Alcoholic Drinks in Slovakia

Euromonitor International's Alcoholic Drinks in Slovakia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Product coverage

Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine

Executive summary

Increasing consumption driven by rising incomes

In 2008, Slovakia saw further balanced year-on-year growth in the alcoholic drinks market. A major factor behind this was the performance of the Slovak economy in terms of GDP growth, which rose by more than 8% in 2008. This figure represented the fastest economic growth in the whole EU. The growing economy was consequently reflected in higher disposable incomes and greater spending. Linked to the rising expenditure, Slovaks also spent more on alcoholic drinks. Customers were in a position to spend more on mid-priced and premium alcoholic drinks, which, in turn, drove value sales, with alcoholic drinks sales growing faster in current value terms than in volume terms in 2008.

Manufacturers focusing on premium varieties

In 2008, a growing number of manufacturers focused on premium brands. A major trend behind rising demand for premium and mid-priced brands was the growing disposable incomes of Slovak households, which consequently led to Slovak customers being in a position to spend more on mid-priced and premium alcoholic drinks. As a response, manufacturers reacted by launching new more sophisticated brands of a higher quality. A number of innovations were positioned as premium. The trend was noticeable throughout all of alcoholic drinks – beer, wine, spirits and RTDs/high-strength premixes. A good example was Vino Nitra, which ended its production of cheap fruit wine in Trnava and began producing the super-premium wine series Chateau Modra at the beginning of 2008.

Large shares held by international companies

Multinationals had a strong position in the alcoholic drinks market in Slovakia. Beer and RTDs/high-strength premixes were dominated by international players. As the strongest players in beer, the biggest sector in Slovak alcoholic drinks, Heineken NV and SABMiller Plc are the overall leaders at GBO level. In RTDs/high-strength premixes the GBOs Les Grands Chais de France SA and Davide Campari Milano SpA are the main players. Domestic manufacturers are more successful in spirits and wine due to their long tradition in such sectors and the high quality of the domestic products.

Supermarkets/hypermarkets and independent food stores are the key distribution channels

In 2008, grocery retailers accounted for almost all sales of alcoholic drinks in the off-trade. The most significant channel was independent food stores, despite losing share over the review period. Independent food stores are present across the whole of Slovakia in both urban and rural areas, which is this channel’s most important competitive advantage. The second most important retail channel was supermarkets/hypermarkets, which, once again, recorded growth in its share in 2008. Supermarkets/hypermarkets benefit from a broad range of products available in all price segments.

Manufacturers to rely on tourism over the forecast period

Alcoholic drinks sales growth will slow slightly in volume terms during the 2008-2013 period. Despite the current economic instability, consumer purchasing power will increase in the next five years, and this will be the main driver for alcoholic drink sales. However, manufacturers will also look to tourism and tourists as an important sales driver, with the number of tourists rising each year. This will help maintain volume sales growth in the alcoholic drinks market over the forecast period at similar levels to the review period. However, a threat could arise in the form of the strengthening popularity of healthy lifestyles, especially for spirits.

Table of contents

ALCOHOLIC DRINKS IN SLOVAKIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Increasing consumption driven by rising incomes

Manufacturers focusing on premium varieties

Large shares held by international companies

Supermarkets/hypermarkets and independent food stores are the key distribution channels

Manufacturers to rely on tourism over the forecast period

KEY TRENDS AND DEVELOPMENTS

Dynamic economic growth the major driver

Demography as market driver

Changing lifestyles support the on-trade

Further shift towards premiumisation in 2008

Specialist Retailers

Summary 1 Leading Specialist Retailers 2007

Market Merger and Acquisition Activity

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2008

Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups in Selected Sectors 2008

Table 2 Selling Margin of a Typical Domestically Produced Beer Brand 2008

Table 3 Selling Margin of a Typical Wine Brand 2008

Table 4 Selling Margin of a Typical Imported Spirits Brand 2008

OPERATING ENVIRONMENT

MARKET INDICATORS

Table 5 Retail Consumer Expenditure on Alcoholic Drinks 2003-2008

MARKET DATA

Table 6 Sales of Alcoholic Drinks by Sector: Total Volume 2003-2008

Table 7 Sales of Alcoholic Drinks by Sector: Total Value 2003-2008

Table 8 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2003-2008

Table 9 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2003-2008

Table 10 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2008

Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2008

Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2008

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2008

Table 14 Company Shares of Alcoholic Drinks by Global Brand Owner 2004-2007

Table 15 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2008

Table 16 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2008

Table 17 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2008-2013

Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2008-2013

Table 19 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2008-2013

Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2008-2013

Definitions

Sources

Summary 3 Research Sources

LOCAL COMPANY PROFILES - SLOVAKIA

GAS FAMILIA SRO - ALCOHOLIC DRINKS - SLOVAKIA

STRATEGIC DIRECTION

KEY FACTS

Summary 4 GAS Familia sro: Key Facts

Summary 5 GAS Familia sro: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 6 GAS Familia sro: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 7 GAS Familia sro: Competitive Position 2007

HEINEKEN SLOVENSKO - ALCOHOLIC DRINKS - SLOVAKIA

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Heineken Slovensko as: Key Facts

Summary 9 Heineken Slovensko as: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 10 Heineken Slovensko as: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 11 Heineken Slovensko as: Competitive Position 2007

ST NICOLAUS TRADE AS - ALCOHOLIC DRINKS - SLOVAKIA

STRATEGIC DIRECTION

KEY FACTS

Summary 12 St Nicolaus Trade as: Key Facts

Summary 13 St Nicolaus Trade as: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 14 St Nicolaus Trade as: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 15 St Nicolaus Trade as: Competitive Position 2007

VINO NITRA SPOL SRO - ALCOHOLIC DRINKS - SLOVAKIA

STRATEGIC DIRECTION

KEY FACTS

Summary 16 Vino Nitra spol sro: Key Facts

Summary 17 Vino Nitra spol sro: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 18 Vino Nitra spol sro: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 19 Vino Nitra spol sro: Competitive Position 2007

VITIS TRADE SRO - ALCOHOLIC DRINKS - SLOVAKIA

STRATEGIC DIRECTION

KEY FACTS

Summary 20 Vitis Trade sro: Key Facts

Summary 21 Vitis Pezinok sro: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 22 Vitis Trade sro: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 23 Vitis Pezinok sro: Competitive Position 2007

BEER IN SLOVAKIA

HEADLINES

TRENDS

Production, Imports and Exports

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Lager Price Band Methodology

Summary 24 Lager by Price Band 2008

SECTOR DATA

Table 21 Sales of Beer by Subsector: Total Volume 2003-2008

Table 22 Sales of Beer by Subsector: Total Value 2003-2008

Table 23 Sales of Beer by Subsector: % Total Volume Growth 2003-2008

Table 24 Sales of Beer by Subsector: % Total Value Growth 2003-2008

Table 25 Sales of Beer by On-trade vs Off-trade Split: Volume 2003-2008

Table 26 Sales of Beer by On-trade vs Off-trade Split: Value 2003-2008

Table 27 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 28 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 29 Beer: Production, Imports and Exports: Total Volume 2002-2007

Table 30 Beer Exports by Country of Destination: Total Volume 2002-2007

Table 31 Beer Exports by Country of Destination: Total Value 2002-2007

Table 32 Beer Imports by Country of Origin: Total Volume 2002-2007

Table 33 Beer Imports by Country of Origin: Total Value 2002-2007

Table 34 Company Shares of Beer by National Brand Owner 2003-2007

Table 35 Company Shares of Beer by Global Brand Owner 2003-2007

Table 36 Brand Shares of Beer 2004-2007

Table 37 Forecast Sales of Beer by Subsector: Total Volume 2008-2013

Table 38 Forecast Sales of Beer by Subsector: Total Value 2008-2013

Table 39 Forecast Sales of Beer by Subsector: % Total Volume Growth 2008-2013

Table 40 Forecast Sales of Beer by Subsector: % Total Value Growth 2008-2013

CIDER/PERRY IN SLOVAKIA

TRENDS

RTDS/HIGH-STRENGTH PREMIXES IN SLOVAKIA

HEADLINES

TRENDS

Production, Imports and Exports

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Published Data Comparisons

SECTOR DATA

Table 41 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2003-2008

Table 42 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2003-2008

Table 43 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2003-2008

Table 44 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2003-2008

Table 45 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2003-2008

Table 46 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2003-2008

Table 47 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2003-2008

Table 48 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2003-2008

Table 49 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2003-2007

Table 50 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2003-2007

Table 51 Brand Shares of RTDS/High-strength Premixes 2004-2007

Table 52 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2008-2013

Table 53 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2008-2013

Table 54 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2008-2013

Table 55 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2008-2013

WINE IN SLOVAKIA

HEADLINES

TRENDS

Production, Imports and Exports

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 56 Sales of Wine by Subsector: Total Volume 2003-2008

Table 57 Sales of Wine by Subsector: Total Value 2003-2008

Table 58 Sales of Wine by Subsector: % Total Volume Growth 2003-2008

Table 59 Sales of Wine by Subsector: % Total Value Growth 2003-2008

Table 60 Sales of Wine by On-trade vs Off-trade Split: Volume 2003-2008

Table 61 Sales of Wine by On-trade vs Off-trade Split: Value 2003-2008

Table 62 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 63 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 64 Volume Sales of Still Red Wine by Price Segment 2003-2008

Table 65 Volume Sales of Still White Wine by Price Segment 2003-2008

Table 66 Volume Sales of Still Rosé Wine by Price Segment 2003-2008

Table 67 Volume Sales of Other Sparkling Wine by Price Segment 2003-2008

Table 68 Sales of Still Red Wine by Grape/Varietal Type 2003-2008

Table 69 Sales of Still White Wine by Grape/Varietal Type 2003-2008

Table 70 Sales of Still Rosé Wine by Grape/Varietal Type 2003-2008

Table 71 Sales of Still Red Wine by Quality Classification 2003-2008

Table 72 Sales of Still White Wine by Quality Classification 2003-2008

Table 73 Sales of Still Rosé Wine by Quality Classification 2003-2008

Table 74 Wine Production, Imports and Exports: Total Volume 2002-2007

Table 75 Wine Exports by Country of Destination: Total Volume 2002-2007

Table 76 Wine Exports by Country of Destination: Total Value 2002-2007

Table 77 Wine Imports by Country of Origin: Total Volume 2002-2007

Table 78 Wine Imports by Country of Origin: Total Value 2002-2007

Table 79 Company Shares of Still Light Grape Wine by National Brand Owner 2003-2007

Table 80 Company Shares of Still Light Grape Wine by Global Brand Owner 2003-2007

Table 81 Brand Shares of Still Light Grape Wine 2004-2007

Table 82 Company Shares of Champagne by National Brand Owner 2004-2007

Table 83 Company Shares of Champagne by Global Brand Owner 2004-2007

Table 84 Brand Shares of Champagne 2004-2007

Table 85 Company Shares of Other Sparkling Wine by National Brand Owner 2003-2007

Table 86 Company Shares of Other Sparkling Wine by Global Brand Owner 2003-2007

Table 87 Brand Shares of Other Sparkling Wine 2004-2007

Table 88 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2004-2007

Table 89 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2004-2007

Table 90 Brand Shares of Fortified Wine and Vermouth 2004-2007

Table 91 Company Shares of Non-grape Wine by National Brand Owner 2004-2007

Table 92 Company Shares of Non-grape Wine by Global Brand Owner 2004-2007

Table 93 Brand Shares of Non-grape Wine 2004-2007

Table 94 Forecast Sales of Wine by Subsector: Total Volume 2008-2013

Table 95 Forecast Sales of Wine by Subsector: Total Value 2008-2013

Table 96 Forecast Sales of Wine by Subsector: % Total Volume Growth 2008-2013

Table 97 Forecast Sales of Wine by Subsector: % Total Value Growth 2008-2013

SPIRITS IN SLOVAKIA

HEADLINES

TRENDS

Production, Imports and Exports

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR BACKGROUND

Vodka, gin and other blended Scotch whisky price band methodology

SECTOR DATA

Table 98 Sales of Spirits by Subsector: Total Volume 2003-2008

Table 99 Sales of Spirits by Subsector: Total Value 2003-2008

Table 100 Sales of Spirits by Subsector: % Total Volume Growth 2003-2008

Table 101 Sales of Spirits by Subsector: % Total Value Growth 2003-2008

Table 102 Sales of Spirits by On-trade vs Off-trade Split: Volume 2003-2008

Table 103 Sales of Spirits by On-trade vs Off-trade Split: Value 2003-2008

Table 104 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2003-2008

Table 105 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2003-2008

Table 106 Sales of Other Blended Scotch Whisky by Premium/Super-premium Split 2003-2008

Table 107 Sales of Gin by Premium/Super-premium Split 2003-2008

Table 108 Sales of Vodka by Premium/Super-premium Split 2003-2008

Table 109 Sales of Flavoured vs Non-flavoured Vodka 2003-2008

Table 110 Spirits Production, Imports and Exports: Total Volume 2002-2007

Table 111 Spirits Exports by Country of Destination: Total Volume 2002-2007

Table 112 Spirits Exports by Country of Destination: Total Value 2002-2007

Table 113 Spirits Imports by Country of Origin: Total Volume 2002-2007

Table 114 Spirits Imports by Country of Origin: Total Value 2002-2007

Table 115 Whisk(e)y Production, Imports and Exports: Total Volume 2002-2007

Table 116 Brandy & Cognac Production, Imports and Exports: Total Volume 2002-2007

Table 117 Vodka Production, Imports and Exports: Total Volume 2002-2007

Table 118 Gin Production, Imports and Exports: Total Volume 2002-2007

Table 119 Rum Production, Imports and Exports: Total Volume 2002-2007

Table 120 Tequila Production, Imports and Exports: Total Volume 2002-2007

Table 121 Liqueurs Production: Total Volume 2002-2007

Table 122 Company Shares of Spirits by National Brand Owner 2003-2007

Table 123 Company Shares of Spirits by Global Brand Owner 2003-2007

Table 124 Brand Shares of Spirits 2004-2007

Table 125 Forecast Sales of Spirits by Subsector: Total Volume 2008-2013

Table 126 Forecast Sales of Spirits by Subsector: Total Value 2008-2013

Table 127 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2008-2013

Table 128 Forecast Sales of Spirits by Subsector: % Total Value Growth 2008-2013