Alcoholic Drinks in Singapore
Euromonitor International's Alcoholic Drinks in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 157 | Publication date: Jun 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary
Smoking restrictions a bane to sales of alcoholic drinks
The Singapore government implemented a new regulation in 2006 banning smoking within the indoor refreshment areas of all food outlets, including coffee shops, cafés and fast-food outlets, effective from 1 July. Meanwhile, on-premise entertainment outlets such as pubs, bars, discos, nightclubs and KTV lounges will be affected by this new regulation from 2007. Manufacturers and on-trade operators are anticipating varying degrees of slowdown or readjustment affecting alcohol sales in their outlets as the result of this ban, as a side effect of anticipated shorter times of stay by the smoking consumers in such outlets. The new regulation did not hit the on-trade sales of alcoholic drinks that adversely in 2006 itself. Nonetheless, a slowdown was inevitable, dragging down the performance of overall alcoholic drinks to just above 3% volume growth in 2006 compared with 6% the previous year. The full-scale effect may be ascertained from 2007 onwards - a teething period where the necessary adjustments are made by on-trade outlets to ensure compliance is to be expected in the short-term period as both consumers and on-trade operators become used to these non-smoking changes.
Wine posts best growth thanks to improved wine knowledge
In contrast to the rest of alcoholic drinks, which clocked only modest volume growth in 2006, wine fared much better at almost 9% riding mostly on Singapore consumers’ growing appreciation and knowledge of wine. Of all alcoholic drinks, wine is seen in the most positive light as its health benefit is increasingly highlighted in mass media. Mass retailers have also fuelled the trend further by increasing the dedicated shelf space for wine in their outlets such that its mass appeal has broadened. There has also been a growing number of wine bars as well as various other on-trade outlets offering wine in their beverage menus. These factors have all contributed to the continued strong performance of wine up to 2006.
Asia Pacific Breweries’ hold continues to slip
Local brewery company Asia Pacific Breweries (S) Pte Ltd had a tenacious hold on the alcoholic drinks market in Singapore throughout the historic period, thanks to its ubiquitous Tiger beer. However, its leadership has been weakening towards 2006, as its closest rival Carlsberg (S) Pte Ltd continues to erode its volume share with the stronger performance of its Carlsberg imported lager brand, in contrast to the weakening performance of Tiger towards 2005. Both companies have been active in mass media advertising of their Tiger and Carlsberg brands, and consumers’ growing interest in imported beer has played a more important role, with domestic beer on the whole performing worse than imported brands such as Carlsberg.
Modest future expected, with heavy reliance on manufacturers’ activities
Demand for alcoholic drinks is expected to show only slight improvement in volume sales over the forecast period, as the market is already quite established in 2006. New product development will continue to be the fulcrum for many players in the alcoholic drinks industry with their long-term lenses focused on attracting the younger drinking population to their brands. Considerable amounts of effort by alcoholic drinks companies have been channelled into creating value for their drinking consumers that extends beyond simple novelty. The increased focus on lifestyle marketing, brand-themed events, exciting new cocktail infusions as well as new product variants and flavours are set to ripple through the local industry for alcoholic drinks. The prospect of elevating into the evoked set of brands of the affluent younger consumers during repeat purchases remains an attractive aim for leading alcohol brands and distributors.
Table of contents
ALCOHOLIC DRINKS IN SINGAPORE : MARKET INSIGHT
EXECUTIVE SUMMARY
Smoking restrictions a bane to sales of alcoholic drinks
Wine posts best growth thanks to improved wine knowledge
Asia Pacific Breweries’ hold continues to slip
Modest future expected, with heavy reliance on manufacturers’ activities
ALCOHOLIC DRINKS – KEY TRENDS AND DEVELOPMENTS
Government’s smoking restrictions hamper on-trade sales
Home drinking receives an encouraging endorsement
Shift towards all-night culture works in favour of alcoholic drinks
More Ladies’ Nights to tap into the growing number of female drinkers
More innovations from players to broaden the consumer base
Specialist Retailers
Summary 1 Leading Specialist Retailers 2006
Market Merger and Acquisition Activity
Summary 2 Speculated Merger and Acquisition Activity 2006-2007
MARKET DATA
Table 1 Sales of Alcoholic Drinks by Sector: Total Volume 2001-2006
Table 2 Sales of Alcoholic Drinks by Sector: Total Value 2001-2006
Table 3 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2001-2006
Table 4 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2001-2006
Table 5 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2005
Table 6 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Volume 2006
Table 7 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Value 2006
Table 8 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Volume 2006
Table 9 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Value 2006
Table 10 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2006
Table 11 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006
Table 12 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2006-2011
Table 13 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2006-2011
Table 14 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2006-2011
Table 15 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2006-2011
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2001-2006
APPENDIX
Legislation
Taxation and Duty Levies
Table 17 Taxation and Duty Levies on Alcoholic Drinks 2006
Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2006
Table 19 Selling Margin of a Typical Beer Brand 2006 – Tiger
Table 20 Selling Margin of a Typical Wine Brand 2006 – Lindemans
Table 21 Selling Margin of a Typical Spirits Brand 2006 – Johnnie Walker Black Label
Operating Environment
Price Band Methodology
Summary 3 Lager by Price Band 2005
Published Data Comparisons
DEFINITIONS
LOCAL COMPANY PROFILES - SINGAPORE
ASIA PACIFIC BREWERIES (S) PTE LTD - ALCOHOLIC DRINKS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Asia Pacific Breweries (S) Pte Ltd: Key Facts
Summary 5 Asia Pacific Breweries (S) Pte Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Asia Pacific Breweries (S) Pte Ltd: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 7 Asia Pacific Breweries (S) Pte Ltd: Competitive Position 2005
AURIC PACIFIC GROUP LTD - ALCOHOLIC DRINKS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Auric Pacific Group Ltd: Key Facts
Summary 9 Auric Pacific Group Limited: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
HOCK TONG BEE PTE LTD - ALCOHOLIC DRINKS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Hock Tong Bee Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
PACIFIC BEVERAGES PTE LTD - ALCOHOLIC DRINKS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Pacific Beverages Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Pacific Beverages Pte Ltd: Competitive Position 2005
SUTL CORP PTE LTD - ALCOHOLIC DRINKS - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 13 SUTL Corp Pte Ltd: Key Facts
Summary 14 SUTL Corp Pte Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 SUTL Corp Pte Ltd: Competitive Position 2006
BEER IN SINGAPORE
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 22 Sales of Beer by Subsector: Total Volume 2001-2006
Table 23 Sales of Beer by Subsector: Total Value 2001-2006
Table 24 Sales of Beer by Subsector: % Total Volume Growth 2001-2006
Table 25 Sales of Beer by Subsector: % Total Value Growth 2001-2006
Table 26 On-trade vs Off-trade Sales of Beer: Volume 2001-2006
Table 27 On-trade vs Off-trade Sales of Beer: Value 2001-2006
Table 28 On-trade vs Off-trade Sales of Beer: % Volume Growth 2001-2006
Table 29 On-trade vs Off-trade Sales of Beer: % Value Growth 2001-2006
Table 30 Beer: Production, Imports and Exports: Total Volume 2001-2005
Table 31 Beer Exports by Country of Destination: Total Volume 2001-2005
Table 32 Beer Exports by Country of Destination: Total Value 2001-2005
Table 33 Beer Imports by Country of Origin: Total Volume 2001-2005
Table 34 Beer Imports by Country of Origin: Total Value 2001-2005
Table 35 Company Shares of Beer by National Brand Owner 2001-2005
Table 36 Company Shares of Beer by Global Brand Owner 2001-2005
Table 37 Brand Shares of Beer 2002-2005
Table 38 Forecast Sales of Beer by Subsector: Total Volume 2006-2011
Table 39 Forecast Sales of Beer by Subsector: Total Value 2006-2011
Table 40 Forecast Sales of Beer by Subsector: % Total Volume Growth 2006-2011
Table 41 Forecast Sales of Beer by Subsector: % Total Value Growth 2006-2011
CIDER/PERRY IN SINGAPORE
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Sales of Cider/Perry: Total Volume 2001-2006
Table 43 Sales of Cider/Perry: Total Value 2001-2006
Table 44 Sales of Cider/Perry: % Total Volume Growth 2001-2006
Table 45 Sales of Cider/Perry: % Total Value Growth 2001-2006
Table 46 On-trade vs Off-trade Sales of Cider/Perry: Volume 2001-2006
Table 47 On-trade vs Off-trade Sales of Cider/Perry: Value 2001-2006
Table 48 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2001-2006
Table 49 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2001-2006
Table 50 Cider/Perry Production, Imports and Exports: Total Volume 2001-2005
Table 51 Company Shares of Cider/Perry by National Brand Owner 2001-2005
Table 52 Company Shares of Cider/Perry by Global Brand Owner 2001-2005
Table 53 Brand Shares of Cider/Perry 2002-2005
Table 54 Forecast Sales of Cider/Perry: Total Volume 2006-2011
Table 55 Forecast Sales of Cider/Perry: Total Value 2006-2011
Table 56 Forecast Sales of Cider/Perry: % Total Volume Growth 2006-2011
Table 57 Forecast Sales of Cider/Perry: % Total Value Growth 2006-2011
RTDS/HIGH-STRENGTH PREMIXES IN SINGAPORE
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 58 Sales of RTDs/High-Strength Premixes by Subsector: Total Volume 2001-2006
Table 59 Sales of RTDs/High-Strength Premixes by Subsector: Total Value 2001-2006
Table 60 Sales of RTDs/High-Strength Premixes by Subsector: % Total Volume Growth 2001-2006
Table 61 Sales of RTDs/High-Strength Premixes by Subsector: % Total Value Growth 2001-2006
Table 62 On-trade vs Off-trade Sales of RTDs/High-Strength Premixes: Volume 2001-2006
Table 63 On-trade vs Off-trade Sales of RTDs/High-Strength Premixes: Value 2001-2006
Table 64 On-trade vs Off-trade Sales of RTDs/High-Strength Premixes: % Volume Growth 2001-2006
Table 65 On-trade vs Off-trade Sales of RTDs/High-Strength Premixes: % Value Growth 2001-2006
Table 66 Company Shares of RTDs/High-Strength Premixes by National Brand Owner 2001-2005
Table 67 Company Shares of RTDs/High-Strength Premixes by Global Brand Owner 2001-2005
Table 68 Brand Shares of RTDs/High-Strength Premixes 2002-2005
Table 69 Forecast Sales of RTDs/High-Strength Premixes by Subsector: Total Volume 2006-2011
Table 70 Forecast Sales of RTDs/High-Strength Premixes by Subsector: Total Value 2006-2011
Table 71 Forecast Sales of RTDs/High-Strength Premixes by Subsector: % Total Volume Growth 2006-2011
Table 72 Forecast Sales of RTDs/High-Strength Premixes by Subsector: % Total Value Growth 2006-2011
WINE IN SINGAPORE
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 73 Sales of Wine by Subsector: Total Volume 2001-2006
Table 74 Sales of Wine by Subsector: Total Value 2001-2006
Table 75 Sales of Wine by Subsector: % Total Volume Growth 2001-2006
Table 76 Sales of Wine by Subsector: % Total Value Growth 2001-2006
Table 77 On-trade vs Off-trade Sales of Wine: Volume 2001-2006
Table 78 On-trade vs Off-trade Sales of Wine: Value 2001-2006
Table 79 On-trade vs Off-trade Sales of Wine: % Volume Growth 2001-2006
Table 80 On-trade vs Off-trade Sales of Wine: % Value Growth 2001-2006
Table 81 Volume Sales of Still Red Wine by Price Segment 2004-2006
Table 82 Volume Sales of Still White Wine by Price Segment 2004-2006
Table 83 Volume Sales of Still Rosé Wine by Price Segment 2004-2006
Table 84 Volume Sales of Other Sparkling Wine by Price Segment 2004-2006
Table 85 Sales of Still Red Wine by Grape/Varietal Type 2004-2006
Table 86 Sales of Still White Wine by Grape/Varietal Type 2004-2006
Table 87 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2006
Table 88 Sales of Still Red Wine by Quality Classification 2001-2006
Table 89 Sales of Still White Wine by Quality Classification 2001-2006
Table 90 Sales of Still Rosé Wine by Quality Classification 2001-2006
Table 91 Sales of Non-grape Wine by Type: Total Volume 2001-2006
Table 92 Sales of Non-grape Wine by Type: Total Value 2001-2006
Table 93 Sales of Non-grape Wine by Type: % Total Volume Growth 2001-2006
Table 94 Sales of Non-grape Wine by Type: % Total Value Growth 2001-2006
Table 95 Wine Production, Imports and Exports: Total Volume 2001-2005
Table 96 Wine Exports by Country of Destination: Total Volume 2001-2005
Table 97 Wine Exports by Country of Destination: Total Value 2001-2005
Table 98 Wine Imports by Country of Origin: Total Volume 2001-2005
Table 99 Wine Imports by Country of Origin: Total Value 2001-2005
Table 100 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2005
Table 101 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2005
Table 102 Brand Shares of Still Light Grape Wine 2002-2005
Table 103 Company Shares of Champagne by National Brand Owner 2003-2005
Table 104 Company Shares of Champagne by Global Brand Owner 2003-2005
Table 105 Brand Shares of Champagne 2003-2005
Table 106 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2005
Table 107 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2005
Table 108 Brand Shares of Other Sparkling Wine 2002-2005
Table 109 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2005
Table 110 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2005
Table 111 Brand Shares of Fortified Wine and Vermouth 2003-2005
Table 112 Forecast Sales of Wine by Subsector: Total Volume 2006-2011
Table 113 Forecast Sales of Wine by Subsector: Total Value 2006-2011
Table 114 Forecast Sales of Wine by Subsector: % Total Volume Growth 2006-2011
Table 115 Forecast Sales of Wine by Subsector: % Total Value Growth 2006-2011
SPIRITS IN SINGAPORE
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 116 Sales of Spirits by Subsector: Total Volume 2001-2006
Table 117 Sales of Spirits by Subsector: Total Value 2001-2006
Table 118 Sales of Spirits by Subsector: % Total Volume Growth 2001-2006
Table 119 Sales of Spirits by Subsector: % Total Value Growth 2001-2006
Table 120 On-trade vs Off-trade Sales of Spirits: Volume 2001-2006
Table 121 On-trade vs Off-trade Sales of Spirits: Value 2001-2006
Table 122 On-trade vs Off-trade Sales of Spirits: % Volume Growth 2001-2006
Table 123 On-trade vs Off-trade Sales of Spirits: % Value Growth 2001-2006
Table 124 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2006
Table 125 Sales of Gin by Premium/Super-premium Split 2004-2006
Table 126 Sales of Vodka by Premium/Super-premium Split 2004-2006
Table 127 Sales of Vodka by Flavoured vs Non-flavoured 2004-2006
Table 128 Spirits Production, Imports and Exports: Total Volume 2001-2005
Table 129 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2005
Table 130 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2005
Table 131 Vodka Production, Imports and Exports: Total Volume 2001-2005
Table 132 Gin Production, Imports and Exports: Total Volume 2001-2005
Table 133 Rum Production, Imports and Exports: Total Volume 2001-2005
Table 134 Liqueurs Production, Imports and Exports: Total Volume 2001-2005
Table 135 Other Spirits Production, Imports and Exports: Total Volume 2001-2005
Table 136 Company Shares of Spirits by National Brand Owner 2001-2005
Table 137 Company Shares of Spirits by Global Brand Owner 2001-2005
Table 138 Brand Shares of Spirits 2002-2005
Table 139 Forecast Sales of Spirits by Subsector: Total Volume 2006-2011
Table 140 Forecast Sales of Spirits by Subsector: Total Value 2006-2011
Table 141 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2006-2011
Table 142 Forecast Sales of Spirits by Subsector: % Total Value Growth 2006-2011