Alcoholic Drinks in Serbia

Euromonitor International's Alcoholic Drinks in Serbia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine

Executive summary

Leading beer sector sees important investments

There are about 12 breweries in Serbia and two of them in Zrenjanin and Becej had no production during 2007. Substantial investments in privatised production capacities and the modernisation of production lines have been underway since 2003 when the main breweries were acquired (Apatinska pivara ad by Interbrew and Pivara Celarevo ad by Heineken) and continued during 2008. Beer continued to be the leading alcoholic drink in the country. Heineken NV entered the market by buying Pivara MB and a part of Efes Srbija, with two breweries, and is now negotiating with Jagodinska Pivara ad.

Imports remarkably exceed exports in 2007

In 2007, spirits imports were almost three times higher than spirits exports in Serbia The negative export/import ratio continued although, after privatisation, domestic players invested in spirits production in an attempt to promote exports, mainly to neighbouring countries, based upon recognisable brands from ex-Yugoslavian states.

Beer gets a new player

Beer, with its world-renowned players, represents the largest segment in alcoholic drinks. Dutch company Heineken NV announced its purchase of Pivara MB doo in December 2007. The transaction amount was not disclosed and the takeover was finalised on 19 February 2008, at which time it was also announced that the company was changing its name to Brauerei MB doo. In January 2008, Heineken NV announced the formation of a joint venture with Efes Beverage Group with shares of 72% and 28% respectively. The deal was finalised in August 2008. Efes Beverage Group has two breweries in Serbia in the cities of Pancevo and Zajecar. It has also been announced that Heineken is interested in buying Jagodinska Pivara ad.

Non-grocery retailers accounts for 20% of off-trade volume sales

Sales in the off-trade are aided by cheaper domestic brands, which boost volume sales. The leading distribution channels are supermarkets/hypermarkets and discounters, which take more than half of the total market share; convenience stores rank third.

Increasing disposable incomes boost sales

Disposable incomes significantly increased over the review period, and this allowed consumers to purchase more premium products in the off-trade or more products through the on-trade. Due this trend, both the off-trade and on-trade saw growth in alcoholic drinks sales in both value and volume terms.

Table of contents

ALCOHOLIC DRINKS IN SERBIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Leading beer sector sees important investments

Imports remarkably exceed exports in 2007

Beer gets a new player

Non-grocery retailers accounts for 20% of off-trade volume sales

Increasing disposable incomes boost sales

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2008

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008

Table 3 Selling Margin of a Typical Beer Brand 2008 (Jelen pivo 0.5L, Apatinska Pivara)

Table 4 Selling Margin of a Typical Wine Brand 2008 (Blanc de Blancs 0.75L J.P.Chenet)

Table 5 Selling Margin of a Typical Spirits Brand 2008 (Vodka Baltik 1L, Kompanija Takovo)

OPERATING ENVIRONMENT

Contraband/Parallel Trade

Duty Free

Cross-border/Private imports

MARKET DATA

Table 6 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008

Table 7 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008

Table 8 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008

Table 9 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008

Table 10 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008

Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008

Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008

Table 14 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007

Table 15 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008

Table 16 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008

Table 17 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013

Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013

Table 19 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013

Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013

DEFINITIONS

Summary 1 Research Sources

BEER

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Sector Background

Summary 2 Lager by Price Band 2008

Published data comparisons

Table 21 Beer Production and On-trade Consumption 2004-2005

Sector Data

Table 22 Sales of Beer by Subsector: Total Volume 2003-2008

Table 23 Sales of Beer by Subsector: Total Value 2003-2008

Table 24 Sales of Beer by Subsector: % Total Volume Growth 2003-2008

Table 25 Sales of Beer by Subsector: % Total Value Growth 2003-2008

Table 26 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008

Table 27 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008

Table 28 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 29 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 30 Beer: Production, Imports and Exports: Total Volume 2002-2007

Table 31 Beer Exports by Country of Destination: Total Volume 2002-2007

Table 32 Beer Exports by Country of Destination: Total Value 2002-2007

Table 33 Beer Imports by Country of Origin: Total Volume 2002-2007

Table 34 Beer Imports by Country of Origin: Total Value 2002-2007

Table 35 Company Shares of Beer by National Brand Owner 2003-2007

Table 36 Company Shares of Beer by Global Brand Owner 2003-2007

Table 37 Brand Shares of Beer 2004-2007

Table 38 Forecast Sales of Beer by Subsector: Total Volume 2008-2013

Table 39 Forecast Sales of Beer by Subsector: Total Value 2008-2013

Table 40 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013

Table 41 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013

WINE

Headlines

Trends

Production, Imports and Exports

Table 42 Import/Export in 2006/2007 (by different sources)

Table 43 Production/Sale of domestic players in 2005/2006/2007 (by Serbian Chamber of Commerce

Competitive Landscape

Prospects

Sector Background

Table 44 Wine-trade Consumption 2004-2005

Sector Data

Table 45 Sales of Wine by Subsector: Total Volume 2003-2008

Table 46 Sales of Wine by Subsector: Total Value 2003-2008

Table 47 Sales of Wine by Subsector: % Total Volume Growth 2003-2008

Table 48 Sales of Wine by Subsector: % Total Value Growth 2003-2008

Table 49 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008

Table 50 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008

Table 51 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 52 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 53 Wine Production, Imports and Exports: Total Volume 2002-2007

Table 54 Wine Exports by Country of Destination: Total Volume 2002-2007

Table 55 Wine Exports by Country of Destination: Total Value 2002-2007

Table 56 Wine Imports by Country of Origin: Total Volume 2002-2007

Table 57 Wine Imports by Country of Origin: Total Value 2002-2007

Table 58 Forecast Sales of Wine by Subsector: Total Volume 2008-2013

Table 59 Forecast Sales of Wine by Subsector: Total Value 2008-2013

Table 60 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013

Table 61 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013

SPIRITS

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Sector Background

Table 62 Spirits Production and On-trade Consumption 2004-2005

Sector Data

Table 63 Sales of Spirits by Subsector: Total Volume 2003-2008

Table 64 Sales of Spirits by Subsector: Total Value 2003-2008

Table 65 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008

Table 66 Sales of Spirits by Subsector: % Total Value Growth 2003-2008

Table 67 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008

Table 68 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008

Table 69 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 70 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 71 Spirits Production, Imports and Exports: Total Volume 2002-2007

Table 72 Spirits Exports by Country of Destination: Total Volume 2002-2007

Table 73 Spirits Exports by Country of Destination: Total Value 2002-2007

Table 74 Spirits Imports by Country of Origin: Total Volume 2002-2007

Table 75 Spirits Imports by Country of Origin: Total Value 2002-2007

Table 76 Company Shares of Spirits by National Brand Owner 2003-2007

Table 77 Company Shares of Spirits by Global Brand Owner 2003-2007

Table 78 Brand Shares of Spirits 2004-2007

Table 79 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013

Table 80 Forecast Sales of Spirits by Subsector: Total Value 2008-2013

Table 81 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013

Table 82 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013

CIDER/PERRY

Headlines

RTDS/HIGH-STRENGTH PREMIXES

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Sector Background

Sector Data

Table 83 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2003-2008

Table 84 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2003-2008

Table 85 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2003-2008

Table 86 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2003-2008

Table 87 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2003-2008

Table 88 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2003-2008

Table 89 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2003-2008

Table 90 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2003-2008

Table 91 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2003-2007

Table 92 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2003-2007

Table 93 Brand Shares of RTDS/High-strength Premixes 2004-2007

Table 94 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2008-2013

Table 95 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2008-2013

Table 96 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2008-2013

Table 97 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2008-2013

APATINSKA PIVARA AD

Strategic Direction

Key Facts

Summary 3 Apatinska Pivara ad: Key Facts

Summary 4 Apatinska Pivara ad: Operational Indicators 2004-2005

Company Background

Production

Summary 5 Apatinska Pivara ad: Production Statistics 2007

Competitive Positioning

Summary 6 Apatinska Pivara ad: Competitive Position 2007

BEOGRAD AD

Strategic Direction

Key Facts

Summary 7 Beograd ad: Key Facts

Summary 8 Beograd ad: Operational Indicators 2004-2007

Company Background

Production

Summary 9 Beograd ad: Production Statistics 2003-2007 (000 litres)

Competitive Positioning

VRŠACKI VINOGRADI AD

Strategic Direction

Key Facts

Summary 10 Vršacki Vinogradi ad: Key Facts

Summary 11 Vršacki Vinogradi ad: Operational Indicators 2005-2007

Company Background

Production

Summary 12 Vršacki Vinogradi ad: Production Statistics 2003-2007 (000 litres)

Competitive Positioning

RUBIN AD

Strategic Direction

Key Facts

Summary 13 Rubin ad: Key Facts

Summary 14 Rubin ad: Operational Indicators 2005-2007

Company Background

Production

Summary 15 Rubin ad: Production Statistics 2002-2007 (000 litres)

Competitive Positioning

VINOPRODUKT COKA DOO

Strategic Direction

Key Facts

Summary 16 Vinoprodukt Coka doo: Key Facts

Summary 17 Vinarija Coka doo: Operational Indicators 2005-2007

Company Background

Production

Summary 18 Vinoprodukt Coka doo: Production Statistics 2005-2007 (000 litres)

Competitive Positioning

Summary 19 Vinoprodukt Coka doo: Competitive Position 2007

ALCOHOLIC DRINKS IN SERBIA

EXECUTIVE SUMMARY

Leading beer sector sees important investments

Imports remarkably exceed exports in 2007

Beer gets a new player

Non-grocery retailers accounts for 20% of off-trade volume sales

Increasing disposable incomes boost sales

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

Table 98 Taxation and Duty Levies on Alcoholic Drinks 2008

Table 99 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2008

Table 100 Selling Margin of a Typical Beer Brand 2008 (Jelen pivo 0.5L, Apatinska Pivara)

Table 101 Selling Margin of a Typical Wine Brand 2008 (Blanc de Blancs 0.75L J.P.Chenet)

Table 102 Selling Margin of a Typical Spirits Brand 2008 (Vodka Baltik 1L, Kompanija Takovo)

OPERATING ENVIRONMENT

Contraband/Parallel Trade

Duty Free

Cross-border/Private imports

MARKET DATA

Table 103 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008

Table 104 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008

Table 105 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008

Table 106 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008

Table 107 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008

Table 108 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008

Table 109 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008

Table 110 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008

Table 111 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007

Table 112 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008

Table 113 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008

Table 114 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013

Table 115 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013

Table 116 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013

Table 117 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013

DEFINITIONS

Summary 20 Summary - Research Sources

LOCAL COMPANY PROFILES - SERBIA

APATINSKA PIVARA AD - ALCOHOLIC DRINKS - SERBIA

STRATEGIC DIRECTION

KEY FACTS

Summary 21 Summary - Apatinska Pivara ad: Key Facts

Summary 22 Summary - Apatinska Pivara ad: Operational Indicators 2004-2005

COMPANY BACKGROUND

PRODUCTION

Summary 23 Summary - Apatinska Pivara ad: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 24 Summary - Apatinska Pivara ad: Competitive Position 2007

BEOGRAD AD - ALCOHOLIC DRINKS - SERBIA

STRATEGIC DIRECTION

KEY FACTS

Summary 25 Summary - Beograd ad: Key Facts

Summary 26 Summary - Beograd ad: Operational Indicators 2004-2007

COMPANY BACKGROUND

PRODUCTION

Summary 27 Summary - Beograd ad: Production Statistics 2003-2007 (000 litres)

COMPETITIVE POSITIONING

RUBIN AD - ALCOHOLIC DRINKS - SERBIA

STRATEGIC DIRECTION

KEY FACTS

Summary 28 Summary - Rubin ad: Key Facts

Summary 29 Summary - Rubin ad: Operational Indicators 2005-2007

COMPANY BACKGROUND

PRODUCTION

Summary 30 Summary - Rubin ad: Production Statistics 2002-2007 (000 litres)

COMPETITIVE POSITIONING

VINOPRODUKT COKA DOO - ALCOHOLIC DRINKS - SERBIA

STRATEGIC DIRECTION

KEY FACTS

Summary 31 Summary - Vinoprodukt Coka doo: Key Facts

Summary 32 Summary - Vinarija Coka doo: Operational Indicators 2005-2007

COMPANY BACKGROUND

PRODUCTION

Summary 33 Summary - Vinoprodukt Coka doo: Production Statistics 2005-2007 (000 litres)

COMPETITIVE POSITIONING

Summary 34 Summary - Vinoprodukt Coka doo: Competitive Position 2007

VRSACKI VINOGRADI AD - ALCOHOLIC DRINKS - SERBIA

STRATEGIC DIRECTION

KEY FACTS

Summary 35 Summary - Vršacki Vinogradi ad: Key Facts

Summary 36 Summary - Vršacki Vinogradi ad: Operational Indicators 2005-2007

COMPANY BACKGROUND

PRODUCTION

Summary 37 Summary - Vršacki Vinogradi ad: Production Statistics 2003-2007 (000 litres)

COMPETITIVE POSITIONING

BEER IN SERBIA

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Lager price band methodology

Summary 38 Summary - Lager by Price Band 2008

PUBLISHED DATA COMPARISONS

National Household Consumption

Table 118 Beer Production and On-trade Consumption 2004-2005

SECTOR DATA

Table 119 Sales of Beer by Subsector: Total Volume 2003-2008

Table 120 Sales of Beer by Subsector: Total Value 2003-2008

Table 121 Sales of Beer by Subsector: % Total Volume Growth 2003-2008

Table 122 Sales of Beer by Subsector: % Total Value Growth 2003-2008

Table 123 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008

Table 124 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008

Table 125 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 126 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 127 Beer: Production, Imports and Exports: Total Volume 2002-2007

Table 128 Beer Exports by Country of Destination: Total Volume 2002-2007

Table 129 Beer Exports by Country of Destination: Total Value 2002-2007

Table 130 Beer Imports by Country of Origin: Total Volume 2002-2007

Table 131 Beer Imports by Country of Origin: Total Value 2002-2007

Table 132 Company Shares of Beer by National Brand Owner 2003-2007

Table 133 Company Shares of Beer by Global Brand Owner 2003-2007

Table 134 Brand Shares of Beer 2004-2007

Table 135 Forecast Sales of Beer by Subsector: Total Volume 2008-2013

Table 136 Forecast Sales of Beer by Subsector: Total Value 2008-2013

Table 137 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013

Table 138 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013

CIDER/PERRY IN SERBIA

HEADLINES

RTDS/HIGH-STRENGTH PREMIXES IN SERBIA

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Published data comparisons

SECTOR DATA

Table 139 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2003-2008

Table 140 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2003-2008

Table 141 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2003-2008

Table 142 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2003-2008

Table 143 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2003-2008

Table 144 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2003-2008

Table 145 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2003-2008

Table 146 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2003-2008

Table 147 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2003-2007

Table 148 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2003-2007

Table 149 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2008-2013

Table 150 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2008-2013

Table 151 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2008-2013

Table 152 Brand Shares of RTDS/High-strength Premixes 2004-2007

Table 153 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2008-2013

WINE IN SERBIA

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

Table 154 Import/Export in 2006/2007 (by different sources)

Table 155 Production/Sale of domestic players in 2005/2006/2007 (by Serbian Chamber of Commerce

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Published data comparisons

Table 156 Wine-trade Consumption 2004-2005

SECTOR DATA

Table 157 Sales of Wine by Subsector: Total Volume 2003-2008

Table 158 Sales of Wine by Subsector: Total Value 2003-2008

Table 159 Sales of Wine by Subsector: % Total Volume Growth 2003-2008

Table 160 Sales of Wine by Subsector: % Total Value Growth 2003-2008

Table 161 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008

Table 162 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008

Table 163 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 164 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 165 Wine Production, Imports and Exports: Total Volume 2002-2007

Table 166 Wine Exports by Country of Destination: Total Volume 2002-2007

Table 167 Wine Exports by Country of Destination: Total Value 2002-2007

Table 168 Wine Imports by Country of Origin: Total Volume 2002-2007

Table 169 Wine Imports by Country of Origin: Total Value 2002-2007

Table 170 Forecast Sales of Wine by Subsector: Total Volume 2008-2013

Table 171 Forecast Sales of Wine by Subsector: Total Value 2008-2013

Table 172 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013

Table 173 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013

SPIRITS IN SERBIA

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Published data comparisons

Table 174 Spirits Production and On-trade Consumption 2004-2005

SECTOR DATA

Table 175 Spirits Imports by Country of Origin: Total Volume 2002-2007

Table 176 Spirits Imports by Country of Origin: Total Value 2002-2007

Table 177 Company Shares of Spirits by National Brand Owner 2003-2007

Table 178 Company Shares of Spirits by Global Brand Owner 2003-2007

Table 179 Brand Shares of Spirits 2004-2007

Table 180 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013

Table 181 Forecast Sales of Spirits by Subsector: Total Value 2008-2013

Table 182 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013

Table 183 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013

Table 184 Sales of Spirits by Subsector: Total Volume 2003-2008

Table 185 Sales of Spirits by Subsector: Total Value 2003-2008

Table 186 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008

Table 187 Sales of Spirits by Subsector: % Total Value Growth 2003-2008

Table 188 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008

Table 189 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008

Table 190 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 191 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 192 Spirits Production, Imports and Exports: Total Volume 2002-2007

Table 193 Spirits Exports by Country of Destination: Total Volume 2002-2007

Table 194 Spirits Exports by Country of Destination: Total Value 2002-2007