. In the past, imported spirits products were kept in customs warehouses before being collected by distributors. In 2006, these customs warehouses ceased to exist.
Procedures for the importing and local production of alcohol drinks products in general were also changed. The government’s greatest accomplishment in this regard was its success in securing the most effective element of trademark protection as a Federal Law.
These new measures should bring a greater degree of regulation to alcoholic drinks in Russia, making production and distribution processes more transparent while also reducing the scale of illegal or ‘grey’ trade in the market.
Table of contents
ALCOHOLIC DRINKS IN RUSSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
New regulations aim to reduce illegal trade in wine and spirits
RTDs/high-strength premixes remains the most dynamic performer in the market
Beer continues to perform well as local production of premium brands increases
New regulations for importing spirits products come into force
KEY TRENDS AND DEVELOPMENTS
Trend towards consolidation continues in beer
New laws crack down on illegal production and distribution of spirits products
Russian consumers visit on-trade outlets in increasing numbers
RTDs/high-strength premixes goes from strength to strength
Beer witnesses a trend towards premium domestic lager products
Moldovan wine producers suffer following a ban on exports to Russia
New alcohol regulations cause concern among importers and distributors
Specialist retailers
Mergers and acquisitions
Summary 1 Speculated Merger and Acquisition Activity 2006-2007
TERRITORY INSIGHT: KEY TRENDS AND DEVELOPMENTS
Moscow
St. Petersburg
MARKET DATA
Table 1 Sales of Alcoholic Drinks by Sector: Total Volume 2001-2006
Table 2 Sales of Alcoholic Drinks by Sector: Total Value 2001-2006
Table 3 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2001-2006
Table 4 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2001-2006
Table 5 Sales of Alcoholic Drinks by City: Total Volume 2001-2006
Table 6 Sales of Alcoholic Drinks by City: Total Value 2001-2006
Table 7 Sales of Alcoholic Drinks by City: % Total Volume Growth 2001-2006
Table 8 Sales of Alcoholic Drinks by City: % Total Value Growth 2001-2006
Table 9 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2005
Table 10 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Volume 2006
Table 11 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Value 2006
Table 12 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Volume 2006
Table 13 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Value 2006
Table 14 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2006
Table 15 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006
Table 16 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2006-2011
Table 17 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2006-2011
Table 18 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2006-2011
Table 19 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2006-2011
Table 20 Forecast Sales of Alcoholic Drinks by City: Total Volume 2006-2011
Table 21 Forecast Sales of Alcoholic Drinks by City: Total Value 2006-2011
Table 22 Forecast Sales of Alcoholic Drinks by City: % Total Volume Growth 2006-2011
Table 23 Forecast Sales of Alcoholic Drinks by City: % Total Value Growth 2006-2011
MARKET INDICATORS
Table 24 Retail Consumer Expenditure on Alcoholic Drinks 2001-2006
APPENDIX
Legislation
Taxation and Duty Levies
Table 25 Taxation and Duty Levies on Alcoholic Drinks 2005
Table 26 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2006
Table 27 Selling Margin of a Typical Beer Brand 2006
Table 28 Selling Margin of a Typical Wine Brand 2006
Table 29 Selling Margin of a Typical Spirits Brand 2006
OPERATING ENVIRONMENT
Price Band Methodology
Summary 2 Lager by Price Band 2005
Published Data Comparisons
DEFINITIONS
LOCAL COMPANY PROFILES - RUSSIA
DAGVINO VKZ ZAO - ALCOHOLIC DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Dagvino VKZ ZAO: Key Facts
Summary 4 Dagvino VKZ ZAO: Operational Indicators 2003-2005
COMPANY BACKGROUND
PRODUCTION
Summary 5 Dagvino VKZ ZAO: Production Statistics 2004
COMPETITIVE POSITIONING
Summary 6 Dagvino VKZ ZAO: Competitive Position 2005
IVAN TARANOV PIVOVARNY GK - ALCOHOLIC DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Ivan Taranov Pivovarny GK: Key Facts
Summary 8 Ivan Taranov Pivovarny GK: Operational Indicators 2003-2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Ivan Taranov Pivovarny GK: Competitive Position 2005
KEDR OAO - ALCOHOLIC DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Kedr OAO: Key Facts
Summary 11 Kedr OAO: Operational Indicators 2003-2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
LADOGA PG ZAO - ALCOHOLIC DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Ladoga PG ZAO: Key Facts
Summary 13 Ladoga PG ZAO: Operational Indicators 2003-2005
COMPANY BACKGROUND
PRODUCTION
Summary 14 Ladoga PG ZAO: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 15 Ladoga PG ZAO: Competitive Position 2005
OCHAKOVO MPBK ZAO - ALCOHOLIC DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Ochakovo MPBK ZAO: Key Facts
Summary 17 Ochakovo MPBK ZAO: Operational Indicators 2003-2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Ochakovo MPBK ZAO: Competitive Position 2005
OST-ALKO ZAO - ALCOHOLIC DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Ost-Alko ZAO: Key Facts
Summary 20 Ost-Alko ZAO: Operational Indicators 2003-2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 21 Ost-Alko ZAO: Competitive Position 2005
TOPAZ LVZ ZAO - ALCOHOLIC DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Topaz LVZ ZAO: Key Facts
Summary 23 Topaz LVZ ZAO: Operational Indicators 2003-2005
COMPANY BACKGROUND
PRODUCTION
Summary 24 Topaz LVZ ZAO: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 25 Topaz LVZ ZAO: Competitive Position 2005
VENA OAO - ALCOHOLIC DRINKS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Vena OAO: Key Facts
Summary 27 Vena OAO: Operational Indicators 2003-2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 28 Vena OAO: Competitive Position 2005
BEER IN RUSSIA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 30 Sales of Beer by Subsector: Total Volume 2001-2006
Table 31 Sales of Beer by Subsector: Total Value 2001-2006
Table 32 Sales of Beer by Subsector: % Total Volume Growth 2001-2006
Table 33 Sales of Beer by Subsector: % Total Value Growth 2001-2006
Table 34 On-trade vs Off-trade Sales of Beer: Volume 2001-2006
Table 35 On-trade vs Off-trade Sales of Beer: Value 2001-2006
Table 36 On-trade vs Off-trade Sales of Beer: % Volume Growth 2001-2006
Table 37 On-trade vs Off-trade Sales of Beer: % Value Growth 2001-2006
Table 38 Beer: Production, Imports and Exports: Total Volume 2001-2005
Table 39 Beer Exports by Country of Destination: Total Volume 2001-2005
Table 40 Beer Exports by Country of Destination: Total Value 2001-2005
Table 41 Beer Imports by Country of Origin: Total Volume 2001-2005
Table 42 Beer Imports by Country of Origin: Total Value 2001-2005
Table 43 Company Shares of Beer by National Brand Owner 2001-2005
Table 44 Company Shares of Beer by Global Brand Owner 2001-2005
Table 45 Brand Shares of Beer 2002-2005
Table 46 Forecast Sales of Beer by Subsector: Total Volume 2006-2011
Table 47 Forecast Sales of Beer by Subsector: Total Value 2006-2011
Table 48 Forecast Sales of Beer by Subsector: % Total Volume Growth 2006-2011
Table 49 Forecast Sales of Beer by Subsector: % Total Value Growth 2006-2011
Table 50 Sales of Beer by City: Total Volume 2001-2006
Table 51 Sales of Beer by City: Total Value 2001-2006
Table 52 Sales of Beer by City: % Total Volume Growth 2001-2006
Table 53 Sales of Beer by City: % Total Value Growth 2001-2006
Table 54 Forecast Sales of Beer by City: Total Volume 2006-2011
Table 55 Forecast Sales of Beer by City: Total Value 2006-2011
Table 56 Forecast Sales of Beer by City: % Total Volume Growth 2006-2011
Table 57 Forecast Sales of Beer by City: % Total Value Growth 2006-2011
CIDER/PERRY IN RUSSIA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
PROSPECTS
RTDS/HIGH-STRENGTH PREMIXES IN RUSSIA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 58 Sales of RTDs/High-Strength Premixes by Subsector: Total Volume 2001-2006
Table 59 Sales of RTDs/High-Strength Premixes by Subsector: Total Value 2001-2006
Table 60 Sales of RTDs/High-Strength Premixes by Subsector: % Total Volume Growth 2001-2006
Table 61 Sales of RTDs/High-Strength Premixes by Subsector: % Total Value Growth 2001-2006
Table 62 On-trade vs Off-trade Sales of RTDs/High-Strength Premixes: Volume 2001-2006
Table 63 On-trade vs Off-trade Sales of RTDs/High-Strength Premixes: Value 2001-2006
Table 64 On-trade vs Off-trade Sales of RTDs/High-Strength Premixes: % Volume Growth 2001-2006
Table 65 On-trade vs Off-trade Sales of RTDs/High-Strength Premixes: % Value Growth 2001-2006
Table 66 RTDs/High-Strength Premixes Production, Imports and Exports: Total Volume 2001-2005
Table 67 Company Shares of RTDs/High-Strength Premixes by National Brand Owner 2001-2005
Table 68 Company Shares of RTDs/High-Strength Premixes by Global Brand Owner 2001-2005
Table 69 Brand Shares of RTDs/High-Strength Premixes 2002-2005
Table 70 Forecast Sales of RTDs/High-Strength Premixes by Subsector: Total Volume 2006-2011
Table 71 Forecast Sales of RTDs/High-Strength Premixes by Subsector: Total Value 2006-2011
Table 72 Forecast Sales of RTDs/High-Strength Premixes by Subsector: % Total Volume Growth 2006-2011
Table 73 Forecast Sales of RTDs/High-Strength Premixes by Subsector: % Total Value Growth 2006-2011
Table 74 Sales of RTDs/High-Strength Premixes by City: Total Volume 2001-2006
Table 75 Sales of RTDs/High-Strength Premixes by City: Total Value 2001-2006
Table 76 Sales of RTDs/High-Strength Premixes by City: % Total Volume Growth 2001-2006
Table 77 Sales of RTDs/High-Strength Premixes by City: % Total Value Growth 2001-2006
Table 78 Forecast Sales of RTDs/High-Strength Premixes by City: Total Volume 2006-2011
Table 79 Forecast Sales of RTDs/High-Strength Premixes by City: Total Value 2006-2011
Table 80 Forecast Sales of RTDs/High-Strength Premixes by City: % Total Volume Growth 2006-2011
Table 81 Forecast Sales of RTDs/High-Strength Premixes by City: % Total Value Growth 2006-2011
WINE IN RUSSIA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 82 Sales of Wine by Subsector: Total Volume 2001-2006
Table 83 Sales of Wine by Subsector: Total Value 2001-2006
Table 84 Sales of Wine by Subsector: % Total Volume Growth 2001-2006
Table 85 Sales of Wine by Subsector: % Total Value Growth 2001-2006
Table 86 On-trade vs Off-trade Sales of Wine: Volume 2001-2006
Table 87 On-trade vs Off-trade Sales of Wine: Value 2001-2006
Table 88 On-trade vs Off-trade Sales of Wine: % Volume Growth 2001-2006
Table 89 On-trade vs Off-trade Sales of Wine: % Value Growth 2001-2006
Table 90 Volume Sales of Still Red Wine by Price Segment 2004-2006
Table 91 Volume Sales of Still White Wine by Price Segment 2004-2006
Table 92 Volume Sales of Still Rosé Wine by Price Segment 2004-2006
Table 93 Volume Sales of Other Sparkling Wine by Price Segment 2004-2006
Table 94 Sales of Still Red Wine by Grape/Varietal Type 2004-2006
Table 95 Sales of Still White Wine by Grape/Varietal Type 2004-2006
Table 96 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2006
Table 97 Sales of Still Red Wine by Quality Classification 2001-2006
Table 98 Sales of Still White Wine by Quality Classification 2001-2006
Table 99 Sales of Still Rosé Wine by Quality Classification 2001-2006
Table 100 Sales of Non-grape Wine by Type: Total Volume 2001-2006
Table 101 Sales of Non-grape Wine by Type: Total Value 2001-2006
Table 102 Sales of Non-grape Wine by Type: % Total Volume Growth 2001-2006
Table 103 Sales of Non-grape Wine by Type: % Total Value Growth 2001-2006
Table 104 Wine Production, Imports and Exports: Total Volume 2001-2005
Table 105 Wine Exports by Country of Destination: Total Volume 2001-2005
Table 106 Wine Exports by Country of Destination: Total Value 2001-2005
Table 107 Wine Imports by Country of Origin: Total Volume 2001-2005
Table 108 Wine Imports by Country of Origin: Total Value 2001-2005
Table 109 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2005
Table 110 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2005
Table 111 Brand Shares of Still Light Grape Wine 2002-2005
Table 112 Company Shares of Champagne by National Brand Owner 2003-2005
Table 113 Company Shares of Champagne by Global Brand Owner 2003-2005
Table 114 Brand Shares of Champagne 2003-2005
Table 115 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2005
Table 116 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2005
Table 117 Brand Shares of Other Sparkling Wine 2002-2005
Table 118 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2005
Table 119 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2005
Table 120 Brand Shares of Fortified Wine and Vermouth 2003-2005
Table 121 Forecast Sales of Wine by Subsector: Total Volume 2006-2011
Table 122 Forecast Sales of Wine by Subsector: Total Value 2006-2011
Table 123 Forecast Sales of Wine by Subsector: % Total Volume Growth 2006-2011
Table 124 Forecast Sales of Wine by Subsector: % Total Value Growth 2006-2011
Table 125 Sales of Wine by City: Total Volume 2001-2006
Table 126 Sales of Wine by City: Total Value 2001-2006
Table 127 Sales of Wine by City: % Total Volume Growth 2001-2006
Table 128 Sales of Wine by City: % Total Value Growth 2001-2006
Table 129 Forecast Sales of Wine by City: Total Volume 2006-2011
Table 130 Forecast Sales of Wine by City: Total Value 2006-2011
Table 131 Forecast Sales of Wine by City: % Total Volume Growth 2006-2011
Table 132 Forecast Sales of Wine by City: % Total Value Growth 2006-2011
SPIRITS IN RUSSIA
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 133 Sales of Spirits by Subsector: Total Volume 2001-2006
Table 134 Sales of Spirits by Subsector: Total Value 2001-2006
Table 135 Sales of Spirits by Subsector: % Total Volume Growth 2001-2006
Table 136 Sales of Spirits by Subsector: % Total Value Growth 2001-2006
Table 137 On-trade vs Off-trade Sales of Spirits: Volume 2001-2006
Table 138 On-trade vs Off-trade Sales of Spirits: Value 2001-2006
Table 139 On-trade vs Off-trade Sales of Spirits: % Volume Growth 2001-2006
Table 140 On-trade vs Off-trade Sales of Spirits: % Value Growth 2001-2006
Table 141 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2006
Table 142 Sales of Gin by Premium/Super-premium Split 2004-2006
Table 143 Sales of Vodka by Premium/Super-premium Split 2004-2006
Table 144 Sales of Vodka by Flavoured vs Non-flavoured 2004-2006
Table 145 Spirits Production, Imports and Exports: Total Volume 2001-2005
Table 146 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2005
Table 147 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2005
Table 148 Vodka Production, Imports and Exports: Total Volume 2001-2005
Table 149 Gin Production, Imports and Exports: Total Volume 2001-2005
Table 150 Rum Production, Imports and Exports: Total Volume 2001-2005
Table 151 Liqueurs Production, Imports and Exports: Total Volume 2001-2005
Table 152 Other Spirits Production, Imports and Exports: Total Volume 2001-2005
Table 153 Company Shares of Spirits by National Brand Owner 2001-2005
Table 154 Company Shares of Spirits by Global Brand Owner 2001-2005
Table 155 Brand Shares of Spirits 2002-2005
Table 156 Forecast Sales of Spirits by Subsector: Total Volume 2006-2011
Table 157 Forecast Sales of Spirits by Subsector: Total Value 2006-2011
Table 158 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2006-2011
Table 159 Forecast Sales of Spirits by Subsector: % Total Value Growth 2006-2011
Table 160 Sales of Spirits by City: Total Volume 2001-2006
Table 161 Sales of Spirits by City: Total Value 2001-2006
Table 162 Sales of Spirits by City: % Total Volume Growth 2001-2006
Table 163 Sales of Spirits by City: % Total Value Growth 2001-2006
Table 164 Forecast Sales of Spirits by City: Total Volume 2006-2011
Table 165 Forecast Sales of Spirits by City: Total Value 2006-2011
Table 166 Forecast Sales of Spirits by City: % Total Volume Growth 2006-2011
Table 167 Forecast Sales of Spirits by City: % Total Value Growth 2006-2011