Alcoholic Drinks in Spain
Euromonitor International's Alcoholic Drinks in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 197 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary
No Surprises
2007 brought no surprises in terms of the overall performance of alcoholic drinks. Volume sales grew by 1%, with beer the best selling and fastest growing sector. This growth was much in line with review period trends, with a continued trend towards lower per capita alcoholic drink consumption.
Legislation Still an Issue
There is growing concern at government level about Spaniards’ health. As a result, a series of new laws have been passed. Three of them directly affect sales of alcoholic drinks. The first was a new drink-driving law, passed in 2006. New and tougher measures, which include imprisonment, were passed in order to cut down the number of casualties linked to drinking and driving in Spain. The second law was a ban on smoking in certain on-trade outlets, and the third was an increase in taxes on some alcoholic drinks in 2006.
These laws may be followed by further legal restrictions regarding alcoholic drinks, with, for example, the possibility of taxation on wine being contemplated. According to official sources, the purpose of this would be to reduce the consumption of alcoholic drinks among Spanish teenagers.
Sociological Factors Shaping Sales
Per capita consumption of alcoholic drinks in Spain decreased over the review period, due in large part to several distinct but interrelated economic, sociological and demographic changes occurring in Spanish society. On the economic front, these changes include sustained positive macroeconomic growth in recent years, which has led to steadily increasing disposable incomes for Spaniards. As a result, Spaniards are increasingly demanding more sophisticated products, and hence sales of premium alcoholic drinks are rocketing, to the detriment of cheaper ones which are consumed more frequently. Relevant sociological and demographic changes include increased awareness and concern among Spaniards regarding health issues, as well as increased immigration and an ageing population in Spain. These trends continue to favour the increased consumption of low-alcohol beer, and are also favouring private label sales, as the immigrant population tends to have lower than average disposable incomes.
Consolidating Positions
The restructuring the Spanish alcoholic drink markets saw in 2005, with the acquisition of Allied Domecq by Pernod Ricard and Fortune Brands, has been followed by changes in Spanish beer sector. In 2007, Mahou-San Miguel acquired the Spanish brewery Grupo La Alhambra, which will result in the company leading sales in the Spanish alcoholic drinks market.
Weather and Tourism not Reliable
Good weather conditions and tourists visiting Spain have traditionally been two reliable sources of expenditure on alcoholic drinks; however, things are changing. Global climate change is predicted to cause increasingly extreme weather conditions, with extremely hot or cold summers to come. For example, 2007 brought record hot temperatures in some European countries and record wet conditions in others. Although the most likely scenario will bring about increased temperatures in the summer, this is by no means guaranteed, and, as a result, sales of alcoholic drinks, especially beer and some RTDs, will be exposed to a high degree of uncertainty.
Tourists kept on arriving in Spain in 2007, although, according to official sources, the amount of money tourist spend on their Spanish holidays is decreasing. This trend is expected to continue over the forecast period, which will negatively affect sales of alcoholic drinks in the coastal areas and islands. Spanish coastal sales are already suffering from shorter stays and increasing competition from other European destinations, such as Greece, and a drop in the number of tourists will undermine the future performance of alcoholic drinks.
Table of contents
ALCOHOLIC DRINKS IN SPAIN : MARKET INSIGHT
EXECUTIVE SUMMARY
No Surprises
Legislation Still an Issue
Sociological Factors Shaping Sales
Consolidating Positions
Weather and Tourism not Reliable
KEY TRENDS AND DEVELOPMENTS
Legislation
Population Setting Trends
Climate Change
Tourism
Polarisation of Sales
The Botellón Culture: Banned in Theory, at Least
Young Spaniards and their Disposable Income
Specialist Retailers
Summary 1 Leading Wine Clubs 2005
Summary 2 Leading Specialist On-line Retailers 2005
Summary 3 Leading Specialist Retailers 2005
Market Merger and Acquisition Activity
Summary 4 Speculated Merger and Acquisition Activity 2006-2007
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007
Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007
Table 5 Selling Margin of a Typical Imported Wine Brand 2007
Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2007
Table 7 Selling Margin of a Typical Imported Spirits Brand 2007
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Sources
Summary 5 Research Sources
LOCAL COMPANY PROFILES - SPAIN
BACARDI ESPAñA SA - ALCOHOLIC DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Bacardi España SA: Key Facts
Summary 7 Bacardi España SA: Operational Indicators
COMPANY BACKGROUND
PRODUTION
COMPETITIVE POSITIONING
Summary 8 Bacardi España SA: Competitive Position 2006
CODORNíU SA - ALCOHOLIC DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Codorníu SA (Grupo): Key Facts
Summary 10 Codorníu SA (Grupo): Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Codorníu SA (Grupo): Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 Codorníu SA (Grupo): Competitive Position 2006
DAMM SA - ALCOHOLIC DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Damm SA: Key Facts
Summary 14 Damm SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Damm SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 16 Damm SA: Competitive Position 2006
DIAGEO ESPAñA SA - ALCOHOLIC DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Diageo España SA: Key Facts
Summary 18 Diageo España SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 Diageo España SA: Competitive Position 2006
Summary 20 Diageo Canarias SA: Competitive Position 2006
FREIXENET SA - ALCOHOLIC DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Freixenet SA (Grupo): Key Facts
Summary 22 Freixenet SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 23 Freixenet SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 24 Freixenet SA: Competitive Position 2005
GARCíA CARRIóN SA, J - ALCOHOLIC DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 25 J García Carrión SA: Key Facts
Summary 26 J García Carrión SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 27 J García Carrión: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 28 J García Carrión SA: Competitive Position 2005
GONZáLEZ BYASS SA - ALCOHOLIC DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 29 González Byass SA: Key Facts
Summary 30 González Byass SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 31 González Byass SA: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 32 González Byass SA: Competitive Position 2006
GRUPO OSBORNE SA - ALCOHOLIC DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 33 Grupo Osborne SA: Key Facts
Summary 34 Grupo Osborne SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 35 Grupo Osborne SA: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 36 Grupo Osborne SA: Competitive Position 2006
HEINEKEN ESPAñA SA - ALCOHOLIC DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 37 Heineken España SA: Key Facts
Summary 38 Heineken España SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 39 Heineken España SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 40 Heineken España SA: Competitive Position 2006
MAHOU SA - ALCOHOLIC DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 41 Mahou SA (Grupo Mahou-San Miguel): Key Facts
Summary 42 Mahou SA (Grupo Mahou-San Miguel): Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 43 Mahou SA (Grupo Mahou-San Miguel): Production Statistics 2006
COMPETITIVE POSITIONING
Summary 44 Mahou SA: Competitive Position 2006
MAXXIUM ESPAñA SL - ALCOHOLIC DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 45 Maxxium España SL: Key Facts
Summary 46 Maxxium España SL: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 47 Maxxium España SL: Competitive Position 2006
MIGUEL TORRES SA - ALCOHOLIC DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 48 Miguel Torres SA: Key Facts
Summary 49 Miguel Torres SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 50 Miguel Torres SA (Grupo): Production Statistics 2006
COMPETITIVE POSITIONING
Summary 51 Miguel Torres SA: Competitive Position 2006
PERNOD RICARD ESPAñA SA - ALCOHOLIC DRINKS - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 52 Pernod Ricard España SA: Key Facts
Summary 53 Pernod Ricard España SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 54 Pernod Ricard España SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 55 Pernod Ricard España SA: Competitive Position 2006
BEER IN SPAIN
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager Price band Methodology
Summary 56 Lager by Price Band 2007
Published Data Comparisons
SECTOR DATA
Table 24 Sales of Beer by Subsector: Total Volume 2002-2007
Table 25 Sales of Beer by Subsector: Total Value 2002-2007
Table 26 Sales of Beer by Subsector: % Total Volume Growth 2002-2007
Table 27 Sales of Beer by Subsector: % Total Value Growth 2002-2007
Table 28 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007
Table 29 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007
Table 30 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 31 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 32 Beer: Production, Imports and Exports: Total Volume 2001-2006
Table 33 Beer Exports by Country of Destination: Total Volume 2001-2006
Table 34 Beer Exports by Country of Destination: Total Value 2001-2006
Table 35 Beer Imports by Country of Origin: Total Volume 2001-2006
Table 36 Beer Imports by Country of Origin: Total Value 2001-2006
Table 37 Company Shares of Beer by National Brand Owner 2002-2006
Table 38 Company Shares of Beer by Global Brand Owner 2002-2006
Table 39 Brand Shares of Beer 2003-2006
Table 40 Forecast Sales of Beer by Subsector: Total Volume 2007-2012
Table 41 Forecast Sales of Beer by Subsector: Total Value 2007-2012
Table 42 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012
Table 43 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012
CIDER/PERRY IN SPAIN
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
Published Data Comparisons
SECTOR DATA
Table 44 Sales of Cider/Perry: Total Volume 2002-2007
Table 45 Sales of Cider/Perry: Total Value 2002-2007
Table 46 Sales of Cider/Perry: % Total Volume Growth 2002-2007
Table 47 Sales of Cider/Perry: % Total Value Growth 2002-2007
Table 48 On-trade vs Off-trade Sales of Cider/Perry: Volume 2002-2007
Table 49 On-trade vs Off-trade Sales of Cider/Perry: Value 2002-2007
Table 50 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2002-2007
Table 51 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2002-2007
Table 52 Cider/Perry Production, Imports and Exports: Total Volume 2001-2006
Table 53 Company Shares of Cider/Perry by National Brand Owner 2002-2006
Table 54 Company Shares of Cider/Perry by Global Brand Owner 2002-2006
Table 55 Brand Shares of Cider/Perry 2003-2006
Table 56 Forecast Sales of Cider/Perry: Total Volume 2007-2012
Table 57 Forecast Sales of Cider/Perry: Total Value 2007-2012
Table 58 Forecast Sales of Cider/Perry: % Total Volume Growth 2007-2012
Table 59 Forecast Sales of Cider/Perry: % Total Value Growth 2007-2012
RTDS/HIGH-STRENGTH PREMIXES IN SPAIN
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2002-2007
Table 61 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2002-2007
Table 62 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2002-2007
Table 63 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2002-2007
Table 64 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2002-2007
Table 65 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2002-2007
Table 66 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2002-2007
Table 67 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2002-2007
Table 68 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2002-2006
Table 69 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2002-2006
Table 70 Brand Shares of RTDS/High-strength Premixes 2003-2006
Table 71 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2007-2012
Table 72 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2007-2012
Table 73 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2007-2012
Table 74 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2007-2012
WINE IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published Data Comparisons
SECTOR DATA
Table 75 Sales of Wine by Subsector: Total Volume 2002-2007
Table 76 Sales of Wine by Subsector: Total Value 2002-2007
Table 77 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
Table 78 Sales of Wine by Subsector: % Total Value Growth 2002-2007
Table 79 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007
Table 80 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007
Table 81 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 82 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 83 Volume Sales of Still Red Wine by Price Segment 2004-2007
Table 84 Volume Sales of Still White Wine by Price Segment 2004-2007
Table 85 Volume Sales of Still Rosé Wine by Price Segment 2004-2007
Table 86 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007
Table 87 Sales of Still Red Wine by Grape/Varietal Type 2004-2007
Table 88 Sales of Still White Wine by Grape/Varietal Type 2004-2007
Table 89 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007
Table 90 Sales of Still Red Wine by Quality Classification 2002-2007
Table 91 Sales of Still White Wine by Quality Classification 2002-2007
Table 92 Sales of Still Rosé Wine by Quality Classification 2002-2007
Table 93 Wine Production, Imports and Exports: Total Volume 2001-2006
Table 94 Wine Exports by Country of Destination: Total Volume 2001-2006
Table 95 Wine Exports by Country of Destination: Total Value 2001-2006
Table 96 Wine Imports by Country of Origin: Total Volume 2001-2006
Table 97 Wine Imports by Country of Origin: Total Value 2001-2006
Table 98 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006
Table 99 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006
Table 100 Brand Shares of Still Light Grape Wine 2003-2006
Table 101 Company Shares of Champagne by National Brand Owner 2003-2006
Table 102 Company Shares of Champagne by Global Brand Owner 2003-2006
Table 103 Brand Shares of Champagne 2003-2006
Table 104 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006
Table 105 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006
Table 106 Brand Shares of Other Sparkling Wine 2003-2006
Table 107 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006
Table 108 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006
Table 109 Brand Shares of Fortified Wine and Vermouth 2003-2006
Table 110 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
Table 111 Forecast Sales of Wine by Subsector: Total Value 2007-2012
Table 112 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012
Table 113 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012
SPIRITS IN SPAIN
HEADLINES
TRENDS
Production, Imports and Exports
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, Gin and other Blended Scotch Whisky Price Band Methodology
Summary 57 Benchmark Brands – Spain
SECTOR DATA
Table 114 Sales of Spirits by Subsector: Total Volume 2002-2007
Table 115 Sales of Spirits by Subsector: Total Value 2002-2007
Table 116 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
Table 117 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
Table 118 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
Table 119 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
Table 120 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 121 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 122 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007
Table 123 Sales of Gin by Premium/Super-premium Split 2004-2007
Table 124 Sales of Vodka by Premium/Super-premium Split 2004-2007
Table 125 Sales of Flavoured vs Non-flavoured Vodka 2004-2007
Table 126 Spirits Production, Imports and Exports: Total Volume 2001-2006
Table 127 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006
Table 128 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006
Table 129 Vodka Production, Imports and Exports: Total Volume 2001-2006
Table 130 Gin Production, Imports and Exports: Total Volume 2001-2006
Table 131 Rum Production, Imports and Exports: Total Volume 2001-2006
Table 132 Tequila Production, Imports and Exports: Total Volume 2001-2006
Table 133 Liqueurs Production: Total Volume 2001-2006
Table 134 Company Shares of Spirits by National Brand Owner 2002-2006
Table 135 Company Shares of Spirits by Global Brand Owner 2002-2006
Table 136 Brand Shares of Spirits 2003-2006
Table 137 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
Table 138 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
Table 139 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
Table 140 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012