Alcoholic Drinks in Slovenia
Euromonitor International's Alcoholic Drinks in Slovenia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 119 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary
Small country, high consumption
Slovenia has only 2 million inhabitants but has a strong brewing industry, as well as 21,593 registered wine producers, growing some 120 million kg of grapes annually. There is also a strong tradition for the consumption of homemade spirits. Consequently, Slovenia has relatively high alcohol consumption per capita, surpassing the European average. As a result, the Slovenian government is aiming to reduce alcohol misuse with new ‘anti-alcohol’ legislation.
Government cracks down on teenage nightclub drinking abuse
The age at which teenagers start to drink alcohol is getting younger, a fact highlighted for the public and government by an accident in front of the entrance of a popular nightclub in which three teenagers were killed. In response to the general trend and to this specific incident, the government introduced legislation banning teenagers drinking in nightclubs between midnight and 5a.m., in an effort to reduce alcohol misuse among this group. This legislation came into force in 2007.
Supermarkets/hypermarkets increasing product and brand offer
Supermarkets/hypermarkets hold the leading position in terms of distribution channels. They offer Slovenian consumers a wide assortment of well-known global and domestic brands and the portfolio is continuing to broaden. Besides good product portfolios, supermarkets/hypermarkets have made alcoholic drinks more easily available to the average consumer through their policy of using price promotions, which are regularly published in promotional literature.
Published discounts and interactive television shows strongest promotion tool
Since Slovenian legislation is very strict for the marketing of alcoholic drinks, price promotions published in weekly and monthly leaflets have become a very affective promotional tool. Another popular and successful strategy is the addition of a free gift to a good price deal. The Institute for Health Protection also warns against popular interactive television shows such as ‘Bar’ or ‘Sanjska ženska/moški’ (‘Dream Women/Men’), where contestants drink litres of alcohol, which, ultimately, is another form of advertising.
Brand loyalty for domestic products beginning to wane
The effects of a longstanding closed economy in Slovenia, before the country entered the EU on 1 May 2004, are still seen in the strong local presence within alcoholic drinks and loyalty to domestic products. The picture is different with spirits due to a lack of domestic producers. However, domestic production in beer and wine generate more than 70% of volume share. However, due to an influx of new competitors with innovative products, alongside changed lifestyles and the changing preferences of the younger population, major domestic players are starting to lose their leading positions.
Table of contents
ALCOHOLIC DRINKS IN SLOVENIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Small country, high consumption
Government cracks down on teenage nightclub drinking abuse
Supermarkets/hypermarkets increasing product and brand offer
Published discounts and interactive television shows strongest promotion tool
Brand loyalty for domestic products beginning to wane
KEY TRENDS AND DEVELOPMENTS
Average alcohol consumption in Slovenia higher than EU average
Increasing spending power and growing expenditure on alcoholic drinks
Supermarkets/hypermarkets and discounters increasingly important in the distribution of alcoholic drinks
Adopting new currency affects prices and inflation rate
Retailers offer benefits cards and mobile phones
Specialist Retailers
Summary 1 Leading Specialist Retailers 2006
Market Merger and Acquisition Activity
Summary 2 Speculated Merger and Acquisition Activity 2006-2007
APPENDIX
Legislation
Taxation and Duty Levies
Operating Environment
Price Band Methodology
Summary 3 Lager by Price Band 2005
Published Data Comparisons
MARKET DATA
Table 1 Sales of Alcoholic Drinks by Sector: Total Volume 2001-2006
Table 2 Sales of Alcoholic Drinks by Sector: Total Value 2001-2006
Table 3 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2001-2006
Table 4 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2001-2006
Table 5 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2005
Table 6 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Volume 2006
Table 7 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: Value 2006
Table 8 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Volume 2006
Table 9 On-trade vs Off-trade Sales of Alcoholic Drinks by Sector: % Value 2006
Table 10 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2006
Table 11 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006
Table 12 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2006-2011
Table 13 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2006-2011
Table 14 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2006-2011
Table 15 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2006-2011
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2001-2006
DEFINITIONS
BEER
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Data
Table 17 Sales of Beer by Subsector: Total Volume 2001-2006
Table 18 Sales of Beer by Subsector: Total Value 2001-2006
Table 19 Sales of Beer by Subsector: % Total Volume Growth 2001-2006
Table 20 Sales of Beer by Subsector: % Total Value Growth 2001-2006
Table 21 On-trade vs Off-trade Sales of Beer: Volume 2001-2006
Table 22 On-trade vs Off-trade Sales of Beer: Value 2001-2006
Table 23 On-trade vs Off-trade Sales of Beer: % Volume Growth 2001-2006
Table 24 On-trade vs Off-trade Sales of Beer: % Value Growth 2001-2006
Table 25 Beer: Production, Imports and Exports: Total Volume 2001-2005
Table 26 Beer Exports by Country of Destination: Total Volume 2001-2005
Table 27 Beer Exports by Country of Destination: Total Value 2001-2005
Table 28 Beer Imports by Country of Origin: Total Volume 2001-2005
Table 29 Beer Imports by Country of Origin: Total Value 2001-2005
Table 30 Company Shares of Beer by National Brand Owner 2001-2005
Table 31 Company Shares of Beer by Global Brand Owner 2001-2005
Table 32 Brand Shares of Beer 2002-2005
Table 33 Forecast Sales of Beer by Subsector: Total Volume 2006-2011
Table 34 Forecast Sales of Beer by Subsector: Total Value 2006-2011
Table 35 Forecast Sales of Beer by Subsector: % Total Volume Growth 2006-2011
Table 36 Forecast Sales of Beer by Subsector: % Total Value Growth 2006-2011
WINE
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Data
Table 37 Sales of Wine by Subsector: Total Volume 2001-2006
Table 38 Sales of Wine by Subsector: Total Value 2001-2006
Table 39 Sales of Wine by Subsector: % Total Volume Growth 2001-2006
Table 40 Sales of Wine by Subsector: % Total Value Growth 2001-2006
Table 41 On-trade vs Off-trade Sales of Wine: Volume 2001-2006
Table 42 On-trade vs Off-trade Sales of Wine: Value 2001-2006
Table 43 On-trade vs Off-trade Sales of Wine: % Volume Growth 2001-2006
Table 44 On-trade vs Off-trade Sales of Wine: % Value Growth 2001-2006
Table 45 Sales of Non-grape Wine by Type: Total Volume 2001-2006
Table 46 Sales of Non-grape Wine by Type: Total Value 2001-2006
Table 47 Sales of Non-grape Wine by Type: % Total Volume Growth 2001-2006
Table 48 Sales of Non-grape Wine by Type: % Total Value Growth 2001-2006
Table 49 Wine Production, Imports and Exports: Total Volume 2001-2005
Table 50 Forecast Sales of Wine by Subsector: Total Volume 2006-2011
Table 51 Forecast Sales of Wine by Subsector: Total Value 2006-2011
Table 52 Forecast Sales of Wine by Subsector: % Total Volume Growth 2006-2011
Table 53 Forecast Sales of Wine by Subsector: % Total Value Growth 2006-2011
SPIRITS
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Data
Table 54 Sales of Spirits by Subsector: Total Volume 2001-2006
Table 55 Sales of Spirits by Subsector: Total Value 2001-2006
Table 56 Sales of Spirits by Subsector: % Total Volume Growth 2001-2006
Table 57 Sales of Spirits by Subsector: % Total Value Growth 2001-2006
Table 58 On-trade vs Off-trade Sales of Spirits: Volume 2001-2006
Table 59 On-trade vs Off-trade Sales of Spirits: Value 2001-2006
Table 60 On-trade vs Off-trade Sales of Spirits: % Volume Growth 2001-2006
Table 61 On-trade vs Off-trade Sales of Spirits: % Value Growth 2001-2006
Table 62 Spirits Production, Imports and Exports: Total Volume 2001-2005
Table 63 Vodka Production, Imports and Exports: Total Volume 2001-2005
Table 64 Gin Production, Imports and Exports: Total Volume 2001-2005
Table 65 Rum Production, Imports and Exports: Total Volume 2001-2005
Table 66 Company Shares of Spirits by National Brand Owner 2001-2005
Table 67 Company Shares of Spirits by Global Brand Owner 2001-2005
Table 68 Brand Shares of Spirits 2002-2005
Table 69 Forecast Sales of Spirits by Subsector: Total Volume 2006-2011
Table 70 Forecast Sales of Spirits by Subsector: Total Value 2006-2011
Table 71 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2006-2011
Table 72 Forecast Sales of Spirits by Subsector: % Total Value Growth 2006-2011
CIDER/PERRY
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Data
Table 73 Sales of Cider/Perry: Total Volume 2001-2006
Table 74 Sales of Cider/Perry: Total Value 2001-2006
Table 75 Sales of Cider/Perry: % Total Volume Growth 2001-2006
Table 76 Sales of Cider/Perry: % Total Value Growth 2001-2006
Table 77 On-trade vs Off-trade Sales of Cider/Perry: Volume 2001-2006
Table 78 On-trade vs Off-trade Sales of Cider/Perry: Value 2001-2006
Table 79 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2001-2006
Table 80 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2001-2006
Table 81 Company Shares of Cider/Perry by National Brand Owner 2001-2005
Table 82 Company Shares of Cider/Perry by Global Brand Owner 2001-2005
Table 83 Brand Shares of Cider/Perry 2002-2005
Table 84 Forecast Sales of Cider/Perry: Total Volume 2006-2011
Table 85 Forecast Sales of Cider/Perry: Total Value 2006-2011
Table 86 Forecast Sales of Cider/Perry: % Total Volume Growth 2006-2011
Table 87 Forecast Sales of Cider/Perry: % Total Value Growth 2006-2011
RTDS/HIGH-STRENGTH PREMIXES - SLOVENIA
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Data
Table 88 Sales of RTDs/High-Strength Premixes by Subsector: Total Volume 2001-2006
Table 89 Sales of RTDs/High-Strength Premixes by Subsector: Total Value 2001-2006
Table 90 Sales of RTDs/High-Strength Premixes by Subsector: % Total Volume Growth 2001-2006
Table 91 Sales of RTDs/High-Strength Premixes by Subsector: % Total Value Growth 2001-2006
Table 92 On-trade vs Off-trade Sales of RTDs/High-Strength Premixes: Volume 2001-2006
Table 93 On-trade vs Off-trade Sales of RTDs/High-Strength Premixes: Value 2001-2006
Table 94 On-trade vs Off-trade Sales of RTDs/High-Strength Premixes: % Volume Growth 2001-2006
Table 95 On-trade vs Off-trade Sales of RTDs/High-Strength Premixes: % Value Growth 2001-2006
Table 96 Company Shares of RTDs/High-Strength Premixes by National Brand Owner 2001-2005
Table 97 Company Shares of RTDs/High-Strength Premixes by Global Brand Owner 2001-2005
Table 98 Brand Shares of RTDs/High-Strength Premixes 2002-2005
Table 99 Forecast Sales of RTDs/High-Strength Premixes by Subsector: Total Volume 2006-2011
Table 100 Forecast Sales of RTDs/High-Strength Premixes by Subsector: Total Value 2006-2011
Table 101 Forecast Sales of RTDs/High-Strength Premixes by Subsector: % Total Volume Growth 2006-2011
Table 102 Forecast Sales of RTDs/High-Strength Premixes by Subsector: % Total Value Growth 2006-2011
DANA DD
Strategic Direction
Key Facts
Summary 4 Dana dd: Key Facts
Summary 5 Dana dd: Operational Indicators 2003-2005
Company Background
Production
Summary 6 Dana dd: Production Statistics 2005
Competitive Positioning
Summary 7 Dana dd: Competitive Position 2005
ISTENIC DOO
Strategic Direction
Key Facts
Summary 8 Istenic doo: Key Facts
Summary 9 Istenic doo: Operational Indicators 2003-2005
Company Background
Production
Summary 10 Istenic doo: Production Statistics 2005
Competitive Positioning
PIVOVARNA LAŠKO DD
Strategic Direction
Key Facts
Summary 11 Pivovarna Laško dd: Key Facts
Summary 12 Pivovarna Laško dd: Operational Indicators 2003-2004
Company Background
Production
Summary 13 Pivovarna Laško dd: Production Statistics 2005
Competitive Positioning
Summary 14 Pivovarna Laško dd: Competitive Position 2005
VINAKOPER DOO
Strategic Direction
Key Facts
Summary 15 Vinakoper doo: Key Facts
Summary 16 Vinakoper doo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 Vinakoper doo: Competitive Position 2005